Distributing flyers must not be neglected to promote your products and services to a localized audience! Nevertheless, designing and distributing a brochure requires excellent organization and authentic know-how. Today, Access Com ‘takes you through distribution and flyer creation through a series of tips. To succeed in your flyer campaign, follow them carefully!
Specify Your Needs
Creating a flyer must be part of a global strategy like any commercial operation. Above all, you will need to define your current needs and determine how your brochure will best meet those needs. Is it about celebrating the opening of your shop? Talk about an event that you organize. Your flyer will have to answer a current problem for your company and follow a concrete objective. Without this, the chances are that you are wasting time and money on futile communication actions.
Determine Your Target
The design of a flyer cannot be done without having previously determined its target. Any self-respecting graphic designer must know precisely the target intended by the advertiser before proposing a visual flyer. Indeed, the flyer’s message, just like its visuals, will have to be designed to touch a precise target. Depending on the mode of sending your brochure and the target, you will adapt its visuals and information proposed accordingly.
Prioritize Information
Now that you have clearly defined your target and goal, the flyer message needs to be worked on. The flyer’s design will require some commercial fiber so that the message is clear and encourages purchase. It will be necessary to list the various information you wish to deliver (address, slogan, commercial offer, etc.) rather than rank them by importance.
Creating a flyer will necessarily need to be concise and precise in delivering the information. It’s up to you to highlight the most important messages and not forget any information!
Encourage the Purchase
Let us not hide the obvious; the purpose of the flyer design is, of course, the sale. Therefore, consider making your flyer a commercial tool, not just a leaflet. To do this, broadcast a message that directly touches the target and encourages it to act.
Use a direct catch (“Discover,” “Do not miss,” etc.) and encourage a specific action. The more directive your message is, the more impact your flyer will have.
Create Urgency
To obtain an effective flyer, it is necessary to create an emergency effect. Indeed, if you deliver a message, there is a good chance that the target does not feel directly concerned or end up forgetting it.
On the contrary, if you encourage immediate action by an emergency effect, your flyer will trigger many reactions. An excellent way to create an emergency effect is a promotion or a drawback limited in time. If the presentation of the flyer allows your target to reap benefits (promotion, free product, etc.), people will be more likely to keep the flyer and, therefore, respond to your call to action.
Look After Your Visual
Naturally, flyer design requires real graphic care. In addition to the importance of the message, the visual will directly attract prospects’ eyes. The graphic care provided to your flyer will also testify to the seriousness of your company.
On the contrary, a poorly visual will give a bad image to your business and will not encourage reading or buying. For this reason, going through a professional graphic designer to design a flyer is recommended.
Use Your Graphic Charter
In addition to the choice of a neat visual, remember that the creation of a flyer must respect the graphic charter of your company. This naturally involves the choice of colors but also incorporating the logo and slogan of your company. Remember to use your company’s graphic chart for each flyer print. It will allow you to impose your identity and to make you recognize it. Thanks to this, even prospects who have not responded directly to your call to action will remember your business.
Test Your Flyer
Printing a flyer in large quantities requires a specific budget. It’s better to be sure of the quality of this flyer before going to print. So always think to test the visual of your flyer before. Indeed, it would be a pity to discover that your brochure is not convincing after printing! This also applies to spell and layout: systematically review your flyers and have them re-read by others to leave no mistakes. Before printing, check that your graphic designer has respected the printer’s recommendations.
Heal Your Impression
Your visual has been carefully designed and tested on its target; it will remain just one step to perfect the design of your flyer: its printing. Indeed, to make your brochure appear as professional as possible, choose a professional printer and choose suitable support. Depending on the quality of the selected paper, your flyer will be brilliant or more or less resistant.
It is up to you to choose what your prospectus should look like based on its target. Indeed, it is useless to print a simple prospectus on cardboard and film but to opt for a paper of low-quality risks, giving a bad impression to your prospects. So, opt for heavyweight paper to improve your brand image.
Do Not Forget the Law
To end our article dedicated to the creation of flyers, it should be remembered that specific laws govern the distribution of flyers. Thus, your brochure must include the words “Do not throw on public roads.” It would be a shame to forget this mention at the time of the flyer’s design and, therefore, have to add it to the hurry at the time of printing.
By strictly following our ten flyer design tips, you can maximize the efficiency of creating your flyer! If you still have questions about graphic design or flyer printing, feel free to post a comment or contact us.
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