One of the pillars of a flourishing business is the store’s layout. The appearance, feel, and experience delivered to clients must be engaging in eliciting the first visit and solidifying the relationship over time. Layouts also help you differentiate yourself from the competition and improve your positioning. Buyers must pay close attention to the point of sale and purchase the goods there! How to transform this attractive asset into a powerful asset. Here are five point-of-sale setup suggestions.
Consider Your Upstream Point-of-Sale Presentation Carefully
Preparation is required, as it is for many other issues in the corporate sector. Setting up a retail store is a significant financial and time commitment. As a result, it is advised that you consider your positioning (clients, products, etc.) weeks or even months ahead of time. It’s also critical to prepare a budget and provide the appropriate funds. Don’t forget that you can change layouts! You can incorporate numerous layout constraints, such as standards to be satisfied, criteria required by insurance companies, accessibility for persons with impairments, and so on, by planning ahead of time.
The Window Should Make You Want to Enter
There are three critical criteria to consider for windows: the first visual feature that attracts passers-by’s attention.
- First and foremost, you must pay attention to the lighting, which should be contrasted and go from top to bottom. It should shine where you want your clients to look in the window. As a result, flexible lighting is advised. The path out should be “shown” by light;
- You should remember the product’s location. They must concentrate on specific issues. Remember that you must strike a nice balance between Food and window decorating. It’s critical to capture your client’s attention by placing the information you want them to see at the top of the page.
- The final required condition is that the storefront is updated regularly. You cannot spend more than 15 days in the same store. When the dust settles, people’s impatience for something fresh will dissipate.
Inside, Create an Atmosphere that Reflects Your Image
List the stores that sell the same items as big-box stores and online retailers. Examine their prices, and then consider how you might set yourself apart. These questions will help you ensure that your store (or, for example, a laundry) will suit the needs of dissatisfied or under-satisfied clients with your competitors’ offerings. As soon as the consumer enters the store, he must look at the facade to find the spirit he seeks. The color should be the same as the primary paint as a guide. You can use light in various ways (hard, soft, and colorful). Modular furniture allows for more flexibility and adaptability to the seasons. The music and scents should also reflect the mood of your departure. With its very dark Champs-Élysées store, loud music, and potent smells, Abercrombie & Fitch, for example, targeted a youthful and stylish audience.
Consider the Customer Journey
Customers frequently repeat the same journey in any store. It begins on the right side of the exit, descends, and then returns on the left side. The commodities in the first half of the store account for 70% of the total sales. What are the best ways to make use of this? Perform some tests. To draw buyers to this section, the best sellers (animations, indoor displays, etc.) last. High-margin items, new collections, and so on should be placed towards the right-hand entrance, and you should promote compulsive buying near the checkout. Accessories, for example, would be placed in a fashion store. In the grocery, there are desserts!
Take Care of the Product’s Appearance and Layout
Product presentation follows an irresistible logic. If clients feel that no effort has been made and products haven’t been considered, they won’t want to carry them! The eye, hand, and bottom areas are the three product positioning locations. Prioritize the eye area, which receives the client’s site first and for the longest period. Also, the displays you choose are critical: they must allow the product to shine, but they must not be overbearing. Pay attention to this part of the display so you don’t transform your store into a congested storage area.
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