Doubtlessly, content marketing offers you a wide range of benefits. In the recent decade, the power of content writing and marketing has been visible to everyone. It has the potential to take up your business to new heights. However, you cannot gain these benefits without a thriving and adequately executed content marketing strategy. You can either build your brand reputation or damage your brand image with your content. We have compiled some significant pitfalls that can bring down your brand image.
Can you write any content for your reader?
Do you think that choosing any random topic will be good enough? Or are all topics good for your readers? Your answer will be obviously no. when you build a brand reputation among customers. You cannot write any irrelevant content just for publicity. It would be best to represent your brand through your blogs, articles, eBooks, press releases, etc.
Keep in mind that your blog posts’ primary goal is to create a demand for your brand. If you want to grab your customers’ attention, your content must be straightforward and of high value. A well-written content that can communicate your message is way better than confusing content with no results.
You must ensure that your content is relevant and good enough to drive immediate actions. When choosing a content topic, you need to be specific and understand your customers that they want to read. You will not only make your content stand out but will also build your brand reputation.
Imagine being an avid reader of a popular content marketing site such as Hubspot; if it contains a blog post with irrelevant information, will you be able to trust the site again? Your answer will be no. Similarly, your audience will not charge you again if your brand conveys a wrong piece of information to them.
Right tools for the right content
Your customers can help you choose the right content by showing what they search for in content marketing. You can do a little research using a search engine or use a tool such as Google Analytics to find out what kinds of topics your customers want to read on the internet.
Using Google Analytics, you can discover the content getting higher clicks and check page views, bounce rates, and average time spent on a single page. This information will help you in shaping up your content marketing strategy. Tracking your competitors is also a good approach and updates you with the content marketing strategies that make your competitors’ brands successful.
Brands that don’t use Google Analytics for devising their content marketing strategy may suffer from damage. If you want to grab visitors’ attention to your site, you must design a marketing strategy based on the information of Google Analytics.
Your content must represent your brand image.
Representation is the most common mistake usually brands make. You don’t need to create content and publish it if it is not representing your brand. Don’t forget to include in your content what you want from your readers; it can be either an email, a purchase, a subscription, or any other action.
Along with brand representation in your content, make your brand different and appealing. Remember that the content marketing industry has thousands of contents representing a similar brand image, and to stand out, your content and brand image must be exceptional.
Lack of authenticity
Some content creators don’t do proper research before writing an article or blog post and copy figures from other websites. A piece of content containing irrelevant statistics or false statistics can result in customers’ mistrust.
Imagine an article on developing a business with wrong statistics; the person following the actions can suffer a massive loss because of your false statistics. Moreover, this will not only damage your brand image but will also drive away your potential customers.
Restrictions in accessing the content
You have often gone through some websites that ask you to log in or drop your email to read the full article or blog. These types of restrictions or barriers can decrease your website traffic and affect your website’s ranking.
In content marketing, you must remember that the customers usually go for an easily accessible website that can respond quickly without any restriction. Although content restrictions are also necessary to build channels, generate leads and increase subscriptions. However, you can rely on other ways to generate information, such as emails.
Just keep in mind that your competitors can also give the same information with just one click to your potential customers or readers. Therefore, design a better strategy of content marketing to increase your website traffic.
The content marketing industry is vast and contains a considerable number of contents. To make your content stand out, ensure it is accessible, transparent, and authentic. Don’t fall into the pits explained above and kill your brand image. I hope you have understood that how to avoid these pitfalls while devising a marketing strategy for your content.
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