Category: Content

Have you ever heard the term social media benchmarks? Just as every industry and field has some measures to assess the progress against the targets, social media also has some criteria. These benchmarks evaluate the process and progress against the predefined industry standards. You might be thinking about why social media benchmarking is essential. So, the answer is that it gives you a context to analyze your numbers and decide whether they are good enough or not.

Importance of Social Media Benchmarking 

Social media benchmarks go through performance matrices comprised of multiple factors such as followers’ growth rate, engagement, number of posts, etc. The performance matrices help track your progress against competitors, giving you a 360-degree view of your performance. Here are some benefits of social media benchmarking that will improve your understanding.

• Its first and foremost benefit is that it keeps updating you with your competitors’ strategies and gives you insights to improve your strategy.   
• By benchmarking, you can assess the effectiveness of your current strategy.
• Social media benchmarks help you remain updated with the latest unique trends that dominate social media platforms.
• You can plan your budget to invest in critical areas and remove unnecessary spaces.

The advantages of benchmarking are not limited to the ones described above, as it helps you reach a broader audience.  

Followers’ Engagement   

It is essential to track because it helps you analyze whether your audience is interactive. This interaction doesn’t mean communicating with you regularly; instead, this term refers to the participation of your audience. Through this benchmark, you keep track of your audience activity, including likes, shares, and comments.

You must check out how often your audience likes, shares, or comments on your post when you upload it. Does your uploaded video get your audience’s views or not? To make your online marketing campaigns successful and widely recognized, some key performance indicators help you assess your performance. Followers’ engagement can be evaluated by following social media benchmarks.   

• Post frequency

This refers to the amount of content you post daily, weekly, monthly, and yearly. The number of posts per day or week is the standard for measuring post frequency. It gives you a clear view of your social media marketing effectiveness.
If there is a decrease in audience engagement with low post frequency, you need to improve your marketing strategy. On the contrary, if there is an increase or no reduction in audience engagement with low post frequency, keep going with the current marketing strategy.

This information is essential in formulating the right marketing strategy for your business. However, the crucial step in developing a social media marketing strategy is to know your audience first and plan accordingly.

If your audience is a daily user or participant, you must post regularly. On the other hand, if your audience is a frequent user, you can post weekly. Therefore, to make your social media marketing successful, know your audience and their participation style. Increasing engagement is the most useful social media benchmark.  

• Trending and hashtags

This social media benchmark doesn’t apply to every social media platform, but it is effective for Twitter and Instagram. The hashtag refers to using the symbol “#” before a word or sentence, making it searchable for the audience. Hashtags require greater attention because they keep updating regularly. To become a part of this trend, you must keep updated on the latest trending hashtags on social media.

Efficient use of hashtags can help generate traffic to your social media channel, thus resulting in the success of your marketing strategy. It would be best to be realistic and specific while using a hashtag; otherwise, it will not result in audience engagement.

Discover a brand slogan that you can transform into a hashtag. Communicate your brand message simply and straightforwardly to your target audience. Among the other social media benchmarks, trending and hashtags are specific to Instagram and Twitter.    

• Engagement rate

This key factor represents the internet environment and measures the participation of your target audience. You can find this through likes, shares, and comments on your single post. On Twitter, likes and shares can be considered engagement rates. Comments and shares are forms of engagement on Facebook. On the contrary, watch time likes and subscribers are supposed to measure the engagement rate.

For a website, time spent on a page, scrolling, and immediate action can be considered factors to measure the engagement rate. Different social media platforms use different matrices to measure performance.

Wrap Up

You can choose a performance metric based on your social media platform and the type of business. These social media benchmarks help you make your marketing strategies widely recognized and accepted by your audience. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Launching an idea or a business project, large or small, without having drawn up a well-developed business plan can spoil your illusions. In these paragraphs, we explain the importance of this document, its usefulness, and some practical advice to carry it out successfully.

• Plasma, your motivations to undertake the reasons you start a business on paper.
• Describe in as much detail as possible what the product or service you will offer is.
• Identify your target audience: who is the recipient of the product or service you want to offer? Do not forget to segment the client by age group, sex, geographic location, level of studies, or any other criteria that can be used to refine the search.
• Set your goals. You must always have a reference or horizon to avoid losing perspective or getting away from the established plan. There will always be time to review the objectives and progress of your project to correct the course, if necessary.
• Thoroughly analyze the competition: its strengths and weaknesses.
• Be realistic. Excess optimism is one of the worst enemies for those wanting to start a business. Success does not come quickly; it takes a lot of work, foresight, and avoiding unexpected obstacles that inevitably arise along the way.
• Be concise and straightforward. It is not necessary to write a very long document, but one that is practical and functional. In this sense, graphics and images can be beneficial.
• It includes a marketing plan: advertising strategies, brand image, online and offline communication channels, etc.
• Do not neglect the human resources section. Good selection and proper management can be the key to the success or failure of a business.

Finally, remember that a business plan must be continuously updated; it is a “live” and constantly evolving document.

How to Use a Business Plan

A business plan is an internal guide to how to propose and manage a business idea and present it abroad. There are multiple purposes for which company owners use it, whether they have it at the domestic or international level. Let’s see what those purposes are, including internal or external use of it.

• Internally

For an entrepreneur or freelancer, the business plan is an indispensable tool to analyze and plan a project and discover its strengths and weaknesses. Your business plan must consist of some seriousness and realism. The implementation will be more comfortable, save you time, and you will have multiple success opportunities.

• Externally

You can use your business plan as a cover letter. It will help you in explaining your business ideas to entities. This way, the financial request will be attached to your business, such as banks, suppliers, private investors, public administrations, etc. You must make your business plan clear, well-raised, and direct. 

Communication

Company owners use a business plan to attract investment capital, strategic business partners, safe loans, and recruitment processes. It helps you enhance the communication level by which you can make a strong relationship with anyone attached to your business. You can make a higher profit by developing a comprehensive business plan. No matter whether it shows this potential or not. You will have to make it with a realistic look for each phase of your business. It also lets you indicate how much you work to solve the problems. In this way, you can decide all your potential alternatives. It will be best if you do it before launching your business.

Management 

It is the best tool to manage your business as you can track and evaluate your business progress with it. But the condition is that your business must be highly influential. A business plan can be dynamic because you can edit it well to gain experience and knowledge. Use your business plan to build milestones and timelines. It will help you gauge business progress and compare projections to real-world achievements.

Planning

You can use your business plan for setting goals and making plans as it is the fittest guidance for different phases of business. It must be a thoughtful business plan so that you can determine obstacles and roadblocks. This way, you will have multiple alternatives and the potential to remove all hindrances. You can also share your business plan with your employees for an extensive understanding of business dealings and contracts. You will know in which direction your business is going. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

It is one of the keys to correctly managing the appointment schedule: we must filter to obtain the best candidates and teach them the appropriate properties. Making an appointment that we know in advance does not fit the property means wasting both the agent and the client.

On more than one occasion, either by courtesy (for not appearing discriminatory when deciding whether a flat is suitable for someone or not) or for misinformation (not knowing who is scheduled to see a property), we fill the visit schedule with no more filters than those who have requested to see the house.

While we can never know for sure what property is perfect in all terms (economic, functional, etc.) for those who request an appointment, there are situations in which it is evident that it is not within reach or inadequate. In these cases, we must politely dismiss it and propose alternatives that do not cause rejection.

Sort by Sales Probabilities

Managing appointments is not the same as making appointments. The rush leads us to fill the schedule at all costs and reasonable intervals, giving time as they become interested in the property.

While this is common, whenever we can, we should order and give preference to those appointments for which we have helpful information that indicates a high interest or probability of being able to keep the property.

If we take care of these interested parties early, we may close the deal now and not waste time on the rest, to whom we can quietly offer other alternatives that may fit them.

Plan the Visit

How do you distinguish an agent committed to making a sale from someone who performs their work routinely? The best way to find out is in the way he raises visits.

A committed agent will not condense the visit to the fullest so that it will take 15-30 minutes to teach it but will show it in full by standing in detail where the visitor can make the most impression.

Planning also applies to the “linear” method of starting to teach since entering through the door. If the first thing we teach is a tiny toilet, it won’t look at all. However, despite being next to the entrance, we leave it for the end after witnessing a complete and spectacular bathroom in the bedroom area. It will appreciate that bathroom’s functional and auxiliary nature that wouldn’t have caught our attention initially.

Send Information in Advance

It is also an excellent way to make that filter that we referred to in the first of the tips: if before arranging a visit, or before it occurs, we ensure that all relevant property information is in the hands of the visitor, we will avoid surprises as you realize upload a third without elevator that is not what you want “for the rest of your life.”

Therefore, how we organize the visit as the source from which it comes is the tab on the real estate portals. These files must not be confusing and have interactive resources beyond the classic advertising text and several images.

Try New Methods From The Agency

And if, instead of motivating visits, we try not to make them happen, It is not about self-boycotting and refusing to arrange them but finding a way that they are not necessary or simply complementary (to verify that the property they are interested in is really what they want).

This is possible thanks to new methodologies such as virtual housing tours for real estate agents: a novel way to show properties from a distance and with detail, from where you want and time and as many times as necessary.

Thus, you can provide an exciting tour of the properties in 360 degrees so that they only request an appointment to visit them if they fall within their interests and can keep the house. We even see several interested parties through videoconferencing to resolve doubts as if we were inside the property. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

When we listen to the word intelligence, the first thing that pops up in our minds is some highly confidential information kept secret by federal agencies. Such types of information help governments in making important decisions regarding critical matters. When we hear the word intelligence, the first thing that comes to mind is government agencies like the FBI, CIA, MI5, NSA, etc. However, in business, the term intelligence has a slightly different meaning. Intelligence has equal importance in business as it has in every other profession. The function that intelligence serves in other sectors, business intelligence, serves the same purpose in industries. Business intelligence may not be as attractive as studying some of the world’s most renowned intelligence organizations, but studying BI and applying it in your business may unlock some new peaks of success for your business.

Business intelligence is an asset for many organizations that they cannot dispose of that quickly. It impacts an organization in many ways, some of which are:

Data Intelligence

The power of business intelligence can easily and instantly turn data into valuable and necessary information. It plays a vital role in fetching some meaning from the raw data provided to an organization by its different resources. For an organization, raw data, for instance, about customer segmentation or price preference, is not enough. Organizations need fully processed information to create the correct market and customer segments and launch their products/services. The systems that run on business intelligence can do a comprehensive and complete data analysis to benefit from it in many ways. Through business intelligence, organizations can see through the variations and changes in the dynamics of a market and adjust their strategies and plans accordingly. Organizations can also understand the linkage between different market functions through the power of business intelligence.

Visibility

Business intelligence provides visibility for organizations in their different departments. Visibility can be in many ways, such as core business processes and components, business functions, etc. Often, entrepreneurs overlook many minor business functions, and they are neglected. Such happenings are due to a lack of visibility. Business intelligence brings those functions into the visible range of entrepreneurs and their managers. Through the power of BI, entrepreneurs can keep track of everything within their business. Due to such advancements, many business owners can see where the problem is, and they can easily counter and tighten those soft ends.

Improvement in ROI

Business intelligence provides an in-depth departmental analysis of an organization and enables it to manage its resources best and allocate them as per its needs. Such a process is known as intelligent allocation of resources, and through this approach, organizations can achieve their goals most effectively and efficiently. It has a tremendous positive impact on the ROI of a business, enhances an organization’s ability to attain its goals promptly, and sets the ROI on an upward slope.

BI transforms information into usable data. Unprocessed information doesn’t instruct us in business thoroughly, all alone. BI frameworks consider the far-reaching examination of data to recognize significant patterns. They can be further utilized to adjust or execute essential plans and comprehend the interconnections between various capacities and features of your business.

It likewise improves the permeability of center business parts. BI makes it simpler to see every segment of some portion of your business, including those that get disregarded. Thus, you can more effectively distinguish components that need improvement and make changes. This logical upheaval can make your business less anomalous and progressively effective at each stage. At last, business knowledge examination of critical information expels the company’s mystery by evaluating answers for complex issues instead of depending on vague impressions or gut senses.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Going through the content calendar, do you ever think about how we developed this blog content plan? Planning a content calendar is not a difficult task to perform. You can go through other people’s business blogs to get an idea of topics. However, not all other business blogs help plan a blog content strategy, nor are they relevant niche. Therefore, here are some ideas for developing a content plan, but you must know what a content plan is before proceeding with the pictures.

Blog Content Plan 

A content plan is a calendar that contains details of future blogs, such as their publishing date, format, topics, social media plan, etc. It includes the overall schedule of a blog post from beginning to end. The content calendar helps monitor a single blog post across the different phases.

Why do You Need a Blog Content Plan?

Why do you need a content plan when you can write blogs regularly, even without it? So, the answer is, some days you come up with many ideas while others don’t know which topic to write. Therefore, the content plan helps you choose the issues quickly without overthinking.

It doesn’t only give you a list of topics but also helps in identifying the priority topics. If you develop a blog content plan, you don’t need to worry about issues for the next 1 to 2 months. It contains a fixed list of topics you must write a blog on. Here are specific reasons you need a blog content strategy for your business.

• The blog content plan contains dates on which the blog post you should complete will make you more accountable. You prioritize your work as per the scheduled dates to achieve every blog post on time.
• After publishing a blog post, you don’t need to think and search again for a new topic, as the content calendar contains a list of topics to choose from. It keeps you organized by enabling you to follow a systematic blog writing process.
• A content calendar helps you identify the gaps in your content topics. Therefore, you can change the content plan to meet your goals.

Ways to Develop a Blog Content Plan

Here is the best way to develop a content calendar for your business that keeps you organized and accountable.

Design a schedule 
How much do you spend writing a single blog? Initially, maybe you want to post 5 to 6 blog posts per week to keep your readers engaged, but is it the right way? Not. Over time, responsibilities will increase, and you must choose between quality and quantity.

You might be thinking of lessening the quantity when responsibilities are more extraordinary. But always remember that an inconsistent blogger is worse than anything, who either publishes four blog posts one week or posts nothing at all. Therefore, you need a plan to post blogs consistently every week.   

Know your goals

Remember that you write blogs and the main objective behind every blog post. Whether you want to drive website traffic, create brand image, go customers to stores, get email subscriptions, generate income, attract clients, or enjoy increased affiliate sales. Therefore, know your objectives and design a blog content strategy accordingly.

Understand the audience 

You must first understand your readers for whom you are writing your blogs. Pay attention to the topics that get higher clicks or the issues people search for. Once you know the reader, you will develop your content to answer your reader’s questions.

Keyword research

Once you have identified your target audience and the topics they want to explore, you need to do keyword research on the specified subject. You must choose a few keywords representing your blog post content.

Develop a content calendar 

You can use Trello, WordPress, or any physical calendar to design a blog content plan for your business. Develop a checklist to mark those blogs’ topics. You can schedule a weekly topic calendar or a monthly list of topics to keep your blog posts organized.

Choose blog post topics

After identifying your target audience, please research niche topics and gather keywords related to them. Come up with some exciting blog post titles. Check out the other websites to have an idea of blog post titles. You can also check out your competitors’ strategies for an efficient blog content plan.

In a nutshell, developing a blog content plan takes your quality time initially. You don’t need to waste your time regularly searching for topics. By preparing an efficient content strategy, you can grab your audience’s attention through your blog posts. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

It has been concluded that the most successful people have learned their priorities and how to divide focus according to each. They know that each part of our life deserves special attention, and balancing work and private life is a characteristic of successful people and their happiness.

Here are seven habits that will make you highly successful.

Rise and Shine at the Crack of Dawn!

The ordinary waking hour won’t cut it for those who value time as their most precious asset. No, it’s about embracing the extraordinary—setting the stage for success by waking up at the pristine hours of 4:00, 4:30, or 5:30 am. This early start grants them mastery over the initial moments of the day, providing an invaluable opportunity to focus on their priorities, engage in advanced work, and seize the day.

To those who find waking up at such an early hour unconventional, fear not; gradual habit formation is key. Begin by nudging the alarm back 15 minutes earlier than usual. Day by day, gently adjust this ritual, allowing the habit to take root and transform your mornings into a powerful foundation for success.

Embrace Regular Exercise for a Healthier, Happier You!

Incorporating exercise into your routine doesn’t necessitate a grueling workout; what matters is cultivating the habit. Engaging in physical activity not only enhances cognitive clarity but also promotes overall well-being and happiness—a fact supported by science. When you exercise, your body releases endorphins, fostering a profound sense of well-being.

Dispelling the “no time” excuse is crucial. While not everyone can commit to a gym membership due to time or financial constraints, countless alternatives exist. A brisk stroll around the neighborhood, a jog, or even a light run can be excellent alternatives. Aim for at least half an hour; it’s a small investment with substantial returns.

Don’t overlook the joy of dancing as a fun and effective way to stay active. The day has ample hours; it’s about prioritizing and making time for your well-being. Over time, the benefits will become apparent, and you’ll find yourself physically healthier and experiencing an overall improvement in mood and vitality.

Devote an Hour to “I Can” Empowerment

In the ebb and flow of motivation, the key is actively sustaining it. Recognizing this, successful individuals allocate time to uplift themselves. The more resolute one is about their goals, acknowledging their capabilities and comprehending their strengths, the smoother the path to achievement becomes.

Make it a daily ritual to immerse yourself in motivational quotes by listening to uplifting messages or reading empowering words. By dedicating at least an hour each day to reinforcing a positive mindset, you fortify your resolve, bolster your belief in your abilities, and navigate challenges with increased ease. It’s a simple yet potent practice that keeps the flame of motivation burning steadily, ensuring you approach each day with a resilient “I can” attitude.

Cultivate Gratitude for True Happiness

True happiness lies in appreciating the abundance in one’s life rather than dwelling on perceived shortcomings. Take a moment to acknowledge the blessings and express gratitude for the positive aspects.

Crafting a gratitude list helps shift focus towards the good, fostering optimism and inspiring a drive to achieve even greater things. Make it a daily practice to enumerate the things you are thankful for, recognizing and celebrating small victories along the way.

Gratitude List:

1. Cherished relationships with family and friends
2. Good health that allows for an active and fulfilling life
3. A roof over my head, providing comfort and security
4. The privilege of pursuing education and personal growth
5. Opportunities for meaningful work and self-expression
6. Nature’s beauty that surrounds and rejuvenates
7. The ability to enjoy simple pleasures and moments of joy
8. Lessons learned from challenges, fostering resilience
9. Acts of kindness received and given, creating positive connections
10. The gift of today and the potential it holds for new experiences.

A positive perspective is cultivated by consistently acknowledging and appreciating these aspects, instilling a sense of gratitude that serves as a powerful foundation for happiness and accomplishment. 

Reflect on a Crucial Question

If today were the last day of your life, would you persist in your current pursuits? If the answer gives rise to frequent criticism and discontent, it signals a transformative change. Take proactive steps to alter your course, for dissatisfaction can lead to a life marked by frustration, weariness, and stress. Seize the opportunity to make choices that align with your values and bring fulfillment. Your future self will thank you for the courage to embrace positive change.

Embrace Consistency 

Commit to the journey ahead and stay the course, for success is not a fleeting achievement but the result of sustained effort over time. Understand that meaningful accomplishments are not realized in a single day; they unfold gradually with dedication and patience. By consistently adhering to your chosen path, you cultivate the resilience to navigate challenges and persevere until you achieve your goals. Remember, the key to success lies in unwavering commitment and the steadfast pursuit of your aspirations. 

Strategize and Plan for a Purposeful Life

Navigate your journey with intentionality by charting a course toward your desired outcomes. Take time each day to organize and plan activities that align with your goals. By dedicating moments to thoughtful planning, you gain clarity on your direction and create a roadmap for success.

In your daily planning, allocate moments for rest and rejuvenation. Integrating breaks into your schedule provides incentives, lightening the day’s load and minimizing stress. Remember, a well-orchestrated plan propels you toward your aspirations and ensures a balanced and fulfilling life.

Conclusion

In conclusion, adopting these seven habits can be transformative, leading to significant positive changes not only in your professional endeavors but also in your personal life. Integrating these habits into your daily routine lays the groundwork for lasting improvements that will resonate across various facets of your life. Embrace these habits with dedication and watch as they become the building blocks for a brighter and more purposeful future.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Like every new year, 2024 will bring more challenges for businesses worldwide. For marketers, it is about anticipating the challenges and producing ways to negotiate them. It is interesting how every year has its own set of challenges. This year is no exception, as experts, marketers, and gurus are thinking about what will happen in the year. Information technology is expanding its footprints. In doing so, it expands its footprint and allows businesses new ways of making things possible. Business marketers must go through ways to devise strategies by staying ahead.

Business marketing will change forever starting in 2024. Though this might sound strange and unacceptable, this will happen soon. 

Here is what you, as a marketer, should be doing this year.

Customer Retention 

One of the few things you will have to focus on this year is your customers. Frankly, no business looks to quit on customers who have remained faithful to the company. You might lose customers, but that is not a big deal. This big deal would be losing a customer doing business with you for months or years. Frankly, no entrepreneur or marketer would want that to happen. Earning customers and paving the way for a business relationship takes effort. However, one mistake might cost you, the customer, knowing how sensitive they are. Marketers must focus on retaining their customers this year so they continue to do business as they did the previous year.

Digital Marketing

Look around you and quickly realize that every notable business uses digital marketing to improve results. Experienced marketers know what it means to include proficient and versatile digital marketing in their business. Knowing how versatile it can be, they would gladly have digital marketing to the vertical.


Even top entrepreneurs worldwide are adamant about how digital marketing can improve the outlook of your business overnight. Digital marketing highlights that omitting digital marketing from your business is a mistake you must avoid. If you have not included this, it is time to revisit your business strategy and make changes up front.

SEO

Use SEO and paid digital marketing and learn about these methods if you lack information. Also, try other ways to get your business more recognition instantly. If you have not done that already, make a business website and hire professional web developers. Do this instead of wasting time on primitive methods that consume time and money. Promoting a website will bring massive traffic, and it will improve the site’s ranking as well. A higher order of your business means it will be visited and seen worldwide. More audiences will come, and they will indeed become customers. Think about it: if you could turn a chunk of your visitors into customers, that would be a significant boost to your sales.

Social Media

You have been using social media for personal use. Now, do it for your business. Using social media can do wonders for your business. It will take it to every corner of the world to learn about and find interest in it. The possibilities are endless, so hire a social media team, pay them well, and discuss strategies that might work for your business. Proven social media experts can quickly take your business and make it a famous brand.

Social media experts will turn your business into a brand. They will make the page attractive for people using their skills and proficiency.

Video Marketing

Market your business in every way you can so that it finds a bigger audience. However, the relevance of the audience matters, and your business might need help attracting customers. Reach out to your customers using innovative strategies such as video marketing to get personal with your customers.

Video marketing is a new form of marketing where you get in touch and educate your audience using small clips. You can use this method for product, business, or launching a new product. Either way, your business will get a new lease of life if you continue to use innovative strategies, especially those that will work in the twenty-first century.

Equip your business with modern strategies and ask your marketers to develop adequate, hard-hitting strategies that will work well for your business. While you are at it, continue exploring new methods for increasing the chances of turning your business into a famous brand among your clients.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Whether assigning tasks, following up on your work, replying to customers, or checking your business mail, all these tasks can be done remotely. Almost anything and everything can be done online from your phone today.

Everyone deserves a time out, a vacation, or a simple break to relax, enjoy, appreciate life, and then return to work. Holidays are necessary for effective results, but how do you manage everything when you have a business?

You must understand how to do this without being physically present at work. Keep reading to discover the key factors you must consider when managing your business while traveling or away.

Here are critical factors to remotely managing your business.

Conduct Regular Meetings

Everybody does not need to be clustered up in the conference area to conduct an excellent conference; you may get freelancers, remote staff, and employees at the office, all in the same seminar with just one internet connection.

Understandably, daily or weekly meetings can get tough while traveling since you’ll be primarily eventful and have extra things to address. However, weekly meetings with the managers will ensure your presence in the workplace and authorize your supervision on all business-related matters. You can effortlessly conduct conferences through Google Hangouts or Skype, where everybody can see each other and share files when needed. You may use Google Slides for presentations, and Team Viewer allows you to share your computer screen with everybody for a demonstration.

Handle Business Mail Instantly

Remember that while traveling, your mail is something you can’t forget. Abandoning your mail for even a few days may lead to difficulties. Unattended mail can be vital contracts from clients, customer feedback, or partners’ documents.

With a virtual mailbox, take your mail with you wherever you go.

A virtual mailbox lets you access online and handle mail. The options differ from shredding documents or advancing packages to archiving, opening, or downloading mail in a few minutes. Your mail is transported to secure mail services, where the envelope is then scanned and later uploaded to your cloud-based mailbox for you to manage.

Technology has made everything so easy and accessible; you can connect to the world with just a finger and get the job done no matter where you are.

Follow-up on Work Progress and Hours

Your absence should never mean work can’t get done or is on pause. Technology has created a time-tracking software solution for slacking and lazy employees. This software lets you track employees’ working hours to update you with staff constantly coming late and working overtime. With the help of the software, you can keep an eye on your employee’s activities without physically being present with them.

You may also use vital project management and administration software like Asana or Basecamp to focus on getting work done professionally. Project management software lets you allocate tasks, inform them of deadlines and comments, add attachments, and ultimately mark them as complete. With the short working hours and progress method, staff will feel obliged to stay absorbed and complete tasks faster.

Now it is Time to Relax

Many people prefer their business over anything else in the world. This behavior makes it harder for them to spend time with friends, family, and themselves. We all need a break from our daily activities to focus on personal growth and peace of mind. Most business owners take vacations as a risk and avoid them because they fear things might go south without their presence.

Luckily, technology has made this job easier for us as well. You can always stay in touch or keep an eye on your employees no matter where you are.

With your business fundamentals in check, you can travel without worrying about work deteriorating or unproductively managing your business. By following these factors, you can achieve your tasks and still have time to enjoy your vacation!

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Do you think you’re up to renovating a holiday home? You would like to verify that the house is perfect for you and your family, that it’s welcoming to visitors, and that it’s a good investment. Before you jump in, think about a few of these pointers. These are the tips that people forget when buying a vacation home. Most of the time, people don’t follow the correct information. Instead, they go with what their heart tells them, which often leads them to mistakes that they can’t undo in the future.

Be Financially Prepared

Like owning 1st home, purchasing a new house may be exceedingly challenging, particularly regarding money. In a recent poll, homebuyers said their second most regrettable error was not having enough money to fund the purchase.

Even if you have decades of homeownership, purchasing a vacation property costs significantly more money on the second attempt. You will be responsible for a second mortgage payment, closing charges, and other residential fees, and you’ll also be responsible for taxation, servicing costs, and insurance payments.

Examine your present financial condition to see if you have enough assets and credit to warrant purchasing a vacation house. Purchase items within your budget and save enough money to ensure you spend wisely.

One Of The Best Ways to Pay

When purchasing your holiday property, you must understand your alternatives. First, the most straightforward option is to utilize your hard-earned money. Using your own money isn’t a viable choice for everyone, and if it is, this could help you avoid taking out another significant loan.

Another approach to get a lump amount of money is to use cash-out refinancing to tap into your equity. Cash-out refinancing involves replacing your current mortgage with a new one with a smaller balance, resulting in a reduced monthly payment and interest rate. The distinction between the two accounts is then paid to you in cash, which you may put toward your second property.

Remember: Insurance Is Also Important

Although you may be familiar with purchasing a standard owner’s insurance plan, holiday property insurance may be unfamiliar territory. Is there special coverage for holiday homes? Yes. Proper insurance offers a business package coverage intended exclusively for the hazards associated with holiday properties.

They take up for the building, contents, income, and liability, which can entirely replace your present policy. The typical vacancy clause doesn’t apply, and the general commercial liability reacts to amenities like animals and pets, liquor, pools, and hot tubs, among other things. Visitors are also protected against theft and harm. It would help if you had peace of mind, particularly knowing you have comprehensive insurance protection for your vacation home. Remember that insurance is also essential for the house. Due to any disaster, insurance will save your dream house, and many people lose their dream vacation home due to lack of insurance.

Perfect Location

After determining that buying a holiday house won’t cost you a fortune, you must choose the ideal location. You’ll not only like the home you’ll be spending a lot of time in, but you’ll also need to like the nearby region.

Is there a log cabin in the highlands that isn’t widely obtainable? Would that be a beach house on the shore of a popular tourist destination? Before loving home, even if you fall in love with the place, do your homework in the neighborhood to learn about crime, transportation, and parking.

Conclusion

In conclusion, embarking on renovating a holiday home demands careful consideration. Beyond the aesthetic appeal, ensure financial preparedness, explore viable payment options, prioritize comprehensive insurance, and select the perfect location. Resist the allure of impulsive decisions; make informed choices to safeguard your investment and create a truly welcoming haven for you, your family, and visitors. The path to a perfect holiday retreat involves a strategic blend of passion and practicality, ensuring lasting satisfaction and peace of mind.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Before you start wasting money on Christmas gifts, make sure that you create a budget plan. You don’t want to go overboard and end up with nothing for New Year’s Eve. Or even worse, you must spend two months of the new year in tight financial situations.

Although, it’s a tough ask, given the pressure you must endure from family or even friends. But you should take the time to decide how much money you need to spend to have a good Christmas with your loved ones. Yes, you want to give all your loved ones gifts but don’t try to overspend. You can also provide a combined gift pack to a family. This idea also would help you save money. All in all, want to prepare for Christmas? Then, get your budget checked beforehand.

Online Credit

Internet credit companies have positioned themselves as one of the most effective solutions to face financial emergencies. And it is not for less. Your loans can be processed anywhere, at any time, and without paperwork. You will receive them in your account as soon as you receive approval. Generally, the time between the request and the disposition of the money is not greater than one business day.

Friendly Loan 

Before considering applying for a loan, you can go with your loved ones for monetary support. The advantage of doing so is that family members and friends do not usually charge interest. Getting a loan through this means is not always possible, and it may bring some disagreement with the people who matter most to us.

Christmas Bonus

As a worker in the last week of December, the bonus you will receive may be just what you need to make your Christmas purchases. If you have been working in the same place for a year, it is equivalent to at least one month of your salary.

Credit Card

The preferred form of payment by many becomes more attractive when the twelfth month of the year arrives. During this time, many stores offer discounts, deferred payments, and returns to customers who use their credit cards. Now, you can ask yourself which is better: a credit card or microcredit? Both are different options, and you must thoroughly know their characteristics to be able to compare.

 Deferred Purchase

More and more stores give you facilities to finance Christmas shopping. In this season, the promotions to pay months without interest and to provide the first installment until next year are the order of the day.

Bank Loans

Banks take advantage of these dates to improve the conditions of their loans. Many are willing to grant larger loans, extend their terms, and charge lower interest rates. Of course, the requirements of banks will always be stricter than those of online credit companies.

Payroll Advances

Another way to receive extra money is to ask for an advance of your salary and return it in a maximum of three or six months. This loan is granted by the bank associated with your payroll. The best part is that the interest will remain at 0% if you do not fall behind with the payments. Not all banking entities grant it. It would help if you informed yourself in your branch.

Sell Your Belongings

Suppose you have jewelry, musical instruments, electronic devices, video game consoles, computers, mobile devices, or other valuable items. In that case, you can get money instantly if you take them to a pawn shop. Also, second-hand websites are an excellent opportunity to earn extra money with what I no longer use.

Conclusion 

As you can see, there are several ways to obtain the resources you need to finance Christmas purchases. Consider your options and use the method that suits your circumstances. Happy Holidays!

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.