SEO Optimization
Optimizing your site for SEO means making your site more suitable for search engines and visitors. An adequately used SEO will help your site rank better and higher in search engines’ results pages (SERPs), thus driving traffic to your site. Start optimizing your website by doing keyword research for your content. You will know how many people search for a particular keyword and how much you must compete.
You can find keyword ideas or view metrics by history (average monthly searches, competition, etc.). You can determine which keywords to use and rank well in search engines. There are many tools for this, the most popular being Google Keyword Planner.
Email Marketing Campaigns
While SEO is a great way to show your site’s potential to customers, you need to ensure they don’t just visit once. Interact with visitors by sending regular email newsletters and promotions. Keeping in touch with current visitors keeps you in their minds and entices them to visit again. As with a traditional coffee shopper, eventually, they will have a sense of loyalty to your site. It’s a fantastic way to generate traffic to your website.
To start the email marketing campaign, you must use email marketing services like MailChimp and Constant Contact. Do this in a minimalist way by sending weekly or fortnightly emails that contain a summary of what’s new on your site. You can try free versions and upgrade to premium plans as your website grows. But remember not to cloud your subscribers with too many emails.
Social Media
Social media sites are a powerful tool for generating traffic to websites and blogs. If you use them intelligently and effectively, visitors won’t take long to discover your site. First, ensure your content is easy to share. People love to share exciting posts they’ve found on the internet with friends and family. Take advantage of this opportunity and incorporate the social media sharing tool in your blog posts. Leave the share button in the eyes of readers.
Have a Responsive Website
Cell phones represent 52% of all web traffic, which should be enough to answer why your website must be mobile-compatible. Visitors who have a bad mobile experience on your site may never return. You miss a lot of potential traffic.
You may be wondering what kind of website is considered mobile-friendly. Well, it’s a responsive website – meaning your website should automatically adjust and display as per the screen size of your device. Visitors can navigate your site smoothly without zooming in or out on your screen. Try Google’s test tool to see if your website is already mobile-compatible.
To create a responsive website, hire a professional or use responsive website themes and templates. This last option is cheaper. We always recommend WordPress because its themes are mobile-friendly and responsive. A responsive website also tends to rank higher on mobile searches too. So, even if you make high-quality content, your website traffic will still suffer if it’s not mobile-compatible.
Review Outdated Content
Yes, you should always write fresh content to attract new visitors. However, editing your existing content is also a great way to drive traffic to your website.
Search engines often crawl sites to search for new content. Every time you update your existing content on your site, it’s basically like putting up a big sign saying, “Rescan again.” Search engines will notice, recreate, and rearrange your page’s ranking based on updates.
Update old content that generates significant traffic to your site for faster results. They’ve likely already ranked highly on the SERP, so an update will keep them relevant and increase the chance of ranking improvement. Use Google Analytics to observe your most famous content and choose potential among them. And, of course, don’t update for updates alone. Focus on quality, not quantity. Following are some recommendations on what you can do to update your content:
Implement an Affiliate Program
An affiliate program is a partnership in which website owners pay affiliates (publishers) for the traffic they send or sales they make. Fellows usually write an article about their product, convince readers to buy, and post the referral link.
Today, many companies choose this strategy because it is a cost-effective way to drive traffic to their website and increase conversion rates. Before choosing an affiliate, know who your target audience is. Let’s say your audience is teenagers, then editors. Publishers must be attractive to their consumers.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
