Are you generally known as a lazy person? If so, it can be a good thing and your key to a thriving tech start-up when coupled with creativity and perseverance.
Many great entrepreneurs claim to be lazy themselves, such as Ryan Smith, CEO of Qualtrics. Ryan grew up in New Orleans, an endlessly delightful, charming, calm, and peaceful place where you can hardly find anyone extremely busy with an activity other than taking it easy. It is called “The Big Easy” for a reason. Even in his childhood, his father had convinced him to do as little as possible, pick the most straightforward tasks that could give him good rewards, and that it is always better to get a slight criticism than do an arduous activity.
With that in mind, Ryan embraced laziness, which helped him initiate a successful tech start-up, ranked # 12 on the Forbes 2016 Cloud 100 list. He concentrated his abilities and efforts only on the areas that matter.
Many lazy yet successful entrepreneurs typically focus on reinventing ideas already manifested as a significant business rather than bringing a fully diverse and unexpected idea to the plate. An old concept becomes a state-of-the-art business idea with innovation, creativity, and a few modifications considering society’s present needs. Being ‘lazy’ and copying an already established model is wise to build a thriving tech start-up, just as QuickBooks is an innovative way to do bookkeeping for small businesses.
Several incredible and innovative platforms and partners are already waiting to benefit you through a combination of forces. Consequently, you do not have to worry about being a little bit lazy. There are logical reasons why slight laziness combined with determination and creativity can help you erect a successful tech start-up rather than harm it. Here are our reasons why.
The foundation is already built
You can benefit significantly by identifying an enthralling platform that will easily combine with what you love to do. Thus, there is no reason to create something time-consuming and extravagant when someone else has already designed, developed, and maintained many of the necessary features and elements you need to build yourself. Instead, partnering with those people or companies who could benefit from your business and designing on pre-established platforms is a robust methodology to unlock profits and boost your successful tech start-up without needing to rebuild the wheel.
The potential resource comes with partnerships
Whether a start-up enthusiast is combining their assets with another small organization or erecting on a comprehensive, renowned platform’s top, they will eventually gain many potential resources that they did not have. Indeed, there is immense benefit from getting on board with a solid platform that already accompanies a large user base and clientele who are already benefiting from the platform and have been constant in that system. Consequently, lazy entrepreneurs can easily save time and energy by minimizing their resource allocation and initial marketing push through partnerships with already established platforms, thus building a successful tech start-up.
Giant platforms will market for you
When it comes to marketing, to make your idea a thriving tech start-up, you will save a lot of time, personal resources, and energy to build your product or service on a larger platform. This is because the platform itself is likely to promote and market its product or service with more budget than you could ever think to invest. For instance, Facebook extensively promotes and advertises Messenger bots to help drive customer conversion, interest, and market.
You are closer to innovation and diversity
The significant disadvantage of establishing on the base of another platform is the unexpected occurrence when the system chooses not to offer that feature further. Thus, it could harm the future of your present successful tech start-up. However, once you have built your product or service, you can always diversify and adjust it for other systems and platforms much easier with little effort. Also, when you put your efforts towards integrating your product or service to operate in harmony with all other standard platforms, like a website for all screens, viz. desktop, tablet, and smartphone, and an app for different operating systems, viz. iOS, Microsoft, and Android, you are eventually mitigating the risks.
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