The fashion market is full of opportunities to start. Proof of that is the countless establishments that sell accessories of various styles according to the season’s trends. If you are interested in this segment and want to enter this but do not know how to open a jewelry store, continue reading and understand some crucial criteria to consider.
How to Open a Store: Study the Market
Two ways to maintain an accessories store are through a physical store or e-commerce. Analyzing the market before starting the venture is necessary because you need to face much competition in both cases.
Partner and manager of the Chilean virtual store Accessories, Carolina Ituraea, evaluates that the market is problematic because it is saturated. For her, while there are few e-commerce accessories, there is excellent competition and low prices.
“The online market is promising to the extent that you have a broad mix of categories and know how to deliver a good service, with good prices and offering the novelty factor. That is when you add products constantly, ” he analyzes.
Peculiarities of the Aftermarket
As in any market segment, opening an accessories store involves peculiarities to which the entrepreneur must pay attention. According to Carolina, you must be very informed about the latest trends through social networks, so observing the following season to know what will be imposed by fashion is necessary.
The trade manager of the Argentine store San Pretta, which focuses on handbags, shoes, and accessories, must constantly look for new niches and stand out in the offer. “Maybe the most significant difficulty is differentiating yourself from the competition. There are as many options in the local market as possible customers, “he points out.
According to her, the accessories and the ways to use them are diverse. “You can differentiate yourself in quality, colors, textures, materials, and contrasts and, in this way, generate a good balance between price and quality.
What You Should Analyze Before Opening a Store
You may doubt how to open a jeweler store even knowing the market. Therefore, analyzing some factors before entering the segment is essential.
Before starting the venture, knowing how to help the client is necessary. According to her, many girls need advice, and an accessory can make a difference in the look. “It is essential to understand that you are not only going to sell an accessory, you must also have knowledge and attitude. This is the key to having a store, “he says.
On the other hand, for Carolina, three points are essential. The first is that you like the sector because that makes the entrepreneur persevere in difficult times. “You have to fall in love with the project and be certain of your success.” In addition, she affirms that it is necessary to have an idea that differs from the rest and has an added value.
“Finally, I think it’s important to have a sufficient reserve to create the store in the way it was designed and to cope with the good and bad situations of the first months,” he clarifies.
Having a successful business means surviving amid competition. Incompetent markets such as fashion, offering a differential for customers is essential.
Carolina affirms that it is possible to stand out with an exciting mix of products, with accessories that follow the trend, but that has some peculiarity that makes them different in some way, different from what is found in each corner.
“A great challenge is to look for quality suppliers, with products of the trend, different and at a good price. This last issue is not easy because, unless you buy in large quantities, finding suppliers that meet the four factors is a constant challenge, “he says.
Plan the Store
From analyzing the market, knowing the sector’s peculiarities, and considering the issues mentioned in this text, you will learn how to open a store and start planning the company. Make a business plan, develop a marketing strategy, consider your store’s best location, and plan the initial expenses.
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