Social media can be an effective platform to advertise to billions of people who actively use them worldwide. Many of these platforms support the targeted audience options and charge very little as compared to the gains they offer. Nearly 50% of social media marketers say it provides increased sales if used correctly.
Below are some of the largest and most cost-effective social media platforms that can be utilized to advertise to billions of people.
The largest of all social media platforms is Facebook because it has the largest number of users worldwide. With around 1.32 billion active users every day, Facebook has become the most powerful platform in terms of audience exposure.
One of the best features Facebook provides to business pages is advertising. Using Facebook to advertise makes several options available with different pricing. It provides pages with a “post-boosting” option, which lets the owner choose between various age ranges, the area or country in which the owner wants to advertise, and how many days. It means that Facebook lets the business select their target audience with just three to four clicks; in an instant, the advertising post reaches the specified audiences. The best thing about this platform is the cost and exposure, most of the time cost is less than one dollar, but it can increase exponentially with the range of audience to be targeted and days of advertisement.
Conversely, if the users are not engaging enough with the advertising posts, it limits the audience. Facebook stops bothering them by showing the posts from a particular page. Hence, it is vital to keep the audience engaged by conducting polls that ask for opinions generating the most engaging content.
With all these features, Facebook is the best platform to reach and address a targeted audience as it couples the ease of use with highly cost-effective advertising.
The second tool that can be used to advertise a business is Instagram. Instagram is also owned by Facebook and has a large audience. What is best about Instagram is its visual representation. According to studies, only 6% of the total content is read by users on a social media platform. Another study suggests that 80% of people remember a picture they see rather than what they read. Instagram lets the businesses do the talking through visuals as opposed to text. 60-second videos do not let the users get bored. Instagram must appeal to 800 million active users each month, so it advertises through suggestions for following hashtags and sponsored content. The visual part of Instagram makes it more interesting, and thus more engaging.
With almost 330 million active users per month, Twitter is the third-largest social media platform. Twitter limits the number of written characters, so for a business to advertise on Twitter, it is recommended to use an image that describes an offer or product as accurately as words would. An average Twitter user spends an extra $162.00 on shopping. A study found that nearly half of females Twitter users get to know about offers from the platform, so it creates countless opportunities for advertisers. It costs nothing to advertise on Twitter, but it is important to back your ad with the website to get actual and detailed information driving traffic towards the website.
Number four is Pinterest, with 175 million users using it each month. It is all images, and as a result, engages the audience as effectively as Instagram does. Pinterest is the best platform to boost online shopping stores related to women because it has 81%, female users. It is best suited for promoting blogs and websites through advertising at a low cost.
The key to advertising success is using the right and engaging content on the platform that best suits your target market.
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