For companies that are doing e-business or other business-to-business companies, the arrival of January is like a dropping down of their business. The decline in sales is so huge that it can be represented as a steep decline on a graph. The reason for this is that people have shopped enough before Christmas and the New Year’s arrival. Many are under debt. How can they buy more if they already have a huge amount of debt?
However, there are many people who will be waiting until January and February to shop as they are waiting for the prices to drop. After the holidays, both the traders and the customers are exhausted. But, there are still many who would like to grab the opportunity of shopping after holidays.
Before the holidays, traders must run their promotional campaigns for high sales and to attract more customers. However, don’t exhaust yourself after the holidays and drop all of the work to attract customers to your products and services.
Starting a new year means a beginning a new plan. Bring new life to your business with the start of every New Year. Do not let it go down hill so steeply.
How do Companies Beat Holiday Sales Slumps?
Refresh the Brand
Right after the Christmas, online brands come to their old products and services. Here, you can have an edge to refresh your website. Adapt new designs, logos, color schemes, and many other attractive features on your website. People coming to your website will love to see the changes you have made and will be feeling refreshed after a hectic, busy holiday season. Refreshing your brand is a good tip for beating holiday sales slumps.
Focus on the Upcoming Season
The holidays are over and winter is here. People have most likely already bought enough for winter. Why not go for the upcoming season items in your business? Start adding spring/summer products for sale in your e-commerce business. T
Do Not go for a Price War
If another company has raised the price of their products similar to the products offered by your company, do not start a race. People will love to see that you are still offering the same prices or, at least, prices that aren’t as high as your competitors. This will increase customers’ loyalty to your brand even after the holidays are long gone. Rather, go for additional discount packages on your products and/or services.
Time to use Emails you have Received
During the holiday season, you have probably received a bunch of emails and customer feedback. Now, when you launch a new product or service, use these emails for the promotions. If you have any promotional packages, send it to your potential customers through email. Share with them the offers, new releases, hot offers and other deals. This will keep your customers’ interest in your products alive. Your old customers will love to see their preferred brand still going well and appealing. They will be at your site again for their next purchases.
After the holiday season is over, you have time to respond to your customer’s queries. Do it. People love feedback and having their questions answered. Answering their emails and comments is a good step in making them loyal to your brand. This is very essential in beating holiday sales slumps. Former customers or just visitors to your website may become regular customers after this kind of direct interaction with them.
After the holiday season, sales can slow down. B2B companies beat holiday sales slumps by using different strategies as mentioned in the article. Go for all of them whenever possible.
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