Golden Boy: A Culinary Marvel
In July 2021, the Dutch restaurant De Daltons unveiled the world’s most expensive burger, the “Golden Boy,” priced at an astounding $6,400. The burger featured a cutlet made from Japanese beef complemented by the richness of beluga caviar, Alaskan Kamchatka crab, and white truffle, and all sandwiched between a bun adorned with luxurious gold leaf crafted with precision. The culmination of premium ingredients and a meticulous nine-hour preparation process resulted in a culinary masterpiece, highlighting the fusion of harmonized flavors.
Culinary Records and Burger Legacy
After almost nine hours to prepare, the “Golden Boy” surpassed the previous record holder, a $6,677 burger cooked in Oregon in 2011. This burger shattered financial records and stood as a testament to the evolving landscape of extravagant gastronomy, pushing the boundaries of what is considered indulgent.
Truffle-Laden Fries
Beyond burgers, the extravagance extended to Serendipity3‘s $200 truffle-laden fries from New York. The preparation involved a unique process, including blanching potatoes in Dom Perignon with J. LeBlanc French Champagne Ardennes and crafting a truffle oil sauce with organic heavy cream, Swiss raclette cheese, and a touch of flour. The dish was then elevated with grated Crete Senesi Pecorino Tartufello and 23K food-grade gold dust, showcasing a lavish twist on a classic fast-food item.
“Louis XIII”: The Pinnacle of Pizza Indulgence
The world’s most expensive pizza, “Louis XIII,” is prepared in Agropoli. The dough is made with organic Arabic flour sprinkled with hand-milled pink Australian sea salt, Krug Clos Du Mesnil champagne, and brandy. Sturgeon and beluga caviar up to 2 mm in size with a sweet taste and nutty aroma is used to fill. Lobsters are put in the filling of “Louis XIII.” As a complement to pizza, Louis XIII cognac is served.
Gourmet Hot Dog: Marbled Beef and Gold Leaf
Marbled beef is dried from Japanese cows for 60 days to prepare it. A traditional 1-foot (30 cm) brioche bun is toasted and brushed with white truffle oil, organic saffron ketchup, and French mustard. The dried meat is seasoned with black truffles and placed in a bun—topped with onions, caramelized in Dom Perignon champagne and centenary balsamic vinegar. Add cabbage stewed in champagne and mixed with black caviar. In the end, put a pickle and a leaf of gold leaf.
Fast food originated in the United States and has long become a global business, and developing countries are the main directions of its expansion. At the same time, the Russian marketplace has become the object of specific scrutiny for chain pizzas, Burger King, Cinnabon, and others.
Russian Fast-Food Dynamics: Quality Over Abundance
Russians are still noticeably lagging in income from US citizens: the average family income is forty thousand dollars against seven thousand dollars in Russia. In addition, the income tax for everyone is 13%, and most Russians did not buy housing on credit after the massive privatization in the 1990s and, therefore, do not pay mortgages now.
In Russian fast-food establishments, the average check is significantly higher than in the homeland of fast food: 8.92 dollars (almost two hundred and fifty rubles) against six and a half dollars (about one hundred eighty rubles) in the USA.
For example, a giant pizza with all available additives at Papa John’s pizzeria costs fourteen dollars (about three hundred ninety rubles) versus twenty-one dollars (about six hundred rubles) for a similar pizza in Russia.
Market Overview: Moscow’s Unique Position
In 2010, the entire turnover of the Russian restaurant market amounted to 768 billion rubles. At the same time, the turnover of the public catering market in Russia by the end of March 2011 reached 60.9 billion rubles, according to Rosstat. While the share of international chains in the Russian market is 18.3%, about 30 global chains manage 1170 public catering outlets.
At the same time, according to the given values for the first quarter, more than a third of all chain catering outlets (41.1%) are concentrated in Moscow, and another 15% of chain restaurants, cafes, bars, and street kiosks are in St. Petersburg.
The capital’s fast-food market cannot be called oversaturated: Moscow, with its 13 million population, has only three hundred pizza shops – for comparison, which have a population in Manhattan, with a population of one and a half million, has four thousand plus restaurants.
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