Are you an entrepreneur, and something in your business isn’t working well? The most crucial step is to identify where the problem lies when you have signs of it. This post guides you on some of the most common reasons your business does not work.
Considering Bloomberg’s research, Forbes reports a significantly more troubling measurement, that of each ten organizations, eight fall flat inside the initial year and a half. What are the reasons organizations neglect, given a 50/50 possibility of endurance and expecting an item or administration for which there’s any interest? We examine six reasons organizations fall flat and several ways you can evade business disappointment.
You have not defined your business model
The success of your business is not based on making a previous model but on defining it well. The business model must be, in addition to the generic vision of what your business intends to be, also your header report; if you do not have it clear, starting your project can become very complicated.
It is essential to check the market trends, competition, and potential customers to know if it is profitable. On the contrary, it will give you more headaches than usual. Remember that it is better to have it clear from the beginning than to lead to a model change halfway.
Do not listen to market signals
This point is closely related to the previous one. Listen to what the market tells you about supply and demand with a good market study. Do not swim against the current and without following the trends. Know the most profitable niches, market prices, or consumption rates. The market is indirectly a decision coordinator.
The costs skyrocket
It is possible that you sell but not enough to cover costs that are triggered each month. It is because you did not consider the margins.
In business, the difference between the income from sales and the production (also called operation) indicates the gross profit that production costs can limit. Minimizing it without losing quality in the service or product is one of the most pursued strategies by companies and businesses.
You do not reach sales goals
The lack of sales is one of the main reasons for closing a business. Therefore, if every month you see your box in red or you do not reach your sales goals, it is very convenient that you ask yourself some of these questions:
- Do I have a sales plan?
- Do I know my potential client well?
- Do I know how to address him?
- Is my product attractive enough?
- Do I know how to communicate your benefits?
- Do you have the right price?
- Is my business easily locatable?
- Do I invest enough in marketing?
The answers to those questions are the reason why you do not sell. Luckily, there are many resources to learn to sell at the click of a mouse. The guide 99 techniques to sell more will guide you about the main successful strategies.
Do not trust clients
You may make new customers, but they buy you only once. The lack of loyalty is also a problem for your sales, especially when statistics indicate that building loyalty is much cheaper than making new clients. These require extra marketing communication efforts and price policies. But do not make mistakes. After completing this, there is still work to do. It would help if you implanted loyalty strategies that strengthen ties with your first clients and satisfy their needs.
Do not measure results
Maybe you implement marketing strategies, but now, you do not monitor results. Having a diagnosis of the situation is essential to know where you should improve; despite this, small businesses still do not handle statistical information or metrics (KPIs) to optimize economic returns.
Another weakness in this aspect is when you do not involve your staff in achieving and monitoring these metrics. Any stratum in your organization must have guidelines to acquire responsibilities and evaluate their work.
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