You use social media platforms and stay in touch with people every day, but have you thought about using them for business? If not, then now is the time to explore ways you can use it for business promotion.
There is no denying the usefulness of social media for business marketing. Nearly all notable companies worldwide utilize social media marketing for business promotion. For many, social media marketing is the cornerstone of their marketing campaigns.
Others who were late to the party and the following suit and making a late start. Despite that, it only makes sense to use social media to promote your products, services, and businesses to the world. It helps when you know ways to use this form of promotion properly. Be aware of the dos and don’ts of social media marketing before you tap into this concept.
Why use social media for promotion?
Think about it, would you forego a platform that nearly 70% of the world’s population use every day for business promotion and interacting? Certainly not! On the contrary, you would do everything to capitalize on making the most of this platform. However, there are things to consider before you decide to use it for business promotion. The following will help you maintain focus and capitalize when using social media.
The Do’s
Nowadays, it is necessary to find and hire a proficient social media marketing team for business promotion purposes. They do this by giving ads in job portals, newspapers, and many other ways. Advertising for hiring is the best thing to do as you will find good profiles that will do justice to their selection. Keep in mind that your business’s social media account will create an early impression. It is necessary to fill in all the details, so your customers have no difficulty finding your account.
Segregate business and personal accounts
Some social media executives combine personal and business accounts, thinking they will receive more ROI, which is rarely the case. Segregating business and personal accounts is a must, so discuss this with your social media team. Maintain consistency when sharing your business content so your customers, readers know which account to follow. This also helps your friends and family avoid spam as they know which account to follow for your updates.
Make regular posts
It is for you to decide how often to engage with your community using social media posts. The frequency of making posts should depend on the type of business and industry you operate in. Follow the rule of making at least two thoughtful posts weekly to ensure community engagement and interest. Posting inconsistently will result in a loss of community and readers. The
Share thoughtful content
Every post you share from a business account becomes a representation of your business. Put a lot of thought into every post you make and share. It will give you many readers and discuss your business the way you want. Take pride and own the content you share after putting an immense amount of time and effort into crafting a company as a result.
Don’ts
Posting too often on your business profile can be just as harmful as not posting at all. Too many posts can lose your reader’s interest, and they’ll soon unfollow the page. Continuing this trend for a month or two make you lose many of your business page followers.
Use the following criteria for engaging with your followers and keep them interested:
- Pinterest – 10 pins per day
- Twitter – 15 tweets per day
- LinkedIn – 1 post per day
- Facebook – 1 post per day
Falling for numbers
One way of knowing where your page stands is through the numbers found in the analytics. Business page owners would lose sleep over numbers and eagerly wait to have more followers on the page. This will not work as media platforms are now separating real accounts from those found to be spam. Getting likes and comments from such accounts is now redundant as these will not work.
Engagement bait
Engagement baits were once a great tactic to boost your page’s engagement, but this is no longer the case. Social media platforms no longer allow this type of engagement. Many clients complained about pages using spamming and baits for luring readers into becoming followers, to which social media platforms responded. Such posts will not be demoted, and page owners will receive a warning about this. If the page continues to bait, the platform will blacklist the page.
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