Managing your small business is not easy, if only about the budgets and marketing allocated. In the constant search for acquisition and customer loyalty, whether already acquired or new, this approach requires efforts that sometimes go beyond the understanding.
With the advent of social media marketing or more commonly known as E-marketing (sometimes wrongly), it is now easier for small businesses and SMEs to do well by having the opportunity to promote their products. Or services, attract attention, and thus improve customer loyalty through social networks’ tools. The rise of professions such as Community Managers and Search Marketers proves this unprecedented digital shift.
Just like a business manager with internal know-how acquired over the years, with pitfalls, blunders, errors, and dead ends (and even the biggest ones do not cut it), Internet marketing proceeds in the same way. All the intelligence about using this media is to avoid the adversities that are strewn along the company’s road in the use that can make its 2.0 tools.
Therefore, it is important to know the secrets of this new area of expertise, internally through your marketing team or an E-marketer, or outsourced, using the outsourcing and know-how of a specialized company.
Social Media Marketing
As a result, companies benefit from various tools at their disposal to promote their brand, products, and services. But these tools are not just for that; they also help develop concepts that increase the quality and quantity of their brand image, their reputation, and visibility to always move forward.
The entire 2.0 tool panel is at the disposal of the company to achieve the goals: blogs (corporate), articles, podcasts, and corporate videos (or not), forums, social bookmarks, the media in the most sense wide, and of course the social and social networks (more or less) professional type LinkedIn, Video, Google +, Twitter, Facebook, etc. To do this, VSEs and SMEs that have made the step towards communication on social networks are increasingly calling on internal or external specialists: Community Managers.
Social media marketing is product communication
As we see all too often, the principle of marketing 2.0 is not to put its products forward, to make product communication in a way, but to be able to listen, to argue with its customers and those who animate these networks (Community Manager, EMarketer’s, etc.) on digital media where are disseminated information that affects you. A quick overview of the most used language tools will bring you the proof of a market still in full swing and yet well-stocked:
We realize that according to the niches, the entrepreneurs prefer a particular tool to ultimately reach the prospect/customer much more frontally because the network itself is already a real bottleneck or niche filter (not to use the term CSP). It comes in reinforcing a whole arsenal of advertising tools of the type of Google AdWords, advertisements Facebook and paying statutes, etc.
The social media marketing budget is not consequent
Whether long-term or over a noticeably short period, actions in Social Media Marketing are by far the most successful and affordable way to advertise their products or services; indeed, the means to reach Internet users are unlimited, going hand in hand with an unprecedented boom for this medium, taking even precedence over so-called traditional media. How many of the above sites are paying for access?
No! A business manager does not need to spend astronomical sums on promoting his company.
The condition to establish quality communication is to offer quality content, innovative and entertaining, to set the attention of the Internet. Search engines are getting smart and integrating semantics natively into their ranking algorithms more than ever. Therefore, you are interested in avoiding keyword pages, thinking that this will serve to increase your visibility. The only visibility earned will be that of Google and other engines to downgrade you for lack of intelligent and structured content.
Social media marketing strategies
By using a business blog coupled with your website, all the interest is to offer quality articles to reach targeted readers. Today more than ever, with the rise of semantic referencing, publishing articles with unique and quality content makes the difference.
Whether your press releases, blog posts, product frontlines should offer a paragraph entry content that is attractive to the reader, but also (and especially) for search engines. End the time of articles without “tail or head” with a ton of keywords. If you choose this way, it is a safe bet that all this SEO debauchery will soon sink to the bottom of Google rankings (if it is not already the case).
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