Why People Go Bankrupt

The following is a list of all the most common reasons for bankruptcy worldwide. The number of persons unable to pay their obligations has risen dramatically. Congress recently discussed the situation with legislation that makes it extremely difficult to certify for this status. The following is a list of the most common reasons for bankruptcy today.

If the term “bankruptcy” is still used, this situation corresponds in law to a company’s “insolvency.”

Suspension of payments should be distinguished from other difficult situations that companies may encounter, such as insolvency, temporary embarrassment, or continued loss-making operations. Cubicle to Cloud virtual business

So when should a business be considered “bankrupt”? A company is in a state of insolvency when its available assets (cash in hand and the bank as well as anything that you can transform into money very quickly) no longer allow it to meet its current liabilities (debts for which the payment can be claimed immediately by creditors, such as employees, suppliers, or the Public Treasury). In other words, a manager may consider his company bankrupt when his accounting and financial situation no longer allows him to honor his debts with his funds: the company must then “file for bankruptcy. »By declaring the cessation of payments to the court within 45 days.

The suspension of payments can affect all companies, whatever their legal status and the nature of their activity. Whether you carry out a commercial, craft, or agricultural activity in your name or through a company, it is essential to recognize your business’s first signs of failure to preserve it and prevent the situation from degenerating. It is strongly recommended that professionals accompany you to identify the difficulties encountered quickly and take measures to overcome this ordeal.

What are the Leading Causes of Business Failure?

The manager must understand and monitor the events that could cause the bankruptcy of his company to anticipate them as well as possible and avoid incurring responsibility. The causes linked to a company’s bankruptcy can be external or internal to the company.

Events outside the company cause some bankruptcies. These causes are linked, for example, to a particular economic context, a bad economic situation for the specific field of activity, or a social crisis (such as strikes by yellow vests). The Covid-19 health crisis has thus precipitated many companies, some already in difficulty, into bankruptcy. CorpNet. Start A New Business Now

Is your company experiencing difficulties related to this exceptional context? Note that to limit the devastating consequences of the Covid-19 epidemic, the government has adopted rules relating to companies in hardship, particularly the safeguard procedure. Thus, until August 23, 2020, inclusive, your company’s state of insolvency is assessed in relation to its situation on March 12, 2020.

Apart from specific external events, a company’s bankruptcy is often linked to one or more internal causes.

  • The problem can sometimes exist right from the start of your business if a lousy strategy has been defined in its business plan and its financial viability cannot be precisely estimated. It is essential to build up a solid legal arsenal from the start of the business to avoid any risk of insurmountable blockage after that.

Many bankruptcies are paradoxically caused by the company’s rapid and uncontrolled growth! Your business can also go through difficulties because it is in a sensitive phase that requires all your vigilance. It is the case during the first years following its creation and development.

  • The lousy organization of the company (such as a disagreement between its leaders or significant waste) or even unpaid customers can also weaken its situation.
  • Finally, other causes of bankruptcy that appear during the life of your business may characterize mismanagement. You can put your business at risk because of bad investments or inadequate strategic choices. Likewise, the inability to anticipate or react to competition, technological innovations, or market changes can lead your business to bankruptcy. Knowing your environment to prepare your business for changes will preserve it and ensure specific longevity.
  • Warning: A manager who voluntarily commits one or more faults endangering his company’s financial health and activity could be liable.

What to do When Your Business Difficulties Persist?

If your business experiences persistent difficulties, several procedures are in place to help you deal with them. A manager cannot be told responsible for the sole reason of not having been able to make his business viable. The law, therefore, helps entrepreneurs in difficulty or in a situation of failure to enable them to negotiate with the main creditors.

The ad hoc mandate and the conciliation procedure allow you to settle the financial difficulties of your business in an amicable and preventive manner. Download A Free Financial Toolkit

If these settlement measures prove insufficient, you can opt for legal action by opting for a so-called “collective” procedure: the safeguard, reorganization, or liquidation procedure. The procedure will then vary depending on whether your business has been breached.

When encountering difficulties you cannot overcome, you can ask the judge to open a safeguard procedure. This preventive legal procedure can allow you to reorganize your business and thus continue your economic activity, maintain jobs, and settle liabilities.

But the backup procedure can be unnecessary (or late!) When the difficulties are too intense, your business is already in insolvency. If this is the case, you are required to declare the situation of suspension of payments of your company within 45 days of the date of termination, under penalty of committing a management fault that could engage your liability (the court could then make you bear all or part of your business debts).

Once the declaration of cessation of payments has been made, the judge may decide to place your company in receivership. It will thus be able to continue operating its activity within the framework of a judicial review to settle its liabilities and seek prospects for recovery. The opening of judicial liquidation proceedings may be decided if your company’s situation is irreparably compromised.

Complete Controller. America’s Bookkeeping Experts About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. LastPass – Family or Org Password Vault

Must Have Personal Finance Apps

There are many options for personal finance apps that can be used in routine, bringing practicality to this monitoring. Some are entirely free, but most have free basic features and more advanced options for purchasing the plans.

Here are the main functions offered for free. It’s not a list of the best personal finance app but a map with the parts of apps that can help you deal with money.

  1. Organize

This personal finance app aims to map all day-to-day expenses so the user knows exactly where the money goes. Among the main features of the free version is the control of up to two accounts, a credit card, and reports with graphs, in addition to the option to set three spending goals. Complete Controller. America’s Bookkeeping Experts

  1. Easy Budget

It’s a free, ad-free personal finance app. It is possible to record and control earnings and expenses, analyze expenses on a timeline, and set a budget for the coming months, in addition to other features.

The app generates graphs and has intuitive features to make numbers more visual and understandable for the user.    

  1. Olivia

Technology is used to learn spending habits, predict spending, and recommend better managing your finances. This free personal finance app is driven by an artificial intelligence called Olivia. The proposal makes the user understand the expenses, spend better, and save.

Integrated with the user’s bank account, the AI (Artificial Intelligence) automatically categorizes daily and monthly expenses and presents planning tips.

  1. Wise

One way to handle money smartly is to make it work. Through the Wise application, it is possible to have numerous features that contribute to this.

Having the app installed, you can make faster and cheaper money transfers to more than 80 countries, access a real exchange rate, and view the total amount disbursed from the beginning. Having a debit card to pay internationally in more than 200 countries is also possible, even converting amounts into local currencies.

Users can receive payments in different countries by opening multi-currency accounts, where they can receive values locally and transfer and pay deals in other currencies, among other advantages. ADP. Payroll – HR – Benefits

  1. Money lover

It’s a beautiful application with well-organized functions to help you categorize and manage your expenses, create budgets, and keep track of your savings and invoices. It has a free and a premium version.

The most satisfying thing is that you can use it from the following browser and download the app on your computer or mobile phone. The cloud stores the data, and accessing the account from any device is possible.

It makes it possible visually to register daily expenses and create categories to understand the main cash flows.

  1. My Finances

The app has several features to organize your financial life and can be integrated with the bank application. Tracks income, expenses, savings, and credit cards, categorizing and creating a history. It allows you to export and monitor this data visually, graphing expenses statistics by day, week, and month and forming comparatives.

It is possible to integrate with the Google Calendar and others available on the device to save reminders and notify expenses when they are due. It also offers the possibility to make encrypted backups to your Google Drive.

  1. Monte

It is an app for those looking for practicality, without many steps to register and use. The goal is to simplify the user experience. Allows entry of income and expenses, registration and reminder of future costs, and the visualization of statistics. You can sync all information to the cloud for access across multiple devices.

The free version of this finance app has some ads, which will no longer appear in the premium version, and some add-ons. LastPass – Family or Org Password Vault

  1. Furniture

This personal finance app offers a limited version for those who choose the free option, only available for smartphones. This version provides categories of expenses and income and synchronization once a day.

The best app is only for premium users. Features like cloud sync, organizing credit cards, setting goals, and creating budgets are limited – but can be checked out in a 7-day trial version.

  1. Toshl

You can fully use the application for an evaluation period, and some features are reduced. Allows tracking of two financial accounts and creating two budgets.

You can only access functions such as creating reminders, viewing recurring bills, viewing charts, and planning paid versions.

  1. Fortune

With the option of a free basic plan, this app aims to be practical and straightforward, helping users to handle money better. This version allows for organizing income and expenses, receiving pending alerts, managing two accounts and a card, and creating budgets. The tool even generates graphs and reports.

Some features such as generating a monthly balance of finances and exporting data, are left out, being released only for premium users, reducing the option.

CorpNet. Start A New Business Now About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Download A Free Financial Toolkit

Kids and Credit: What to Know

Young people do not consider credit a problem; it is an opportunity to get the desired thing right now. The choice to apply for a loan is often impulsive, and only some people think about the consequences when applying for a loan.

You Cannot Take Loans for “Eat,” “Walk,” or “New Smartphone”

Tell your children not to take out loans for food, go to the sea, or buy the latest iPhone. Many people say, “I can afford to buy the most sophisticated TV or smartphone” – no, you can’t if you don’t have the total amount for the purchase right now. It is a general mistake to think that if you have a job or a salary, you can take out a loan for 1-2 years and then gradually pay it off.

Of course, giving away $20,000 immediately is a pity, so taking out a loan and paying $500-$1,000 monthly seems more profitable. At the same time, no one considers the overpayment for the entire period, and the longer it is, the more you will give to the bank. Download A Free Financial Toolkit

Long-Term Loans are 3-4 Times Overpayment

Long-term loans are even more dangerous. If you take a mortgage for 10-15 years, then for the entire period, you will pay the bank for 2-3 apartments. Please note that for all these years, the borrower has been imprisoned; he must make a mandatory payment every month. At the same time, the apartment belongs to the bank, and, in case of delay, you can lose both real estate and money.

When buying a car on credit, prepare for new expenses – fuel, repairs, parking, insurance, and monthly loan payments. As the vehicle leaves the showroom, it immediately drops in price by several thousand, so you cannot sell it at the initial cost.

The Financial Situation May Deteriorate

When applying for a short-term or long-term loan, you must ensure that you keep your job and that unforeseen situations will not arise. For example, in 2008, banks in Ukraine issued mortgage loans, but there was a global crisis, the dollar rose, and borrowers could no longer pay off debts. Rates increased even more during the crisis of 2014, and those who bought apartments in 2007 found themselves in a difficult situation.

Banks will never work at a loss; therefore, their contracts stipulate that in the event of force majeure, they can unilaterally change the lending terms or require the client to repay the loan ahead of schedule. Complete Controller. America’s Bookkeeping Experts

You Must Repay any Loan

Explain to the children that no matter how profitable the loan may seem, it must still be paid back after a while. Some companies issue the first loan at 0%, and borrowers think: “Oh, class, I will take $3,000 at 0% – no overpayment anyway,” a month later, they realize that they need to look for $3,000 somewhere to pay off the debt.

If you do not repay the loan on time, the bank will charge a penalty and a fine. After that, it will knock out debts through collectors or the court. If the court decides to recover, you will deduct the amount with the accrued interest from the borrower’s salary. They can also seize property, and you cannot sell it.

Delays negatively affect the borrower’s credit history; he will not qualify for a loan from any company.
Instead of loans, it is better to save money for a purchase.

Is it possible to pay the bank every month? If you want a new phone or TV, you need to save up for them. So that there is no temptation to spend money, set aside part of your salary for a deposit without the ability to draw early; many people say they can’t procrastinate.

Want to renovate your apartment? Take your time with a loan; buy building materials gradually – wallpaper this month, paint next month. LastPass – Family or Org Password Vault

Loans are Addictive

Some people have everything on credit – a car, an apartment, furniture, and appliances. These are not poor; they have a good salary but do not properly manage money. As soon as they repay one loan, they immediately come up with something else to buy. It is a habit to pay the bank every month.
The worst is when children take out a loan and parents repay it. Parents need to stop paying off their children’s debts. Otherwise, a vicious circle will occur: children will irresponsibly take out a new loan, and parents will pay.

What are the Reasons You Can Take Out a Loan?

You can take out a loan only if the money brings income over the interest on the loan. For example, for business development, you will immediately sell several times more expensive to purchase goods or things. You can buy a car on credit if you need it for work, and not go to the sea once.

When You Need Money, Return it on Time

Tell the children that credit is not a magic bullet but a responsibility. Before deciding, you need to study the contract, calculate the overpayment amount, and think about a fallback in case.

ADP. Payroll – HR – Benefits About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. CorpNet. Start A New Business Now

Steps to Creating Your Business

By: Jennifer Brazer

Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.

Fact Checked By: Brittany McMillen

How to Start a Business: Unlock Your Entrepreneurial Potential

It’s time to stop dreaming and start doing—because knowing how to start a business isn’t reserved for the lucky few. With over 82,000 startups in the U.S. in 2025 and growing, the opportunities are boundless. I’ve guided entrepreneurs from living rooms, garages, and coffee shops into thriving six-figure enterprises. If you have an idea, I’m here to help you transform it into a profitable business—step by step. This guide provides the tools, insights, and proven strategies to unlock your potential and pave the way for real financial success. Cubicle to Cloud virtual business

Key Takeaways

  • Draft a crystal-clear business plan supported by thorough market research and financial forecasting.
  • Choose the right business structure and navigate the legal registration process.
  • Seek startup funding through diverse avenues such as investors, loans, or crowdfunding platforms.
  • Learn the transition from a solo hustler to a visionary business owner.
  • Create a 90-day launch plan that propels your idea into income—fast.

Crafting Your Business Plan: From Idea to Reality

Before you invest a dime, your business blueprint needs to be rock-solid. A solid business plan isn’t just paperwork—it’s the roadmap that reveals where you’re headed, how you’ll get there, and the required resources.

Identifying your niche

Here’s the truth: A business for everyone is a business for no one. Specificity is your ally.

  • Utilize Google Trends to find what your potential customers are searching for.
  • Analyze your competitors—what are they doing well, and where do they stumble?
  • Ask yourself: “What problem do I solve better than anyone else?

By pinpointing a niche that addresses a real need and understanding your customers better than they comprehend themselves, you’re on a sturdy foundation.

Building your business model canvas

Instead of drafting a 40-page document, create a one-page canvas for your business. The Business Model Canvas allows you to define:

  • Your unique value proposition
  • Target customer segments
  • Channels (how you’ll reach them)
  • Revenue streams and key resources

Keep it clear and avoid unnecessary complexity.

Navigating the legalities of business formation

This phase may appear daunting, but breaking it down simplifies the process.

Business Structure Options

Should you go solo or establish an LLC? The right choice varies by situation, but here’s what to consider:

  • Sole Proprietorship: Easy to start, but lacks liability protection.
  • LLC: Safeguards your personal assets and provides tax flexibility.
  • Corporation: Ideal for larger ventures or if you’re courting outside investors.

Pro Tip: Consult a small business attorney to select a structure that aligns with your goals.

Registering Your Business

Here’s your checklist:

  • Register your business name (ensure availability via your state’s website).
  • Apply for an EIN through the IRS for tax purposes.
  • Secure local business licenses and permits.

Once you’re legitimate, it builds confidence among customers and partners—no one wants to deal with a “sketchy” operation!

Exploring funding options for your startup

While you may not need millions at the start, strategic capital is vital.

Venture Capital and Angel Investors

If you have a high-growth idea, these investors might be interested:

  • Perfect your elevator pitch: What problem do you solve, and why is it urgent?
  • Construct a basic pitch deck: outline your vision, solution, business model, and numbers.
  • Network tirelessly—use platforms like LinkedIn, attend local meetups, and explore referral circles.

Crowdfunding and Community Support

If traditional investors aren’t your vibe, consider grassroots funding. Platforms like:

…turn your audience into investors. Craft a compelling story and imaginative rewards.

Important Funding Insights

Did you know that 77% of startups rely on personal savings for initial funding? Only a tiny percentage actually tap into venture capital, signaling the power of perseverance and personal investment!

Entrepreneurship Tips for Long-Term Success

Having an idea is one thing; turning it into sustainable success takes resolve.

Innovation and adaptability

Your initial idea may not be the final one—and that’s perfectly fine!

  • Stay attuned to your customers: Their feedback is your guiding light.
  • Be prepared to iterate: Adjust your offerings, pricing, or delivery model.
  • Watch emerging trends, but never overlook the fundamentals.

Building a strong team

No one scales mighty businesses alone. Great teams build great brands.

  • Hire slow, fire fast: Foster a culture that aligns with your vision over mere qualifications.
  • Define clear roles and objectives—avoid leaving team members hanging.
  • Celebrate victories, no matter how minor.

Case study: Amazon—from garage to powerhouse

Let’s roll back to 1994. Jeff Bezos wrote down a list of products he could sell online. Books grabbed the top spot—not out of personal preference, but because the supply chain was logical.

Amazon began in a garage. Within two decades, it blossomed into one of the world’s most valuable companies.

Lessons learned?

  • Start with one laser-focused offering.
  • Optimize your logistics before scaling.
  • Customer obsession isn’t mere rhetoric—it’s a genuine strategy. LastPass – Family or Org Password Vault

How Technology Can Drive Business Efficiency

In today’s landscape, technology isn’t optional; it’s essential.

Leveraging AI and automation

Freeing up your time and minimizing costs is paramount:

  • Utilize tools like Zapier to automate recurring tasks.
  • Implement AI for customer support (chatbots can be a game-changer).
  • Manage your content, CRM, and analytics without the need for extra hires.

Cybersecurity measures

A single breach can cost you trust – and financial stability.

  • Secure your website using SSL.
  • Enforce two-factor authentication for team logins.
  • Regularly back up data, both online and offline.

Mastering marketing and branding strategies

Your brand exceeds a mere logo; it encapsulates how customers feel about you.

Social Media and SEO

  • Focus on 1–2 platforms where your audience is active—don’t spread yourself too thin.
  • Optimize your website for relevant keywords like “how to start a business.”
  • Create engaging content that educates, entertains, or inspires.

Content marketing

  • Write blogs that address genuine customer pain points.
  • Share your journey—vulnerability can be your strongest asset.
  • Employ storytelling for memorability (facts tell, stories sell!).

Building Trust with Clients: Communication and Transparency

Trust fosters loyalty—and in lengthy sales cycles, it can seal deals.

Client communication techniques

  • Clarify contracts, deadlines, and deliverables.
  • Implement regular check-ins to stay aligned with expectations.
  • Solicit feedback and act accordingly.

Transparency in business practices

  • Be upfront when problems arise.
  • Consistently exceed your promises.
  • Integrate your values into your business model, foregoing mere marketing spins.

Understanding Financial Performance Metrics

Familiarize yourself with your numbers—before they get the best of you.

Monitoring cash flow

Consider cash flow the lifeblood of your operation. If it runs dry, you’re in trouble.

  • Track your monthly burn rate.
  • Forecast income vs. expenses weekly.
  • Keep business and personal finances separate from day one.

Interpreting financial statements

No need for a CPA, but you do need fundamental understanding:

  • Income Statement (Profit & Loss): Are you profitable?
  • Balance Sheet: What are your assets and liabilities?
  • Cash Flow Statement: What’s on the influx versus outflux?

Sustaining Growth and Innovation

Success is not a one-time event. Keep sharpening your tools.

Continuous learning and development

  • Read one business book a month—start with The Lean Startup.
  • Participate in online workshops or industry certifications.
  • Set and regularly review quarterly objectives.

Strategic partnerships and networking

Collaboration outperforms competition every time.

  • Attend trade events and local mixers.
  • Partner with complementary businesses (think web designers and copywriters).
  • Join mastermind groups or incubators to leverage shared knowledge.

Conclusion

If you’re serious about building a thriving small business, start with the steps outlined here. You don’t need to be perfect—just take actionable steps towards your goal. I’ve witnessed ordinary individuals transform kitchen table ideas into million-dollar brands. Learn from their journeys, implement these strategies, and take that leap of faith today.

And when you’re ready to manage your finances like a pro, visit Complete Controller to see how we can help you remain structured, compliant, and scalable from day one.

Now, take action! Your journey to entrepreneurial success awaits. ADP. Payroll – HR – Benefits

FAQ

What are the most common pitfalls new businesses face?

Poor cash flow management, insufficient customer validation, and neglecting legal requirements are common traps.

How can I balance innovation with financial stability?

Experiment with small ideas, gather immediate feedback, and scale what proves to be effective.

What role does marketing play in business growth?

Marketing fosters awareness, drives traffic, and converts interest into sales.

Are there tax benefits for starting a small business?

Absolutely! Deductions for home office expenses, equipment, mileage, and more may be available.

How do I manage cash flow challenges in the early stages?

Keep a close eye on every dollar. Maintain low overhead costs. Use financial reserves or lines of credit judiciously.

Sources

  • Amazon.com. “The Story of Amazon.” Jeff Bezos.
  • CAKE.com. (January 23, 2025). “Small Business Statistics for 2025.” https://cake.com/empowered-team/small-business-statistics/
  • Fortunly. (January 12, 2025). “20+ Most Important Startup Statistics for 2025.” https://fortunly.com/statistics/startup-statistics/
  • IRS.gov. “Apply for an Employer Identification Number (EIN) Online.” https://www.irs.gov/businesses/small-businesses-self-employed/apply-for-an-employer-identification-number-ein-online
  • Kickstarter.com. https://www.kickstarter.com
  • Luisa Zhou. (January 23, 2025). “Small Business Statistics: The Ultimate List in 2025.” https://luisazhou.com/blog/small-business-statistics/
  • MIT Press. (January 19, 2024). “What Should Data Science Education Do With Large Language Models?” Xinming Tu et al. https://hdsr.mitpress.mit.edu/pub/pqiufdew
  • Random House. (2011). “The Lean Startup.” Steven Smith.
  • K&S Ranch. (2012). “The Startup Owner’s Manual.” Steve Blank.
  • Cengage Learning. (2020). “Small Business Management.
  • Strategyzer.com. “Business Model Canvas.” https://www.strategyzer.com/canvas/business-model-canvas
Complete Controller. America’s Bookkeeping Experts About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. CorpNet. Start A New Business Now

Important Concepts of Economics

Scarcity

Scarcity is something that everyone understands, whether they realize it or not because everyone has experienced its impact. The core economic dilemma of scarcity is that the world has finite – or scarce – resources to fulfill unlimited wants. People are forced to judge how to deploy resources as effectively as possible to meet as many of their objectives as possible.

For example, only a fixed amount of wheat is cultivated each year. Some favor bread, while others prefer beer. Because of the wheat shortage, you can do only a limited amount of good. How do we calculate the amount of flour for bread and beer? One solution to this challenge is a market system based on supply and demand. Download A Free Financial Toolkit

Supply and Demand

Supply and demand are the driving forces in a market system. For example, if many individuals desire to buy beer, the demand for beer is said to be high. You can charge a higher price for beer and generate more on average when you use wheat rather than flour to manufacture beer.

It may hypothetically lead to a situation in which more people start brewing and, after some production cycles, there is too much beer on the market – beer supply expands – that beer prices plummet.

While this is an oversimplified and extreme example, the supply and demand idea helps to explain why last year’s popular product cost half as much as this year’s.

Costs and Benefits

Cost and benefit concepts are tied to the economy’s rational choice (and reasonable expectations) theory. When economists argue that people act rationally, they suggest making decisions with the best benefit-to-cost ratio in mind.

Breweries will recruit more personnel to brew more beer if there is a tremendous demand for beer, but only if the cost of beer and the volume of beer they sell justify the higher expenses of their salaries and the resources needed to produce more beer. Similarly, the consumer will purchase the most excellent beer available, but not always the best-tasting beer in the shop. Cubicle to Cloud virtual business

The notion of costs and benefits may be used in various decisions that aren’t financial. Daily, college students undertake cost-benefit analyses, focusing on the classes they believe are most crucial to their success. It may also include lowering their time studying subjects they think aren’t as important.

Everything is in the Incentives

If you’re a parent, manager, teacher, or someone in a supervisory role, you’ve undoubtedly previously had the opportunity to provide a reward—or encouragement—to raise the chance of a specific outcome.

Economic incentives explain how supply and demand encourage businesses to give customers what they want while urging consumers to save their limited resources. When client demand for a product rises, so does the market price, incentivizing manufacturers to produce more to command a higher price. When the cost of raw materials or inputs for a product rises, and manufacturers restrict supply, the price they charge for the product increases, and buyers are incentivized to conserve their consumption, which is superb and reserved. CorpNet. Start A New Business Now

Stock and Flow

Stock and flow are two variables that differ primarily in their relationship to time.

The stock is a precise amount at a single point in time, which may have accumulated through time. The flux is a monetary sum expressed over some time, usually in the form of a charge.

You may describe the principles of inventory and flow using the following example: suppose you have a monthly rent payment of $1,000. This rent would be the cash flow, denominated in dollars ($1,000), over a while (1 month), which we may describe as $1,000/month. However, you were in debt the previous month and discovered that you only had $985 to pay your rent.

ADP. Payroll – HR – Benefits About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Complete Controller. America’s Bookkeeping Experts

Death of Traditional Accountancy

The traditional method of accounting dates back to 1495 and was designed by an Italian monk. It is still the basis of most accounting programs but no longer suits today’s entrepreneurs. Below are the seven reasons you should no longer work with the traditional accounting method.

Many people ask me: Do you like doing bookkeeping? Most people would answer this question smiling “No!” without thinking twice. But I’ve been doing the job of an accountant for 18 years, and I can give a single answer here: Complete Controller. America’s Bookkeeping Experts

YES, I love the job of an accountant: It’s not just the company’s figures but also how these are created and what develops from my work. The statistics I prepare can have a significant impact on management’s decisions. I am also fascinated by how you can adapt processes so that the accounting department can remain lean despite the excessive growth of a company.

The Traditional Tasks of the Accountant are Automated

That’s why I’ve been thinking about how the job of an accountant has changed in recent years and how this could change in the future. The Oxford University study “The Future of Employment” inspired me to do this. Here, some scientists have asked themselves which jobs are easiest to automate and thus fall victim to automation with the help of computers the quickest. It turned out that the position of an accountant is one of the most vulnerable. Of the 702 job profiles examined, it is ranked 671! He’s far behind when it comes to job security.

In the age of Industry 4.0, the fear that new technologies will increase the unemployment rate of accountants is a constant source of discussion. But the more digitization progresses, the clearer it becomes that this fear is invalid. On the one hand, technological progress makes many traditional activities superfluous. At the same time, however, there is also an endless range of new fields of activity requiring more highly qualified workers. CorpNet. Start A New Business Now

Accounting for the Future Includes Controlling Strategic and Entrepreneurial Thinking

It also applies to bookkeeping: in the future, employees in the finance department will no longer have to type in invoice numbers and bank information or laboriously fill out Excel spreadsheets. Thanks to digital accounting, companies save significant time and money. With the right software, a lot of manual work becomes superfluous.

But why do you need an accountant at all? The answer: because accounting 4.0 will not make the profession die out, but rather change it. For complex bookings, the expertise of professionals will continue to be in demand in the future. In addition, the accountant will have to take on tasks such as checking and monitoring the system and digital maintenance.

In summary, the following points could include the future work of the accountant:

  • Develop strategic action plans
  • Formulate forecasts for future developments
  • Check and optimize computer-controlled processes

According to many different forecasts, the new way of bookkeeping will prevail. The accountant will, therefore, take on more responsibility in data analysis and management consulting. In conjunction with the appropriate accounting software, the accounting system can relieve the accountant of numerous tasks depending on the range of functions. LastPass – Family or Org Password Vault

In my forecast for the future, I have identified two megatrends in future bookkeeping. These two megatrends are:

  • Cloud
  • Automation

Combining these two trends will offer entirely new accounting methods in the future. In recent years, I have studied all these topics and successfully implemented them in many projects.

Nowadays, accounting can and should be done differently. With the new accounting method, ‘Entrepreneur Oriented Accounting,’ you as an entrepreneur are once again central. With this, you meet the requirements of the Tax Authorities, you understand your accounting yourself, you enter everything correctly and definitively in one go, and the reports provide you with real-time information.

All reports, even the annual report, come from the accounting system at the touch of a button. Jortt invented Entrepreneur Focused Accounting, which is suitable for all companies, from freelancers to general partnerships, BV, and partnerships with a turnover of up to $12 million annually.

Therefore, I believe the accounting profession is not dying out – no, it is changing. It may be massive for some, but the change must be accepted with the help of technology and translated into new areas of responsibility. Complete Controller is a perfect example of that. We shattered the accounting industry with our forward-thinking business model. You can learn more about us and how to thrive financially on our website and blog.

Cubicle to Cloud virtual business About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. ADP. Payroll – HR – Benefits

Become a Master Stock Trader

Do not trade stocks at random, but try to follow a strategy. If you have a plan, you have something to follow that signals buying, selling, or sitting still in the boat. Of course, you should edit or change your strategy over time if you notice that it does not work.

Below, we list five common strategies for beginners in stocks. Of course, there are more strategies simultaneously as many experienced stock traders mix different approaches. But these are excellent bases to start. ADP. Payroll – HR – Benefits

Strategy 1: Invest in Companies You Believe in

It may sound simple, but it is not a completely stupid strategy: buying shares in companies you believe in and know about. Are you interested in, e.g., cars and the automotive industry – why not buy shares in that sector? Ask yourself a few questions, in this case for companies in the automotive industry:

  • How do I think the automotive industry will develop soon?
  • Is the company prepared for changes in the automotive industry?
  • What are the company’s strategy, goals, and results?
  • Are the company’s services or goods popular?

An important reason this is a good strategy is that you will be more easily interested in news in something you are interested in. It will be more accessible but also more fun to keep up with.

Strategy 2: Copy a Pro

Pros that you can copy. Another common strategy is trading the stocks simultaneously and at the same price as a professional. As a beginner, why should you analyze and study stocks when some are already professionals? LastPass – Family or Org Password Vault

By making the same buy and sell at the same time, you achieve, in theory, the same results as the pros. Several platforms, such as eToro, let you automatically copy a professional for a low platform fee. Buy and sell are done automatically and simultaneously as you follow the professional set.

Strategy 3: Buy Shares with a High Dividend

Use a strategy to buy shares in companies with a high dividend, preferably in companies with a history of raising their dividends to shareholders yearly.

It is easy to check before buying shares in a company. Go to the company’s website to know how often and how much the dividend is usually.

Compare with other companies to get an idea of whether the company has a high and frequent share dividend compared to similar companies.

Strategy 4: Own Shares in Investment Companies

Investment companies have a history of doing well on the Stockholm Stock Exchange. Therefore, it is an excellent strategy to buy shares in these companies. An investment company’s business concept is to own shares in other companies. It works much like a fund but with ownership in a slightly smaller number of companies. Complete Controller. America’s Bookkeeping Experts

Investing in investment companies is an excellent way to spread your risks. Perfect for you who have just started stock trading. Some examples (but there are many more) of investment companies on the Stockholm Stock Exchange:

  • Investor – holds shares in companies in telecom, electronics, and industry
  • Industries – owns the most prominent Swedish companies within, among others. Finance, telecom, and industry
  • Ratos – has shares in medium-sized unlisted companies in the Nordic region

Strategy 5: Invest in Small Companies

Another good strategy for beginners is to invest in smaller companies. Why? Well, because small companies usually grow faster than larger companies, which can lead to the share rising in value more quickly.

Many experts do not analyze smaller companies either, which may mean you can find undervalued companies here.

Go too slowly than the opposite. When you start trading stocks for beginners, avoiding big mistakes that can cost money while the motivation may run out is more important.

Download A Free Financial Toolkit About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. CorpNet. Start A New Business Now

Planning Your Social Media Strategy

By: Jennifer Brazer

Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.

Fact Checked By: Brittany McMillen


Planning Your Social Media Marketing Strategy: 5 Key Tips

A social media marketing strategy is your roadmap for using platforms like Facebook, Instagram, and LinkedIn to achieve specific business goals through targeted content, engagement tactics, and performance tracking. This comprehensive plan combines audience research, platform selection, content creation, and analytics to build brand awareness, generate leads, and drive conversions.

Social media users have exploded from 970 million in 2010 to 5.24 billion in 2025—a 5.4x increase that transforms how businesses connect with customers. As CEO of Complete Controller for over 20 years, I’ve watched countless businesses struggle with scattered posting and vanity metrics, only to discover that strategic planning transforms their social presence from a time drain into a revenue engine. This guide reveals the five essential elements that separate successful social strategies from digital noise, giving you the framework to build authentic connections, measure real ROI, and create content that converts followers into customers. Download A Free Financial Toolkit

What is a social media marketing strategy, and how do you build it?

  • A social media marketing strategy is a documented plan that outlines how your business will use social platforms to achieve measurable goals
  • Define clear objectives aligned with business KPIs like lead generation, brand awareness, or customer retention
  • Research and map your target audience’s demographics, behaviors, and platform preferences
  • Select the right mix of platforms based on where your audience spends time and engages most
  • Create a content calendar that balances educational, promotional, and engagement-focused posts

Audit and Define Your Audience

Your social media marketing strategy starts with knowing exactly who you’re talking to—not just basic demographics but the deeper motivations that drive their decisions. Generic audience definitions like “millennials interested in business” waste your time and budget.

At Complete Controller, we discovered our most engaged followers weren’t just looking for bookkeeping services—they craved financial education that empowered them to make better business decisions. This insight shifted our entire content approach from service-focused posts to educational content that positions us as trusted advisors. The result? A 300% increase in qualified leads within six months.

Deep audience research tactics

  • Use social listening tools to track what your target market discusses, complains about, and celebrates online
  • Analyze competitor audiences through Facebook Ads Manager’s Audience Insights to identify gaps in the market
  • Conduct quarterly surveys asking pointed questions like “What’s your biggest financial challenge this month?”
  • Track engagement patterns to identify which content formats (video, infographics, text posts) resonate most
  • Monitor comments and DMs for recurring questions that reveal unmet needs

FreshBooks exemplifies the power of knowing your audience intimately. They grew from 300,000 to 750,000 users in one year by using Twitter not just for promotion but for genuine relationship building—sending charity donations, gifts for new parents, and personalized responses that made customers feel valued.

Align Content with Business Goals

Your best practices for social media marketing must connect directly to measurable business outcomes. Every post, story, and campaign should serve a strategic purpose beyond likes and shares.

Higher education brands on Instagram achieve a 2.1% engagement rate—6x higher than the platform’s 0.36% average. Why? They create content that serves their audience’s specific goals: campus life glimpses for prospective students, achievement celebrations for alumni donors, and career resources for current students. Each piece of content maps to a distinct objective.

Goal-Aligned Content Framework:

Business ObjectiveContent Types That Convert Measurement Metrics
Brand AwarenessBehind-the-scenes videos, employee spotlights, industry insightsReach, impressions, follower growth rate
Lead GenerationFree tools, downloadable guides, webinar registrationsClick-through rate, conversion rate, cost per lead
Customer RetentionUser success stories, exclusive tips, loyalty rewardsEngagement rate, repeat purchase rate, customer lifetime value
Thought LeadershipIndustry analysis, trend predictions, expert interviewsShare rate, media mentions, speaking invitations

Strategic Content Mapping Process:

  1. Identify your top three business priorities for the quarter
  2. Assign specific social media KPIs to each priority
  3. Create content themes that ladder up to these goals
  4. Develop a 70-20-10 content mix: 70% value-add education, 20% shared content, 10% promotional
  5. Test different content formats weekly and double down on top performers

Master Platform-Specific Execution

Each social platform operates like a distinct country with its own culture, language, and customs. Your social media marketing strategy must adapt to these unique environments while maintaining brand consistency.

Data reveals that 28% of global marketers cite Facebook as the platform delivering the highest ROI, followed by Instagram at 22% and YouTube at 12%. But these averages mean nothing if your audience lives elsewhere. A B2B software company might find LinkedIn delivers 10x the ROI of Facebook, while a fashion brand sees TikTok outperform all other platforms combined.

Platform strategy breakdown

LinkedIn – The Professional Powerhouse

  • Post frequency: 1-2 times per weekday
  • Optimal content: Case studies, industry insights, company milestones
  • Engagement tactics: Comment on industry leader posts, share employee achievements
  • Unique feature: LinkedIn Articles for long-form thought leadership

Instagram – The Visual Storyteller

  • Post frequency: 1-2 feed posts daily, 3-5 stories
  • Optimal content: Behind-the-scenes glimpses, product showcases, user-generated content
  • Engagement tactics: Use all 30 hashtags, create saveable infographics, host live Q&As
  • Unique feature: Reels for maximum organic reach

TikTok – The Trend Engine

  • Post frequency: 1-3 times daily
  • Optimal content: Educational tips, trending audio adaptations, authentic moments
  • Engagement tactics: Jump on trends within 24 hours, collaborate with micro-influencers
  • Unique feature: Spark Ads to amplify organic content

X/Twitter – The Conversation Hub

  • Post frequency: 3-5 times daily
  • Optimal content: Industry commentary, quick tips, breaking news reactions
  • Engagement tactics: Join Twitter chats, create thread tutorials, respond within 1 hour
  • Unique feature: Twitter Spaces for audio conversations

Starbucks mastered platform-specific execution through their TikTok Spark Ads campaign. They promoted user-inspired drinks like the Churro Frappuccino, turning customer creativity into viral menu items. This social media engagement techniques approach generated millions of views while making customers feel like co-creators of the brand.

Integrate AI Strategically

Artificial intelligence transforms your social media marketing strategy from guesswork into precision targeting. But success requires balancing automation with authentic human connection.

AI tools now handle tasks that once consumed hours of manual work. Content creation platforms generate caption variations in seconds. Predictive analytics forecast which posts will perform best before you hit publish. Chatbots handle initial customer inquiries 24/7. Yet the brands winning with AI understand it amplifies human creativity rather than replacing it.

AI integration framework

Content Creation Enhancement

  • Use AI to generate 10 headline variations, then apply human judgment to select the winner
  • Create initial drafts with AI, but inject brand personality through manual editing
  • Generate hashtag suggestions based on trending topics in your industry
  • Develop content calendars using AI-predicted optimal posting times

Advanced Analytics Applications

  • Track sentiment analysis across all brand mentions to spot reputation issues early
  • Identify micro-influencers whose audiences match your ideal customer profile
  • Predict viral potential of content before posting using engagement pattern analysis
  • Monitor competitor strategies and identify content gaps to exploit

Smart Automation Rules

  • Set up chatbots for FAQ responses but transfer complex issues to humans within 5 minutes
  • Automate posting schedules while manually crafting timely responses to trending topics
  • Use AI for initial audience segmentation but validate with human insight
  • Deploy social media analytics tools for reporting while maintaining human interpretation of data

The Human Touch Differentiator

While AI handles data processing and pattern recognition, human creativity drives emotional connection. Your team should focus on:

  • Crafting stories that resonate with audience values
  • Responding to comments with empathy and personality
  • Making strategic decisions based on AI insights
  • Building genuine relationships that automation cannot replicate LastPass – Family or Org Password Vault

Measure, Iterate, Optimize

Your social media marketing strategy lives and breathes through constant refinement. Static plans fail because platforms evolve, audiences shift, and what worked yesterday might flop tomorrow.

The most successful brands treat their strategy as a hypothesis to test rather than a rulebook to follow. They measure obsessively, adapt quickly, and view failures as data points rather than disasters. This approach to effective social media campaigns separates thriving social presences from abandoned accounts.

Performance tracking system

Daily Metrics (5-minute check)

  • Engagement rate fluctuations
  • Follower growth/loss
  • Top-performing content
  • Customer service response time

Weekly Analysis (30-minute review)

  • Content theme performance comparison
  • Hashtag effectiveness
  • Audience demographic shifts
  • Competitor activity changes

Monthly Deep Dive (2-hour session)

  • ROI calculation by platform
  • Customer journey mapping from social to sale
  • Content audit identifying patterns
  • Strategy pivot recommendations

Optimization framework

A/B Testing Priority List

  1. Caption Length: Test short vs. long-form captions monthly
  2. Posting Times: Experiment with off-peak hours for less competition
  3. Content Formats: Compare carousel posts, single images, and videos
  4. Call-to-Action Placement: Test CTAs at beginning, middle, and end
  5. Hashtag Strategies: Mix branded, niche, and trending tags

Rapid Iteration Process

  • Launch micro-campaigns lasting 1-2 weeks
  • Measure results against specific KPIs
  • Scale successful elements immediately
  • Document learnings in a shared knowledge base
  • Apply insights across all platforms

Performance Benchmarks by Platform

Platform Good Engagement Rate Excellent Engagement Rate Red Flag Rate
Instagram1-3%3-6%Below 0.5%
Facebook0.5-1%1-2%Below 0.1%
LinkedIn1-2%2-5%Below 0.5%
TikTok3-9%9-17%Below 1%

Human-Centric Strategy in an AI-Driven World

Technology scales your reach, but human connection drives conversion. The most sophisticated AI cannot replicate genuine empathy, creative storytelling, or the spark of authentic personality that makes brands memorable.

Successful social media advertising strategies balance efficiency with authenticity. They use automation for repetitive tasks while reserving human energy for meaningful interactions. This approach creates sustainable growth without sacrificing the relationships that fuel long-term success.

Building authentic connections

Emotional Resonance Tactics

  • Share failure stories alongside success to build trust
  • Celebrate customer wins as enthusiastically as your own
  • Address criticism with grace and genuine concern
  • Create content that acknowledges real struggles your audience faces
  • Use humor appropriately to show brand personality

Community Building Essentials

  • Host monthly live Q&A sessions with leadership
  • Feature customer stories in your main content calendar
  • Create exclusive groups for your most engaged followers
  • Respond to every comment within 24 hours
  • Remember returning commenters and reference previous conversations

Authenticity Markers

  • Behind-the-scenes content showing real work moments
  • Employee takeovers revealing different perspectives
  • Unfiltered responses to industry events
  • Admission of mistakes with lessons learned
  • User-generated content featured prominently

Small Business Implementation Roadmap

Limited resources demand strategic focus. Small businesses cannot compete with enterprise budgets, but they can outmaneuver larger competitors through agility, authenticity, and targeted execution.

Your social media marketing for small businesses should maximize impact while minimizing overwhelm. This roadmap provides a structured approach to building your presence without burning out.

Phase 1: Foundation (Days 1-30)

Week 1-2: Audit and Setup

  • Document current social media assets and passwords
  • Analyze competitor presence on top 3 platforms
  • Define 3 SMART goals for the next quarter
  • Choose 2 primary platforms based on audience research

Week 3-4: Content Planning

  • Create brand voice guidelines with example posts
  • Develop 30 days of content using the 70-20-10 rule
  • Design 5 template graphics for consistent branding
  • Set up basic analytics tracking systems

Phase 2: Launch and learn (Days 31-90)

Month 2: Controlled Experimentation

  • Post consistently according to platform best practices
  • Test 3 different content themes each week
  • Engage with 10 relevant accounts daily
  • Track performance metrics weekly

Month 3: Optimization

  • Double down on top-performing content types
  • Eliminate lowest-performing posting times
  • Refine hashtag strategy based on reach data
  • Build relationships with 5 micro-influencers

Phase 3: Scale and systematize (Days 91+)

Sustainable Growth Tactics

  • Batch content creation in monthly sessions
  • Implement scheduling tools for consistency
  • Create standard operating procedures for common tasks
  • Test paid advertising with $100 monthly budget
  • Develop partnerships with complementary brands

Resource Allocation Guide

Business Size Time InvestmentBudget RangePlatform Focus
Solopreneur5 hours/week$0-100/month1-2 platforms
Small Team10 hours/week$100-500/month2-3 platforms
Growing Business20 hours/week$500-2000/month3-4 platforms

Conclusion

Building a winning social media marketing strategy requires more than posting regularly and hoping for engagement. Success comes from understanding your audience deeply, aligning content with business goals, mastering platform nuances, leveraging AI wisely, and constantly refining your approach based on data.

The social media landscape will continue evolving, but these five foundational tips remain constant. Start with one platform, perfect your approach, then expand strategically. Your audience craves authentic connection and valuable content—deliver both consistently, and growth follows naturally.

Ready to transform your social media presence into a powerful business asset? The experts at Complete Controller combine financial expertise with digital marketing insights to help you build strategies that drive real ROI. Visit Complete Controller to discover how our comprehensive business solutions can amplify your social media success and overall business growth. ADP. Payroll – HR – Benefits

FAQ

How do I create a social media marketing strategy from scratch?

Start by defining clear business goals, then research where your target audience spends time online. Choose 1-2 platforms to focus on initially, develop a content calendar mixing educational and promotional posts, and establish metrics to track success. Begin posting consistently while analyzing performance weekly to refine your approach.

What are the best tools for monitoring social media analytics?

Native platform insights (Facebook Insights, Instagram Analytics) provide free basic data. For comprehensive tracking, Sprout Social and Hootsuite offer unified dashboards, competitor analysis, and team collaboration features. Google Analytics helps track social traffic to your website, while tools like Canva maintain visual consistency across platforms.

Which social media platforms work best for B2B marketing?

LinkedIn dominates B2B with 80% of social media leads coming from the platform. Twitter/X works well for real-time industry discussions and thought leadership. YouTube excels for product demonstrations and educational content. Even platforms like Instagram can work for B2B when showcasing company culture and behind-the-scenes content.

How can I integrate AI into my social media strategy?

Start with AI-powered scheduling tools that predict optimal posting times. Use ChatGPT or similar tools to generate caption variations and hashtag suggestions. Implement chatbots for initial customer service inquiries. Deploy AI analytics to identify trending topics and predict content performance, but always maintain human oversight for brand voice and sensitive interactions.

What’s the difference between a social media plan and a strategy?

A social media strategy defines your “why” and “what”—your goals, target audience, platform selection, and success metrics. A social media plan outlines the “how” and “when”—your content calendar, posting schedule, and specific campaign details. Strategy provides direction while plans detail execution. You need both for success.

Sources

  • Backlinko. “Social Network Usage & Growth Statistics (2025).” February 2025. https://backlinko.com/social-media-users
  • BU PRLab. “5 Tips to Successful Social Media Marketing.” March 2022. www.bu.edu
  • Hootsuite. “Social Media Trends 2025.” May 2025. www.hootsuite.com
  • MarketingProfs. “How a Company’s Word-of-Mouth Strategies Grew Its User Base 150%.” 2009. www.marketingprofs.com/casestudy/2009/9371
  • National Institute of Standards and Technology. “Artificial Intelligence.” www.nist.gov/topics/artificial-intelligence
  • Pew Research Center. “Social Media Fact Sheet.” www.pewresearch.org/internet/fact-sheet/social-media
  • Sprout Social. “80+ Must-Know Social Media Marketing Statistics for 2025.” February 2025. www.sproutsocial.com
  • Sprout Social. “Social Media Marketing: What It Is and How to Build Your Strategy.” February 2025. www.sproutsocial.com
  • Statista. “Instagram Brand Post Engagement 2024, by Vertical.” April 2025. www.statista.com/statistics/795367/most-popular-verticals-instagram
  • Statista. “Socials with Highest ROI for Global Marketers 2024.” March 2025. www.statista.com/statistics/1284484/social-media-platforms-highest-return-on-investment
  • TikTok for Business. “Starbucks Case Study.” 2023. ads.tiktok.com/business/en/inspiration/starbucks-1090
  • Triangle Direct Media. “5 Key Elements of An Effective Social Media Marketing Strategy.” www.triangledirectmedia.com
  • Web.com. “Top 8 Social Media Marketing Trends in 2025.” January 2025. www.web.com
  • Wikipedia. “Social Media Marketing.” en.wikipedia.org/wiki/Socialmediamarketing
CorpNet. Start A New Business Now About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Complete Controller. America’s Bookkeeping Experts

Digital Marketing Trends

New buying behaviors and marketing trends have developed during COVID-19 and the various events in 2023. The year changed a lot, and more brands focused on online strategies. At the same time, more consumers are using the Internet to shop for products. Brands, therefore, need to know the new marketing trends for the coming years, so what are these recent trends?

In 2023, the labor market changed radically, and many companies had to start rethinking and thinking new. In addition, it has become increasingly common to work from home. With that, everyone has been forced to become more digital, both in their marketing and communication, internally and externally. Some of the trends that became more prominent in 2021 were that companies live-streamed more, companies have more online customer meetings and conferences, social media has become hotter, and selling online via various platforms. This article addresses a few trends that have changed marketing in 2021 and beyond. ADP. Payroll – HR – Benefits

 

Live Streams

The most significant trend in social media was live streams. Many influencers started streaming live, while their views increased when most were at home. For example, thoughts on Facebook and Instagram doubled in one week in Italy during COVID-19.

Then, most of the events were live-streamed. For example, famous artists turned live concepts into live streams last year. These factors contributed to a massive increase in live videos, and users became more accustomed to these features on social media platforms.

 

User-Generated Content (UGC)

The content created by users is called user-generated content (UGC). Brands get this content, publish it on different platforms, and usually mention the creator. While user-generated content is not new, more brands will use it in 2021 to improve engagement and build trust with the target audience.

User-generated content includes reviews, video reviews, blog posts, and photos. In some cases, brands find content from users on social media to share or publish on their profiles.

 

Easy-to-Consume Content

Many brands have gone online in recent months due to COVID-19 and have concluded that their followers want easy-to-consume content. Unfortunately, easy-to-consume content is passive, short, and to the point.

For example, 55% of Americans listen to podcasts, and it mentioned newsletters 14% more during COVID-19. Podcasts and newsletters are two types of content that are easy to consume and help brands reach their target audience. Cubicle to Cloud virtual business

 

More Brands Use Stories

Stories are an engaging type of content that includes both images and videos. More than 500 million users a day watch stories on Instagram. Facebook has also developed a similar feature to motivate its users.

The trend is that stories will continue to dominate social media for several years. Regarding marketing, 96% of marketers will continue using accounts over the next six months, and 36% of brands already use stories to market their products.

 

Social Trade will Continue to Grow

Many brands have used social media to market their products for several years. However, many platforms have created new or improved previous features that help us sell products directly on social media.

Instagram allows us to tag and buy products directly in the app without leaving the platform. It makes the process much easier and improves the user experience. Facebook also has a feature that allows you to set up a store.

 

TikTok Continues to Attract Influencers

TikTok has over 800 million users, 600 million of whom are active. It means that almost 75% of all users are happening every day. So, it’s perfect for influencers who want committed followers who help them get bigger sponsorship deals.

TikTok also has a Creator Fund for users in the US and Europe. It rewards the best creators and motivates them to continue producing good content for their followers. Complete Controller. America’s Bookkeeping Experts

 

Video is the Key for Influencers

Many influencers focus on videos in 2021, and all trends indicate that video will be the key in the future. For example, TikTok uses short videos, while Instagram and YouTube have introduced features with both short and long videos.

A video is a great tool to market offers from their sponsors and explain their products. The live-streamed video also provides many views and shows the way for more engagement. We expect to see more creative videos with even more commitment.

 

Conversation Marketing

You can use chatbots to automate conversation marketing and make it more personal. Chatbots can, for example, answer more straightforward questions about products on social media and thank customers.

According to a study, 35% of consumers want to see more chatbots from brands. The main reason is that they need help finding what they need, and they have no problem getting help from a cure instead of an actual person.

Download A Free Financial Toolkit About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. CorpNet. Start A New Business Now

Understanding Your Company’s Reports

Understanding the Income Statement

An income statement shows you a company’s profit and loss over time. These were again commonly known as profit and loss statements.

An income statement usually shows:

  • Income
  • Cost of Goods Sold
  • Total profit
  • Expense
  • Profit for tax
  • Tax
  • Net earnings

Income is the money a company takes out; subtract the cost of goods sold to find the total profit. Subtract the expenses from the total gain and arrive at the result before tax (EBT). Payments may include marketing, advertising, promotion, general and administrative costs, interest charges, depreciation, and amortization, spreading the cost of assets over time. The tax amount is subtracted from EBT to calculate a company’s net income or loss. CorpNet. Start A New Business Now

You can use these numbers differently to understand a company’s financial health.

What Can You Do With It?

Your profit and loss statement is an annual dipstick in the engine of your company. Is the net profit on par or below it? You want to maintain or even increase a positive result. You will have to adjust and act if there is a shortage. It is essential to talk to your financial advisor about, for example, cost aspects, price calculations, and purchasing benefits. You can also compare your data with that of entrepreneurs in your industry. Collect them from your trade association or bank.

Financing

Financiers like banks can extract valuable information from the profit and loss account and balance sheet. They do this with calculation formulas (key numbers). A financier needs these key figures to know whether your business is healthy. To assess this, a financier looks at your turnover and purchase data. He compares your figures with those of other companies in your industry. Download A Free Financial Toolkit

Are you looking for financing? Then, make sure you have a realistic profit and loss account. Also, create a ‘B scenario’ with 15% less turnover. Purchasing and variable costs are adapting. The fixed expenses, such as rent and personnel, remain the same. Then, ask yourself whether you still have enough profit left below the line. Also, keep your budget in mind.

Financial insight

With your profit and loss account, you get financial insight. Use several calculation exercises from the Annual Accounts Manual, section ‘information about key figures.’ Or enlist the help of an expert such as a bookkeeper or accountant. With knowledge about your figures, you are a good discussion partner for them and, for example, financiers.

Evidence for the tax authorities

You pay tax on your company’s earnings. How much depends, among other things, on the profit and the type of tax, income or corporate tax, and the tax regulations. You also have an administrative obligation. After checking your administration by the tax authorities, they determine the assessment. Do you have a correct profit and loss account? Then, you pay the correctly owed tax rate via an appraisal. An incorrect presentation of your profits will lead to a profit estimate by the tax authorities. In practice, this turns out to be unfavorable for you.

Profit statement inquiry

Investors can use income statement inquiry to calculate financial ratios that can compare the same or one company to another each year.

To illustrate, you can compare a company’s profits to its competitors by looking at total, operating, and net profit margins. Alternatively, you can compare one company’s earnings per share to another to show whether shareholders could earn EPS if each company shared net income. As part of the top line of revenue, each line of the up and down analysis report is called a vertical analysis. For example, you can use it to represent the relative size of various fees. Horizontal analysis helps you compare the same numbers in more than two periods and identify trends. Use horizontal analysis to show a profit before tax over the past three years. ADP. Payroll – HR – Benefits

Income statement conditions

The income statement has some limitations. Capital structure and cash flow are factors that make a company thrive or disrupt the use of quotes, which is the income statement’s limitation.

To illustrate, a company needs to estimate the depreciation of an asset. You can’t know the lifespan of a computer, copier, or business jet in advance. Or, if they face lawsuits, they must assess how they should be prepared to carry out their duties. By their very nature, estimates are interpretable.

Secondly, the limitation of the income statement is the deliberate over-or underestimation of numbers. Estimates are essential and may occur by accident, but they can also be made deliberately to increase or decrease metrics such as revenue or profit fraudulently.

Accounting rules can also be restrictive. It affects the number used in the comparison. When comparing income statements, consider that many companies may use the first-in, first-out (FIFO) principle to value inventory, while others may use the last-in, first-out principle. 

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