Whenever a company plans its marketing strategy, no matter how big or small the brand is, it mostly asks one crucial question: “Where should we spend our marketing dollars?”
Spending is a valid question and should be asked by every business because there are choices regarding marketing tools, and it is challenging to identify which one you should invest in. The answer to your question is simple: content marketing.
Have you ever heard the phrase, Content is King? If you have been long enough in the field of marketing, you would know that content marketing is one of the most simplistic and cost-effective tools in digital marketing.
Need convincing? Let us take a real-life example. Imagine yourself looking for training shoes that are not just comfortable but stylish as well. Now, if you do not have a brand preference, chances are you are going to act something like this:
- Go to Google
- Type “Gym training shoes for men.”
- As soon as you tap enter, you will receive links with the name of the training shoes for men.
- Usually, people would visit the first 3-5 links to buy shoes and make a purchase at once.
That is the power of content marketing. The term you typed, “Gym training shoes for men,” is a keyword that usually incorporates in-between content to improve their readability and relatability with the search engine. If your content has the right keywords, it will automatically be ranked higher on the search engine results.
Let us imagine a different scenario. As the world struggles with the pandemic, most people read articles and blogs and watch video tutorials on creating a medical illness. Home remedies and tidbits are in more demand in today’s world than ever before. Having the right content that brings value to your clients can make your brand an overnight success.
We have created a list of investments you should be spending from your marketing budget to help you eliminate the confusion. Here are ways to use the content for your next digital marketing campaign.
SEO and Content Marketing
The power and influence of content marketing are becoming more evident; it is undoubtedly an area where you need to start investing if you want your business to move forward. Regardless of your business or industry, content marketing should be your primary investment in your marketing plan.
Another thing that goes along with content marketing is SEO. SEO makes your content more persuasive, easy to find, and more relatable to the consumer. In short, you start planning and posting your content from consumers’ perspectives and how they think when looking for a service on search engines.
Social Media Marketing
Social media is a great tool to interact with customers and engage them with the brand. Every hour, millions of users actively use social media platforms to search for things they find exciting, and that can easily be you. If you are capitalizing on social media, you can take advantage of many opportunities, not to mention leaving money on the table.
If your brand can offer value, use social media, and people will start comparing your products with others and analyze why you are the better option. There is no investment involved in marketing on social media, but there are exponential returns.
Email Marketing
It is easy for brands to overlook the potential of email marketing as it is not the shiniest-looking tool available in marketing compared to others. But email marketing is undeniably one of the best marketing platforms.
Have you ever wondered why email marketing stood the test of time for all these years? It adds an individualized touch when the customer receives an email from the brand, like a thank you email or an email featuring all the latest services and discounts you offer. It shows that the brand cares for you and has not forgotten you.
Bottom Line
Overall, spending your marketing dollars needs careful consideration. You must understand what you are trying to achieve and then capitalize on your strengths. Make decisions carefully and then analyze the pros and cons of each platform.
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