Bridging the Digital Divide

Digital business solutions - Complete Controller

Welcome to part 1 in a 3 part series about bridging the digital divide in your business!

Without warning, 2020 has made digital solutions more relevant than ever before. We are faced with bridging the digital divide simply because we have no other option, and we need to put the technologies and strategies in place to cope with what may be turbulent years ahead.

Although many businesses have adopted some digital solutions, it is now essential to look at all of the necessary components to fully embrace the cloud as a  delivery platform. I know that it can sound like an overwhelming proposition, so let’s break it down into bite-sized portions, and this e-guide is a great place to start. The answer ‘one bite at a time’ holds with any project that looks overwhelming, and certainly, creating a digital bridge is no different.

Turning your business digital is an important next step and will allow for greater efficiencies and save your customers time. At the end of this e-guide, you will find my suggestions for going about this with guidance on which areas of the business to look at. It doesn’t have to be scary if you:

  • Take a moment to plan it out and see what you want to achieve. Talk it through with staff members
  • Take one step in that direction – make it a simple one, such as adding each staff member to a virtual phone system
  • Leverage tools made by other people, so you don’t spend so much in terms of development and time

Alone or in combination, the strategies and tools discussed here will position your business as savvy and supportive as you bridge the technology gap. You can create an environment for technology to be accepted as part of your offering’s total solution. And that is good business as you and your customers prepare for greater dependence on the cloud for daily operations.

Are you ready to make the move to digital solutions? We can help you prepare with this free downloadable template!


Stay tuned for part 2 next week, where we find out the top thing that helps a business contribute to its financial sustainability.

I hope you find it useful. 

Jennifer Brazer,

Author | CEO | Empowerment Nerd