What Is A Cloud-Based CRM System?
Cloud-based CRM is a term used to describe a Customer Relationship Management (CRM) application hosted on a cloud-based system. A cloud-based CRM system is easily accessible via the Internet, making it easier for employees and companies to access the database anytime. As the information is securely located in a cloud, employees and other team members can retrieve customer information anywhere on any registered device.
Decision-makers running major companies are apprehensive about moving their Customer Relationship Management (CRM) from an on-site location to a secure cloud-based CRM. Management sees red flags when they consider storing customer data in the cloud. They often become anxious when they hear “hacking into the database” or “cyber-attack.” With frequent cyber-attacks and data breaches, company owners doubt the security of their CRM cloud. As such, security is a primary concern for companies willing to transfer their CRM from on-site to a cloud-based system.
Cloud CRM Must Be Secure
A conventional CRM system requires hefty and pricey software that depends on an entire Information Technology (IT) to install and maintain.
Transferring from an on-site CRM to a cloud-based service is challenging, but the benefits of the secure cloud-based CRM exceed its disadvantages. Many companies offer specialized cloud services, but the essential aspect of a CRM cloud is high security. The company must provide a secure cloud to protect the CRM against data theft when selecting a cloud hosting service.
Cloud or On-site CRM
Having an on-site data center for a CRM is risky compared to a secure cloud-based CRM. Maintaining a high-end IT department can be costly, and small businesses often lack the necessary resources to maintain security measures.
A cloud-based CRM would cost significantly less due to economies of scale. This is because cloud hosting providers operate on a massive scale and cater to multiple businesses simultaneously, meaning they specialize in a particular segment. As a result, they can lower their costs, making them a cost-effective solution.
Cloud hosting services provide a secure platform for a secure cloud-based CRM. These companies not only assist businesses in securing their customer data but also help provide access to your database from any location. A CRM on a cloud is better equipped to handle large amounts of data than an on-site CRM.
Cloud Security
The most prominent benefit of having a CRM on a cloud is that different encryption methods secure the data. Cloud hosting companies have dedicated security experts who use modern encryption systems to keep the CRM secure.
Company data at an on-site data center is prone to cyber threats, including theft. A virus is another risk to a business’s valuable data housing confidential customer information. Cybercriminals often use practices that steal essential company data to sell on the black market. This information can be valuable for competitors for sabotaging another company’s image and redirecting customers to their business. In an on-site RCM, you might be unable to disperse resources for around-the-clock vigilance.
However, in a cloud-based CRM, experts are deployed to keep data secure and take immediate action if any threats are detected. These experts use backups to restore the data if the system crashes due to a virus. Therefore, a secure cloud-based CRM is better than storing your data on-site.
Companies that offer cloud services are professional IT experts. Their job is to provide a secure cloud for all your CRM needs. These companies know the latest cloud threats and will always have a solution ready.
How to Have A Secure Cloud-Based CRM
All Software as a Service (SaaS) enterprises offering secure cloud-based CRM services hire the highest caliber IT security experts and maintenance staff. They provide data security for your cloud-based CRM and avoid data breaches.
There are several protocols concerning data and access to ensure that the cloud is secure. The human factor involved in a data breach cannot be ignored to secure your CRM on a cloud. The following factors must be considered when keeping the CRM secure:
- Have a secure password
- Keep changing the password every week
- Limit and record the number of people with access to the cloud
CRM is a crucial element of their business, from small to large multinational companies. Hiring a company that offers maximum security for your CRM is vital. IT companies providing CRM cloud systems are aware of the risks and security breaches associated with having a database on the cloud, and experts take these security breaches seriously.
Backup Policies and Data Recovery Plans for CRM Security
Companies providing cloud CRM security have extensive backup plans and follow strict procedures to retrieve lost data if a breach occurs. These advanced and automatized backup policies help keep your cloud secure and safe from cyber threats. You can improve your cloud services using different measures, such as a two-step authentication service and stronger passwords.
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