Drop shipping is a great way to sell goods without carrying an inventory. Your designated product manufacturers produce packages and send the product out to your customers because you have provided them with a low-cost platform. It is great for entrepreneurs, as it is a low-risk, low-cost, and decidedly automated business model. You are not required to buy inventory in bulk for low costs because the costs are already pretty low. You can quickly sell the products at a market value with healthy profit margins.
Drop Shipping Tips
With drop shipping, you are ready to start the business as soon as you sign up. Products are imported pretty easily from different vendors with a simple click. As the process is highly automated, the processing time is also significantly reduced, and the product can be delivered to the customer in a considerably less amount of time. Because the business operations are pretty easy to handle, you can shift your focus to developing the other aspects of the business. Some of the tips below will guide you in this regard.
Focus on Marketing for Drop Shipping
As most aspects of this business are automated, you will have plenty of time to focus on the other elements, such as marketing. While basic marketing strategies suggest using logos, aesthetic websites, and graphics for the business model, you must attempt to gain deeper insights into SEO and customized videos to grow your traffic and customer base.
SEO and ads will drive most of the traffic to your website; about 1–2% of those visitors are involved in a sale. Therefore, if your drop shipping business has less than 100 visitors, you will likely not make any sales.
It is also great for your business in the future, as a higher SEO ranking means your website will appear among the top searches, which is pretty significant at these times. Similarly, blog posts can boost traffic and must be used alongside your other marketing strategies.
Videos have the highest conversion rate to sales among all marketing elements. They involve multiple senses of the onlooker at the same time, which generates solid emotional associations. Creating an association with the customer is key for any business. It is even more important for online businesses because it’s the closest real-time experience you can offer customers before they physically feel their product.
Make an Offer They can’t Refuse
Running a successful dropshipping business requires you to make a compelling offer to your customers. Sales and bundle offers are the most popular among consumers as they give them better value. Not having any of your products on sale may be bad for business. However, if your products are of greater quality, inspired by a compelling marketing campaign, you may not need to offer sales.
A bundle offer must consist of similar products as it is generally more persuasive. For example, if you offer hair products, try to include a variety in the bundle for the same category.
Don’t Under Price
The advantage of running a drop shipping business is that you can keep the production costs low. You are acquiring the products at a wholesale price, so the costs are already low. Now, you can price your products at market value or lower depending on your planned profit margin.
Many businesses make the mistake of keeping product prices too low because they think customers will not buy if they don’t. Although the costs of acquiring the products are low, you still need to cater for all of the indirect costs related to marketing, payrolls, and other business expenses.
Also, consumers generally perceive low-cost products to be of lower quality. They don’t buy it just because the price is too low to be true. Don’t make that mistake. Price your products appropriately around their market value so that you can reap all drop shipping benefits.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.