Author: Complete Controller

Insurance is a necessity these days because you never know what will happen and you don’t want your medical bills to break your bank. Many individuals believe that they can avoid paying the insurance premium. Suppose you are among those 50 million individuals who believe that avoiding regular premium payments and other expenses related to it would help you save a good amount of buck. In that case, it will cause you trouble only later in life. There are many reasons why you should be prepared for future medical costs. Here are a few: 

1. One of the Biggest Financial Risk:  The United States is facing heart attacks as the leading cause of death. An open-heart surgery costs around $324,000. If the money you are saving by not investing in insurance will save you from such situations, then you are good to go. It is unwise to opt for a mortgage or loan at that moment instead of investing in insurance now. The mortgage will cost you way more than the insurance premium.
2. Affecting the People Around You: When people are not insured, they avoid going to regular checkups. Such behavior may put them at risk of a serious situation. Going to the emergency room cost more than a person can afford. When they are not able to afford the cost, the unpaid expense is divided by the hospital across the board, hence, making other patients pay a fraction of that amount. Such behavior increases the expenses of other patients who are not liable to pay it. 
3. Preventive Care:  People with health insurance tend to go for regular checkups, which helps them identify the deadly diseases at an early stage. On the other hand, uninsured people avoid going to a doctor at all costs to avoid any expense. This results in the late diagnosis of disease or mental condition they have.
4. Insurance Premium is Better Than Bankruptcy: it is better to invest in insurance and pay the premium on time rather than getting insured and going bankrupt due to an emergency procedure. Medical emergencies cost way more than the insurance premium. Avoiding getting a regular checkup to save some money is the worst thing you could do to your body.
5. Affordable Care Act: The recent Affordable Care Act has made it mandatory for individuals to sign up for health insurance to avoid any more cases of people going bankrupt due to the lack of finances to afford the hospital bills. However, it is advisable to apply for health insurance through a reliable institution. Also, read the instructions and key points while applying for health insurance.
6. The Necessity:  Individuals consider medical coverage an extravagance. If you are endeavoring to set aside some cash, cut the cable, drop the gym membership before surrendering your medical coverage. It may wind up costing you more.

Nowadays, even colleges are requiring students to sign up for health insurance before taking admissions. It is becoming a necessity considering the cost of medical services in the United States. If you are deciding to live without medical insurance, make sure you have several thousands of dollars set aside in case of an emergency. Even a minor surgery or a single accident can cost you more than $20,000, which a person on an average pay rate cannot afford to pay suddenly. Therefore, if money saving is your motivation, you may try to cut back on the gym membership, cable, stop eating out in a restaurant, and stop using luxury items, but do not put your health and future at risk. Medical procedures are becoming more expensive by the decade. You should continuously be saving money to protect your future self.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Everyone wants to file their taxes as soon as possible and with as little bother as possible. That is why online tax software comes in handy during tax season.
Most individuals prefer tax software that is either free or affordable. Furthermore, you want a reliable platform that will not try to upsell you at inconvenient times.
Tax preparation businesses, to their credit, are prepared, despite the significant problems that this year has brought. Having many workers move from home, these businesses have had to deal with an increase in business from taxpayers who used to stroll into an office or retail location to have their 1040s filled and filed in person. Some will file manually using mailed-in paper forms that they filled out themselves, but many opt to pay their taxes online using one of the services mentioned below. If you’ve never used an online DIY tax solution before, this is a great year to start for three reasons.

Turbo Tax

TurboTax has something for everyone; the organization provides many solutions for your tax return, even if your tax situation is complicated. A bonus for QuickBooks software users (hello, lone proprietors!): It can be linked to TurboTax, handy for self-employed individuals or real estate investors. And suppose your tax situation isn’t difficult (requiring a lot of itemized deductions or tax guidance, for example). In that case, the user-friendly layout makes it straightforward to complete tax preparation and file your taxes. TurboTax Deluxe, its most popular tax filing option, searches for standard deductions and tax credits to maximize your refund. TurboTax Premier is also available.

H&R Block

Although it is not as easy to use as TurboTax, H&R Block is another primary tax service that provides unlimited technical help to all filers and phone and chats, support for those who choose more expensive packages. The online tax software platform has an intuitive survey structure to guide you through the tax return process and built-in calculators to assist you in navigating different tax issues and a library of informative articles that highlight a wide range of complex and straightforward cases. We enjoy that you can file your taxes online, in person, using its app, or by downloading its tax preparation program. H&R Block has also just created a virtual filing option, where you can submit your papers and have a tax specialist handle the rest. You can import income tax returns from a previous year from another platform. H&R Block provides a robust money-back guarantee – and will give you a 3.5 percent refund extra if you accept it in the form of an Amazon gift card. You can also hire a licensed tax professional to analyze your tax return before filing it for a charge.

Jackson Hewitt Online

Jackson Hewitt Online provides adequate refund insurance in addition to a dead easy layout, a vast library of tax articles, and handy built-in calculators. The program includes free IRS audit support as well as a Worry-Free guaranteed plan that promises to reimburse you if your refund is decreased or you incur unexpected tax liabilities. Suppose you’re worried about your tax liabilities. In that case, you may upgrade to the Worry-Free Guarantee Platinum tier, which includes Audit Security support and a dedicated consultant to oversee and represent your case.
Otherwise, Jackson Hewitt’s tax preparation service is comparable to what you’ll find elsewhere:

• You can import earlier tax returns created on other tax prep platforms.
• You can get tech help through live chat.
• There’s a free tier of service for basic returns.
• State filings are auto-completed.

Tax Slayer

If you’re looking for the most acceptable value, TaxSlayer is a reasonably priced tax preparation service that includes all necessary tax forms. Having said that, while the free version contains some individualized tax advice, you’ll need to subscribe for a more expensive subscription, such as TaxSlayer Premium, to get comprehensive assistance from a tax professional, including live phone and chat support, as well as audit protection.
It’s worth noting that TaxSlayer’s offer of a no-interest advance on your tax refund (once the IRS has accepted your filing) expired last year.

There are numerous tax preparation software products available to help with the filing process. We recommend TurboTax by Intuit if you want tax software with the most incredible live, personal help. H&R Block will assist you in filing your taxes in person, online, via its app, or by downloading its software. Jackson Hewitt Online has the most generous refund policy. TaxSlayer provides the best overall value.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Years ago, things were much more straightforward than now. Think about the fact that there was not much technology advancement – fewer smartphones to choose from, and the search engines were not that ide or connected as it is now.

Now things are more complex. The decision to purchase a product or service is simply because of the limited options. Now fast forward to the year 2021, and you have the advancement of the next level and thousands of web options that help you make a purchasing decision. Thanks to digital marketing.

Over the years digital marketing sector has evolved and transformed to meet the state-of-the-art technology and how people are changing with technology.

Digital marketing has changed drastically. And most of the changes you aren’t going to like. We don’t mean difference from a competition point of view. You already know that each year marketing gets more competitive and expensive. That is just a piece of information. One of the significant reasons we see a change in digital marketing is technological advancement. But also, the web is getting saturated.

That means there is one website for a couple of people in this world. That’s insane! So, let’s dive into it and discover how digital marketing will change.

SEO won’t look the same

We are starting with this because we know many people don’t like it. SEO is jumping to voice assistance. Because with time, it has been seen that one out of every four people uses voice search once a day. But it has been predicted that half of all the searches will be through voice searches in recent and coming years.
It won’t be just people speaking on their laptops or cellphones. It won’t even make most web browsing on a device with a screen. What do we mean? That means more and more people are adopting technology and searching through devices such as Google assistance or Alexa.
Look into it; might it be your chance to be one step ahead of your competition and drive the traffic before the market revolves into using voice.

Social media

More than a decades ago, social media was all about keeping in touch with friends and family. It was not complicated, and no one even thought to use it for businesses. It is an ideal option to stay connected with people. Facebook is the baby, and the word influencer is not in the social media dictionary.
Jump ten years later, and a place used to connect with friends has turned into a place where millions of businesses take place and organizations are branding themselves. It is now recognized as a platform where every day joe can turn into influencers.
We can say that social media has changed the world and how people see it. If you now signup for Facebook, Instagram, or any other social channel, you will see thousands of brands promoting their brand and services. Are you among the one who isn’t there yet? Jump in and gain digital marketing benefits.

Mobile-friendliness and Gen Z

A few years back, Google started introducing mobile-first indexing, which means all websites can be easily accessible on mobile devices. When trying to stay competitive, businesses have adopted changes to reach the pinnacle of digital marketing success. With these updates, Google started ranking devices based on coordinated UX-based for mobile users.
Gen Z is genuinely the mobile-first generation. It puts great importance on personalization and the interface with data-dependent smart devices.
It is not wrong to say that Gen Z is ruling the workplaces and will soon become the source of digital marketing success. It will be thrilling to see how digital advertising will continue to nurture in the coming years, the number of companies has already understood its importance and using it. It means it’s your time to be on top of trends and continuously grow in your field.

Focus on new content types

We can all agree that content is flooding. If you disagree, browse the website saturated with unique content to attract customers’ attention. We all know it takes forever to be in the top positions; if you are not going to give it a try, you may be left behind. You might spend a lot on traditional SEO. What if we tell you a unique form of search engine optimization that can give you speedy results?

You already have the answers – focus on creating unique and informative content.

All in all, to help you stay active and able to know what changes are taking place, here are a few digital marketing trends you must know:

• Product-focused video
• Google Assistance
• Google Discover
• Mobile SEO
• Local SEO

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Small businesses are facing fierce competition today. Unlike previously, 2021 has proven to be more competitive mainly because most companies have shifted to an online model due to the lockdown. They are marketing online, they are selling online, and they are working remotely. These three were the only edges that small businesses had, but now since most companies are entering this area, it’s becoming difficult for the former to survive. With all of that happening, the burden falls on the finance team. Advertising is getting more expensive. Finding the right talent within your budget is a mammoth task now and managing the work from home is a challenge. What would a small do to survive this unforeseen crisis? Well, if you are among the ones facing the brunt, as we have mentioned, here are three financial tips that you could follow to reduce the excess financial burden and spend more on building your business.

Tip # 1: Join the paperless bandwagon

“Go Paperless” has been a show-off point for most businesses up until now. Since most of the work is being done remotely, including advertising, finance, and production, many companies are now seeing the logic in reducing paper use for daily tasks. Not only do you save a lot of money by eliminating the use of paper in your offices, but you also become more productive. How may you ask? Well, with the rise in remote working and cloud software, you no longer need to have journals, books, attendance sheets, paper memos, and the like in your office. A plethora of mobile and computer applications offer you the same functionality. When you switch to these apps, you realize that they are more effective. For instance, a memo rolled out via email or mobile application can notify you whenever a staff member reads it. Similarly, paperless accounting means that everything is on record on cloud software, and you or any of your team members can access it from their mobile or laptop from anywhere in the world.

Tip # 2: Start budgeting

It is difficult for a small business to stick to a budget mainly because most expenses are overhead. You spend and make a profit on a day-to-day basis. But you need to change that if you want to take your business to the next level. It would be best to start thinking big and planning your finances to achieve your goals. You should set a monthly budget for advertising, resources, daily expenses, and the like. In addition, you should have a petty cash budget for any minor expenses such as stationery, edible items, etc. Once you stick to a budget, you will realize that you were spending more previously yet getting the same results.

Tip # 3: Switch to an ecosystem

Every business runs on its finances. The ROI you generate will decide how much further you can go. Stop spending too much money and time on different software such as accounting software, inventory management software, invoicing software, CRM, etc. The best way to cut your cost and boost your productivity is to switch to an ecosystem that gives you all these functionalities in one. Your accounting, finance, CRM, invoicing, and inventory management should all be in one place, giving you the ease of visualizing your financial progress at any given time.
Since an ecosystem will regularly update your ROI, you will plan and analyze your situation better.

In a nutshell

Times are tough, but solutions are always available for those who want to optimize their business for better performance and ROI. Today, with the advancements in technology, you can regularly update your business to suit the day’s requirements, reduce your financial burden and increase your productivity. If you want to boost your business’ success and not be impacted by the crisis, you must look for ways to help you get through this situation. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

An audit is an investigation and inquiry of bookkeeping and accounts by an auditor compared to the physical verification of the stock or inventory. An audit can be either be done internally or by external auditors to check all accounting facts & figures of a company.  

Internal audits happen by an employee or by the head of a specific department in a company. In contrast, an external audit is done by an external auditing company or by a team of external auditors.  

All the government and private organizations go through auditing and checking their accounts and reports and cash flows to have a transparent image and maintain a good reputation in the business community. Every business gets its auditing done once a year. An independent company or organization performs this auditing process, external audit of a registered business annually. This self-governed company prepares a detailed report containing all the transactions and business deals that the company has done in a year. This audit report can be later used by the shareholders, government assistance, and the public.  

For the audit process to be clean and accurate, the company or the external auditing agency must be fair and unbiased. Otherwise, there is no such benefit of going through the drill of getting your accounts verified and making long and detailed reports of all your business communications.   

Businesses can use accounting software in small or medium-size, and it helps keep the companies alert and ready all the time.  

How investors’ confidence is earned by being an audit-ready business:  

There are many advantages of being an audit-ready business. The major one is it makes you and your business reliable, and the investors and stockholders trust you enough to invest in your business, often more than once.  

1. No fear of accountability: An audit-ready business has its accounting reports and records clear and transparent and has no fear of responsibility. It increases the credibility of the company and makes it successful by attracting more depositors. 

2. Increased investors’ trust:  Receiving regular and up-to-date audit reports helps increase investors’ confidence in a business. Suppose a company has a clean slate and its account information is crystal clear and updated regularly. In that case, shareholders can easily infer the business’s accounting information and won’t hesitate to invest money. 

3. Foreign investments are quickly earned: The audit-ready business will always attract clients and depositors from within their region. Foreign investors will feel comfortable investing money in such companies because of their excellent reputation and reliability. 

4. Good business rating: Potential investors will always look at a businesses’ rating when they want to make a significant investment. If a company has a clear previous record and gets auditing done occasionally, it will increase its rating and become a formidable competitor in the stock market. 

5. Banks show more reliability: An audit-ready business gains the trust of the shareholders, and foreign investment companies and other lenders and banks offer more faith in such companies. 

6. Less prone to fraud and embezzlements: An audit-ready business is less prone to fraud monkey business. It will relatively reduce the chances of fraud and deceit with the help of regular audits. 

7. An accurate financial picture: Investors want to see a clear financial picture of any business they will invest a heavy amount in, and only an audit-ready company or firm can have one with their trustworthy and reliable image in the stock market. It allows the investors to invest any amount of money without any worry or pressure. It can only obtain an accurate financial picture; accounts are maintained, and the financial statements match the cash flow. 

Investors feel no need to check daily bookkeeping. So, regular audits make a business more reliable, and the shareholders do not need to get suspicious and inspect the business records and audit reports occasionally. Through these audits, a consistent check and balance can be ensured and maintained.    

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

The primary source of revenue for any retail organization is providing products to clients to meet their increasing demands. Traditional bookkeeping techniques make it difficult for retail businesses to keep up with the enormous number of accounting and finance records. Manually tallying every monetary transaction from financial data held across numerous accounting systems at the end of each month is a demanding undertaking for them. Furthermore, erroneous accounting data can cause ripple effects, from inventories to sales, across the entire corporate process. These issues brought about the ERP system, which has become a standard solution for many companies. 

When it comes to running a retail business, there’s a lot to manage. You will make your life much easier if you have good accounting software installed in your systems. This software will keep track of employee pay, GST, and inventories. Here’s how you get the most out of your accounting software.  

Accuracy in Recording Information 

Retail businesses, big or little, must maintain track of their cash flow, inventory, and so on. These data points are vital in corporate operations. To make strategic growth decisions, merchants also want precise and real-time financial data. 

Manual transaction matching, process chores, and spreadsheet reconciliations are complicated for merchants to do. Automating these processes allows accounting and finance teams to deal with data more quickly and provide more excellent value to a company. Though it is impossible to eliminate human interaction, appropriate bookkeeping software can help break the record-keeping loop. 

Time-Saving 

Retail businesses must keep accurate sales and inventory records and define the price of each product. Using spreadsheets to capture and maintain these massive volumes of data manually is time-consuming. Accounting software can assist in removing this main stumbling block. The application automates the bookkeeping process by regulating both the frontend and backend financial activities simultaneously, saving a significant amount of time over manual processing techniques. 

Automation of the Invoice Generation Process 

Invoice generation is a critical retail process. It’s pretty impossible to manually enter and generate invoices for thousands of transactions per day. However, with the assistance of competent accounting software, this work becomes quick and easy. The computerized system can run reports to see which buyers have paid and automatically generate invoices for their transactions with only a few clicks.  

Integrated Strategy 

ERP accounting software centralizes intercompany processes so that all aspects of bookkeeping can be managed and controlled from a single platform. ERP software handles bookkeeping activities such as multi-currency exchanges, monetary transactions, journal formation, tax implications, reconciliations, invoice generation, cash flow, and more. Such systems allow firms to monitor the activity of various retail shops while also ensuring that product price is consistent across all of them. 

Stay Up-To-Date with the Competition.

Consumers aren’t the only ones that gain from technological advancements. Wise merchants are also implementing technology into their operations to improve their profitability. Select the appropriate software to assist you with complex tasks. This type of software is fully automated and can handle your taxes, inventories, payrolls and can even be used to generate tax documents.  

Keep Up with the Technological Trends

Cloud-connected smartphones and tablets have played a significant role in the rapid evolution of retail operations. Your consumer now demands more from you, and they expect it sooner than before, or they will go to another store. With the increasing technology, customers expect more from the retail experience. 

Mobile devices account for more than half of all internet traffic, and this number is growing every year. Your website should be simple to use; you should even consider establishing an app. 

Searching by geographic location (GPS) is highly prevalent. Make sure you sign up for a Google Business account to avoid losing out on an ample sales opportunity. 

People may search for what you’re selling online and get three options in a matter of seconds. If your pricing isn’t competitive, your customers will notice. Don’t undercut yourself, but don’t expect a lot of sales if your competition is half your price. 

You can keep your finger on the pulse of business with various retail-oriented accounting systems that function smoothly with your accounting package. You can also ensure that the future does not bring any unpleasant surprises, such as tax obligations that you forgot about or supplier payments that slip your mind. Forewarned is forearmed, and this is the way to a successful retail start-up. 

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Bookkeeping might not sound too crucial until things start turning messy. However, business owners often lose track of the bookkeeping due to various reasons that include paperwork, busy schedules, responding to countless emails, etc. Well, if you search for a solution to keep things on track, we have got you covered! Your intentions might be right, your efforts might be where they are needed, but when it comes to keeping track of business books, there is no other option but to keep them up to date.

Signs indicating a need for accounting help

Most of the time, people fail to realize the importance of accounting and financial tracking. You might wonder why there is a trend among businesses to neglect this crucial aspect related to accounting. Other tasks might seem a little more demanding and take up most of your time. You indulge in those tasks and focus all your energy there, leaving none for your business’s accounting aspect. But you only realize this mistake once things lag too far behind, and it is all a mess right on top of your head! Sure signs indicate that it is high time you get help from financial teams to support the accounting aspects of your business. These include:
• Your bills, receipts, documents are unread and unsorted
• You have no idea where your financial accounts stand at
• You are facing issues regarding cash in and out
• The records of tax filing have become a hassle for you
• You are lagging in data entry
Now that you realize these signs are evident in your business, let’s look at how we can control these issues with efficiency and productivity.

How to regain control?

To regain control of your lost track, all you need to do is think carefully about the best option that you have. It can be your own experience in the field of accounting, or you can start from scratch and tidy up your accounts. It can be in the form of hiring a professional that knows their job well and can do your work for you in addition to saving your precious time that you can spend on other endeavors. We would suggest the latter option, keeping in mind the amount of hassle it can save you. By spending a little, you can earn a lot more through intelligent solutions to your accounting issues and a clearer picture of your funds, their generation, and where they are spending. 

Full-time employee or need-based solution?

A full-time employee is undoubtedly a sweet sight, with someone sitting right in front of your office and doing all your work on your command, but it can be costly for your company. A full-time employee would require a full-time wage, whereas hiring an outsourced accountant whenever the services are needed would be more pocket-friendly and efficient.

Dedication to find your lost track:

Once the hiring part is complete, all you need to do now is provide the information required, and you can sit back and enjoy the show while your numbers align themselves most spectacularly! It sure will be beautiful if you haven’t already lost your finances. Dedication is required in reiterating this activity time after time so that everything stays on track.

Your number one priority:

Once you realize how vital bookkeeping is, it automatically becomes your priority. It might not be your number one priority for the time being or for times to come, but it surely will raise the list because you will know how easy life has become since you started investing in this field.
Hence, rather than spending your precious time straightening your bookkeeping records, financial help would be of much more use. It will not only save the precious time that you can spend on other tasks, but it will also provide a hassle-free output for you to analyze, keep track of and implement changes in your current financial position. Indeed, life will be easier! About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

When it comes to talking about marketing for B2B, you must think about outbound marketing. You probably believe that sending promotional emails to prospects will stimulate potential clients. This strategy indeed works, but it’s not the best strategy for B2B digital marketing. If you want to bring a significant number of new clients, you must ensure effective game plans. 

Technology evolves with time. Gone are the days when sending emails or making calls to prospects was enough. Now companies need to incorporate the new trends in their marketing tactics. Marketing for B2B has wholly changed. Now the companies would prefer Google search to find solutions to their problems. 

So, you have to ensure your presence in the digital realm to meet your potential clients. This blog will shed light on the best strategies for B2B marketing. Let’s discuss how you should grow your B2B business. 

Essential Strategies for B2B Digital Marketing 

It’s essential to improve your marketing efforts to achieve profitable business growth and successful outcomes. Here are the crucial strategies for B2B digital marketing that you must implement to enhance exposure. 

Research Demographics / Find Your Target Audience  

The first and foremost step is to find your target audience. You can’t come up with the best marketing strategy without knowing your target audience. It’s a waste of time and effort to spread your message to the people who might not be interested in your offerings. 

It would help if you focused on customer segmentation. Google Analytics can be beneficial for this task. As a B2B agency, it’s essential to understand your offerings and how your products or services can help other companies. Better understanding improves your connection with potential clients. 

Make Sure You Have a User-Friendly Website 

When businesses run on the online marketplace, each business must own a website in today’s era. Keep in mind; your company’s website is more than a pretty face because it enables your company to manifest credibility, expertise, quality, and solutions to the digital world. 

Website is the first source of communication for B2B agencies. Your clients will contact you through the site. Therefore, it’s essential to make a user-friendly website. Make sure the website is easily accessible to the audience, and make it mobile-friendly too.  

Strong SEO Strategy 

You need to be on the top list when someone searches for something on Google related to your company or offerings. SEO is important for B2B digital marketing. It enhances your website ranking and helps you stimulate more leads. SEO has two major components. 

On-site SEO enables you to optimize some prominent SEO metrics, such as meta title, description, keyword, image optimization, and other elements. 

Off-site SEO includes activities you can do outside your website, such as commenting, off-site blogs, broken link building, and more. 

Both SEO components enhance your website ranking, and it’s not possible to grow a B2B business without SEO. 

Social Media Presence 

Did you know? Approximately 60% of buyers check on social media before buying something. Social media referrals and recommendations play a vital role in increasing sales and strengthening the credibility of B2B business. 

If you haven’t made it to the social media platforms, such as Twitter, Facebook, and Instagram, you need to get started as soon as possible. You can use several social media tools to ease your effort. 

PPC Campaigns  

You need to include a PPC campaign in your B2B digital marketing strategies if you have a reasonable marketing budget. SEO gives results for the long run. However, for quicker results, PPC campaigns can be the best option. 

PPC campaign enables your company to open up significant opportunities to stimulate the attention of your prospects. PPC allows your target audience to find about your products or services faster. 

Keep in mind; you need to pay every time someone clicks on your site. Therefore, you need to segment and run a PPC campaign on a few crucial products or services that you offer. 

Final Thoughts 

The most effective way to enhance your B2B digital marketing strategy is focusing on digital assets, such as websites, blogs, and social media pages. 

Clients require credibility, quality, and recommendations to make a purchasing decision. As a B2B agency, you must approach your clients on the digital platform. Make sure you know your target audience and create a user-friendly website for your prospects. 

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

It might look like your office area is fully installed with a heavy security system and, you have tight control over the security of your business; you and your business could still be the victim of fraud. Therefore, your business can be more helpless against any fraud and scam than you might suspect, regardless of whether you have security gauges set up. You should know about the hideous works going on in your office. Sometimes relying only on day-to-day business operations and bookkeeping duties is not enough; instead, keeping a close look at the warning signs that direct a business fraud.   

What are the signs that might indicate fraud in your business? 

Below are some of the significant and telltale signs listed indicating your business is indeed the victim of fraud. 

Giving too much access  

Delegating all of the financial work to a single employee can be treacherous, which means putting your company at a much greater risk of fraud. Even if the employee is performing the duties well, giving too much access to a single employee regarding the payments, expenses, receiving of cash and, various other bookkeeping activities is never a good choice. Instead, assigning separate work to different employees is recommended to avoid any mishap from occurring.  

Excessive transactions and having less oversight 

It is always vital to keep a sharp eye on your bookkeeping records. In case there are various transactions made to clear mistakes, it very well may be done to conceal a fraud. Moreover, if there are several payments on a single bill, there might be a possibility that the employee is hiding the money for themselves. In such situations, where the employee is making; more transactions than needed, it is better to have more insight and audit their work. 

Unbalanced Cash Accounts 

Cash balances against your sales and expenses should always balance properly. Both too low and too high balances can be suspicious. Although having such balances can be an honest mistake, low balances can sometimes be a sign of missing money, and high balances can also indicate that an employee is trying to make up for the past fraud.   

Duplicate payments 

Such payments might happen because of blunder, oversight or, erroneously recording a seller receipt twice. However, duplicate installments are additionally a chance for a person to steal from the association. Looking at canceled checks and performing an audit of the duplicate payments can relieve the fear of fraud.  

Refusing to leave the task to others 

An employee who is consistent and devoted towards his work should always be appreciated; however, other than being an overachiever, if an employee wants to do everything on their own and never lets anybody else look at their work is a cause of concern. It simply means that he is maybe involved in fraudulent activities and trying to hide the scam from others.  

Inventory shortage  

Although product loss and waste are a common and regular part of business, excessive lessening and reduction of the inventory can be an obvious sign of theft. Apart from portable stock, dishonest insiders often sell large bulk items and raw materials.  

How to handle the warning signs of fraud? 

If you keep seeing the signs that might indicate fraud in your business, it’s better not to ignore the red flags. The sooner the symptoms mentioned above are identified and addressed, the better it is. Monitoring key pointers of any suspicious activity is the initial step to recognizing and stopping the fraud that might happen inside your organization. Approaching the suspicious employee in a non-confronting manner is always recommended. Building a good relationship with employees is vital but at the same time, keeping an eye on their activities is also essential to prevent any scam from taking place. Reach out for professional help. The securities fraud lawyer will help regain your losses and get you your money back from the scammers as soon as possible.  

Even if you believe that your business isn’t a victim of fraud, it is better to take help and move to outsourced accounting services that will provide an additional layer of review that might help prevent any fraud in the future. 

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Using software to manage your finances and accounts is a smart way to have accurate results and transactions, preventing human errors. Investing in accounting software or tools helps you save your costs in the long run, as your business will not need any accountants. The accounting tools are not only accurate but are also time-saving and easy to use.  

To guarantee a smooth accounting process and get hassle-free bookkeeping, you should invest in accounting tools. Some of the best-suggested accounting tools by experts are SlickPie, QuickBooks Online, Xero, Intuit QuickBooks Online, Sage 50cloud, and Wave. A few benefits of introducing Accounting Tools are:  

Time-Saving. Accounting Tools save a lot of time for small business owners who always find ways to make the best use of their time. The transactions between a buyer and seller are quicker than ever, create the three significant statements swiftly, and budgets are rather effortless to create. 

Cost Saving. An investment done on an accounting tool will be costly, but it will save your costs in the long term. Having an accounting tool will mean that you will no longer need an accountant to perform all the bookkeeping. As the accounting tools are time-saving, then that means that the staff in the finance department will be able to focus on different things other than bookkeeping. An accounting tool also creates a detailed cash flow, allowing you to take a better look at your income and expenditure to determine your unnecessary cost expenditure.  

Accuracy of Data. When performing bookkeeping manually, there are always human errors, which result in severe problems while making final decisions. A wrong calculation can cost the business a considerable loss. But when a company uses accounting tools, then the problems of inaccuracy are canceled. The measures are lengthy & complicated, or simple ones, the software will smoothly perform all calculations with very few errors. Unless the data in the software is incorrect, the software will make no mistakes.  

Convenient Tax Filing. Keeping track of all the invoices and receipts to calculate the tax can be a massive challenge for a business. Following all the complicated rules and regulations for the calculations, the company will face heavy penalties and losses even if a tiny mistake occurs while calculating taxes. But accounting tools make this task easy too! It keeps track of all your invoices and receipts to make it more convenient. If you are using an advanced version of the accounting tool, it also formats your invoices and receipts and does all the work for you.  

Easy Access. Investing in software means that it is not only present at the business premises but is available anywhere at any time. Most of the software is cloud-based, and you can have accessibility to your accounts all the time. This feature is excellent for owners who have to travel a lot and cannot be present at the business all the time. The owner will be able to make or receive payments, will be able to create reports and financial statements, and keep a check on the bookkeeping.  

Ensures Data Security. Software creators now make accounting tools that are protected with various layers of security to avoid cyber-attacks. All the data is now stored in the cloud to ensure you don’t lose any data to viruses and malfunctions. The data syncs constantly, so the chances of having old data on the cloud are ultimately canceled out. They provide an option only to give access to authorities too. 

Accounting Tools are quickly becoming one of the best investments for small businesses to make the tasks of the owners easier and to use an intelligent system in the industry. It has many benefits like ease of use, time-saving, and convenience. You can have it designed specifically for your business to follow the accounting rules according to your preference. For start-up businesses, it may be preferable to look for cheaper or free accounting tools to avoid extra spending when the costs and budgets are already tight; this works great as a cost saver and works out to be one of the reasons for your business’ success. 

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.