Businesses are consistently looking for ways to drive potential customers to their products and services. Using traditional routes such as print, tv, and sign ads are generally not done for small to mid-sized businesses. These businesses opt for more digital-based marketing strategies. One of the most popular strategies is using freelance bloggers and influencers to add relevant content to your site to boost search engines’ visibility. Here are the benefits of using bloggers and influencers in your marketing strategies.
Increase Site Traffic
Bloggers and influencers exist for the sole purpose of digital marketing. If you hire experienced writers and influencers, they will provide you with content that generates buzz and site traffic. The increase of traffic is due to the blogger or influencer using highly-searched keywords while providing well-written, relevant content that provides value to the reader. Good bloggers and influencers will also be aware of word counts as the volume of content is essential to register on popular search engines like Google. While word counts should be high, the blogger or influencer needs to keep the content readable and engaging and with the least amount of “fluff” possible to target the counts. Check with search engines to find out what the latest target word count is for an optimized blog.
Increase Customer Base
While bloggers tend to be more focused on exciting content that will land new potential customers on your site, influencers focus more on your products and services. Blog posts aim to use highly-searched keywords to boost your site on search engines than using ads and “about” sections of the blog to promote the company’s products and services. Influencers will use social media platforms to highlight and promote your products using their influence specifically. Linking your business to someone who knows how to make their voice and opinions matter to large numbers of potential customers has huge returns on increasing your customer base.
Again bloggers are more about getting traffic to your site. Influencers, however, can boost your credibility, especially if you’re in a highly-competitive business. But both bloggers and influencers can have a hand in boosting credibility though in different ways. Bloggers lend credibility to your knowledge as a company. A potential customer will feel better about making a purchase or hiring a service if they feel like they are dealing with an expert. An influencer boosts your credibility by merely sharing your product and service with their social media audience and telling them they like it and why.
Getting potential customer leads is one of the most challenging tasks to master for a business. Having an influencer or blogger driving traffic to your site will help with that if you have a call to action when the person enters your website. There are also the possibilities for the potential customer to sign up for new blog post notifications or to be on an emailing list that could be used as a lead to introduce them to your products or services.
Increase Social Media Exposure
Influencers are especially useful for generating more social media exposure since that is their primary platform of influence. Most business owners have difficulty keeping up with social media platforms. At the same time, an influencer will use their sphere of influence to promote your products or services. They can also use your social media to influence others and grab potential customers. Bloggers can also use their social media platforms to promote your blog and their posts.