By: Jennifer Brazer
Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.
Fact Checked By: Brittany McMillen
A Winning Interview: Master the Art of Interviews with Our Tips for Success
Landing a dream role isn’t just about having the right qualifications—it’s about showcasing those qualifications with confidence and clarity during the interview process. Over the years as the CEO of Complete Controller, I’ve witnessed firsthand how preparation and thoughtful execution can transform an interviewee’s experience from nerve-wracking to empowering. In this guide, I’ll share strategies to help you ace your next interview, stand out from the competition, and land that coveted position.
Why Preparation is Your Key to Winning
I’ve often said that preparation turns interviews from an unpredictable gamble into a calculated opportunity. When you prepare properly, you not only showcase your readiness but also project a confidence that speaks volumes.
Steps to nail interview prep
Understanding the company’s mission, values, and challenges positions you as someone genuinely invested in their goals. Check their website, follow their social channels, and read recent press releases. This insight helps you craft tailored responses and ask intelligent questions. If you’re actively finding a new job, this foundational research will put you a step ahead.
Study the Job Description
Every answer you give should connect back to the role you’re applying for. Review their listed qualifications and responsibilities, then link them to your own skills and achievements.
Practice Common Questions
While every interview is different, certain staples like “What are your strengths?” or “Why should we hire you?” come up almost every time. Preparing succinct, confident answers will ensure you’re never caught off guard.
Remember, just getting an interview is a milestone. On average, 118 people apply for every job opening, yet only about 20% make it to the interview stage. Getting a seat at the table means you’ve already outrun 94 other candidates.
Mastering Responses with the STAR Method
From my experience, behavioral questions can trip up even the most qualified candidates. That’s where the STAR method shines because it ensures every response is clear, structured, and impactful.
Breaking down the STAR method
- Situation: Set the stage by describing a specific challenge.
- Task: Highlight your role in addressing it.
- Action: Explain the deliberate steps you took.
- Result: Emphasize measurable outcomes that underscore your impact.
Example: Tackling a Common Behavioral Question
Question: “Can you tell me about a time when you faced a difficult deadline?”
Answer: “Our team had just two weeks to prepare for a major client presentation—a timeline far shorter than usual. I created a detailed project plan, divided tasks based on individual strengths, and held brief daily meetings to address blockers. Not only did we deliver on time, but the client extended a new contract that increased revenue by 30%.”
This level of preparation sets you apart and eases doubts regarding your abilities.
Building Confidence Through Deliberate Practice
Nobody is born ready for interviews. Confidence is built, not stumbled upon. Early in my career, I realized that preparation was my antidote to nervousness, and the same principle applies to you.
Two techniques I swear by
Conduct trial runs with a friend or mentor. Their feedback can uncover blind spots you didn’t realize existed.
Playbacks can be a revelation—watch for filler words or tendencies like avoiding eye contact, then refine your delivery. Small tweaks here can change how confidently you’re perceived.
Those who repeatedly practice are better positioned to beat the odds. Remember, only 1 in 5 interviewees gets the job—a success rate of 20%. To stand out, preparation isn’t optional; it’s essential.
Using Body Language to Reinforce Your Message
Believe me, what you say is just half the battle. How you carry yourself—from your posture to your gestures—often determines the impression you leave.
Five body language hacks
- Sit straight to show you’re engaged, not slouched or disinterested.
- Avoid crossing your arms. It subtly signals resistance or disengagement.
- A genuine smile (not forced) makes you seem approachable and personable.
- Make intentional eye contact throughout the conversation. Be natural but deliberate.
- Use hand gestures sparingly to emphasize points—but don’t overdo it.
Confidence is about consistency. Ensure both your body language and words say, “I’m ready for this.”
Dodging Common Interview Pitfalls
Even stellar candidates can sabotage themselves. Over the years, I’ve seen fantastic résumés undermined by simple missteps.
Three mistakes to avoid
Punctuality speaks to professionalism. Plan to arrive 10–15 minutes early.
Asking nothing when prompted signals disinterest. Instead, prepare thoughtful queries like, “What does success look like in the first six months of this role?”
Stay succinct. Over-explaining dilutes your message and risks losing your interviewer’s attention.
Preparation and respect for the process, down to being detail-focused—much like keeping accurate financial statements—are attributes interviewers value immensely.
Why Following Up Sets You Apart
Here’s a truth few candidates understand: the interview doesn’t end when you walk out the door. A proper follow-up can tilt the odds in your favor.
How to craft a perfect thank-you note
- Send it within 24 hours via email.
- Address specifics from the interview to show genuine interest.
- Reiterate your enthusiasm for the position.
Sample Thank-You Note:
“Thank you for the opportunity to discuss the marketing manager role. Learning about your initiatives to expand digital campaigns resonated with my experience. I’m excited about the possibility of joining the team to contribute to its ambitious goals.”
It’s a simple gesture, but one that leaves a lasting mark.
Improving Through Feedback
Interviews are stepping stones; whether you succeed or stumble, what you learn from each one is invaluable. After losing out on a role early in my career, I asked the interviewer for feedback. Their insight helped me refine my responses and nail my next opportunity.
Tips for applying feedback
Whether from mock interviews or actual ones, constructive criticism helps illuminate where you can improve.
Use feedback as fuel for growth. For instance, if they highlight weak answers to behavioral questions, double down on the STAR method next time.
Making Insightful Questions Your Secret Weapon
When the interviewer turns the tables and asks, “Do you have questions for us?” use this as an opportunity to wow them.
Strategic questions to ask
- What challenges does your team face, and how can my role help address them?
- How would you describe the company culture?
- What are the top priorities for this position in the first 90 days?
Thoughtful, strategic questions can shift the interview dynamic, showcasing you as someone engaged and forward-thinking.
Conclusion
The essence of a winning interview comes down to preparation, presentation, and persistence. By researching deeply, practicing deliberately, and following up thoughtfully, you put yourself in the best possible position to succeed.
As the founder of Complete Controller, solving hurdles for entrepreneurs is my passion. Tackling interviews is much like solving a puzzle—every piece of preparation and confidence snaps together to reveal your value proposition.
Looking for personalized strategies to elevate your career? Visit us here to unlock tools, tips, and expert insights for your success.
FAQ
What’s the best way to prepare for an interview?
Research the company, review the job description, and practice answering commonly asked questions.
How can I build confidence for an interview?
Mock interviews and recording yourself are powerful tools to refine your delivery and self-assurance.
Why is follow-up important?
Sending a thank-you note expresses gratitude, reinforces your interest, and leaves a positive impression.
How can I avoid rambling in interviews?
Practice concise responses aligned with the STAR method and stay focused on the question.
What should I focus on in behavioral questions?
Use the STAR method to structure your answers, ensuring clarity and impact.
Sources
- [1] Simplilearn.com. “Job Interview Statistics and Trends for 2024.”
- [2] IU Southeast – Indiana University. “Sample Behavioral Questions.”
- [4] Apollo Technical. “21 Essential Job Interview Statistics You Want to Know (2024).”
- [5] Built In. “35 Behavioral Interview Questions and How to Answer Them.”
- Google’s Interview Prep Tips. “Preparing for a Google Interview.”
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.