This piece may be an eye-opener for those who think email marketing is long dead. Before we begin, let’s clarify that email marketing is very much alive. And if utilized properly, it can take your business to the next level. Now that we’ve established this premise, let’s delve into why email marketing is beneficial to your business.
As of 2021, global email users stand at a whopping 4.1 billion. It is anticipated to rise to almost 4.5 billion by the end of 2025. These statistics show a steady growth of email users worldwide.
How can email help your business grow?
Here are a few ways to use email marketing to expand your business and tap into potential markets.
Engage with prospective customers
Email is an essential tool to interact with your targeted audience and convert them into customers. You must build a customized mailing list and craft highly effective emails that add value to your client’s life. Always start with a compelling subject line to instantly grasp your audience’s attention. Never bore your readers with irrelevant content, and respect their time. When your emails meet customers’ needs, they’ll be more interested in doing business with you.
Win back old customers
Ever wonder how you can deal with shopping carts abandoned in the middle of a shopping spree? Email marketing can help you win back such customers through follow-up emails. Whenever you see that users have abandoned their cart, send them an immediate follow-up email reminding them of their left-behind products and inquire if they need further help completing their purchase. Email automation can help convert missed opportunities into more robust customer relationships and higher conversions.
Connect your marketing channels
Email can help bridge the gap between your marketing channels. After all, what’s the point of spending money on paid advertising to acquire new leads when you don’t have any follow-up strategy? The other channels, such as content marketing, search engine optimization, social media marketing, etc., are designed to connect to a varied audience. For instance, what happens next when a potential customer lands on your website through a social media post? Email marketing will help nurture the client by providing information about new products/services, discount offers, etc. It will create brand awareness and ultimately lead to a conversion.
Get higher ROI on limited funding
Email marketing has a higher return on investment rate. You can reach many consumers for less than pennies per email. Email marketing services such as SendGrid cost around 0.0006 cents per message for their Platinum Package. Similarly, Mail Chimp offers you 12,000 free emails for a month. These services also provide more extensive monthly plans for growing businesses with up to 600,000 subscribers. Another wise idea is to hire an expert to manage your email marketing efforts. The employee would write, schedule, send, and respond to emails. It would save you a lot of time and hassle and streamline your email marketing.
Enable targeted messaging
Email can also be perfect for lead nurturing. It’s important to note that your potential customers are at different stages of the buying cycle. Some may be in the consideration stage, while others could be in the research phase. You can curate personalized buyer personas to determine what type of content to create for each step. Then, segment these customers into different email marketing lists to effectively target these groups. Clients always need more information to move to the next buying cycle stage. With the right content, you can achieve this goal.
Increase brand awareness
Social media is not the only platform for establishing brand awareness these days. Email marketing can also help promote brand recognition. It doesn’t mean you must send daily emails to your customers. Daily emails are a great way to infuriate them and make them hit the spam button. Instead, try a unique way to engage with your clients. Develop an email frequency and stick to it.
The bottom line
If you’ve read through this article, then congratulations to you!
So, to sum it all up, email marketing is crucial for your business for the following reasons:
- It’s one of the most cost-effective digital marketing strategies
- It offers a higher return on investment with smaller spending
- It allows you to connect your marketing channels for a more cohesive buyer journey
- It helps you create a personalized experience
- It enables you to engage with your customers
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