You have come to the right spot if you are a female businessperson. Nevertheless, fret not if you are simply an optimistic entrepreneur or a first-time consultant. This article is for you, as well. Business possessions are complicated, and you have a long road ahead. If you have the assurance, coarseness, and inspiration to continue, the prizes for a fruitful organization are top-notch. Every stage will give you tips, stunts, appeal, and motivation to become an effective female entrepreneur.

The number of individuals associated with Facebook is equivalent to China’s population – 1.35 billion. Furthermore, with three billion (and tallying) individuals on the web, we can now contact more people, assemble more grounded networks, and have a more prominent effect than at any other time. Individuals can currently manufacture their public stages. This new reality gives ladies a chance to sidestep customary force structures.

In any case, with this force comes great duty. Thus, cautiously consider your objectives and the kind of contrast you must make before building a stage. Stay established in your fundamental beliefs since what you do online will shape your heritage. When you comprehend the effect you must make, you can utilize social devices to break into the business world to significantly and directly affect the individuals who need you.

For what reason are social stages so significant for ladies’ businesspeople? In conventional business settings, men rule in places of intensity. Just 8.1 percent of top workers and 14.6% of top dogs in corporate America are ladies. Regardless, ladies are gaining ground, and, for those of us who are available, we can battle.

We believe that all women are entrepreneurs because, in the end. What does it mean to start? To undertake is to create, to begin, to give life. And in that, women are experts.

Since we were kids, we had exciting personalities, invented new worlds, and spent hours on our imagination. And as soon as I could, I started giving life to social and creative projects.

However, it was not until 2010 that I started my online business path; fortunately, I did not do it alone. You have already heard about the loneliness of the entrepreneur. If you are also a woman, a mother, and live far from a city, you cannot imagine it.

That is why it is convenient for women entrepreneurs to help and drive each other; it is not easy to conduct a project or business, let alone do it online.

Today, I am writing this article to tell you what you will need and to reserve a free place at an online event that you will love; follow me.

3 Requirements for Women Entrepreneurs Online

A website: It does not matter if you delegate the work of its creation or want to embark on yourself, but you need a place to show yourself. Suppose you dare to mark a “DIY” of your online presence. In that case, I recommend creating a website in WordPress, which is the most potent content manager currently and my favorite for all the possibilities it offers. However, other people prefer to start by creating a free website.

Marketing tools: There is no point in having an online space if you do not attract the public to your website. Knowing how to get visits, understand social networks’ functioning, and learn strategies to sell your services or products is a priority. Similarly, you can hire professionals to take you.

Empowerment and trust: These are the most important things. Online businesses do not usually succeed quickly, and you will need a lot of patience. That is why having confidence in yourself, the knowledge to do it, and keeping your emotions at bay will be essential to conducting your online venture. A positive mentality is necessary!

All in All

There is nothing a man can do that a woman cannot do. It is incredible how more women work hard and make their way into the industry. With just a few tips and requirements mentioned above, there is no stopping them! About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Master Your Strategy with Content Marketing Automation

Content marketing automation uses software to automate repetitive marketing tasks like content creation, publishing, analytics, and personalization at scale, reducing manual work and increasing consistency while delivering personalized customer experiences. This powerful toolkit transforms how businesses create, manage, and distribute content by streamlining workflows, tracking performance in real time, and enabling strategic growth through automated systems that handle the heavy lifting of modern marketing operations.

Over my 20 years as CEO of Complete Controller, I’ve watched countless businesses struggle with content overload—trying to juggle blog posts, social media updates, email campaigns, and analytics reporting while still finding time for strategic planning. The game-changer? Content marketing automation, which has allowed our clients across all sectors to reclaim their time and multiply their impact. In this article, you’ll discover how to implement automation tools that save 10-20 hours weekly, learn proven frameworks for scaling campaigns without scaling headcount, and master the personalization techniques that boost engagement rates by up to 320 percent.

What is content marketing automation and how can it elevate your strategy?

• Content marketing automation uses software to automate content creation, publishing, analytics, and personalization at scale, reducing manual work and increasing consistency
• Automation streamlines busywork like social media posts, email sends, and reporting, freeing your team for creativity and strategy
• Platforms offer integrated dashboards, templates, AI tools, and workflow builders for seamless campaign management and measurement
• Personalization algorithms analyze user behavior, enabling tailored content delivery that boosts engagement and conversions
• Data-driven automation provides faster insights for agile decision-making, letting you optimize campaigns and maximize ROI

The Fundamentals of Content Marketing Automation

Content marketing automation refers to platforms and tools designed to automate key functions in the content lifecycle—creation, management, publishing, distribution, and analysis—while minimizing human input. These sophisticated systems go beyond simple scheduling tools to create interconnected ecosystems that transform how marketing teams operate.

Modern automation platforms integrate multiple components working in harmony. At the foundation sits customer data management, which collects and organizes information about your audience’s behaviors, preferences, and engagement history. Above this, content creation tools leverage AI to generate drafts, optimize headlines, and repurpose existing content across formats. The publishing layer coordinates distribution across email, social media, blogs, and emerging channels, while analytics engines track performance metrics in real time.

How automation improves workflow efficiency

The impact on productivity is immediate and measurable. Marketing teams report saving an average of 2.3 hours per campaign through automation, with some organizations reclaiming 20 or more hours weekly. These time savings compound across multiple campaigns and channels throughout the year.

Rather than manually posting to social media at optimal times across different time zones, automation handles scheduling based on audience activity patterns. Email campaigns trigger automatically based on user behaviors instead of requiring manual list segmentation and sending. Reports generate themselves, pulling data from multiple sources into unified dashboards that update in real time.

Main components of a content marketing automation stack

A comprehensive automation stack includes several essential elements working together:

• AI-powered content creation tools that generate initial drafts, suggest headlines, and adapt content for different channels
• Automated scheduling and publishing systems for coordinating multi-channel campaigns across social media, email, blogs, and SMS
• Analytics dashboards and reporting engines that track engagement, conversions, and ROI across all marketing activities
• Personalization engines that customize content delivery based on individual user behaviors and preferences
• Integration platforms that connect disparate marketing tools into unified workflows

Essential Content Marketing Automation Tools for 2025

Selecting the right automation tools determines the success of your content marketing transformation. The market offers solutions for every business size and budget, from comprehensive enterprise platforms to specialized tools for specific functions.

Top platforms for founders and small businesses

• HubSpot Marketing Hub leads the market with its all-in-one approach, combining CRM integration, email marketing, social media management, and robust analytics. While premium pricing may challenge smaller budgets, the platform’s comprehensive functionality often justifies the investment through efficiency gains and improved conversion rates.
• Zapier serves as the Swiss Army knife of automation, connecting over 8,000 applications to create custom workflows. This platform excels at bridging gaps between specialized tools, enabling sophisticated multi-channel campaigns without requiring technical expertise or custom development.
• ActiveCampaign delivers enterprise-level features at mid-market prices, with particular strength in AI-driven campaign optimization and advanced audience targeting. The platform’s machine learning capabilities continuously improve campaign performance by analyzing what works and automatically adjusting future communications.
• Mailchimp remains the go-to choice for businesses beginning their automation journey, offering intuitive interfaces and affordable entry points. While less sophisticated than enterprise platforms, Mailchimp provides essential automation capabilities that meet most small business needs.
• ContentStudio and SocialBee specialize in social media automation, streamlining the creation, scheduling, and analysis of social content across multiple platforms. These tools particularly benefit businesses managing numerous social accounts or posting frequently across channels.

Tool selection tips

Platform selection requires careful evaluation of multiple factors:

• Business scale and growth trajectory influence whether to invest in enterprise platforms with room to grow or start with affordable solutions that meet immediate needs. Consider not just current requirements but anticipated needs over the next 2-3 years.
• Integration capabilities determine how well new tools work with existing systems. Fragmented platforms that don’t share data create operational friction and limit personalization effectiveness. Prioritize platforms with robust APIs and pre-built integrations.
• Feature depth versus usability presents a common trade-off. More sophisticated platforms offer greater capabilities but require longer learning curves. Balance your team’s technical expertise against desired functionality when making selections.
• Reporting and analytics sophistication varies dramatically between platforms. Basic tools provide simple metrics like open rates and clicks, while advanced platforms offer attribution modeling, predictive analytics, and custom reporting capabilities.

Accelerating ROI: How Automation Drives Business Results

The financial case for content marketing automation has become undeniable, with organizations reporting average returns of $5.44 for every dollar invested over three years—a 544 percent ROI that far exceeds traditional marketing investments.

Cost and time advantages

Beyond direct financial returns, automation dramatically reduces operational costs while improving output quality. Marketing departments report 12 percent average cost reductions through automation, primarily through reduced manual labor and fewer errors requiring correction.

Time savings represent perhaps the most valuable benefit. Small businesses using marketing automation save 10 or more hours weekly, with some reporting up to 18.7 hours reclaimed. Agencies implementing comprehensive automation have documented savings exceeding 12,000 hours annually.

These recovered hours translate directly into competitive advantage. Teams redirect saved time toward strategic planning, creative development, and relationship building—activities that differentiate exceptional marketing from adequate execution.

Enhanced creativity and productivity

Automation liberates marketing teams from repetitive tasks that stifle creativity. Instead of manually scheduling posts or compiling reports, professionals focus on storytelling, campaign strategy, and innovation.

The psychological impact proves equally important. Team members report higher job satisfaction when freed from mundane tasks to pursue intellectually engaging work. This improved morale translates into better retention, stronger performance, and more innovative marketing approaches.

Personalized content experiences

Personalization powered by automation delivers extraordinary engagement improvements. Automated emails generate 320 percent more revenue than non-automated messages, with open rates reaching 48.57 percent compared to 25.2 percent for manual campaigns.

These improvements stem from behavioral triggers that deliver relevant content at optimal moments. Abandoned cart emails achieve 10.5 percent conversion rates through timely, personalized follow-up. Dynamic content adapts messaging based on user preferences, past purchases, and browsing behavior.

AI-driven personalization takes customization further, analyzing hundreds of signals to predict what content will resonate with each individual. Organizations implementing AI-powered personalization report 58 percent higher customer loyalty and 60 percent increased engagement rates.

Building a Foolproof Automation Strategy: The 90-Day Roadmap

Success with content marketing automation requires methodical implementation rather than attempting everything simultaneously. This phased approach, refined through helping hundreds of businesses at Complete Controller, delivers consistent results.

Step 1: Audit your existing content and manual workflows

Document every content-related task your team performs, noting time requirements, repetition frequency, and business impact. Include approval processes, reporting compilation, and list management alongside obvious marketing activities.

Step 2: Select automation tools that align with your goals and scale

Match platform capabilities to your prioritized automation opportunities. Start with tools addressing your highest-impact, most time-consuming tasks rather than chasing comprehensive solutions that overwhelm your team.

Step 3: Pilot automated workflows (blog, email, social)

Begin with one or two use cases where success can be demonstrated quickly. Email automation typically offers the best starting point, with mature technology, proven ROI, and manageable complexity.

Step 4: Track results with integrated analytics

Establish baseline metrics before automation, then monitor improvements in productivity (hours saved), efficiency (cost per lead), quality (error rates), and outcomes (revenue, conversions). Use data to refine workflows and identify expansion opportunities.

Step 5: Iterate, optimize, and scale automation further

After proving initial success, expand into additional channels and more sophisticated capabilities. Add behavioral triggers, dynamic personalization, and predictive analytics as your team develops platform expertise.

Pro Tip from Jennifer: “We started with social and email automation, tracked engagement, and saw a 40% time saving within one quarter. Build gradually and celebrate early wins.”

Real-World Impact: Case Study of Automated Content Success

Case study: AirBnB’s automation-driven content expansion

AirBnB leveraged AI marketing tools and workflow automation to scale their blog, social, and email campaigns globally. The strategy allowed localized storytelling, rapid asset production, and deeper user segmentation—resulting in a 22% lift in user engagement and notable growth in direct bookings.

The company’s automation journey began with content creation challenges across multiple markets and languages. Manual processes couldn’t scale to meet demand for localized, relevant content that resonated with diverse global audiences.

By implementing AI-powered content generation and automated translation workflows, AirBnB dramatically increased content output while maintaining quality. Behavioral triggers personalized email campaigns based on browsing history, past bookings, and stated preferences.

The results demonstrated automation’s transformative power. Beyond the 22 percent engagement improvement, the company reduced content production time by 60 percent and increased email campaign effectiveness by 35 percent through improved targeting and timing.

Final Thoughts: Your Automation Journey Starts Now

Content marketing automation represents more than technological advancement—it’s a strategic imperative for businesses seeking sustainable growth without proportional resource increases. The combination of time savings, improved ROI, and enhanced customer experiences creates compelling advantages that compound over time.

As the founder of Complete Controller, I’ve seen automation transform our brand’s agility, content consistency, and client relationships. The key is starting with your biggest pain point—then automating boldly and measuring rigorously. Whether you’re drowning in social media management or struggling with email campaign performance, the right automation strategy can revolutionize your marketing effectiveness.

Take action today by auditing your current processes and identifying where automation could deliver immediate impact. Visit Complete Controller for expert guidance on designing your automation-enabled content strategy and discovering how our financial expertise can support your growth journey.

Frequently Asked Questions About Content Marketing Automation

What exactly is content marketing automation and how does it differ from regular marketing?

Content marketing automation uses software platforms to handle repetitive marketing tasks automatically—like scheduling social posts, sending targeted emails, and generating reports—while regular marketing requires manual execution of each task. The key difference is that automation works 24/7 without human intervention, personalizing content delivery based on user behaviors.

Which marketing tasks should I automate first for maximum impact?

Start with email marketing automation, as it typically delivers the fastest ROI with manageable complexity. Follow with social media scheduling to ensure consistent posting across time zones. After mastering these basics, add lead scoring, behavioral triggers, and dynamic content personalization.

How much does marketing automation software typically cost for small businesses?

Entry-level platforms like Mailchimp start around $20-50 monthly for basic automation features. Mid-tier solutions like ActiveCampaign range from $100-500 monthly depending on contacts and features. Enterprise platforms like HubSpot begin around $800 monthly but offer comprehensive functionality.

Can marketing automation work effectively for B2B service companies?

Absolutely—B2B companies often see even stronger results than B2C due to longer sales cycles that benefit from automated nurturing. Lead scoring helps identify sales-ready prospects, while automated content delivery educates buyers throughout their journey. Many B2B firms report 451% more qualified leads through automated nurturing.

What are the biggest mistakes companies make when implementing marketing automation?

The most common pitfalls include trying to automate everything at once, neglecting proper team training, failing to maintain updated customer data, and setting up automation without clear goals or metrics. Start small, invest in training, ensure data quality, and always tie automation to specific business objectives.

Sources

• Brandfolder. “What is Content Automation? Benefits, Tips, and Examples.” www.brandfolder.com
• MarketerMilk. “26 best AI marketing tools I’m using to get ahead in 2025.” www.marketermilk.com
• Adobe for Business. “Content automation — the what, why, and how.” business.adobe.com
• Adam Connell. “12 Top Social Media Automation Tools (2025 Pros & Cons).” adamconnell.me
• SharpSpring. “What is Content Automation? The Definition and Benefits.” sharpspring.com
• Zapier. “9 best marketing automation software tools in 2026.” zapier.com
• Agility CMS. “Content Automation, What are the Benefits?” agilitycms.com
• Munro Agency. “Top 12 Marketing Automation Software.” munro.agency
• Salesforce. “Benefits of Marketing Automation.” salesforce.com
• Akkio. “42 Best Content Automation Tools to Upgrade Your Workflow.” akkio.com
• Sembly AI. “Benefits of Marketing Automation: 9 Reasons to Embrace It.” sembly.ai
• Learn G2. “Best Marketing Automation Software.” learn.g2.com
• The CMO. “11 Benefits of Marketing Automation Backed By Data.” thecmo.com
• Salesforce. “Marketing Automation Tools: Benefits & Key Features.” salesforce.com
• HubSpot. “What is Marketing Automation?” hubspot.com

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Reviewed By: Brittany McMillen

Brittany McMillen

Brittany McMillen is a seasoned Marketing Manager with a sharp eye for strategy and storytelling. With a background in digital marketing, brand development, and customer engagement, she brings a results-driven mindset to every project. Brittany specializes in crafting compelling content and optimizing user experiences that convert. When she’s not reviewing content, she’s exploring the latest marketing trends or championing small business success.

See Full Bio

One of the most critical questions one faces while thinking about one’s career is finding a job in a company or becoming an entrepreneur with one’s own business. Both choices have benefits and drawbacks; one must consider the tradeoff before deciding.

Weighing the Pros and Cons 

In decision-making, one must weigh the advantages and disadvantages of working in an organization and running a business. Working as an employee in someone’s company means the liability on one’s shoulders is limited. Although they will lose their job if the performance is continuously declining, they do not have to suffer financial burdens with the decreasing profitability of the company.

Employee vs. Entrepreneur: A Matter of Liability

Let’s assume the company is struggling with a supplier and cannot profit; the employees’ monthly wages are unaffected. All one has to worry about is working hard and giving the best of one’s efforts. However, an entrepreneur’s liability is unlimited. As the owner, any issues will fall on their shoulders.

Profitability and Motivation 

Every loss and expense incurred directly impacts the entrepreneur; therefore, there is constant pressure to generate profits and ensure the venture’s sustainability. Similarly, an increase in profitability is hardly enjoyed by an employee as the salary remains the same with specific bonuses; hence, the motivation to travel the extra mile is often missing.

The Role of an Employee vs. an Entrepreneur 

However, entrepreneurs enjoy all the profits that motivate them to work tirelessly daily. Employees work to help the company enhance its profitability, foster customer loyalty, and take the organization to new horizons of success.

An employee focuses on helping the company prosper, while an entrepreneur does the same for themselves and their company. An entrepreneur can stand out in the crowd with their work and identity, but an employee cannot claim the company’s success, as it is credited to the company, not to a team or an individual.

Work Stress and Job Satisfaction 

People often suffer from stress because they spend their entire day at work trying to give their best performance and make ends meet. Typically, individuals find themselves working in organizations with which they have little personal connection or interest. For example, think of a creative marketer who is made to make sales of a product that they do not find interesting. Their skills, abilities, and creativity are wasted as they work with products they do not like. Therefore, their frustration and stress must not come as a surprise.

Entrepreneurship: Pursuing Your Interests 

On the contrary, you can start a business that you like. For example, starting a small café or a restaurant would be an excellent choice if you love food. If you are a painter or are interested in art, having an art gallery would be a great choice. Entrepreneurship allows you to practice your interests and enjoy the work.

Freedom and Authority in Entrepreneurship 

Entrepreneurs are bosses and do not have to report to a superior authority. Hence, entrepreneurship gives one the liberty to work with freedom and authority. If you cannot wake up early and struggle to follow the rules, you will likely have a tough time on the job. But if you are an entrepreneur, you enjoy the freedom of working whenever and however you like.

Values, Policies, and Traditions: Employee vs. Entrepreneur 

Also, employees must abide by the values, policies, traditions, and rules of the company they work for, which may contradict their personal beliefs and values. This contradiction leads to conflicts and demotivates the employee. However, entrepreneurship lets one choose the vision, values, and policies they want to live by.

Finances and Risk-Taking 

Employees do not have to worry about the finances required to fund a project. The company provides all the resources needed to implement an idea efficiently. However, entrepreneurs must look after all the aspects, which is stressful and demands tireless efforts. Also, some entrepreneurship is about risk-taking, while employment is about security and safety. One must look at both options and choose the one that complements them.

Conclusion

In conclusion, deciding between working for a company as an employee or venturing into entrepreneurship involves carefully considering the pros and cons. As an employee, one benefits from limited liability and a steady income but may lack motivation due to detached profitability. Conversely, entrepreneurs face unlimited liability but enjoy the potential for greater profits and the freedom to pursue their passions.

The tradeoff extends to job satisfaction, work stress, freedom, values alignment, and financial risk. Ultimately, individuals must weigh these factors against their goals, interests, and risk tolerance to determine the best path. Whether choosing the security of employment or the autonomy of entrepreneurship, embracing one’s strengths and aspirations is vital to finding fulfillment in one’s career journey.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Reviewed By: Brittany McMillen

Brittany McMillen

Brittany McMillen is a seasoned Marketing Manager with a sharp eye for strategy and storytelling. With a background in digital marketing, brand development, and customer engagement, she brings a results-driven mindset to every project. Brittany specializes in crafting compelling content and optimizing user experiences that convert. When she’s not reviewing content, she’s exploring the latest marketing trends or championing small business success.

See Full Bio

As the world slowly emerges from intense lockdowns and workplaces begin to open, a startling trend takes shape. People are resigning from their jobs instead of returning to offices. Unsurprisingly, employees are unwilling to give up remote work entirely. However, they’ve found comfort and autonomy in working from home and would go to extraordinary lengths to preserve it to some degree.

Let’s delve deep into the reasons behind employees’ refusal to go back to the office.

Safety is a Significant Concern

Although vaccines have significantly declined infection rates and deaths worldwide, many employees still fear for their safety. Moreover, many have lost a loved one in the pandemic and thus don’t want to take any risks. A recent report by McKinsey and Company reveals that many workers now want to work from home three days a week. Furthermore, 25% said they would quit their current job if their company resumed full-in-office work.

Mental Health is Gaining Priority

Before the pandemic took the world by surprise, most organizations didn’t consider mental health essential or have any leave policies. However, COVID-19 has changed that. According to a study, almost half of American workers claim that the pandemic has adversely affected their mental well-being, and they look up to their companies for additional support. However, this unease is even greater among personnel from diverse backgrounds.

Employees Need a Better Work-Life Balance

COVID-19 has left millions dead and millions more mourning after their dear ones. It has also made workers realize that life is fragile and that they should make the most of their time with family and friends. Furthermore, around one in five employees are reported to plan for early retirement. It shows that workers’ perceptions are changing, and they would no longer prioritize their work lives over family time.

Improved Salaries are Gaining Traction

A study suggests that around 40% of employees will switch to a new company if it offers them better benefits. It shows that employees are no longer interested in working for the same compensation packages. Covid-19 has pushed millions into crippling financial crises and upended their entire lives. It’s only fair that employees don’t want to return to offices to hustle for their previous wages.

Now that we’ve discussed why employees aren’t returning to offices, let’s examine how businesses retain them.

Offer More Work-From-Home Opportunities

Workers don’t want to abandon work from home completely. They’ve found a certain comfort and autonomy in remote work. Companies must provide more work-from-home options if they’re going to retain their best-performing employees. According to research, around 73% of workers want their bosses to continue offering remote work options.

Support Employees’ Mental Health

The pandemic has taken many precious lives, and almost every other person is experiencing mild to severe mental health issues. Companies can best deal with this pressing challenge by providing their employees with mental health support. It will also enhance worker productivity and save the company money in the long run.

Consider Appraisals for the Best Employees

A significant majority of the working class has undergone crippling financial issues during the pandemic that continues to this day. As people return to offices, they need revised salary packages to sustain themselves and their families. It’s, therefore, best that employers immediately investigate changing the compensation of their best performers.

Give Credit Where it’s Due

Your employees have endured a lot during the Covid-19 catastrophe. A small gesture of appreciation can go a long way. Make your workers feel cared for by highlighting their strengths. For example, if a particular worker gives a good suggestion that yields positive results, convey it to the entire team.

Promote Star Performers

Finally, to retain more employees, you should promote the best performers to leadership positions. This way, you can keep the best talent and incentivize workers to excel further at their positions.

The Bottom Line

The pandemic has wholly revolutionized the office culture. What started as a precautionary measure has gradually morphed into standard practice. Remote work is here to stay. The sooner organizations adapt to this new reality, the quicker they can get back on their feet. 

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Do you want to quit your 9 to 5 job? Are you willing to be an entrepreneur? Well, it’s a nice thought, but not everyone succeeds. Millions of people quit their jobs and commence a new business, but eventually, they face failures. One of the main factors of failure is not having interest and passion in their business. It would be best if you turned your hobby into a business.

A successful businessperson or entrepreneur has a keen interest in the field where he works. It would help if you were passionate about your work. What’s your passion? It’s very simple! Your hobbies and passions are what you do after work.

For instance, traveling can be your passion if you love to travel on holidays. Writing is your passion if you love to write in your spare time. If you love to play sports on the weekends, the sport is your passion.

Passion can be anything: sports, games, activities, traveling, and so on. But the main question is, can you convert your passion into a business? Yes, you can. It’s not rocket science. If you research, you’ll find thousands of people who turned their hobby into a business.

The question is, how? It might not seem accessible, but it isn’t difficult. You can do it; all you need in the first place is consistency, spirit, confidence, and, most importantly, belief in yourself. Once you have these things, you are near your destination. However, besides these motivational factors, you must also be rational and take every step with a plan. The following are tips for turning your passion into a business.

Set a Goal

Simply converting your hobby into a business is not a goal. You need to set some important goals. It’s essential to understand why you need to start this business. Do you want to keep it as a part-time hustle, or are you willing to make it full-time?

Do you plan to quit your job immediately? Are you just going to make it along with your job? It would be best if you answered these questions with a practical approach. Keep in mind that a business without goals isn’t successful. You need to know why you decided to be an entrepreneur.

Do Research

Sometimes, business ideas based on passion can be risky. You don’t want to lose money, so you shouldn’t invest much without doing your research.

You must conduct market research to ensure your business idea is compelling. The study will broaden your understanding and help you decide whether the concept should work.

Create a Business Model

After conducting market research, you need to identify a business model. Knowing the problem and providing a solution through your product or service is easy. But it would be best if you remembered you would run your business.

For instance, you need to identify the cost of your product or service, the cost of selling your product, and the amount of money the customer will be ready to pay.

Test Your Idea

Research and business models are essential, but these are hypothetical. You can’t be dependent on these factors and invest your money.

First, test your idea. Ask potential customers if your idit piques their interest and begin with the ‘coming soon’ campaign. Initially, you can sell a limited number of products.

Develop a Business Plan

Developing a business plan is like writing one. You add all the information you collected from research, the business model, and your tests. You are set to write a business plan and begin the process.

Learn Basic Marketing

You can’t expect business success without marketing. Remember that your business potential will not work if you don’t reach your customers. It would help if you found your audience and what you offer. Marketing can help you attract more customers. It’s the only way to generate more sales.

Conclusion

You might love to play sports on the weekends, or you probably love to do bodybuilding. You might want to write creative stories or be interested in paintings or art in your free time. You can turn all these hobbies into a great business. All you need is belief and a great plan.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Digital marketing is one of the essential factors in promoting your business online. Content marketing is the backbone of this modern-day marketing, stimulating your audience’s attention to make a purchasing decision. Core content includes blogs, eBooks, and articles. However, a pillar blog is valuable content that efficiently generates site traffic.

Posting blogs or articles on your site enhances your SEO strategy and website’s health. Moreover, it helps you interact more personally with your target audience. However, most marketers make mistakes when creating content.

Marketers prefer quantity over quality. Moreover, they thrive on creating content daily because they think frequent, excessive content can help them increase traffic on their site.

Most marketers believe that blog posts and articles help increase awareness and generate only a few understandings of effective content strategies to improve the website’s ranking and stimulate a maximum number of audiences.

Creating high-quality blogs that help you achieve your marketing goals can be challenging. However, pillar blogs or content can help persuade your audience to make purchasing decisions.

What is Pillar Content?

A pillar blog is informative content that answers each question a user searches about a particular topic. Furthermore, the primary design of Pillar content is to provide value to readers and increase ranking in search engines.

Steps to Create a Highly Effective Pillar Blog

It wouldn’t be wrong to say that pillar content is a significant factor in successful content marketing. It enables your audience to spend more time on your site. Here are some essential steps to creating highly effective pillar content.

Understand your audience

Pillar content is vital for your personal or business purpose. It should also communicate your business’s alpha to omega factors, but it should still be connected to your audience’s interests.

As a marketer, if you are putting in the effort to create informative pillar content based on your business interest, you should also be concerned about the readers’ interest. Overall, to do this, you need to understand your audience. Answering the following questions can help you know your audience efficiently:

• What’s the average age of your prospects?
• Which ethnic group do your prospects belong to?
• What’s the location of your audience?
• What’s the education level of your audience?

Identify your audience’s needs

Once you understand your audience, it’s essential to understand your prospects’ most critical issues. Identifying their problems can help you create pillar topics for each post. The question is, how do you determine their needs? Some advanced research would help here.

Moreover, finding out what your audience talks about on social media would be best. However, you can make the process easier by looking at what topics other bloggers write about in your industry.

Focus on creating great content

You now understand your audience’s needs and have ideas for your content. Your next step is to create compelling and impressive content that leaves a lasting impression on your readers and encourages them to bookmark your site. Here are the tips for creating great content:

• Create an eye-catching headline
• Make a hook to grab your audience’s attention. 
• Create a story. However, you can write about how you created a podcast that the most people listen to monthly
• Write with a structure. Include bullet points, images, headers, and shorter paragraphs
• Adding fluff content won’t be successful. Moreover, do some critical research when writing your content
• Remember to add ‘takeaway‘ at the end of your content

Promote your article regularly

Your work doesn’t end after creating and publishing a pillar blog. Now, the last thing you need to do is promote your content. However, you should keep the content for your site only. Instead, it enables it to reach a broader audience. Here are the tips to boost your article:

• Link your content from your ‘About page
• Share your content in your digital network
• Share the article on social media platforms

The Bottom Line

Digital marketing is a cornerstone in online business promotion, with content marketing, mainly pillar blogs, as a potent tool for engaging audiences and driving traffic. However, high-quality pillar content necessitates understanding audience demographics and identifying their needs, laying the groundwork for insightful and captivating content creation. Furthermore, marketers can establish authority and foster meaningful connections with their target demographic by effectively addressing audience concerns and structuring content. 

However, the journey doesn’t end with content creation; active promotion across digital platforms is vital to extend the reach and maximize impact. Additionally, through strategic content promotion, businesses can enhance their online visibility and achieve their marketing goals, solidifying their position in the digital landscape and driving sustainable growth.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

It is not easy to know which company will be successful or not when they start in the business world. However, a series of signals allows them to identify those with the highest growth potential more clearly.

One of the most significant cases in which a company has had an unexpected success is Amazon. When he launched his growth plan in 2012, many analysts thought that this would be a total failure. However, nothing is further from reality; Amazon was consolidated as the most prominent eCommerce company worldwide.

On the other hand, when Sega launched its Dreamcast console in 1998, its technical specifications were vastly superior to those of its competition, the Sony PlayStation; even so, the Dreamcast was a commercial failure that marked the end of Sega in the console market. Meanwhile, PlayStation was a resounding success that forever changed the video game industry.

Google Wave was launched in 2009 with high diffusion, while technology analysts devoted whole books to analyzing the project that promised to change how we communicate on the web. However, its failure was inevitable; today, nobody remembers Google Wave or its function.

For a project to be successful requires something that differentiates it from the options that are already in the market; for example, if in the coordination industry, all companies have delivery periods of 3 days, have a shorter delivery period than this, it could position that company at the forefront, which will bring it closer to success.

Information Technology as the Basis of Success

Knowing the development prospects of the technology in question is vital when talking about IT entrepreneurship. Investing today in the Internet of Things could be a clever idea, given that future projections indicate that the industry’s growth is assured.

Winning success is exceedingly difficult, but some tips can influence in avoiding failures, such as:

• Understand and delimit the market to which the product or service is directed (scope, purchasing power, population density, consumption habits.
• Know the competition (purchasing power, target market, area of ​​opportunity, strengths of the product or service).
• Self-criticism and Evaluation (fundamental is to know if we have enough experience and knowledge to start or if we require any additional training or learning)

Business success depends on an almost infinite range of technological, human, and economic factors, making it impossible to determine the success of a project before its launch. Correct planning and market prospecting give a greater sense when starting. There are other ways to know whether your company will be successful or not. These are the ways that connect the dots with business success based on information technology innovations. Please read on!

Clear Strategy

A clear and definite strategy advances your business activities. Set goals and make different strategies to encourage your potential clients. You can attract a maximum number of clients like Uber as they offer another black care service in San Francisco with twisted technology, Uber Cab.

Your strategies can be successful by learning based on experiences that help you understand the marketplace rules and requirements. You can achieve this goal by market research, keeping your eyes on your competitor’s activities, and the result of your current customer’s feedback.

First Rank on SERPs

It is the era of digital business, and every business owner wishes to get the highest rank on search engine page results. To get this result, you must work hard on your website. It must have a tremendous bulk of users as organic traffic. Your website or any digital product must be responsive, mobile-friendly, SEO-centric, and easy to navigate with aesthetic web design. Make a website that quickly resolves all your client’s queries on a sincere and relevant note. Remember, Google never compromises on its client’s wishes.

Let the World Recognize Your Company

After getting moderate success in profit and ROI, business owners think they are making their best stand out in the market. You are setting goals and achieving them. Effectively, it is correct, but it isn’t suitable if you have limited your work with those results. It would help if you had to reach or at least try to get a level of a high achiever. You make it possible by enhancing your brand name as the world population quickly recognizes your brand. As with Pepsi, the demand for your products and services must be 98%.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Reviewed By: Brittany McMillen

Brittany McMillen

Brittany McMillen is a seasoned Marketing Manager with a sharp eye for strategy and storytelling. With a background in digital marketing, brand development, and customer engagement, she brings a results-driven mindset to every project. Brittany specializes in crafting compelling content and optimizing user experiences that convert. When she’s not reviewing content, she’s exploring the latest marketing trends or championing small business success.

See Full Bio

No one would want their precious possessions to be unsafe, primarily when working day and night to accomplish them. They can be stocks, bonds, or other valuables like jewelry, documents, paintings, etc. It can be worrisome because you must consider many things beforehand, like where you put them and how much it would cost their safety.

Surely, you can hide them in your socks or under the bed where you’ve been stashing up all the cash previously, but that is probably not a great idea. You can secure these assets by keeping them in a personal vault or a bank account. People often confuse both as the same. But they have a completely different type of security. It’s up to you to choose either a bank account or a vault for safekeeping your assets.

Why Bank Accounts are Better than Vaults

You have the right to your personal opinion. Some people might consider the bank the safest or most trusted place for their valuables; some may not. You’ve probably seen movies where vaults depict a quick set-up by management and administration, but in reality, bank vaults have astoundingly complex technology, making them highly secure.

You can secure some bank vaults with an array of alarms and ant theft devices. However, the limitless services that a bank account provides are incomparable to a vault. Some points below explain why bank accounts are a safer alternative to vaults.

Banks Have Insurance

The most straightforward reason for saying that bank accounts are better than vaults is that “they have insurance.” So, you don’t have to worry if, tragically, the bank burns down to the ground or a robbery incident happens. Even a dangerous fire or catastrophe won’t harm the savings in your account. Banks are well equipped to deal with such situations and are obliged by the law to pay back all the investments plus their interests, but it’s not the same for vaults.

The bank is accountable for every penny in your account and closely monitors all transactions. This security can help you to ensure your financial safety. You can get documented evidence with the signatures of bank officials whenever you want to transfer your funds. These checks and balances make the banking system foolproof and bring peace of mind.

Easy To Access

Vaults have secure storage boxes you can easily rent from a local bank. The bank has tight security as compared to your house. But there is a downside to it; it has limited accessibility and isn’t available 24/7. You can access it only during bank business hours. Banks are closed on weekends, public holidays, and evenings.

So, if you need an item placed in a vault urgently or at a moment’s notice, you won’t be able to. Important documents such as passports, only copies of wills, and medical reports should be kept in a safe box bolted to the wall of your residence.

A Bank Account Can Grow Your Investment

Vaults are good, but they don’t increase your funds. But a bank can increase your investment. Keeping your cash in an insured bank could protect you up to $250,000 per investor per bank. But the money in your vault won’t, so you are better off keeping your funds in a savings account. Unlike saving money in the safe box, you may be able to get interested as well.

The interest rate can differ from bank to bank or per country laws. They also cater to services such as ATMs and checkbooks that are like keys to your finances, so you don’t have to worry about accessing them in times of need.

Conclusion

Choosing a bank account or a vault to protect your assets solely comes down to what you wish to store and protect. The rule should be that all the cash must be kept in an insured bank account. Since a bank account doesn’t allow you to store tangible items or valuables there, a vault can be a more logical choice in this case.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Reviewed By: Brittany McMillen

Brittany McMillen

Brittany McMillen is a seasoned Marketing Manager with a sharp eye for strategy and storytelling. With a background in digital marketing, brand development, and customer engagement, she brings a results-driven mindset to every project. Brittany specializes in crafting compelling content and optimizing user experiences that convert. When she’s not reviewing content, she’s exploring the latest marketing trends or championing small business success.

See Full Bio

Money’s worth over time is closely related to time itself. Thus, it is proper to claim that the longer a period, the greater the activity of external agents or even the effect of macroeconomic variables on the purchasing power of a particular currency. Inflation contained in any system of a capitalist economy is a determining factor in the relationship between money and time, as a given amount of money in March of one year does not have the same purchasing value in March of the following year:

1. There is a need to consider the inflation rates in the capital during this period. Another simplified way to understand this fact is to think that the inflation rate that occurred in the period increased the prices of goods.
2. The external environment strongly influences the value of money over time, as it is an external macroeconomic factor that organizations or people cannot control.
3. Interest influences the value of money.

They are applied, whether through an investment that makes it pay off, the cost of raising it, or even the opportunity cost, when not invested. Interest, simply put, is the “rent” paid for the use of money. For lenders, interest is compensation for transferring the usufruct of capital. Already stop through an investment that makes it pay off, the cost of raising it, or even the opportunity cost when it is not invested. Interest, simply put, is the “rent” paid for the use of money. For lenders, interest is compensation for transferring the usufruct of capital.

To completely comprehend personal and commercial finance, you must first understand one of the most fundamental ideas in financial mathematics: the time value of money. The primary goal of financial mathematics is to learn and use the notion of the time value of money in economic choices. Financial decisions, in turn, primarily concern the allocation of income and costs across time.

A machine acquisition, for example, entails an initial expenditure in equipment, molds, support structure, and installation, in addition to the working capital required to run the business. The income streams arising from the sale of the items produced and their related manufacturing expenses are then shown.

There may also be initial inflows in the form of financial contributions from bank financing and monthly disbursements for amortization and interest payments. However, as a result, resource disbursements and inflows are dispersed throughout time.

Explain why interest is paid or gained by saying: Interest on a bank deposit or debt compensates the depositor or creditor for the deterioration of money’s value over time.

A Practical Example of the Time Value of Money

Let’s say the price of gasoline today is $3.50 per liter. So, with $ 140.00 today, we can fill our car with 40 liters of gasoline (140.00/3.50).

If, in 1 year, gasoline costs $4.00 per liter. We have two options: fill up less fuel, 35 liters (140.00/4.00), or pay more for the same amount.

We then concluded that the expectation of an increase in fuel resulted in a loss in our purchasing power. But, again, this is inflation; in this case, we have a price increase of around 14.29% (from $3.50 to $4.00).

Also, according to this case, whether we have $140.00 today or $160.00 1 year from now, we say they are equivalent amounts because they have the same purchasing power.

But let’s assume the price of gasoline remains the same one year from now or inflation equals zero. Does it matter if I have $140.00 today, one year from now?

Of course not, as we can invest this money, which will earn interest and have a higher value in 1 year.

If we have an investment at the simple interest that yields 2% per month on top of the amount of $140.00, we could say that if my opportunity cost was 2% a month (at simple interest) and zero inflation, for us, it’s as little as $140.00 today or $173.60 a year from now.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

What is Debt?

Debt, or gross debt of the general government (DBGG), is released monthly by the Central Bank and is formed by the liabilities of the Union, states, and municipalities (general government). Based on statistics released by the BC, for educational purposes, we can group these liabilities into four components: securities debt, repurchase agreements, bank debt, and others, as well as external debt.

The securities debt refers to bonds issued by the National Treasury, such as those used to invest through the Treasury Direct. Repurchase operations are a liability of the Central Bank, used to implement monetary policy. Bank debt refers to debt with banks, especially those of States and Municipalities, such as in operations with BNDES. Finally, external debt refers to bonds issued by the Union abroad and loans from foreign banks taken out by the States.

Each of these components has its dynamics. For example, the Treasury manages the securities debt through bonds with different indexes and maturities. In addition, external debt is referenced in foreign currency, while bank debt has a considerable portion indexed to the TJLP. Understanding these characteristics allows you to project deficits more accurately.

According to the latest figures released in May 2017, gross debt reached $4,634 billion. If we look closely, the first two components (securities debt and repurchase agreements) are by far the most significant, representing around 90% of gross debt. As a proportion of GDP, as it is usually presented, the DBGG was 72.5%, the highest value in the historical series.

 

Net Debt Net

Debt, in turn, refers to the net public sector debt (DLSP) and is also disclosed monthly by the Central Bank. It is a concept that subtracts financial assets from public sector obligations. The main assets are international reserves and Treasury credits to BNDES.

What is Equity?

Equity or working capital is the total resources the company needs to conduct its daily activities, that is, to rotate. In other words, it represents the assets that the company owns and that can convert into capital within the short term, such as, for example, cash on hand, accounts receivable, bank account balance, goods, and financial investments.

 

 

It is essential to consider that working capital is the portion resulting from the difference between the company’s money and the money you should use to pay off debts, whether they consist of fixed expenses, expenses necessary for marketing, and provision of services or other extra costs.

Why Control this Feature?

If the company keeps reasonable control of its finances and knows exactly how much working capital it has, it can:

Know the best time to buy and the deadlines it can take — avoiding mismatches in payments and receipts.

• Pay short-term bills to keep cash positive
• Keep asset accounts and liability accounts in proper balance
• Meet the needs of conducting operational activities
• Allow the growth of wealth in the company in the long term
• What are the risks of poor working capital control

Operational risks increase when working with low working capital, leaving the company susceptible to negative cash, which compromises the smooth running of activities.

With inefficient working capital management and inadequate financial planning, entrepreneurs often resort to banks and take out loans and financing to cover the business’s debts. However, by resorting to this strategy, businesses are vulnerable to banks and tend to negotiate in an unfavorable position; they are forced to agree to adverse terms and contracts, which will place the company in an even more damaging situation.

 

How to Calculate Working Capital?

Before performing any calculations, you must have some information at the tip of your pencil. The teller and bank accounts represent the most important resources as they are concentrated and immediately available to the company.

Accounts receivables are also included in the working capital calculation. They are the result of installment sales, in which payment occurs later. The greater the value and the term you offer the consumer, the more resources the company will need to cover accounts receivable while this money does not enter the box

Another essential account that needs to be considered is the value of the stock, as its modification is linked to changes and needs in the consumer’s profile in the market. As investment in inventory demands a large number of financial resources, since changes involve constant investments and an increase in the number of items available, it is necessary to pay attention to the resources available for this – otherwise, the business runs the risk of incurring debt.

For the calculation of working capital, there is a simple formula that you can adapt for any business:

CGL = AC – PC

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.