SEO has the highest Return on Investment (ROI) in e-commerce marketing. However, most online stores don’t consider SEO e-commerce strategies while designing their marketing campaigns. SEO seems like an ineffective system, but it makes a big difference. Conversely, social media or paid ads require continuous efforts and income flow. While SEO neither takes effort nor money but needs a more attentive attitude for scaling up the business.
What is an E-commerce Strategy?
An e-commerce strategy summarizes your plans to accomplish the business goals and improve its market performance and position. Digital transformation has revolutionized the way how businesses operate. Nowadays, when customers prefer online shopping, the company has turned its physical outlets into online stores. To ensure online product and service sales, businesses are more interested in knowing the e-commerce tactics that can stabilize their position.
SEO e-commerce strategies are popular among successful digital marketing techniques due to their nature and less investment. Have you ever thought about why you need an e-commerce marketing strategy? An online marketing approach structures your business, helps identify the loopholes and gaps, and ensures the best consumer experience.
Effective SEO E-commerce Strategies to Consider
Here are some tactics that will help you improve SEO e-commerce strategies and sustain your position in the market.
Keyword research is the first and foremost step in devising SEO e-commerce strategies, as your website ranking depends upon your selected keywords. If you perform this step wrong, your page may face difficulty ranking first, or your page will not generate higher traffic. It would be best to be tricky while choosing keywords because they affect your page ranking and make it hard to find your audience.
Low website traffic results in a decreased number of customers. These situations may harm your business in terms of sales and revenue. You must ensure that your keywords quickly appear in search results, have greater search volume, and lead to higher conversion rates.
You might think it isn’t easy to find relevant keywords, but you can identify them by looking at the most searched terms or phrases on search engines. Keyword research is crucial for improving and implementing a digital marketing strategy as it drives traffic to your website, making your marketing campaign successful.
There are some ways how you can perform successful keyword research and know your buyers’ intent.
- Amazon is the most authentic source for keyword research because it contains searches mainly intended for buying. You can type your primary keywords on Amazon to find relevant keywords related to your topic. The suggestions on Amazon will help you with keyword ideas and offer you three searches for free daily.
- Competitor Search – You can also find popular keywords through competitors’ websites. Please make sure not to use the exact keywords rather than you can modify them.
- Tools – There are several SEO tools available that you can use for your keyword research.
Site’s architecture
Once you complete the keyword research, move to another step of devising SEO e-commerce strategies, i.e., site architecture. Website architecture refers to your website’s structure, navigation, product, or category pages. One of the essential points to consider is bringing relevant content to your reader and decreasing the search time.
Follow the three rules to make your website’s structure appealing and user-friendly.
- Design is simple.
- Pages must not take more than three clicks to land on another page.
- Create a relevant URL based on your keyword research.
A wrong website’s architecture takes a lot of user time to reach the product page, resulting in the site leaving. When you structure your website, you must prioritize customer satisfaction and run.
On-Page SEO E-commerce strategies
On-page SEO is all about putting keywords in the right places, as it helps the search engine clearly understand your page. There are three pages that SEO e-commerce strategies must include: category pages, product pages, and blog content.
Category pages are vital as they give customers access to your categorized products. To optimize the on-page ranking of your category page, you must add keywords in your URL, title tag, metadata, image, and content body.
On the contrary, you must write long-form informative content for a product page with a minimum word limit of 1000. Product reviews help the search engine to respond to user questions. Similarly, your blog page must include the most searched keywords.
In a nutshell, effective SEO e-commerce strategies act as website traffic drivers and lead generators. All you need to do is consider the above-described ways to improve SEO e-commerce strategies and scale up your business.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
