Category: Content

Just a few years ago, most of the tech industry had written off augmented reality as a silly little gimmick for smartphones and apps that were the new, hot commodity at the time. Cut to the present day, augmented reality is undoubtedly starting to prove itself a valuable pillar of modern technology across most entertainment, communication, and education industries.

Here are a few ways your company could leverage the power of augmented reality to boost its social media marketing endeavors.

Branded Filters

Filters are all the rage among the younger generation, especially on apps like Snapchat and Instagram. These filters use augmented reality technology to let users apply quirky visuals and features to their images, such as flower crowns, big eyes, and even puppy ears. 

Even brands have tried to get in on the fun. One example is Taco Bell, which ran a popular social media campaign for Cinco De Mayo in partnership with Snapchat. Users could use the app to turn their faces into giant tacos featuring the Taco Bell logo. Millions of such images were posted all over social media, greatly benefiting Taco Bell’s social media reach.

Try Before You Buy

Online shopping has become a massive mega-industry, but one thing has always held it back. People like to try something before buying them; this goes for clothes, shoes, and even furniture. Some brands already offer innovative solutions to this problem.

Adidas worked with Snapchat in 2019 to provide customers a way to virtually ‘try on’ shoes from their homes before buying them. Although this may not be a perfect one-to-one experience, customers can at least see what the shoe looks like on their feet and how the colors pair with existing outfits.

Ikea now has an app that allows users to create an augmented reality projection of any furniture from their catalog right in their homes. The AR projections are perfectly scaled, allowing customers to see just how a piece of furniture will look and fit in their home. The app will enable users to angle their furniture and experiment with different positions and places within their homes. This app brings the Ikea experience right to your bedroom.

Instagram has recently announced it will allow any brand to offer such AR experiences using its social media platform, so it looks like this means of utilizing AR is set to become a new social media standard. We’ve all experienced it. You’re at a store, and you see something you like, but you don’t need it, and perhaps there’s no practical reason even to buy it, but you end up purchasing it. It is called i. Impulse buying. That’s okay, and it’s only worse on social media because you no longer need to go to the mall; all it takes is a click of a button.

Augmented reality takes impulse buying to a whole new extreme. Platforms like Instagram offer brands a platform to put up a link on social media that takes you to a shopping page at the push of a button; this combines the simulated realism of shopping in person with the ease of purchase only found on social media.

Heightened Immersion

Holding the attention of potential customers on social media is a challenge. People’s newsfeeds constantly update with the latest news, ads, and posts from their friends, and fa- oh, look a kitten. All jokes aside, it’s true that attention is the most valuable currency on social media, and brands constantly fight for a larger slice of mindshare. No matter how visually appealing, image-based ads can only hold people’s attention for so long, and most people watch a video for mere seconds before scrolling away. Augmented reality can offer users a unique experience that grips their attention long enough to market a product or service.

Augmented Tech Demos

Whether or not a new technology will succeed or fail always depends on how well it works. First impressions matter; that’s why tech expos and media shows like the Consumer Electronics Show (CES) are so popular; tech companies use these shows to display their technology live to large audiences and prove how well they work.

Augmented reality allows companies to broadcast such displays across social media to enable users to engage with the demo interactively, virtually experiencing how a new technology functions as if they could reach out and touch it.

In Conclusion

 With so many innovative ways to use augmented reality and new opportunities constantly coming to life as technology evolves, it’s clear that AR deserves a rightful place as the next central pillar in social media marketing. Brands should consider investing in augmented reality or risk missing the next step in digital interaction between brands and customers. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Social media has become one of the defining phenomena of the 21st century, as the number of users worldwide is in the billions. Facebook has become the undisputed king of social media, reaching 59% of all social media users. Marketing firms and corporations have recognized the importance of displaying their products and services on social media sites and apps.

Social Media’s model of complex algorithms and personalized ads helps companies reach their target audience more effectively than at any other point in history. They have used it to their advantage. Social Media will continue to rise as more people in the older demographics engage with it than a decade ago.

Social media is a two-way street for communication, as corporations can engage with their audiences and receive real-time feedback and interactions with their consumer base. With the pandemic decimating local businesses and indoor shopping, the need for companies to have an online presence has become more critical than ever. Before investing in a marketing budget dedicated to social media, here are some things you should consider.

Marketing Has Become More Social

Yes, the pun was intended. But as more companies launch social media pages and channels, they have become more creative in interacting with users. Corporations have started trending hashtags or incorporating memes in their marketing strategies and have used humorous interactions with users to help increase traffic and visibility.

Wendy’s has continued to use their official Twitter page to roast their competitors and users and has been up to date in pop culture references and sponsorships to promote their menus and products. Companies like Wendy’s are already established names in the fast-food industry, and we suggest you try to engage more with your audience.

It helps build your brand, and your engagements don’t always have to respond to critiques or complaints. Try putting up polls and keep your social media up to date with the latest promotions or updates. Ensure your page is informative and that users can quickly learn more about your brand and company.

The Rise of Influencers

Social media has given birth to several influencers and celebrations that have garnered attention through social media pages and channels. Their content has touched millions of users of different genres, from make-up tutorials to gaming to vlog diaries. Their influence over their fanbase cannot be underestimated, as people like Logan Paul, PewDiePie, and Ninja have garnered legions of fans who have followed them closely for years. Companies have invested heavily in them, as the influencer market has become a $5-10 billion industry.

Approximately 20% of all companies spend over half of their marketing budget on influencers, as they have seen massive gains in traffic and visibility. It has become such a popular advertising model that several Hollywood celebrities have taken part in it, using their official social media channels to market their brand or a company’s product that’s sponsoring them.

The Rise of Smartphones

Smartphones have simplified the world we live in today. Need to pay off a friend? Use the Venmo App. Is your Electricity Bill overdue? Nothing the banking app can’t handle. Are you too tired to make dinner? Use the delivery app to personalize your favorite meal and get real-time updates on the distance of your order. The same goes for social media and marketing, which are no longer limited to television, print media, or radio. Advertisements can happen through your tablet, smartphone, laptop, or any other device you use on the internet.

The ease of access to follow their favorite channels and pages has given corporate marketing new ways to interact with consumers. As smartphone technology grows over time, with more people relying on their cell phones for internet and social media usage, businesses will garner a larger audience.

Social media sites have been using personalized ads based on their users’ demographics and interests to determine which ads to target. This tailored market approach has helped marketing firms and businesses reach their target audience relatively easily. Social media is truly the future for marketing firms, as the internet has become an integral part of our lives. Maintaining an online presence and being a part of social media would be best, as it’s more than a fad. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

You have often heard it is cheaper to have current customers make a recurring buy than to find new customers. It is valid for numerous businesses, particularly in the packed e-commerce arena, where conversions and clicks increase costs.

When did you last search for opportunities to re-engage clients to have them return? If you have yet to market to present customers after sales, now is a great time to make an organized strategy for customer retention.

You put a lot of effort into getting new clients, and now you must focus on keeping them. You know that clients’ experiences and values are significant. You are only not sure how you want to capitalize on that.

Customer retention strategies are one of the most efficient approaches to turning new clients into repeat clients.

By making new chances for your customers, you can increase the worth of every person who buys from your e-commerce store. Let’s get into it.

What is Customer Retention?

Customer retention is the capability of an organization to hold its customers throughout a specific time. If an organization has excellent customer retention, that means its customer continues to purchase the same products again, resubscribe to the same services, or continue purchasing in another approach.

Customer retention is essential for two purposes: First, even if you add new business, you cannot develop your company or brand if you lose business instantaneously. The second purpose is unbelievably white and black: it is always more costly to get a new customer than to keep your recent customers and sell more to them.

Repeat business costs less to preserve. A fact is always a fact. Even though the worth of brand loyalty is nearly impossible to measure, marquee brands such as Coca-Cola, America Airlines, and Disney understand it is easier and not too expensive to adopt repeat customers. It is because retention marketing is more than influencing a new customer to make their first buy with your company. Your current customer base already identifies your brand and has decided to believe it. New leads cost more to get their contact data and foster them by the whole sales channel because they have not yet bought into (literally and figuratively).

Building Good Customer Experience

Appreciating your customer with a better customer experience brings higher user engagement and higher customer satisfaction and development.

Provide what you have committed. Most customers are empathetic and understanding if you are open about your restrictions. For instance, you tell customers that shipping might be delayed to their country because COVID-19 sets the proper expectations.

Creating strong customer relationships is also severe, particularly in business-to-business industries, where purchases mostly need a higher degree of interaction and more attention between team members. Buying your customers lunch or offering a thank-you gift or incentives following a meeting improves customer relationships over time. For e-commerce stores, going the extra mile by involving a handwritten note or including free-of-cost shipping with the order can raise the user experience and build a fleet of loyal customers.

The Importance of Excellent Customer Services

Excellent customer service at each communication point is also crucial to starting customer loyalty. One poor customer service experience can sour even a long-term customer relationship and waste all previous good experiences. Remember, trust is difficult to attain but easy to lose, especially when shoppers have numerous online retail options. Mistakes will occur. No system is foolproof. A friendly and efficient customer service experience satisfies your customer experience and never tarnishes.

Proposing perfect customer service is always vital. But especially when correcting a mistake or solving customer issues. How your customer support team controls this customer issue will influence how that customer thinks about your brand, maybe forever. Studies show that enhancing customer service KPIs such as response time can strengthen customer satisfaction extensively. Tools like presenting live chat on your website can modernize your customer’s experience and make you more likely to buy.

Shipment Tracking

Did you have an idea customer check their shipment and delivery tracking an average of 4.6 times for every online purchase, demonstrating the outstanding opportunity to drive more revenue and sales during the post-purchase stage? With new e-commerce apps, it becomes easy to make custom tracking page experiences that bring more deals.

Bottom Line

So, getting good customer retention is not rocket science. Making beautiful, pleasant, easy customer experiences is the number one thing you can do to attract customers to return and continue to perform so repeatedly. Focusing on excellent customer service and good customer support, consistent and fast communication cadence, and choosing the right tools to assist you in automating these procedures are all keys to making a feasible customer retention strategy.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

A Double-dip recession is the second recession followed by the first one. The gap between the two recessions is called a short-lived recovery. It means the economy couldn’t recover properly from the previous downturn and faced another one. The causes of a double-dip recession could be a crisis in the financial system or pandemics. Businesses operating in a double-dip recession of an economy face various challenges with a lot of pressure due to fear of failure. Stress levels of entrepreneurs reach the sky due to heaps of workload.

As the world faces a pandemic due to COVID-19, preparing your business for any unforeseen double-dip recessions is crucial. Many companies fail to survive in the second wave of recession during a double-dip recession. Here are a few survival guidance tips for entrepreneurs to follow when facing a double-dip recession:

• Look for changes and opportunities. Find ways to grow your market shares, and try moving into new markets. Introduce new and different products to the market. And increase your targeted audience.
• Identify new trends and what the consumers want. Find out if the product you’re producing or selling is what consumers want to buy. If it’s not something the people want to buy, consider introducing new trendy products in the market. Make further changes to your existing products to attract customers and increase revenues.
• Change your pricing methods. If you’re using a price maximization method of pricing, then you could switch to a penetrative or competitive pricing method. The penetrative pricing method suggests you put lower prices than your competitors. This method is suitable to increase your revenues, but it could mean you might lose due to low prices. Competitive pricing suggests you put the same prices as your competitors. It could also increase your revenues.
• Collaborate with Business Professionals. Ask your business allies, such as your attorney, accountant, and suppliers, to promote your business through their channels. In return, you can offer to promote their businesses through your own. You can also provide them with a commission to gain their trust.
• Increase and improve your marketing strategies. The easiest and cheapest way of increasing your promotion is through social media. You can also perform surveys through social media. You can start a blog to promote your business and your products. Another way to promote your business is by making your employees the company’s brand ambassadors. The best way is to use LinkedIn for promotions.
• Find ways to improve your cash flows. Try to reduce costs as much as possible to get a positive cash flow. Try to reduce your outflows and increase your inflows. If you’re looking for a loan, find the ones that ask for the least interest rates. Improve your inventory. Increase your prices, expand your market, and send and receive invoices immediately.
• Reorganize your financial obligations. If you have multiple debts you’re stuck on, refinancing is the best way out. Get a single loan or credit line to pay off all debts. You can also opt for a business credit card, which can become an interest-free debt if paid back on time. Many costs will be saved this way and can help you get stable.

To ensure that your business survives the problematic double-dip recession period without failing, you must follow these practices in your industry. At this challenging time, the owners should not lose hope and not get too stressed and instead take an intelligent approach. The key to surviving this period is finding new efficient and cost-saving strategies and executing them properly. Business owners face a tough time and must handle all sorts of operational and financial problems and how to cooperate with the staff. They need to focus on what will make the business go this time and how to cope with all other obstacles. They should always be looking for new opportunities to survive the double-dip recession.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

The world of digital marketing is constantly evolving, presenting businesses with exciting opportunities to connect with their target audience. With new communication channels and social trends emerging every day, companies must always stay ahead of the game to ensure they reap the rewards of their investment. It is crucial for businesses to regularly assess their digital marketing strategy, identifying areas where they can improve and determining which ideas are no longer relevant. By embracing change and adapting to the dynamic market, companies can thrive and achieve their marketing goals. I am confident that with the right approach, any business can excel in digital marketing and establish a strong online presence..

Ways Brands Can Evolve Their Digital Marketing Strategies

Stay adaptable

2020 was a tumultuous moment in history for markets and people. You can take the rules and strategies that might have been successful pre-COVID-19 and throw them out the window; nothing is as it used to be. Perhaps now there is a greater focus on demand generation than lead generation, or maybe your teams are siloed, and you want to become more integrated. Whatever your goals are, make sure your teams are aligned accordingly to maximize efficiency.

Readjust SEO

As online trends and attitudes change, the kind of topics that people are searching for online change, too. It’s essential to keep a close eye on how people communicate online. You can optimize your brand’s digital marketing strategy by replacing old keywords that aren’t popular anymore with ones that are. 

Brands often look at their key terms and copy the most successful ones to keep pace with their competitors. While this is undoubtedly a reliable method of gaining exposure online, there is more value in setting the trend than following one. If a brand can construct its successful SEO strategies, its competition will follow them, not vice versa.

Validate content with credible data

You’ve heard it before: content is king in digital marketing; the brands that produce the most content stay ahead in the digital marketing landscape, but could recent trends change that? There’s a rising demand for credible, verifiably provable information online.

People have grown wary and distrusting traditional media; we don’t like being lied to, and we don’t want to feel like someone is pushing a hidden agenda. It’s easy for digital marketers to construct elaborate, flashy marketing schemes, but what they say comes off as unauthentic and fallacious; potential customers can be displeased, damaging the brand.

The longevity of virtual conferences

Although many people claim to be tired of Zoom meetings and other virtual conferences, this technology will likely stay and evolve. Post-pandemic, it’s safe to assume that in-person events will still feature virtual conferences to some capacity; brands should develop a unique strategy that engages potential customers and other business partners both online and offline.

The future of remote working

The COVID-19 pandemic has shown us that most workers don’t need to spend all their time in the office to maintain productivity; this will most likely impact hiring trends in the future, even opening new opportunities to people with unique needs. For this reason, businesses must work toward adopting new collaboration platforms and tools that will enable teams to communicate and maintain productivity even when far apart.

Global competition

Suppose workers can operate from anywhere in the world and continue to be productive in their jobs. It means that businesses can work from anywhere in the world, competing globally for the mindshare of people worldwide. Companies that understand this simple truth will be able to excel going forward. Those that don’t may find themselves struggling to stay relevant.

A focus on moral values

People have become more morally aware and like to see their ethics and values align with the corporations they support. For this reason, a purely driven corporate culture and values based on human ethics should be a top priority for businesses in 2021. For example, people like to see corporations care about the climate crisis, racial equality, and gender representation in the workplace.

In Conclusion

The COVID-19 pandemic brought the world to an absolute standstill in 2020, but we’ve slowly recovered to some semblance of normalcy. As much as we all want to go back to how things used to be, it’s clear that some things won’t ever be the same; maybe that’s for the better. In 2021, businesses must adapt to how the industry has changed if they hope to continue achieving the same success levels.  

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

A budget is a vital part of any small or large business. It involves planning what amount of money you will spend on each business action and what and when to save. For new small business owners, making a budget is a significant challenge. It takes proper planning and foresight. 

Following are some common mistakes made while making or implementing a budget, along with tips on avoiding these mistakes for the growth of a newly established business.

Lacking a Business Plan or Strategy

Many new small businesses and firms often lack a proper budget plan and strategy for effectively running their business. However, they are often eager to jump directly to the startup. They proceed forward with their naïve business and financial attitude and fail miserably. Both small and long-term financial plans are essential for a budget.

How to avoid it?

These small business owners and setups should seek advice from either an experienced entrepreneur or a seasoned businessperson. Long and short-term goals should define the financial plans you will make. These plans should be added to the budget and reviewed every so often.

Underpricing

Once a new small business owner enters the market, it seems convenient to sell their product or service at a lower selling price than their competitors. This strategy is often adopted to attract customers. You are not doing yourself any good by choosing to do this; instead, you are losing money. Most times, businesses lower the quality of their products by selling them at even lower prices. It is a very naïve approach and would make you lose customers eventually.

How to avoid it?

Don’t reduce your sale prices just to fit in the market since your revenue will be less than your expenditures. Don’t compromise on the quality of your products or services either. Take the long road and provide the best quality products to the customers by considering their demands. The right customers will come eventually, and they will become regular, too, once they realize the reliability of your products and services.

Overspending on Advertising

Do not sell overspend on the advertising of your products. When they are newly established, most businesses choose this strategy to gain more customers while their revenues are not enough. It will make your budget deficit. Think wisely and spend likewise.

How to avoid it?

In the early stage of developing your business, all the focus should be on saving money and spending it with precision and careful thinking. Please don’t rush the income and profit; instead, take it slowly but steadily. Do not overspend on advertising in the thirst for enhancing sales immediately. It will lead you to bankruptcy. Keep the operating costs low, and capital will continue increasing.

Underestimating Tax Payments

Every business, either big or small, must pay the tax once registered. So, there is no point in avoiding it and taking the wrong means to do so. Please do not underestimate the amount of taxes you are accountable for paying. It will affect the budget and will do more damage than good.

How to avoid it?

Make a proper estimation of taxes you are liable to pay and implement your business plan accordingly. Heavy fines are imposed on businesses if they fail to pay their taxes, so one way or another, you will have to pay the government the amount of tax they require from you. The fines imposed are often heavy and often lead to losing customers’ reliability in small businesses since the government names and publicly shames you.

Mismanagement

Small businesses often try to save money and hire fewer employees than needed. As a result, fewer people will do the tasks of more people, inefficient, and unable to produce an outstanding result. As a result, the business cycle will not be managed at an optimum level. This ineffectiveness will lead to extra expenses and a lower profit margin.

How to avoid it?

Use the latest technology to ensure efficient and productive output and save both time and money. There is accounting software for managing the business proficiently. This software is for bookkeeping, accounting, and generating payroll. It allows you to save time so you can continue to grow the business. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

What would you do if you ran a business to make it a better workplace? It is something every employer thinks about at some stage. Keeping in mind issues that occur at workplaces, it is only natural to think about handling them properly. Entrepreneurs, combined with managers and HR staff, should develop a code of ethics to help guide business operations. An insight into business ethics is a must for every business, without which the company may fail to achieve the desired performance. Businesses that operate without putting down a code of ethics suffer many hurdles. Here is what your business should do:

Why is it Important?

It would be an understatement to say that your business’s code of ethics keeps it in place and lets it operate efficiently. Essentially, every company has different sets of code in place. These are implemented to allow businesses to operate and achieve the required productivity. The absence of code is not an option, no matter how big or small your business may be. Entrepreneurs are peculiar about implementing the code of ethics. Not following the code is not an option for any employee, no matter their position in the organization.

The code is the guiding principle that lays down the dos and don’ts of business. The code also provides guidelines for employee behavior and highlights the groundwork for laying warnings if a breach of the regulation occurs. Companies do not tolerate a code violation and take strict action immediately—usually, a code violation results in termination or dismissal from the job.

Value-Based

A business code of ethics can have many types. Many companies formulate a value-based code of ethics that helps businesses by addressing deficiencies in compliance. The idea is to eliminate shortcomings in the company’s core value system. It is worth noting that the code outlines standards that facilitate responsible conduct and are related to the larger good of the public and the environment. Note that this type of code may need a greater degree of self-regulation compared to other types.

Expanding the Code

Some businesses expand their code of ethics and include other aspects in it as well. You will find many companies that have climate change listed in the code. It shows that entrepreneurs are aware of the effects of the increasingly changing climate and have considered it impactful enough to be included in their code. Making climate change a part of the code allows the company to continue its business operations sustainably without harming the climate. Such companies invest in climate-friendly solutions that enhance productivity while protecting the environment.

Compliance Based

Another type that is commonly used by businesses today. Compliance-based codes allow businesses to regulate aspects of their business, such as recruitment and maintaining safety standards within the workplace. Compliance-based code will enable companies to develop and practice guidelines to execute the conduct. The code also suggests penalties if a violation of the code occurs.

Many industries around the world are using this code. Banks have a working compliance code that allows them to operate under specific laws governing business conduct. Such industries lay down compliance codes of ethics for enforcing regulations. They require employees to undergo training and learn the dos and don’ts of the code. Employees know that noncompliance can raise legal implications for them and the company. Employees who overlook and fail to meet compliance requirements may face penalties.

Some companies hire compliance officers to ensure employees comply with the code of ethics. The compliance officer is responsible for keeping the code current by incorporating changes and monitoring employee behavior and conduct accordingly.

Code for Professionals

If you are wondering if professionals follow the code, know that they do. They follow it more rigorously than many, highlighting the importance of complying with the code. They are bound by the code commonly referred to as Fiduciary duty. It is a legal requirement and a code of loyalty, due to which they are required to operate in the client’s best interest. Professionals like certified accountants must also comply with ethical standards by avoiding conflicts, objectivity, integrity, and abstaining from conflicts while staying truthful. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Some startups have a tremendous potential to take the world by storm than others. This article lists 50 startups that are likely to boom!

Rigetti Computing: It is a recent technology that introduced quantum computing. Google, Microsoft, and Intel have played with quantum computing. The startup will build a quantum chip from the start.

Nauto: The company makes network cameras for vehicles based on artificial intelligence. The startup will help drivers identify dangers on the road, analyze the cause of accidents, and give feedback at the end of the trip.

Pindrop: The startup detects potential fraud in a person’s voice and is an excellent opportunity for call centers to catch fraudulent calls. 

Reflective: It is a performance review software integrated with Gmail, Slack, Outlook, and other apps. It helps managers to review performance goals.

Relativity Space: This automated rocket builder makes low-cost rockets that will help different companies lower their transporting costs.

MoveWith: It is a fitness app that provides audio workouts from different coaches and provides customized coaching.

Zume Pizza: The startup uses robotics in its kitchen to make pizza on the delivery truck.

Earny: It is a service that automates refunds if the price drops.

Ripple: It uses blockchain to allow payment processes to send money securely all around the globe.

Duo Security: The startup is a cloud service offering password management services.

Signal Sciences protects apps and websites from hackers through better collaboration between developers and security teams.

Hudl: It is a performance analysis software for coaches and athletes to upload videos.

JustWorks: HR software for small businesses to facilitate compliance, payroll, and so on.

DeepMap: It is a high-definition map to facilitate autonomous vehicles.

Remix: It helps planners design effective transit systems while staying within the budget.

Smash.gg: The software helps organizers plan and execute different sports events and tournaments.

Dia&Co: The clothing and apparel houses designs clothes for women who wear plus-sized clothes.

Narvar: It provides software for tracking shipments and returns to hundreds of retailers and customers.

Molekule: The air purifying supplier uses nanotechnology that breaks down the pollutants on a molecular level.

Handshake: As the name suggests, Handshake is a career network for students and young alumni.

Roblox: It is an online game for kids and has attracted over 64 monthly players.

Lola: The brand provides 100% organic feminine products and delivers them.

Function of Beauty: The startup uses machine algorithms and makes personalized shampoos based on the customer’s hair type and preference.

Citizen: The app shows incidents happening in the neighborhood.

Aurora Innovation: The secretive startup tests self-driving vehicles on the roads of California.

Knotel: The startup offers co-working spaces with maximum flexibility.

Guild Education: The startup helps employers offer employees tuition reimbursement and college education.

Periscope Data: The analytics tool helps data analysts work with complex data.

Carta: It manages equity in private companies.

Toast: The mobile application helps restaurants handle ordering, loyalty programs, and food delivery operations.

uBiome: The company offers insurance-reimbursed tests through doctors that detect and measure viruses and bacteria.

Celmatix: It uses genomics and big data to help women regarding their reproductive health.

ServiceTitan: It provides cloud-based software for home service businesses.

Crew: It facilitates people in the hourly labor force who do not have corporate email addresses.

Vayyar: It makes 3D-imaging sensors that can see through liquids, objects, and materials and helps in breast cancer screening, water leakage detection, and more.

Mira Labs: The startup creates an augmented reality headset that connects to your smartphone and interacts with holographic images.

Omni: It provides a storage room for your stuff and allows you to rent the items to others.

Zebra: Artificial intelligence is applied to medical image scanning and helps trace scanning that may otherwise go unnoticed.

Sigma Computing: The startup allows people to tap into their databases and create charts, graph data, and more.

Discord: The software allows text and voice chat for gamers and is compatible with both phones and desktops. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Best Accounting Tools for Every Financial Operation

Accounting can be a time-consuming and crucial chore for business owners. Still, managing, operating, and optimizing your company’s growth with time is also a mandatory task. Eventually, you’ll need to invest in a business accounting tool to regulate your cash flow and formulate income taxes. From bookkeeping to tracking expenses, there are several pointers to consider when choosing the righteous accounting tool for the comprehensive financial management of your business.

As an entrepreneur, having an accounting tool is essential for your business. The best accounting tools help you create invoices, record internal and external payments, follow up with past-due account receivables, and manage reports that help you examine the financial health of your business.

The choice of an accounting tool is a critical yet significant one because it can effortlessly simplify your business finances. Every business has different requirements and several employees.

1. QuickBooks online tool

While mentioning the most productive and functional accounting tool of all time, one can never forget to mention QuickBooks online. Suppose you’re an entrepreneur who despises financial management and would get on the rollercoaster with the newness of being a fresh business owner. In that case, QuickBooks online will surely help you with that.

Moreover, even if you’re a professional accountant who deals with the balance sheet, invoicing, and profit and loss statements, QuickBooks online can still meet your requirements. QuickBooks Online also allows cash transactions, including supplier billing, payroll, expense tracking, and inventory tracking.

2. Fresh-Books

FreshBooks is another well-known accounting tool with built-in outlay management, time-tracking features, and the ability to accept incoming cash or account receivables. It is easy to use but has nothing to do with the payroll and inventory. This tool is generally for freelance agencies or solo business proprietors. It is an affordable tool with a relatively low subscription fee if you consider extending your business with a few additional employees.

3. Xero tool

The exceptional feature of maintaining the accounts is that the Xero tool carries out from bookkeeping to virtual expense management and contains the ability to get paid in more than 160 currencies with updated exchange rates.

 The Xero app also keeps the purchasing records and mechanically reconciles your accounts, as you’d expect from a proper accounting tool. Xero app efficiently tracks money and the time spent on a particular project to provide a complete cost analysis. Xero app is generally a monthly subscription accounting system. However, the cost will vary depending on whether you get the premium features or not.

4. Expensify tool

Expensify is an accounting tool that manages expenses and money transactions through realistic data and reporting processes. The accounting operations performed by this user-friendly application solve numerous cash-related issues. It also permits the companies to maintain a summary of various accounts and the calendar.

Expensify also maintains the travel expenses based on the miles covered, including the cost of an ongoing project. You can also modify the currencies while using this exceptional accounting tool.

5. Neat tool

 The Neat application is slightly like Expensify. Neat is proficient with extracting information from your receipts and financial documents. You can use any digital device to operate this tool, including a smartphone, a desktop, or an actual scanner, and you can easily access your important files from any device.

Another great feature of the neat tool is that it can effortlessly link up with other accounting tools, and you can directly transfer the expense transactions. With the help of this tool, you can share your financial statements with your accountants and co-owners.

With Neat, you can quickly eliminate the slow and laborious manually added transactions and instead receive an optimized virtual process.

Regardless of your business’s stage and requirements, an accounting tool that fits your company’s needs is always available. Whether you opt for a desktop version or a cloud-based tool, the most important is to consider a righteous accounting tool for your business finances. No matter how brilliant your services are, your business will always be at risk if you fail to keep a sound accounting system. Keep researching for an accurate accounting tool until you get the one for your business’s purpose.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Benefits of Auditing a Business and How it Captures Market Share

Business auditing has two categories, internal auditing, and external auditing. Supervisors or other employees perform internal auditing. External auditing is when you hire an auditing company or team. An audit company reviews a business’s activities to advise how to make the performance better. They also investigate any chances of theft and fraud and ensure that the business follows all the rules and regulations put on by the state. All the stakeholders use the audit reports to review the performance. The stakeholders include investors, government agencies, banks, and consumers. A business’ market share is its part or percentage of total net revenue in an industry. A business’s market share determines the size of a company in relation to the market it is dealing in. An assessment identifies an audit readiness of a business.

To keep your business prepared and audit-ready, a company should use proper mediums to ensure accurate and legal transactions. A business could use software to ensure the company follows all the rules. Accounting software should be able to perform day-to-day transactions, indicate and warn about dangers and errors, should be time-saving, and should be able to provide data to auditors with a no-edit mode. A few benefits of auditing your business are as follows:

• Compliance. An audit ensures that all the business activities are correct and legal and agree with the command. Regularly performing audits gives the owners peace and helps them reduce stress by knowing they follow all the rules correctly. The business can face heavy fines and penalties if it does not follow the regulations.
• Improved systems. Some audits happen thoroughly so that those audits will investigate the business’s internal systems and controls. It is an excellent opportunity to gain ways to improve your system, as advised by professional analysts.
• Increasing integrity. An audit verifies that your business is fair and the financial statements are factual. It provides credibility and boosts your confidence. The clients and customers will trust your business, and it is most likely to be their first choice.
• Fraud prevention. Many frauds and thefts occur in businesses without any detection or recovery. A practical tool to identify and prevent fraud is an audit statement. People who are skilled and perform audits can quickly pinpoint where fraud is happening in the financial statements. They can suggest ways to prevent them and how to recover from them in the future.
• Easy budgeting. Planning and creating budgets require accurate financial statements to set aims and goals for the business. An audit analyzes the financial statements made by the companies to verify they are true and correct. This way, you can use them while creating a budget too! These financial statements are for further decision-making.
• With regular audits, the business owner does not always have to check the records and bookkeeping in the business. The owners provide all the information about the situations through regular audit reports. That way, their time is not wasted, and they could use it for other decision-making processes.

Audit-ready companies are authentic, and almost everyone likes them. Banks, investors, suppliers, and customers look for properly audited businesses to ensure fair dealing. Market share can be captured by attracting more customers and beating your competitors, which happens when your business is audit-ready and fair. Auditing ensures that the data on the finances of a business is up-to-date and accurate. Business audits are available to the whole audience to get an idea of the systems in the business. Businesses should always be audit-ready to gain loyalty from all the stakeholders and a good reputation. A business should process regular audits always to keep a check on its finances and to prevent danger. It will be easier for the owners to be confident enough to run their businesses in peace. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.