Should You Invest in Cryptocurrency? Key Insights & Tips

Should you invest in cryptocurrency only if you can tolerate extreme volatility and limit exposure to 1-6% of your portfolio—otherwise, stick to traditional assets, as crypto’s high-risk, high-reward nature makes it unsuitable for conservative investors or those needing stable returns. While cryptocurrencies like Bitcoin and Ethereum have delivered spectacular long-term gains turning early investors into millionaires, they’ve also experienced crashes exceeding 80%, regulatory uncertainty, and billions in theft losses.

As the founder of Complete Controller, I’ve guided countless business owners through financial decisions that balance innovation with stability over my 20 years as CEO. I’ve witnessed firsthand how the allure of crypto’s astronomical returns can derail solid financial planning—clients who chased quick gains often faced portfolio volatility that disrupted their cash flow and bookkeeping systems. This article will equip you with the critical insights needed to make an informed cryptocurrency investment decision, including portfolio allocation strategies, security best practices, and tax implications that many overlook until it’s too late.

Should I invest in cryptocurrency? Key decision factors

• Core answer: Invest only what you can afford to lose, limiting crypto to 1-6% of your total portfolio based on your risk tolerance
• High volatility: Bitcoin and other cryptocurrencies experience price swings 3x greater than stocks, with potential for 80%+ losses
• Portfolio role: Crypto serves as a high-risk diversifier offering low correlation to traditional assets and inflation protection
• Security requirements: You’ll need secure wallets, two-factor authentication, and custody solutions to protect against theft
• Tax complexity: Every crypto transaction triggers taxable events requiring meticulous record-keeping for IRS compliance

Understanding Cryptocurrency Fundamentals and Market Evolution

Cryptocurrency represents digital assets operating on blockchain technology without central bank control, offering decentralization and transparency that traditional financial systems lack. The global cryptocurrency market reached $4.2 trillion in market capitalization by Q3 2025, establishing itself as a significant asset class that institutions can no longer ignore.

Bitcoin maintains 56% market dominance while Ethereum holds 13%, though these percentages have shifted as investors diversify across thousands of available cryptocurrencies. The market has matured considerably from its experimental origins, with regulated exchanges, institutional custody solutions, and comprehensive tax reporting frameworks now standard.

This evolution brings both opportunities and challenges for potential investors. On one hand, cryptocurrency infrastructure has become more accessible and secure than ever before. On the other hand, the proliferation of new tokens and complex financial products has created additional layers of risk that require careful navigation.

Compelling Reasons to Consider Cryptocurrency Investment

Cryptocurrency offers unique portfolio benefits that traditional assets cannot replicate, starting with its proven track record of extraordinary returns for patient investors. Bitcoin has generated positive annual returns in 10 of 13 years from 2012 through 2024, with early adopters seeing investments multiply by factors of thousands.

The inflation hedge properties of Bitcoin stem from its fixed supply cap of 21 million coins, creating scarcity dynamics similar to gold but with superior portability and divisibility. During periods of currency devaluation and economic uncertainty, cryptocurrency provides an alternative store of value independent of government monetary policy.

Institutional adoption has accelerated dramatically with the approval of Bitcoin ETFs attracting $29.4 billion in inflows through August 2025, signaling mainstream acceptance. Major corporations including MicroStrategy have allocated billions to Bitcoin as a treasury asset, validating cryptocurrency’s role in corporate finance strategies.

The 24/7 global market accessibility allows investors to trade and transfer value instantly across borders without banking intermediaries or restrictions. This capability proves particularly valuable for international business operations and emerging market participants seeking financial inclusion.

Critical Risks That Make Cryptocurrency Unsuitable for Many

The extreme volatility of cryptocurrency markets poses the greatest challenge for investors, with Bitcoin experiencing 30-day volatility of 3.5% compared to the S&P 500’s 1.2%. Price swings exceeding 20% in a single day remain common, creating psychological stress and potential for panic selling at losses.

Security threats plague the cryptocurrency ecosystem, with over $3.4 billion stolen through hacks and scams in 2025 alone. Individual wallet compromises surged to 158,000 incidents in 2025, nearly triple the 2022 figure, highlighting persistent vulnerabilities despite improving security protocols.

No consumer protections exist comparable to FDIC insurance for bank deposits or SIPC coverage for brokerage accounts. Lost passwords, mistaken transactions, and exchange failures can result in permanent, irreversible losses with no recourse for recovery.

Regulatory uncertainty continues creating headwinds, as governments worldwide grapple with cryptocurrency classification, taxation, and control measures. Sudden regulatory changes can crash prices overnight or make certain activities illegal, as seen with various international cryptocurrency bans.

The tax reporting burden requires tracking every transaction for capital gains calculations, with new IRS Form 1099-DA requirements adding compliance complexity. Failure to report cryptocurrency transactions properly can result in significant penalties and interest charges.

Need clarity before you invest? Complete Controller can help.

Real-World Investment Outcomes and Case Studies

Early Bitcoin investors who bought before 2019 reported 76% net gains according to 2025 survey data, while those entering between 2020-2024 achieved 70% gains despite higher entry prices. These statistics demonstrate that timing matters less than holding duration for cryptocurrency investment success.

Corporate case studies provide valuable lessons, with MicroStrategy’s aggressive Bitcoin accumulation strategy growing from $250 million to over $41 billion in value. Conversely, Tesla’s decision to sell 75% of its Bitcoin holdings at $19,000 per coin cost the company approximately $3.5 billion in foregone gains.

Individual investor experiences vary dramatically based on security practices and emotional discipline. Those using secure custody solutions and dollar-cost averaging strategies report better outcomes than traders attempting to time volatile markets.

The proliferation of cryptocurrency scams targeting inexperienced investors has resulted in billions in losses, emphasizing the importance of education before investment. Ponzi schemes, fake exchanges, and social engineering attacks continue extracting funds from unprepared participants.

Strategic Portfolio Allocation and Risk Management

Professional investment advisors recommend cryptocurrency allocations between 1-6% of total portfolio value, with specific percentages varying based on individual risk tolerance and investment timeline. Morgan Stanley suggests 0% for wealth preservation portfolios, 2% for balanced growth, and up to 4% for opportunistic growth strategies.

Dollar-cost averaging provides the most prudent entry strategy, spreading purchases across time to reduce timing risk and emotional decision-making. This approach particularly suits volatile assets like cryptocurrency where predicting short-term price movements proves nearly impossible.

Diversification within cryptocurrency holdings reduces concentration risk, though Bitcoin and Ethereum represent the most established options with deepest liquidity. Avoid allocating significant funds to speculative altcoins or meme tokens that lack fundamental value propositions.

Regular rebalancing maintains target allocation percentages as cryptocurrency prices fluctuate dramatically relative to traditional holdings. Set specific thresholds for rebalancing actions, such as trimming positions when crypto exceeds 10% of total portfolio value.

Practical Implementation Steps for Cryptocurrency Investment

Select established, regulated exchanges like Coinbase, Kraken, or Fidelity for initial purchases, prioritizing platforms with strong security records and insurance coverage. Enable all available security features including two-factor authentication, withdrawal whitelists, and email confirmations for transactions.

Hardware wallets provide optimal security for long-term holdings, moving cryptocurrency offline and away from exchange hack risks. Popular options include Ledger and Trezor devices that store private keys in tamper-resistant hardware requiring physical confirmation for transactions.

Maintain meticulous records of all cryptocurrency transactions including dates, amounts, prices, and transaction fees for tax reporting purposes. Cryptocurrency tax software can automate tracking and generate required IRS forms, though manual verification remains advisable.

Start with small test transactions to familiarize yourself with wallet addresses, network fees, and confirmation times before moving larger amounts. Cryptocurrency transactions are irreversible, making attention to detail critical for avoiding costly mistakes.

Final Thoughts

Deciding whether you should invest in cryptocurrency requires honest assessment of your risk tolerance, investment timeline, and financial stability to withstand potential losses. The evidence suggests cryptocurrency can enhance portfolio returns for investors who limit exposure to 1-6% and maintain long-term perspectives through inevitable volatility cycles.

At Complete Controller, I’ve helped hundreds of business owners integrate cryptocurrency into their financial strategies while maintaining operational stability through comprehensive bookkeeping and risk management frameworks. The key lies in treating cryptocurrency as one component of a diversified strategy rather than a get-rich-quick opportunity.

For personalized guidance on incorporating cryptocurrency into your business finances while maintaining compliant bookkeeping and tax reporting, visit Complete Controller to connect with our expert team today.

Frequently Asked Questions About Should I Invest in Cryptocurrency

Is cryptocurrency a good investment for beginners in 2025?

Cryptocurrency can be appropriate for beginners who thoroughly educate themselves first and limit initial investments to 1-2% of their portfolio while learning. Start with established cryptocurrencies like Bitcoin through regulated exchanges, use dollar-cost averaging, and never invest money needed for essential expenses.

What percentage of my portfolio should be in cryptocurrency?

Financial advisors typically recommend 1-6% cryptocurrency allocation depending on your risk tolerance, with conservative investors staying at 1-2% and aggressive growth seekers potentially reaching 4-6%. Higher allocations exponentially increase portfolio volatility and drawdown risk during cryptocurrency bear markets.

Which cryptocurrency is best for long-term investment?

Bitcoin and Ethereum represent the most established cryptocurrencies for long-term investment due to their market dominance, liquidity, and institutional adoption. Bitcoin serves as “digital gold” while Ethereum powers decentralized applications, though diversifying across both reduces single-asset risk.

How do I protect my cryptocurrency from hackers and theft?

Protect cryptocurrency by using hardware wallets for long-term storage, enabling two-factor authentication on all accounts, avoiding public WiFi for transactions, and never sharing private keys or seed phrases. Consider using multiple wallets to avoid keeping all holdings in one location.

What are the tax implications of cryptocurrency investing?

Every cryptocurrency sale, trade, or purchase triggers a taxable event requiring capital gains calculations, with short-term gains taxed as ordinary income (10-37%) and long-term gains at preferential rates (0-20%). Starting in 2025, exchanges must report transactions on Form 1099-DA, making accurate record-keeping essential for IRS compliance.

Sources

• Howe & Rusling. “Protecting Your Portfolio in 2025: Are Crypto & Gold the Answer?” Howeandrusling.com, 2025.
• United Community Bank. “Cryptocurrency: Risks and Opportunities.” Ucbbank.com, n.d.
• NerdWallet. “Cryptocurrency Basics: Pros, Cons and How It Works.” Nerdwallet.com, n.d.
• Charles Schwab. “Investing Basics: Bitcoin and Blockchain.” Schwab.com, n.d.
• CoinLedger. “9 Best Long-Term Cryptocurrencies for 2026.” Coinledger.io, n.d.
• Security.org. “2026 Cryptocurrency Adoption and Consumer Sentiment Report.” Security.org, 2025.
• SoFi. “Pros and Cons of Cryptocurrency in 2025.” Sofi.com, 2025.
• Fidelity. “Should I invest in crypto? | Benefits and risks of cryptocurrency.” Fidelity.com, n.d.
• AltoIRA. “Should You Still Invest in Crypto in 2025? A Retirement Perspective.” Altoira.com, n.d.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Reviewed By: Brittany McMillen

Brittany McMillen

Brittany McMillen is a seasoned Marketing Manager with a sharp eye for strategy and storytelling. With a background in digital marketing, brand development, and customer engagement, she brings a results-driven mindset to every project. Brittany specializes in crafting compelling content and optimizing user experiences that convert. When she’s not reviewing content, she’s exploring the latest marketing trends or championing small business success.

See Full Bio

Become a Thriving Franchisee:
Tips for Success

Successful franchisees build profitable businesses by mastering operational systems, leveraging franchisor support, and adapting proven models to local markets. The path to franchise success combines disciplined execution with strategic financial management, strong team leadership, and continuous adaptation to market changes. Studies show that franchises have a 6.3% higher success rate than independent businesses, with top performers achieving profit margins between 10-15% by optimizing costs and maximizing revenue opportunities.

As founder of Complete Controller, I’ve spent two decades helping entrepreneurs transform their financial operations from chaotic spreadsheets to streamlined profit centers. The most successful franchisees I’ve worked with share a surprising trait—they treat their franchise like a tech startup within established guardrails. Did you know that franchisees who implement digital tools and data-driven decisions see 30% higher profitability within 18 months? This article reveals the exact strategies top performers use to turn franchise investments into thriving enterprises that generate sustainable wealth while building valuable community assets.

What does it take to be a successful franchisee?

• Strategic alignment with franchise systems while innovating within brand guidelines drives maximum profitability
• Financial discipline creates the foundation—tracking unit economics, managing cash flow, and optimizing profit margins
• Team leadership transforms employees into brand ambassadors who deliver consistent customer experiences
• Technology adoption accelerates growth through automated operations and data-driven decision making
• Local market adaptation within brand standards captures community loyalty and repeat business

Essential Traits of High-Performing Franchisees

The psychological profile of thriving franchise owners reveals distinct patterns that separate top performers from average operators. Research indicates that 78% of successful franchisees prioritize mental flexibility and problem-solving abilities over previous industry experience. These entrepreneurs view challenges as opportunities for innovation rather than obstacles to success.

Resilience stands as the cornerstone trait, particularly during economic uncertainty. When supply chain disruptions hit the restaurant industry in 2023, adaptive franchisees pivoted to local suppliers and adjusted menus without compromising brand standards. A Jersey Mike’s franchisee in Phoenix maintained profit margins by sourcing produce from regional farms while other locations struggled with national supplier shortages.

Entrepreneurial mindset within systems

Balancing innovation with franchise compliance creates sustainable competitive advantages. Elite franchisees identify opportunities within operational guidelines that others miss. A Culver’s owner in Wisconsin increased average ticket size by 40% through strategic upselling training that aligned with corporate hospitality standards. The key lies in understanding which elements allow flexibility—typically local marketing, community engagement, and staff incentives—versus non-negotiable brand standards like product quality and customer service protocols.

Strategic Financial Management for Franchisees

Financial success starts before signing the franchise agreement. Initial investments ranging from $100,000 to $500,000 demand rigorous analysis beyond franchisor-provided projections. According to recent industry data, 51% of franchise owners earn less than $50,000 annually, while only 7% exceed $250,000—highlighting the critical importance of financial planning and market selection.

Profitable franchisees develop comprehensive financial models incorporating local demographics, competition analysis, and realistic revenue projections. They calculate true break-even points including working capital needs, marketing investments, and contingency reserves. Smart operators maintain 6-12 months of operating expenses in reserve to weather unexpected challenges.

Cost optimization and profitability triggers

Managing expenses while maintaining quality separates thriving franchisees from struggling operators. Top performers achieve 8-15% EBITDA margins through systematic cost controls:

• Negotiate bulk purchasing agreements through franchisor networks, reducing costs of goods sold by 12-18%
• Implement labor scheduling software to optimize staffing levels during peak and slow periods
• Track key performance indicators daily—food costs, labor percentages, and customer acquisition costs
• Invest 15% of revenue in targeted local marketing for sustained growth

Leveraging Franchisor Support and Training

Initial training provides foundation knowledge, but ongoing education drives long-term success. Proactive franchisees attend quarterly workshops, request advanced training modules, and actively participate in franchisee advisory councils. An Orangetheory Fitness owner reduced staffing costs by 20% after implementing scheduling algorithms learned at a corporate technology summit.

Beyond formal programs, successful operators tap into peer networks within the franchise system. They join regional franchisee groups, participate in online forums, and establish mentor relationships with established owners. This knowledge sharing accelerates learning curves and prevents costly mistakes.

Maximizing ongoing support systems

Most franchisees underutilize available support resources, particularly during challenges. Elite operators maintain regular contact with field consultants, scheduling monthly business reviews even during profitable periods. When crises emerge—whether PR issues, staffing shortages, or equipment failures—they immediately engage franchisor support teams who provide tested solutions. This proactive approach reduces problem resolution time by 50% compared to operators who attempt solo solutions.

Building and Leading Your Franchise Team

Employee turnover costs franchisees thousands annually in recruiting, training, and lost productivity. High-performing locations retain 95% of staff through comprehensive development programs that extend beyond basic job training. A Sweetgreen franchisee implemented “culture captain” roles where senior employees mentor new hires, resulting in 25% higher customer satisfaction scores.

Creating advancement pathways within single-unit operations requires creativity. Successful franchisees develop tiered responsibility levels, cross-training programs, and performance-based incentive structures. They share financial metrics with key employees, teaching business fundamentals that prepare staff for management roles.

Cultivating brand ambassadors

Transforming employees into genuine brand advocates multiplies marketing effectiveness. Team members who understand and believe in brand values naturally deliver superior customer experiences. Smart franchisees invest in culture-building activities—team competitions, community service projects, and celebration rituals that reinforce brand identity while building camaraderie.

Operational Excellence in Daily Franchise Management

Consistency drives customer loyalty in franchise businesses. Following operational manuals ensures brand standards while identifying efficiency improvements within guidelines. A 7-Eleven franchisee in Miami added tropical smoothie stations after analyzing local preferences, increasing afternoon traffic by 18% without violating brand specifications.

Daily management excellence requires systematic approaches to routine tasks:

• Implement opening and closing checklists with accountability signatures
• Conduct weekly inventory audits to minimize shrinkage and waste
• Schedule monthly equipment maintenance to prevent costly breakdowns
• Review daily sales reports to identify trends and optimization opportunities
• Monitor online reviews and respond within 24 hours to maintain reputation

Technology integration for efficiency

Modern franchise operations depend on technology stacks that streamline processes. While franchisors typically mandate point-of-sale systems, successful operators supplement with compatible tools. Integration of inventory management software with automated ordering systems reduces food costs by 3-5% through waste reduction and optimal purchasing timing.

Leveraging Technology for Franchise Growth

Digital transformation separates growing franchises from stagnant locations. McDonald’s franchisees who implemented localized digital marketing saw 33% sales increases in targeted regions. By combining corporate campaigns with geo-targeted social media advertising, smart operators capture market share from less digitally savvy competitors.

Marketing technology extends beyond advertising. Customer relationship management systems track purchase patterns, enabling personalized promotions that increase visit frequency. A Domino’s franchisee achieved 5.6% same-store sales growth by implementing AI-powered delivery predictions that reduced wait times and improved customer satisfaction.

Predictive analytics and data-driven decisions

Leading franchisees use data analytics to anticipate challenges and capitalize on opportunities. Tools like FranConnect forecast seasonal demand fluctuations, enabling optimized staffing and inventory levels. A Cruise Planners franchise owner used predictive models to identify booking trends, adjusting marketing spend to capture 22% more revenue during peak travel planning periods.

Your Blueprint for Franchise Mastery

Building a thriving franchise requires more than following prescribed systems—it demands strategic thinking, financial discipline, and relentless execution. The most successful franchisees I’ve guided through Complete Controller combine operational excellence with innovative thinking, creating businesses that serve communities while generating substantial returns. They understand that franchise ownership offers proven frameworks for success, but individual effort and strategic decisions determine ultimate outcomes.

Your franchise journey starts with honest assessment of financial resources, personal strengths, and market opportunities. Whether you’re evaluating franchise options or optimizing existing operations, professional guidance accelerates success. The Complete Controller team specializes in helping franchise owners implement financial systems that maximize profitability while minimizing administrative burden. Contact us at Complete Controller to discover how our expertise in franchise financial management can transform your business trajectory.

Frequently Asked Questions About Successful Franchisee

What’s the #1 trait of successful franchise owners?

Resilience and adaptability drive long-term success more than industry expertise. Franchisees who view challenges as opportunities and quickly adjust strategies while maintaining brand standards consistently outperform those with rigid thinking patterns.

How much does a franchisee make annually?

Earnings vary significantly—typically $50,000 to $150,000 annually, but top 10% exceed $500,000 through multi-unit ownership and operational excellence. Profit margins range from 8-15% depending on industry, location, and management effectiveness.

Can I innovate within a franchise model?

Yes—within brand guidelines. Top franchisees successfully localize marketing campaigns, adapt product offerings to regional preferences, and implement unique customer service initiatives while maintaining core brand standards and quality requirements.

What financing options exist for new franchisees?

Common options include SBA loans covering up to 90% of costs, ROBS (Rollover as Business Startups) using retirement funds, and franchisor financing partnerships. Strong credit scores above 680 and liquid capital of 20-30% improve approval chances.

How do I handle franchisor disputes?

Most franchise agreements include mediation clauses that resolve 80% of conflicts without litigation. Document all issues thoroughly, engage franchise consultants early, and focus on collaborative solutions that benefit both parties.

Sources

• Agility PR. (2024, December 5). “How McDonald’s Mastered Localized Marketing.” https://www.agilitypr.com/pr-news/public-relations/how-mcdonalds-mastered-localized-marketing-to-drive-franchise-success/
• American Franchise Academy. (2021, December 1). “What’s the Average Franchise Profit Percent?” https://www.americanfranchiseacademy.com/blog/franchise-profit-percent
• Ansira. (2024, December 2). “Local Marketing for Franchises.” https://ansira.com/blog/local-marketing-for-franchises/
• CloudFran. (2024, September 13). “Average Profits and Expenses for Franchises.” https://cloudfran.com/franchise-average-profit-and-expense/
• Complete Controller. “5 Money Management Tips to Help Avoid a Deficit.” https://www.completecontroller.com/5-money-management-tips-to-help-avoid-a-deficit/
• Complete Controller. “7 Ways to Find Competent Workers.” https://www.completecontroller.com/7-ways-to-find-competent-workers/
• Complete Controller. “From Spreadsheets to CRMs.” https://www.completecontroller.com/from-spreadsheets-to-crms/
• Connecteam. (2023, May 18). “Franchise Agreement Guide.”
• FRANdata. (2025, March). “2024 Franchising Economic Report.” https://www.franchise.org/wp-content/uploads/2025/03/2024-Franchising-Economic-Report.pdf
• Franchising.com. (2025, May 15). “Franchisee Success Formula.”
• Harvard Business Review. (2011, April). “Building Resilience.” https://hbr.org/2011/04/building-resilience
• KoronaPOS. (2022, December 30). “How Much Do Franchise Owners Make?” https://koronapos.com/blog/how-much-do-franchise-owners-make/
• National CIO Review. (2025, April 29). “AI at the Core: Domino’s Tech-Fueled Growth.” https://nationalcioreview.com/articles-insights/technology/ai-at-the-core-dough-on-the-rise-dominos-tech-fueled-growth-strategy/
• Perkins Law. (2011). “Fundamentals of Franchising.”
• Reidel Law Firm. (2024, September 25). “Optimizing Franchise Operations.”
• SCORE. Bailey, Jania. (2018, September 27). “Franchise Success Tips.”
• Small Business Administration. “Manage Your Finances.” https://www.sba.gov/business-guide/plan-your-business/manage-your-finances
• Statista. (2025, June 24). “Franchise Industry Economic Output U.S. 2024.” https://www.statista.com/statistics/190318/economic-output-of-the-us-franchise-sector/
• Wikipedia. “Predictive Analytics.” https://en.wikipedia.org/wiki/Predictive_analytics

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Reviewed By: Brittany McMillen

Brittany McMillen

Brittany McMillen is a seasoned Marketing Manager with a sharp eye for strategy and storytelling. With a background in digital marketing, brand development, and customer engagement, she brings a results-driven mindset to every project. Brittany specializes in crafting compelling content and optimizing user experiences that convert. When she’s not reviewing content, she’s exploring the latest marketing trends or championing small business success.

See Full Bio

Many of the goals we set ourselves throughout our lives are related, in some way or another, to improving our economic status. Many people put some goals to grow professionally, buy a home, purchase a car, plan their children’s future, or manage their assets to guarantee retirement.

However, depending on our age, these economic needs are changing. The truth is that the focus on which of these dreams you pursue rests on saving. However, those who could manage their finances by themselves without significant complications now face larger problems, such as inflation and the need to avoid it. The profits obtained do not translate into losses.

These economic issues and changes are why hiring a professional financial advisor to help plan a budget and investment plan may become necessary. While many financially responsible adults may determine they need the help of a financial advisor, they may also have difficulty determining how to find one. Here are five steps to choosing a financial advisor that works for you.

Listening

Choose a consultant who knows how to listen. Both can speak confidently in the relationship between the professional and the investor. Conveniently, you tell the expert what your starting situation and goals are, and do not let them sell you their products but prepare a proposal of advice that contemplates different products that are thought to achieve your objectives. In addition, you should talk about the returns that can be obtained, but also the risks.

Certification

The expert must have specific training in financial advice. The advisors generally have finance, taxation, and even law knowledge. In addition to having a higher degree, they must have specific training in proven counseling with more than 150 hours of training. It is recommended that, in addition, you have obtained some accrediting certification, such as the one granted by EFPA.

Experience

Experience and demonstrable successes are a great plus. At the time of choosing the advisor, the professional trajectory that he credits will be key. Experience allows us to cope with volatility with great determination in the markets, as in any other sector.

In addition, it is advisable to be well informed about the expert who will know if the strategy he applies to their clients is also carried out with themself and obtains good results. 

Independent Advisor

Make sure you go to an independent consultant. There are two types of advisors on the market: those who receive commissions from third parties to recommend some of their products and those who work independently.

For this reason, it is advisable that, before going to an expert, you know what kind of advice will be carried out and that this will be completely transparent when it comes to billing your services.

Cost

You must consider what you can afford when hiring a financial advisor. Knowing how much an adviser’s service costs is complicated since there are different payment methods. Some charge through a fixed fee, others do with a commission taking a percentage of the portfolio’s profitability, and those prefer to use a mixed formula.

In addition, you can consult these professionals promptly and pay them for the service provided. Be that as it may, the best thing is to value the type of advice you need and estimate how you will pay for it.

Most importantly, the service we pay for brings us closer to our goals since, in these cases, we should not get carried away by the words “expensive or cheap” but by the profitability. Finally, make sure that before choosing a financial advisor, you can contact several experts and stay with the one that helps you more effectively achieve your goals. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Long before social networks, various brands, and entrepreneurs used email marketing in business to maintain a communicative relationship with their customers. They would use email to communicate about news promotions and to provide assistance.

Because of new technology and other marketing and relationship development advancements with customers, many wonder if they should still use emailing in their business. This question is a great one to ask.

It should still be considered a marketing and communication tool to interact with customers because most customers have an email account. While many emails will be ignored by most of those receiving them regarding marketing materials, statistics show it is still a powerful marketing and communication tool.

What is Email Marketing?

Also known as advertising by email or commercial mail, it sends a commercial message directly to users, using email as a conduit.

In this sense, the email is sent to clients or potential clients. Typically, it implies using an email, sending messages of announcements, requests of sales, requests of businesses, donations, etc. This marketing type aims to generate trust and loyalty towards the brand.

Email marketing can be made to a list of current customers or purchased lists to send messages to improve the company’s relationship with its customers, achieve customer loyalty to our products, increase sales by acquiring new customers, or convince current customers to buy something immediately after the message.

How to Use Email Marketing

First, it is essential to remember that to send a marketing message, the authorization of each recipient can be explicit. Opt-in: when you register in one of your lists, it can also be implicit, which means that authorization is granted when acquiring any of your products. In this way, the user can unsubscribe if they think the content is irrelevant.

These lists are an essential asset for business, as they bring together people who have shown interest in the brand. The emails can have different themes, but they must always keep the same line, such as providing value to the client. The messages should be perceived to establish communication and a continuous approach towards counseling.

For example, you could send messages with diverse themes, such as:

• News on an ideal topic for you or your company.
• Offers or promotions in your products or services.
• Relevant information for your client.
• Ads about your business
• Events that you attend

As a rule of thumb, campaigns should always be where your recipients find some value. It is not a matter of sending messages with what you have to offer. If so, you could fall into the so-called SPAM emails, and undoubtedly, the attempt to get closer to your customers in this way will turn against you.

How to Make a Good Email Marketing Campaign

If you want to get good results with this online marketing strategy, working on the content of the messages is essential. However, it is not the only element to consider.

It is also essential to take care of the presentation of the message. It means using a suitable template and checking the text’s spelling, length, and content to be attractive. Likewise, it is essential to ensure all the elements are visible correctly because the size of some images can create problems.

What are Commercial Emails for?

According to experts in online marketing, email marketing serves to:

• Maintain contact with clients.
• To bring news and news to a diverse audience.
• Maintain our brand as number one in the mind of the consumer.
• Get opinions.
• Generate the customer’s commitment to the brand.
• Develop content strategies

Email marketing campaigns have to his favor that offer the possibility of measuring the results in real-time through diverse platforms that allow detailed campaign analysis. It is vital to remember that the results will probably not be obtained.

First, previous work, patience, and perseverance are necessary to get an effective email marketing campaign for your business. Finally, it is crucial to understand that email marketing campaigns are adaptable to your business and its needs, but they require a lot of work, dedication, and monitoring.About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

When starting and operating a small business, the chances are that you will need to get financing through a business loan. Over the business’s life, you may need multiple business loans as it is common to require funding for startup costs or expansion.

At some point in your life, you must have encountered this famous accounting equation, “Assets = Liabilities + Owners Equity.” Liabilities consist of short- and long-term payable options, also called business loans.

Business credit is a catalyst in giving the business a well-needed push, especially in its initial stages when things are below the break-even point. Owner equity alone is not enough to cover all financing requirements.

Hence, loans are the backup option when owners’ equity cannot fulfill commercial needs. Before obtaining a loan, you have to determine if you need one and if you qualify. Here are five reasons you may need a business loan and why the loan could be denied.

Starting the Business

The dawn of the 21st Century has ignited the passion for entrepreneurship in the hearts of millennials, thus giving rise to several young business minds. As a result, millions of startup companies are in every corner of the globe. Business loans are the first option for these young entrepreneurs to execute their unique ideas without worrying about the sources of finances. 

Growth and Expansion

Long-term investments are the key to sustainability working in this dynamic environment. Management cannot spend big in one go, so they look for long-term business loans for future investments. Obtaining a loan for growth and expansion is common and generally easier to get than a startup loan because the business is established.

Acquiring Supplies and Equipment

Spending the cash in hand is too risky to purchase the inventory or equipment, keeping in mind the fixed expenses of the business. A company that is highly sensitive to seasonal fluctuations cannot precisely predict future inventory requirements; hence, they run out of inventory most of the time. Short-term loans always save their day by maintaining the balance.

Keep the Business Going

Well, expenses are the most heartless creature in the Corporate World! No matter how rapidly your sales are going down, expenses will remain fixed. For many reasons, reporting lower or no profit is reasonable for running a business. This phase is temporary, and business loans keep things from crashing.

Retaining Top Talent

In expansion, extra money is already tied up in different projects. New projects can only be successful if you have top talent on board. You cannot reap the fruit in the early stages. To remain competitive in the market, Management must approach different institutes for credit purposes to pay off their key employees’ salaries.

Reasons a Business Loan is Denied

Businesses can become essential for some people to launch their startups or to expand an existing company. Business loans help secure inventory, rent functional space, purchase equipment, hire employees, and cover other tremendous expenses. But small business owners face difficulties due to seven reasons:

1. Poor credit history
2. Lack of a solid business plan
3. Limited cash flow
4. Disorganization
5. Too many loan applications
6. Failure to shop around
7. Failure to seek expert advice

Conclusion

Business loans and Owner’s equity are the two engines that generate the necessary power to uplift the organization. When owner equity fails to deliver the energy needed for the system, business loans back it up with long-term and short-term credit options; on the contrary, excessive loans can be disastrous for the organization. A compelling study needs to be carried out to measure the payback ability of the firm to avoid any significant blow. Only then can management decide whether it’s worth taking the risk.About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Billboards and newspaper advertisements were formerly the most effective methods of advertising your brand and products. Digital marketing is a must-have for all businesses, and developing the appropriate tactics is critical to success.

However, digital marketing has numerous possibilities, and determining where to begin may be stressful, if not downright panic-inducing. The world of online marketing has evolved, and there are undoubtedly multiple methods for marketing your website online.

The good news is that while these are distinct marketing categories, they can all operate in concert to help you reach your objectives and expand your organization.

Different Disciplines of Digital Marketing

Online marketing can be divided into six distinct disciplines:

Material marketing: Creating and distributing meaningful content to attract, educate, and retain your target audience.

Native advertising: Also known as advertorials, native advertising is a sort of online advertisement designed to resemble the editorial content of the website or newspaper being promoted.

Pay-per-click (PPC) advertising: PPC is a form of online advertising. Advertisers are compensated every time a user clicks on one of their advertisements.

Search engine optimization (SEO): This is optimizing a website to become search engine friendly and generate organic traffic.

Social media marketing: Promoting a product or service via social media networks. Typically, this is accomplished through a social media management platform.

Email marketing: A marketing strategy that uses email to communicate with and nurture potential and existing clients.

What is the Definition of a Digital Marketing Strategy?

A digital marketing strategy outlines how your organization will accomplish its objectives through an online search and social media channels. Most strategic plans will explain which online channels and digital marketing methods you intend to use and how much money you intend to invest in these channels and strategies.

Establish Your Brand’s Identity

Establishing your brand is the first step in implementing a successful digital marketing strategy. Understanding your brand’s ins and outs is critical to effectively marketing it to your audience.

Define what makes your business distinct. What unique value proposition do you bring to the table that your competitors do not? Understanding what makes your business distinct from advertising to your target demographic is critical.

Establish Buyer Personas

It would be best to determine who you are attempting to target to develop an effective digital marketing strategy. The next step in developing your digital marketing strategy is defining your target demographic through buyer personas.

Buyer personas are fictional characters who embody the characteristics of the people you’re attempting to convince to purchase your products or services. They personify your ideal consumer and will most likely purchase from your firm.

Establish Your Objectives

Identify your objectives before going on a marketing journey to reach your target audience. Establishing goals to identify whether your marketing plan is effectively growing your organization is critical.

When setting goals, include both little and large ones. Your little goals should remind you to stay on track toward reaching your larger goals.

Select Your Digital Marketing Channels

If you want to learn how to establish an effective digital marketing strategy, the first step is to select the appropriate digital marketing tactics. You know who you’re attempting to reach and your objectives; the following step is determining which channels will assist you in accomplishing them.

There are numerous ways for your organization to obtain these leads:

• Optimization of search engines (SEO)
• Advertising on a pay-per-click (PPC) basis
• Marketing via content
• Marketing via email
• Marketing using social media
• Marketing via influencers

These are just a handful of the channels available to reach your audience. When developing your digital marketing strategy, you must decide how to reach your audience.

Set a Budget

Your campaign’s funding is critical. Before executing your tactics, you must determine your budget for digital marketing. A predetermined marketing budget enables you to allocate funds to the services you require more efficiently.

Measure the Outcome

A digital marketing strategy should always include a method for tracking results. Measuring results is critical for assessing whether your business’s efforts were practical. It’s vital to regularly check your results to ensure you’re running the most effective campaign possible.

You can measure the success of your campaign by examining key performance indicators (KPIs). KPIs are metrics that assist you in determining whether you have achieved your objectives.

Conclusion

Most businesses need a well-defined digital marketing plan. A lesser proportion of respondents have yet to connect strategy and marketing. Most businesses are unprepared and ill-equipped to deal with the needs associated with developing their digital marketing plan.

While it may seem tempting to rush in and begin on as many platforms as possible at once, thinking to yourself, you’ll figure out the details afterward and shoot yourself in the foot. Without precise goals in mind, running any form of marketing campaign (even search engine optimization) is akin to going around Paris without a GPS—more it’s akin to jumping on a sailboat without a map, where you’re likely to be trapped drifting someplace at sea.About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

The healthcare industry has multiple challenges, and Artificial Intelligence (AI) can help healthcare professionals deal with them. Despite privacy and data integrity concerns, AI seems to be promising for managing health and wellness. Several new technologies are being made available now and then, broadening the horizons for healthcare professionals and patients alike.

AI is rapidly transforming the processes of medical research, medical devices, and drug manufacturing. So, how can AI be applied to the health and wellness industry? Let’s look at ten ways.

Development Of New Vaccines

It is perhaps the most critical use in the post-COVID world. Some vaccines need specific compounds, such as adjuvants (compounds that assist the immune system in warding off disease). These compounds have to be discovered after analyzing a large number of new combinations.

AI can help analyze massive databases that would otherwise take much more time to analyze. One recent example of this is an adjuvant that Australian researchers have identified for use in modern flu vaccines.

Drug Repurposing

Drug development is a complicated, time-consuming, and expensive process. On average, it is estimated that a new drug takes about $2 million and ten years to move from the development stage and get federal approval.

For this reason, many drug manufacturers take one approach to repurpose already-approved drugs and find new applications for them. This process requires comparing the effects and structure of unused drugs to existing treatments. AI can be of significant use in this area as it enables researchers to select potential drug repurposing candidates in less time.

Virtual Nurses

Healthcare facilities are often in situations where they are short of staff or funds, for instance, during natural disasters or a pandemic. In such cases, patients may be left unattended. It may cause them to stay unaware of their condition and how to deal with it.

Medtech companies have created Virtual AI nurses capable of providing 24/7 bedside support. These AI nurses can utilize details from the patient’s medical records to update patients about their health, provide treatment recommendations, and build personalized relationships.

Clinical Support

Treating patients requires doctors to utilize the available medical literature, especially regarding rare health issues. However, due to the large volume of medical literature and time constraints, healthcare professionals can often use the medical literature well. It can affect the quality of treatment that they can provide.

AI can quickly scan the literature and present it in simple language to make it easier to use quickly. Several clinical support models have been created using AI to utilize this strength. These models offer unmatchable clinical support to doctors and other healthcare professionals.

Data Extraction From Medical Records

Maintaining medical records for patients is a crucial requirement in healthcare because they hold vital information that informs diagnosis and treatment. With the significant number of patients and each electronic health record (EHR) containing multiple documents related to their medical history and treatment plan, it is hard for healthcare professionals to extract meaningful information quickly.

AI models are helpful in this area because they can quickly parse through medical records, fish out essential information, and present it in a simple format that doctors can quickly read.

Prediction of Adverse Drug Events

Adverse drug effects refer to problems caused by medicines. Healthcare professionals attempt to avoid causing adverse drug effects when prescribing or administering drugs. They do this by carefully selecting the drugs according to the patient’s medical history.

Nevertheless, sometimes problems can occur due to mistakes. On average, ADEs may lead to up to three more days in the hospital, amounting to $4 billion every year. This problem can be solved with AI, which can quickly go through a patient’s medical records and help doctors make informed decisions that lead to adverse drug interactions.

An excellent example of AI in action is the Parkland Memorial Hospital in Texas, which used a customized AI model to identify the possibility of ADEs. They managed to prevent over 2,000 ADEs over two years.

Improvement in Pathology

Pathologists have to spend long durations analyzing tissue samples to study signs of diseases like cancer. AI models can help quickly identify irregular tissue samples, speeding up the process significantly.

Lung Cancer Screening

Doctors must use a standard CT scan of a patient’s lungs to screen for lung cancer. While this is an excellent way to detect lung cancer, it is very time-consuming. There is also the risk of overexposure to dangerous levels of radiation.

AI has been helpful in this case as well. The latest AI technology in this area can speed up the screening process and refine completed scans. With this technology, doctors can get the same or better results with low-dose CT scans, making the process quicker and safer.

Detecting Other Cancers

AI is also helpful in the detection of other types of cancer, such as breast cancer. It helps refine the results, streamlines the diagnosis process, and saves precious time.

Information Management

AI has significantly contributed to the management of information in the healthcare industry. It has allowed systems to be more streamlined and accessible. The benefits of this include patients getting medical attention faster, increased comfort, a lesser strain on healthcare professionals, and the possibility of innovations like telemedicine.

AI is useful in another aspect here. AI-powered educational models can help doctors and other healthcare professionals boost their learning and skills by making access to knowledge and resources much quicker and simpler than ever. 

There are many areas where AI seems to be promising. As healthcare professionals and the general people become more open to giving AI technology a shot, the world will observe a significant transformation in providing health and wellness services. The healthcare industry constantly faces several challenges, and AI could be the answer.About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Many businesses that manufacture products have to consider quality and price. When comparing quality to price, lower pricing doesn’t necessarily mean lower pricing equals lower quality. Here are ways to consider quality and pricing and how it compares.

Watch Your Product Budget

What is the definition of quality? According to ISO 9001, “Quality is the integration of the characteristics that determine to what degree a product meets the consumer’s needs.”

Additionally, the quality standard is subjective; therefore, obtaining products based on opinions is generally not as effective. Therefore, different laws have been specified, such as the one mentioned above from ISO and other international entities.

Studies have determined that products that frequently cost up to three times more than the competition are not entirely compliant. In this regard, there are also examples visible to the majority, such as the comparison between Asian and Western markets, whereby ” changing the name ” of an Asian brand by its Western counterparts, the price increases without seeing benefits or changes in the finishing of products. These changes are known as re-branding.

Low prices do not imply that the product is of poor quality. However, reducing production expenses and other processes is not subject to certification tests or standards subject to quality. Therefore, to make a purchase looking for quantity with low prices is to know that it will be a product on a tightrope, which in this sense will be the time of duration or useful life.

Saving Money

When it comes to a specific buyer, acquiring many products may mean buying products to use longer and save on the final costs. This strategy is widely used, especially if you intend to try both cheap and higher-value products. Sometimes, the first mentioned is the one that pleases the public the most! From what we again indicate, quality can be subjective.

In companies, purchasing products must be linked to economic needs to increase production or slightly improve their workforce’s conditions.

Businesses going through a production decline and merit products quickly (acquisition of inputs, processed raw materials, services) can opt for quantity before quality, but of course, always taking everything as a transitory stage, and that “quality is synonymous with customer loyalty.”

However, this should not be taken lightly, and the CEO should evaluate all the variables at stake. Predictive statistics can be valuable here and see the behavior of a newly acquired product over the long term.

I Have Spent all My Money on a Product that Does Not Fulfill its Promises. What do I do?

What happens if buying something of high value does not cover my expectations? The products with a warranty usually give a useful lifetime or expiration (clothes, such as a finite number of washes). If you have not met and feel that you have been “scammed,” you can go to the services of a lawyer and make the complaint.

In addition, experience in such situations is an infallible teacher. Once you have spent large sums on products that end up not being what they claim to be, why buy again? In fact, in these situations, we apply what we mentioned before regarding the quality and loyalty of the product.

Hopefully, this article has been beneficial and remember: first analyze the budget, needs, and if you intend to use the acquired long or short term. If it is in the business world, be more careful because your company’s reputation could be put at stake, and we are not talking about external customers. Still, about internal ones, that is your workforce.About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Investing is the best option to enjoy a stress-free future. But the term ‘investing’ may reflect the stock exchange image, or perhaps you might think it is for those wealthier, older with lots of money or business titans who are further along in their careers than you.

Investing money is a dream for beginners and mid-range workers. It is far from the truth. When it is done with full-proof planning, investment for mid-range investors is the best way to acquire wealth and secure your future.

Many investing ideas benefit anyone regardless of income, career, or planning to invest as a beginner, mid-range, or established business owner. These factors will influence which investment idea is best for you.

Since most people have less money for investment than tycoons, consider that sensible investment means low return. However, it is okay to start from less and then put more money into an investment. Here are five investment ideas for middle-income investors.

High Return Saving Accounts

Saving accounts provide higher rates of return than you will get in a traditional bank savings. It is an excellent opportunity for mid-range investors. Saving accounts are best for short-term savings or money you need to access in the future. Transaction from saving accounts is limited.

Since you are in the mid-range and might have invested in traditional bank savings, you may have the basic knowledge of these accounts. Still, if it’s your first time investing, a rule of thumb is to keep between three- and six months’ worth of living expenditures in an account. Investing in savings accounts gives you flexibility and a high rate of return.

Certificate of Deposit (CD)

A certificate of deposit is the most widely preferred investment option for mid-range investors. The CD is a savings account that offers a fixed interest rate after a particular period. If you are planning to invest in it, then go for it. The deposit certificate is an excellent idea if you plan to increase your money from four to five digits.

Remember to get out of your money before the designated period. You will have to pay a charge. So, don’t purchase a certificate of deposit if you plan to take it out soon.

Corporate Bonds

A corporate bond is an investment in which you provide a loan to a company, not the government. Since the government does not back these, making them a riskier option. But since you are a mid-range investor, you know that a “high-risk rate equals the high return.” So, why not give it a try?

High-level investors are also looking for fixed-income security with a higher yield than government bonds and are willing to take a little risk in return. The best part about investing in a corporate bond is that the higher the company goes out of the box, the higher the yield and benefits.

Individual Stocks

Another best investing idea you should consider is individual stocks. It represents a share of ownership in a company. They will provide the most significant potential return on investment while exposing it to high volatility. It is best for mid-range investors ready to take a little risk—the best way to buy stock is through an online broker. Once you register and fund an account, you will choose your order type and become a shareholder.

Real Estate

The traditional real estate process involves buying and selling a property for profit. But there are other alternative ways you can opt as a mid-range investor. Real estate platforms have become popular in recent years, often pooling investors’ money to invest in real estate projects.

In a nutshell, mid-range investors consider one of these options the best way to build wealth over time. You have to understand which investment idea fits best with your budget. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Real estate is critical to the US economy. Residential real estate primarily serves as a source of housing for families. It is also the primary source of wealth and savings for many Americans. Commercial real estate, which includes apartment buildings, stimulates the economy by providing retail, office, and manufacturing space. For millions, the real estate business and investing provide a source of revenue.

Last year, real estate added $1.15 trillion to the US economy. This calculation equates to 6.2% of gross domestic output in the United States. It is higher than the $1.13 trillion recorded in 2017 but remains below the $1.19 trillion recorded in 2006. Real estate construction accounted for a sizable 8.9% of GDP at the time.

Real estate construction is a labor-intensive industry that contributes significantly to job generation. Housing construction declines significantly during a crisis, contributing to the recession’s high unemployment rate.

Ripple Effect

Construction is the only sector of real estate that is quantifiable in terms of GDP. However, real estate significantly impacts several other aspects of economic well-being that are not quantifiable. For instance, a residential real estate sales reduction eventually falls in residential real estate prices.

This drop reduces the value of all homes, regardless of whether owners are actively selling. It decreases the number of homeowners who can obtain home equity loans. This decrease reduces consumer spending as more homeowner cash is invested in home improvement initiatives.

Almost 70% of the US economy is built on consumer spending. Reduced consumer spending contributes to the economy’s downward spiral. This spiral further decreases employment, income, and consumer expenditure. Without intervention by the Federal Reserve in interest rate reductions, the country risks entering a recession. The only advantage of reduced housing prices is that they reduce the likelihood of inflation.

Real Estate and the Great Recession of 2008

There is no better illustration of real estate’s economic influence than the 2008 financial crisis. The decline was initially precipitated by falling housing values, but few recognized it then. According to the National Association of Realtors, the median price of an existing single-family house was down 4% from its October 2005 peak in July 2007.

However, economists couldn’t agree on the magnitude of the problem. While the terms “recession,” “bear market,” and “stock market correction” are well-defined, the same cannot be said for the housing market.

Many compared it to the 24% decrease experienced during the 1929 Great Depression. They also compared it to the loss of 22% and 40% in oil-producing areas in the early 1980s. By those measures, the slump was insignificant.

However, the crash gained momentum swiftly. According to several economic studies, housing price drops between 10% and 15% are sufficient to wipe out homeowners’ equity. This issue occurred as early as 2007 in several Florida, Nevada, and Louisiana areas.

Most Americans predict the housing market will implode within the next two years. They see stagnant property prices and the Fed beginning to lower interest rates. To them, it appears to be a bubble about to explode.

However, there are numerous distinctions between the present housing market and 2005. For instance, subprime loans account for a lesser share of the mortgage market (though they are growing again under the “nonprime loans” name). They contributed 20% in 2005. Additionally, banks have tightened lending standards. Home flippers must contribute between 20% and 45% of the cost of a home. They required 20% or less during the subprime crisis.

Most importantly, homeowners are not removing as much equity from their homes as they once did. In 2006, home equity reached $85 billion. 2010, it plummeted to less than $10 billion and remained there until 2015. It has only increased to $14 billion by 2017.

One significant reason is that fewer people are declaring bankruptcy. Only 770,846 people declared bankruptcy in 2016. 1.5 million people did so in 2010. According to some economists, this is a result of Obamacare. With more people insured, they are less likely to be overwhelmed by medical expenditures. These distinctions reduce the likelihood of a home market collapse.

Economy and Real Estate

Real estate is a significant driver of economic activity in any country, from property purchase and sale transactions to all related activities. Consider every home in your country, including every neighborhood you see daily. Every one of those houses presents an investment made by someone and the effort invested in owning that property.

You own and hold a piece of property for an extended period; it can be defined as a savings account. Real estate can offer a significant gain in value. It allows people to go to dinners and spend money on other items, increasing the economy’s worth.

Additionally, homes require extensive maintenance and care, which includes a separate category in and of itself since it generates jobs. This generation of jobs stimulates the economy since those individuals buy or rent vehicles that cost money and consume fuel that promotes the economy for betterment, and the cycle continues.

Additionally, home remodeling is a significant engine for job creation. When homeowners improve their properties, they purchase raw materials, which fuels the economy.

The EndNote: Real Estate – The Best Investment Opportunity 

The size and scope of the real estate arena attract and reward a large number of investors. Investors can invest in real estate or indirectly via managed funds. Direct real estate investing entails purchasing commercial or residential property as an income-producing asset or future selling.

Indirect real estate investment options include ETFs, CREFs, infrastructure funds, and REITs. Because of the market’s increased liquidity, lower capital requirements, cheaper transaction costs, and regular investors indirectly participate in real estate. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.