Silhouette of businessperson in a modern office with network effect. concept of partnership and teamwork
The point to ponder when talking about business virtualization is the lack of team coordination that this structural change might pose to the success of an organization. Business Virtualization has been embraced by businesses with the hopes to reduce operating costs, increase productivity, minimize downtime, simplify data management and enable disaster recovery. It enables running several virtual systems on a single server, thereby reducing the number of hardware required within a business. Businesses can move to the cloud, allowing for instant offsite access to files and multiple applications. In addition to this, an efficient and agile IT infrastructure can be staged cost effectively. This movement to a private cloud helps businesses to achieve lower operating costs in terms of fewer workers to manage and enhance relationship management with both the suppliers and the customers. Real-time information sharing fosters enriched relationship building of the business with its colossal user network.

One of the many benefits that businesses can yield from business virtualization is enhanced team coordination. Coordination across the team may be achieved by ensuring the following significant factors.

Involve the Team from the Start

It is essential that every person within the organization is brought onboard once the business decides to go virtual. Team coordination is the key to building a committed, diligent and loyal workforce. This is an important aspect of the virtualization process because, otherwise, resistance from the existing workforce due to changed processes and workflows is likely to be much higher. If employees are informed in advance that a major structural change in the infrastructure is coming, they will most likely make a legitimate effort to adapt to new practices and workflows. This relationship building drill is necessary to get the team to interact with other members, including other firms that are now connected with the business for either design or production. Moreover, the virtual system requires interaction with members of different business units such as operations, security, network, server, and applications. Virtualization can lead to disruptions and conflict among team members owing to the lower frequency of face-to-face interaction. It is therefore necessary to induce team coordination through the involvement of all members in this process of business virtualization.

Ensure Open Communication Channels

Another one of the important factors required to ensure team coordination with business virtualization is the need to have open, two-way communication mediums in place. As virtualization tends to create a virtual space for all team members to communicate on a real-time basis, personal interaction is lost. In order to ensure team coordination, it is thus recommended that an effective communication network is established for all members to coordinate important tasks, such as bookkeeping, and to align the workflows across the organization. Moreover, a two-way communication is likely to warrant real-time feedback from internal and external team members, assisting the organization in making much-needed amendments. This communication may take the form of virtual meetings, conference calls, video conferencing or Skype, all of which are intended to promote team coordination.

Delegate Tasks and Define Leadership Roles

Another issue that businesses face while rendering virtualization has been the lack of clarity regarding job roles across the now ‘virtual’ organization. The increasing need to delegate authority across the organization becomes important as operations become more and more remote. As people are not co-located, the assignment of leadership roles across the organization is key. Once necessary leadership roles have been defined, make sure that all employees embrace these changes and submit to new rules and practices. Any and all resistance must be dealt with using relevant and appropriate solutions. As business virtualization allows for a global team across the organizations various regional and global locations, it is inherently more challenging to assign goals as well as individual roles and responsibilities. Identifying leaders will ensure that each team has a defined supervisor that the team members look up to and each team member has a defined role that he/she must perform. Such practices will inevitably revamp team coordination with business virtualization. 


Business Virtualization brings about changes that require building up of a well-coordinated and close-knit team in order to reap the various advantages of making the change.

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