Offer Something Different from Your Online Store
Think of your brick-and-mortar store as a physical extension of your online shop. If you offer something similar to what customers can find on your website, they might not be willing to drive across town just for it. Offering something different from your online store increases their likelihood of visiting in person.
Have a Superior User Experience
When it comes to attracting customers to your store, the best strategy is to set yourself apart by providing an exceptional customer experience.
Customer experience is different from customer service because it’s a broader concept. It encompasses all the ways your brand interacts with customers online and offline. Customer experience makes users feel welcome and comfortable interacting with your brand. It also includes how you deliver products or services and how accessible those interactions are for customers to navigate.
The first step toward creating a great user experience is understanding your target audience and their needs at each stage of their buying process. These factors will affect how people perceive your offering and whether they’ll return later. Once you know those things, use them as guidelines for designing everything from website content to what kind of music plays over loudspeakers in-store.
Measure success through KPIs: Keep track of key performance indicators (KPIs) like conversion rates between visits and transactions across channels, including store locations! This information will help guide future decisions about where additional resources should go toward improving customer outcomes until reaching goals such as increasing sales conversion rates by 20%.
Here are some ways that you can ensure that your customers feel welcome:
Make sure all staff members are friendly and welcoming
Ensure that all staff members are knowledgeable about the products or services you offer and other stores or businesses in the area that might be able to help them out.
Train your staff on handling different situations and demanding customers who may be interested in taking advantage of them or complaining about something unfair (like pricing).
Pay them well so they’re happy at work and motivated enough to do their best!
Consider your location
The location of your store is one of the first things people will consider when deciding whether they want to shop there. If you are in an inconvenient area for customers, you won’t get many customers.
The location should be convenient for your customers. The best sites have plenty of parking, easy access from public transportation, and decent hours if you’re closed on weekends or late at night.
Make sure it’s safe! Make sure that no one who isn’t supposed to enter the building can come in. It includes criminals who might try breaking into stores just because they see an opportunity! Keep security measures up to date, including surveillance cameras monitoring all entrances and exits so you can record all activity.
Create an atmosphere that encourages people to stay and linger
The atmosphere of your store is essential in attracting customers and encouraging them to stay. To promote this, ensure a comfortable place to sit and relax. You should also provide good lighting, various seating options, music, areas to charge devices, free Wi-Fi, and drinks or snacks.
Develop a loyal following by offering rewards and discounts
A loyal customer base is an invaluable asset to any business. To cultivate one, you must provide rewards and discounts known as incentives and promotions to those most likely to become repeat customers.
These can take a variety of forms:
- Coupons for a discount or free products.
- Loyalty programs track how often a person visits your store.
- Giveaways such as T-shirts or coffee mugs with your logo on them.
- Even contests where the winner receives special prizes like gift cards or other items.
These have proven effective in repeatedly getting people through the door!
You can improve your brick-and-mortar retail by offering better customer service and encouraging people to stay if possible.
Conclusion
To recap, one of the most effective ways to drive customers into your brick-and-mortar store is by offering an experience different from what they can get online. Whether it’s better customer service or simply a more pleasant atmosphere, these steps will help you build a loyal following of shoppers who will remain reliable for years to come. If you’re looking for more information about improving customer service at your retail establishment, check out our blog post on tips for running an excellent customer service team!
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