The world of digital content has grown multi-fold, thanks to video marketing. Video streaming is utilized by brands everywhere as interactive content that keeps the audience engaged and interactively delivers the message. In the 21st century, where brands compete for their share of top-of-the-mind recall, nearly every brand uses some moving visuals in its content strategy.
How Can Video Marketing Help Businesses?
Besides being aesthetically pleasing and quick to watch, videos have many benefits that have helped marketers everywhere. It is an effective way to bring your content and brand to life.
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Build connectivity with your audience
A picture is worth a thousand words, but a video is worth a thousand connections.
Video content also provides life and color to your marketing strategy. Brands need to evolve to grow and stay abreast of competition while breaking the clutter, and video allows them to compete on all fronts. A video has been shown to create with customers by telling a story they feel connected to. Once your customers start associating with your brand, they also become loyal to you.
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Brand awareness
The easiest way to spread the word about your brand is to generate buzz. And this is only possible if people know what your brand is, what it offers, and why they should choose you amidst heavy competition. Video marketing gives you the chance to communicate your narrative, share your values, and show your customers you are there for them.
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Enjoy better conversion rates
A landing page that opens with a video is likely to capture and increase the conversion rate by 80%. Social media reports have shown that people expect engagement from a brand by viewing video content on their social media handles or web pages. Short, engaging videos such as gifs, pre-rolls, et cetera will get customers to consider your messaging among the rest.
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Increased return on investment (ROI)
Return on investment is a primary KPI with most brands regardless of their industry. All businesses want to know that their spending money will bring them positive results. Video content has driven much more engagement and interaction from audiences, leading to better statistics and viewership and a higher return on investment.
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Video content speaks for itself
The benefit videos have over static text, and words is that you can say multiple things in the exact second to view each piece of content. You can either visually show people the benefits of using a particular product or list the benefits one by one. Of course, you can already guess what content will perform better.
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Improve search engine ranking
While videos will not directly place you on the first spot on the search results page, they can help businesses gain the top ranks of a search engine when appropriately handled by an SEO expert; placing a video on your website increases conversion rate and hence the opportunity to keep the customers coming back again and again. This phenomenon is the dwell time and is a critical ranking measure by Google. Video marketing also reduces the bounce rate of a website by capturing the users’ attention.
Tips for Efficient Video Content
Although video marketing is primarily popular with the audience, its content must also be meaningful. Of course, no one will watch a 15-minute video that talks about your brand value. On the contrary, a 15-second quick ThruPlay effectively delivers your message to your relevant audience. To create impactful content, make sure you follow some tips as mentioned below.
- Keep it short – Focus on the video’s primary goal and keep all extra details out of the frame. Suppose you are talking about your company values. In that case, it is highly impractical to talk about a recent sales campaign you are running unless there is a connection between the two.
- The first 10 seconds are crucial – You have 10 seconds to sell your idea to the audience. Ensure you put the essential part of your messaging in these 10 seconds to avoid being dismissed if your audience loses interest.
- SEO is important – Your video is essential to optimizing your content. Ensure that the transcripts, tags, and descriptions are all carefully thought through before they are finalized.
- Show genuineness – Be sure you sell what you make. You can’t talk about the purity of your ingredients if they are all synthetic. You can focus on other benefits, but contradictory messaging pushes your audience to the south.
- Closed captions are your best friends – Most Facebook videos are viewed without sound. Because people usually scroll through social media when they are on the move, they use closed captions to keep getting distracted because of the sound.
Video marketing should be an integral part of your marketing because of its ability to help the audience differentiate between you and your competition. Brands should stay genuine and concise when they converse with their customers while trying to achieve their targets. The deeper your audience’s association with your brand, the more authentic their loyalty and connection with you.
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