Author: Complete Controller

Social media has emerged as a powerful tool that can significantly enhance a business’s visibility in today’s digital age. As a restaurant owner, you have a unique opportunity to engage with your customers and attract new ones through social media. So why not capitalize on that opportunity? The best part is that you don’t need a massive budget to make the most of it.

Experts in the industry agree that social media is the most effective way to reach a large audience and promote your restaurant efficiently. From big brands to small entrepreneurs, everyone is embracing social media to get their message across, and you can, too. However, choosing the right social media platforms to promote your restaurant is crucial. In this regard, we’ve compiled some practical and effective ways to promote your restaurant through social media.

We firmly believe that with the right approach, your restaurant can gain the recognition and success it deserves, and social media can be your ticket to success.

Creating a Facebook Page

It is no secret that Facebook is today’s most popular social media platform. Making a fan page about a restaurant on Facebook is a great way to promote a restaurant. Posting a picture or a video with the text will get a better response. Interact with the customers, listen to what they are saying, and evolve accordingly. Facebook also offers paid advertising, which is an excellent way to get more exposure faster. Creating and maintaining a Facebook page is straightforward; almost anyone can do it.

Use Twitter

Even though a person cannot post more than 140 words on Twitter at once, Twitter is one of the best promotional platforms for short messages such as new deals, offers, etc. People can also add images and a website link to their Twitter posts for a better response. The best thing about Twitter is that if the reader decides to re-tweet, it will give more exposure to the original post, enabling it to reach a bigger audience. Twitter also allows paid promotion, allowing a person to promote their post to a targeted audience. Such tweets are highly effective, especially the ones with images.

Create a Blog

Blogging may be challenging, but it’s worth it. A successful blog regarding a restaurant is equal to unlimited exposure and, in most cases, even success. The leading search engine like “Google” prefers fresh content; if a blog provides that, it will rank properly. Feel free to share recipes, decor images, menu items, new offers, and other facts. People can also link their blog posts to other social media accounts for more exposure.

Be accessible to stats that make this specific restaurant unique, such as a sports bar, a juice bar, and other things, based on the targeted audience.

Make a YouTube Channel

Creating a YouTube channel for a restaurant business is another excellent way to get more exposure. A person can share recipes, interview customers, post their feedback, give different tips regarding cooking, etc. According to business experts, people respond better to visual content than any other marketing strategy. Making and posting videos will surely increase restaurant visibility in the market.

Using Instagram

If there is a perfect place where a person can share their restaurant menu, it’s Instagram! The best part about sharing images on Instagram is that it integrates with Facebook, so the content posted on Instagram will show on both platforms. According to research, posts with high-quality images and hashtags attract 30 percent more audience than others. 

Pinterest

Pinterest is another social media platform that can draw many potential customers. Even though Pinterest isn’t the most popular way to promote a restaurant, it is worth a shot; a person can start with posting recipe boards, item menu boards, quotes/photo boards, and special events and accouchement boards.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

We all have in mind the business of our dreams that we want to undertake, but we are terrified to do it for fear of failure and to lose our heritage. One of the main reasons people do not undertake is a financial question: With what money do I start? How do I keep it? How do I manage it? All are vital questions.

According to data from the 2013 Employment Survey, Eight out of 10 young Mexicans intend to undertake. Among the reasons are our bosses because we believe that we will earn more money because we will have freedom of schedules and more flexibility. We will not deal with a superior, but these conditions can become simple myths.

While the idea of entrepreneurship is attractive, it also relates to fears. Or don’t we all know the story of someone who lost their money from starting a business?

Therefore, before you quit your job and throw yourself into the ring to open your business, we give you some tips to help you.

Make a Business Plan

A business plan must decide whether the business is viable or not to play your assets. The project must contemplate a detailed budget for the first three years of your idea’s life. Here, it should be clear what your brand brings and why it is unique. Besides, you must have a financial plan to know where the money comes from and where it goes.

Set a Salary for Yourself from the Beginning

Remember that you are not the “petty cash” of your business, and the company is not the “petty cash” of your family.

Analyze the  Competition and Know Every Angle of Your Business

No matter how much passion you have, if you do not have all the information in your market, your competition, and complete knowledge of what you will offer in your business, you will face problems. Do your homework! Nothing costs you; on the contrary, it will help you finish polishing your business.

How do I Manage my Money?

Once you have your business plan – including the financial part – what follows is how I manage that money? Whether it’s the money you saved for a long time, the money from your partners, a bank loan, etc., you need to tidy it up.

An application that has proven to be an ally of entrepreneurs is the online platform, which helps manage your savings to meet your goals.

One of the keys to saving is to have a clear objective; this platform allows you to have several goals and use money with the order. You can open an account to save for purchasing an apartment while saving to open your business, and you also have an emergency fund. Altogether, but not scrambled.

This way, you will avoid confusing your company’s money with your own, as it will be all through separate bank accounts.

You must create a profile and indicate that you are saving for a business in the future. It will depend on how long you want to open your company; the system will recommend you. If you are starting, you better stay in a conservative investment profile to have the money at hand at the right time.

Another advantage of using this platform is that you can invest your business’s profits. There will come a time when the company allows you to have profits that you will no longer reinvest, and what follows is to grow your money – to have a quieter future – for that, the same platform offers you access to investment funds, but That is another issue.

All in All

Even if it seems too early, you should always consider the future and contemplate how you will grow your business and get enough money for your retirement.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

In today’s world, a bookkeeper needs much more than just a simple brick-and-filling office. The continuous evolution of knowledge is required to measure industry insights and deal with clients looking for legitimate financial advice. It also applies to a new startup business idea. A person needs to ensure their accounting practices are up to the mark to ensure their business grows.

According to an experienced CPA, keeping up with these regulations can be challenging. The internet is full of sites that provide accounting-related help to people. However, finding them can be very time-consuming. That’s why there is a list of a few of the most reliable accounting sites that a person can use to obtain legit accounting advice:

1. Accounting coach

The site called “Accounting Coach” was created in 2003. To help and guide students, accountants, and small businesses with accounting and increase their present knowledge. This platform aims to make this helpful info available for everyone without the tuition fee. The site also offers professional programs that include tests and other visual tutorials. The site isn’t completely free, but its charges are relatively reasonable and affordable for almost anyone.

2. Sleeter

It established this online platform in 1994. The main goal is to provide a knowledgeable source for bookkeepers and other small business owners. Sleeter contains a great team of professional accountants who present their 24-7 to help and assist their customers regarding all kinds of services. They hold a conference to highlight their new plans and programs every year.

3. The blunt bean counter

Blunt Bean Counter is a blog offering excellent advice regarding finance, income taxes, and the role money plays in our lives. The platform is more relevant to people who own big private companies and have a considerable net worth.

4. Skoda Minotti blog

Skoda Minotti started in 1980; they provide inclusive bookkeeping services to help their clients grow and succeed. Their other services include business assessment, litigation, financial assistance, and tactical marketing services. Skoda Minotti contains a lot of helpful information regarding these fields mentioned above.

Their main goal is to help clients enhance their business and obtain growth. However, they have a few core values that they operate under, including family values, integrity, and community involvement.

5. Accounting for management

Accounting for management is a platform focusing more on accurate accounting, which is a vital part of the business. Students and business people who have difficulty understanding accurate accounting can get assistance from this platform. This platform provides info regarding all types of accounting-related situations.

6. Evergreen small business

It is a blog that provides a vast spectrum of advice regarding small businesses and their owners. It has a section dedicated to frequently asked questions about financial planning, tax accounting, and management of small businesses. The founder of this platform is a CPA with over 30 years of experience, Steve Nelson. 

7. Accounting learnatorium

Dealing with taxes can be highly stressful for any business owner. Not only do business owners have to operate their companies, but they must also remain updated on the changing tax law. This platform provides the latest accounting strategies and advice to assist small business owners. The site gets weekly updates, including excellent tips and stress-reducing ideas for the readers.

8. FEI daily

Bookkeepers and other executives need to stay updated regarding events and regulatory changes. This platform provides readers with the latest news regarding the ever-evolving field of accounting, leadership, regulations with compliance and technology, etc.

9. Dear drebit

This platform provides accounting pros with a place/ forum to exchange ideas and discuss their issues. This platform allows users to submit their queries, which other accounting experts will later answer.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

You can often become so obsessed with your work that you completely forget that your health is more important than anything else. Maintaining a balanced life while moving forward with your career endeavors may seem too complicated, but you need to organize yourself better and list your priorities.

Obtaining the perfect balance between personal life and work is not impossible. Keeping a business afloat is complicated and requires effort, perseverance, and sacrifices. However, focusing only on work can have some severe consequences.

Most of the consequences of ignoring work and personal balance are in your personal life, as the possibility of job loss can be a driver to sacrifice it. Demanding bosses, work schedules, and other business factors can make it easier to let things go in your personal life even though you care about it. Here are six ways to maintain a work and personal life balance successfully.

One Thing at a Time

Most people think multitasking is a positive attribute that makes you feel productive and efficient. Management, owners, and employees want to be as productive as possible throughout the workday and week. However, multitasking is often counterproductive or less efficient.

It is best to go one step at a time when it comes to specific objectives and goals in the medium and short term. Rushing and attempting to double up tasks more often generates stress and may cause mistakes that will take more time to correct.

Time Management

If you know how to manage and organize your time appropriately, you will stress, make mistakes, and waste your time. Creating a list of priorities is good for managing time in your work and personal life. It can be weekly, biweekly, or monthly to guide you through necessary tasks.

The idea is that you organize all the tasks that are strictly necessary for a period that is not too exaggerated, then incorporate those that serve to decay, always leaving time to rest between one thing and another, and of course, making sure you have 8 hours of sleep and one or two days to do some recreational activity.

Relax

When you have time off, you should use that time to recharge and relax. At the same time, you may need to use some of your free time to take care of errands and household tasks. You also need to make sure you spend some of it relaxing and unwinding.

Be Supportive of Co-Workers and Employees

Understandably, you want everything to be done well, but you cannot forget that your co-workers and employees are human and deserve to be treated well. They may occasionally make mistakes or accomplish tasks at a different pace. However, they still need to be treated with respect.

Be supportive and understand that goals and tasks are met by reasonable deadlines as accurately as possible. If there are mistakes or problems, don’t stop the support and understanding and look for solutions.

Do not Ignore your Personal Needs

If you feel bad emotionally, have some physical pain, or have any illness, seek out a professional, follow their instructions, and rest as much as necessary. You mustn’t detract from the things that really should be maintained as number one in your priorities: yourself and your mental, emotional, and physical health.

Have a Positive Attitude

While you may have challenges, you should always maintain a positive attitude in your work and personal life. Most people don’t realize that a positive outlook on life and work can make both run smoothly. A positive attitude is also contagious and can improve the work and personal living balance.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

A budget is a critical component of business planning that is supposed to assist the organization in transforming its strategy into action. Unfortunately, over 60% of businesses do not link their planned strategy to their budget.

Budgeting is a strategic implementation of a business plan. To achieve the goals in a business’s plan, you will require an evaluated roadmap of the business ideas that set indicators and measures of performance. You can make changes later to ensure you arrive at the desired conclusion.

Tactical or strategic budgeting is an intense kind of financial planning, and many organizations utilize tactical budgeting to determine where to assign financial resources and capital to achieve optimal profits. Here is a guide to assess budget management with every passing step.  

Step 1- Getting Started

 Before considering anything else, you must get a crystal-clear picture of your finances. Combine every past financial statement to determine the current savings, investment, and debt payments. When you get an estimate of the monthly revenue and expenditures, and your expenditure exceeds your income, you will have to pay special attention to the further steps.

Step 2- Examine the Expenses

There are two basic kinds of expenses: variable and fixed. Fixed expenses involve a mortgage, rent, and payroll, and these expenses generally stay at a fixed ratio. However, variable expenses instantly change. For instance, variable expense involves marketing campaigns. You must determine both categories of expenditures carefully and consider if they can be eliminated or reduced altogether.

Step 3- Set Up Long-Term and Short-Term Goals

A huge part of tactical planning includes strategic planning. You must decide how to use your money. Do you have to pay down debts? Are you planning to expand your business anytime soon? Does your business involve product manufacturing & if so, does it fluctuate directly with inflation? Consider all the details and note down various short-term and long-term goals. These ideas will determine your next move.

Step 4- Manage Your Expenses Accordingly

Re-evaluate your expenses and consider the things to eliminate that you do not need. This might include business dinners, employee amenities, and other luxury expenditures. You can also diminish your spending by switching insurance policies, searching for a cheaper internet provider, refinancing debts, and availing yourself of the benefits of tiny things like virtual billing and various programs designed for lower expenses.

Step 5- Clear the Debts

After managing your expenses, you might be left with excess cash that can be further utilized to clear out the debts. Clearing debts on time will always be more beneficial because having constant debt is quite expensive as the interest rate keeps increasing. A handful of debts are interest-free, and the more interest rate you pay, the more that debt will cost you in the long run.

Step 6- Assign Extra Money

If you are debt-free or have an ambition separate from paying down the debt, such as saving for a new product or an expansion of your business services, you will and must decide the way to assign extra income you make over the coming months. You can invest it somewhere or else save it for future purposes. Whatever decision you make, take time to evaluate all the present options and consider the potential consequences of your actions.

Step 7- Get Everyone on Board

Although many businesses have a person who oversees all the finances individually, budgeting tends to work when everyone stays on the same page. When every employee is aware of both short-term and long-term goals, the arguments get fewer, and the discussions get more productive. If you are the accountant or handle the finance department, consider sharing the burden and getting others included so you can approach the desired goals efficiently and rapidly.

All the above elements are the root of aligning tactical and strategic planning to the budgeting procedure. The strategies approach the goals, while the budget is used to implement the plan into practical action. To achieve the desired goals, a businessman must keep strategy and budget on the same page. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Easy access to sites has radically changed how people shop for almost everything.

Choosing from cell phones to dental services is rare without researching and reading different online reviews mindlessly. In 2016, 90% of buyers went through one online study before visiting the business.

More significantly, 94% of online customers reported that a bad review had convinced them to avoid visiting a site or business.

This data means that your market, having an excellent online existence, provides you with different vital benefits. That is why it is becoming a significant part of branding. Understand why you need online reviews to optimize your client experience and help build an excellent online footprint.

 The social proof stats ratings and reviews help customers shortcut their search and make decisions faster and more confidently than earlier. A good status is one of the more influential resources a business has. Those good reviews and five stars can help influence potential customers to purchase from you.

Good status can do much for the company. Here are some reasons why reviews give benefit to the business.

Positive Reviews Build Trust with Potential Customers

Almost 9 out of 10 customers determine whether they can trust the business after going through some reviews. But do not stop with just the thoughts. Receiving online reviews should be a suitable procedure for your company. It must be built into your follow-up sales processes and selling. Ask your client for a review when they are at their happiest instant in the purchasing process.

Did they purchase a brand-new vehicle and have the keys to their shiny new vehicle in their hands? Request to take a snap of them in front of their new car to post on your social media platform and request for a review or star before driving off. Did your client only have a calming massage that made them feel wonderful? Request for a review or star as you are looking for them out. If you sell an item such as a hearing device, wait for a proper measure of time for your new patient to utilize their hearing aids and then send them or email them a message thanking them on behalf of your business and providing them direct contentions to a few of your review site listings that they can leave reviews or feedback. 

You can never attain too many reviews. Remember, just like other marketing strategies or SEO. Your competitor will make an effort and one-up you. They are always trying to get one or more feedback or reviews. Then you keep going! Push forward.

According to the research, 8 out of 10 customers trust online reviews as a personal recommendation. What does that mean to you? If you think having a private one-on-one referral is good, only think about how much power and leverage you will have when you get thousands or millions of people going through those online reviews or referrals. The emphasis is endless.

Rank Your Business Higher on the Search Engine Results

Ratings and reviews help organizations rank at the top of search engines. In two current studies, The Local SEO Guide and Moz display the raking aspects influencing local search ranking. The research results as online reviews help a website rank at the top of local Google 3-pack and organic local search outcomes.

If your national business desires to rank at the top in a Google search engine, having reviews and stars is the fifth top ranking factor for attaining a business listed on the Google search engine. So, if you want to rank higher in Google’s search engine, start having those reviews.

 Customer Feedback Can Help to Improve Your Business

Both good and bad reviews can help you advance your business. For example, do you have some bad reviews online? If yes, then go through with the reviewer’s point of view. Is there some general issue with a product that you evaluate? Do you have workers who reliably have mentioned lousy reviews? If so, you might want to spend more time training him. Bad feedback must have a positive side because those bad reviews might uncover a business problem, worker problem, or process that would have gone unnoticed.

Bottom Line

Users’ reviews play an essential role in bringing credibility to your business. Try that your customer gives thoughts when they buy products from your company, which positively impacts the audience’s mind.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

It is easy and clear that most people spend more of their days on social media.

Social media has become an essential aspect of people’s everyday lives. Some people are so hooked that they first want to update their social media feeds when they wake up.

In the expectation of engaging with their clients, advertisers, and companies flock to social networks because of the role of social media in consumer lives. However, the content on social media is overloaded, and there is extreme competition. If you do not have a robust social media marketing plan, this will be difficult for you even if you have a strong marketing plan in social media. Keeping up with current social media developments will boost your project and distinguish you from the crowd.

Here are many effects of social media that you must know for 2022 and beyond.

Ephemeral Content Will Keep Gaining Popularity

Ephemeral material only comes for a brief period and subsequently fades. Stories such as those on Instagram and Snapchat are prime examples of such material.

Today, people are low on attention, and their way of consuming news has also shifted. For this reason, content formats such as stories are standard. They are simple, entertaining, and addictive so that people can click from an account by level for hours.

Sellers have seen and will continue to take advantage of this trend. According to this new Hootsuite survey, 64% of marketers already have Instagram Stories in their campaigns or plans.

The Traditional Social Platforms will Continue to Perform Well

Facebook and Instagram are the biggest and most successful social media sites. In recent years, many other niche social media sites have increased considerably in fame.

The Newcomers Found Their Expansion Challenging

For instance, TikTok began in 2016 and became famous among youth immediately. It became one of the most successful applications in both Apple and Android app stores. TikTok has, however, to some degree, suffered its own popularity. The world regulators have focused on its success with world youth and its Chinese ownership. TikTok was banned in June 2020 by India’s large industry.

Facebook and Instagram have their problems in 2020 and face many courts worldwide. The Australian government tries to charge all news shared by Australian news companies on the platforms.

However, in 2020, Facebook and Instagram remained popular with their users. Hootsuite examined companies in 2021 to increase their social budgets. 60% said they intended to increase their budget on Instagram in 2021, and 46% to increase their budget on Facebook. Also famous are YouTube (45%) and LinkedIn. Just 14 percent of the companies surveyed expect to increase promotions for TikTok.

The same survey asked participants which channels were best suited to their objectives. Once again, conventional social networking was widespread, with Facebook’s 78%, Instagram’s 70%, and LinkedIn’s 42%, whereas Twitter’s 33%.

Social Commerce will Continue to Expand

Brands such as Instagram, Pinterest, and Facebook have used social media for many years to advertise their brands. Colonial trade has developed into a significant shopping route for brands, and this movement can only be strengthened.

Social trade is developing into a significant retail outlet comparable to other media, such as blogs and offline shops. This movement will further strengthen with more social networks adding pre-sales features like shopping posts.

Social networks are continually developing to become retail sites, from shopping posts to Instagram Storefronts. These can be exploited by brands and markets and incorporated into their distribution campaigns by social businesses.

Recently, Hootsuite asked its customers about their efforts in social media. The most popular explanation for companies using social media was to improve new customer acquisition (73%). Increased brand recognition has ensued (64%). The 3rd place was for conversions of the drivers (leads, sales, and product requests).

Live Streaming will Remain Popular

Many companies were digitalized by the global health crisis of 2020 but were able to retain social distance and avoid COVID-19 from spreading. Face-to-face gatherings were Zoom and live gigs and became live broadcasts of artists from their homes.

So, of course, live streaming functions on social media are increasing. In COVID-19 hotspots like Italy, Facebook has considerably increased texting and live streaming. For example, the number of views on Instagram and Facebook Live doubled in just one week.

As the scenario evolves by 2021, people have become accustomed to living interactions with brands without ever leaving their homes. However, live streaming is becoming more common and should be part of the social media marketing approach.

Bottom Line

Using the updated social media trends today can assist you in building a solid presence for the future. For now, you will know what to watch out for to amend your social strategy according to the latest social trends.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

The idea of remote working has significantly grown throughout the last few years, and the COVID-19 pandemic has fueled this prospect. There is a strong case of companies willing to undertake all aspects of remote working. It is a trend that has snowballed and has become a must-have option for employers. ‘

However, the benefits and challenges of remote working are not far behind and are limited to working hours’ flexibility. Let us look at some of the benefits of remote working.

Benefits

• Attracting top talent

The most beneficial aspect of remote work is attracting top talent. Offering remote work dramatically enhances an organization’s talent pool and brings new talent that supports the structure. The employees do not need to limit themselves to a specific geographical location and work virtually anywhere. This same principle applies to employers who can easily approach anyone with the right skills. This benefit is helpful for companies that struggle to find the skills needed for competitive advantage. 

Recruiting from a larger pool of talent enables an employer to increase diversity. When hiring from many regions or countries, you can use various ideas and perspectives. 

• Reducing costs

Another benefit of remote work is saving costs while allowing workers to operate from home. Remote working saves you money on renting office space and other operative expenses like utilities or air conditioning. 

• Productivity

The past year has proved that remote work is a prospect to consider as it allows for a productivity boost. Employees find the idea of working comfortably from home and saving the energy of traveling enhances their working potential. Employees are free to work when they feel most energetic, drastically increasing productivity.

Challenges of Remote Working

• Maintaining communication

Maintaining solid and open communication is a significant challenge for remote workers and employers alike. While working from home seems attractive, it becomes useless if no clear communication channel is established. Coordinating all the teams and bringing them on the same page is challenging. Employers who master this art of communication are the ones who reap the benefits of remote working. A communication gap can result in indefinite downtimes and wastage of resources. 

• Creation of a remote working culture

Creating a culture that motivates employees to work from home is a challenge. This is because employees have a habit of coming to the office and working in a suitable environment. Changing the culture immediately is complicated as many employees exploit the opportunity and take advantage of the situation. In this sense, employees must consider whether to allow workers the edge or limit them to office premises only.

• Tracking employee performance

The greatest challenge faced by employers is tracking employee performance. It can be hard to take notice of the commission if there is no physical presence. The commission is especially hard for offices that require specific hours of work. This is also a challenge as you do not want to be a micromanager. Finding the right balance between tracking employee performance without becoming resented is an ability only a few master. Another drawback is that workers start overcompensating to fulfill their work hours, leading to burnout. 

• Maintaining data security

Maintaining data security during remote working is also a challenge. Employers can actively monitor sensitive data when in the office but cannot actively stop any misuse in remote working. They must establish data security programs that need training to ensure that the data remains secure and accessible to only a few who can handle it and that the data remains in safe hands. 

Final Word

Working has its challenges and benefits that employers can use to their advantage. Although the idea of working from home is productive, yet employers and employees must ensure that they reap the most out of it. Striking a balance between these two factors is the point that generates the most productivity without overexploiting the idea of remote working for employers. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Businesses need to use cloud services that potentially encrypt data. One of the most convenient ways of safeguarding sensitive data is using reliable cloud services.

Brands and organizations nowadays have a more significant role in people’s lives. Therefore, they can no longer afford to be stagnant when making their business processes more efficient. With time, organizations’ budgets are getting leaner, demand from people for streamlined services is also increasing with significant emphasis on the use of better technology, and employees are asking for new ways to empower themselves. These are just a few challenges brands cannot address using old-school methods.

In the first and second quarters of 2019, more than 4.1 billion records of data breaches were exposed. These numbers show how alarming the situation is related to data security. According to Central, one of the most common ways data is compromised weak credentials, malware, too many permissions, backdoors, social engineering, or improper network configuration. Some practices must erase any vulnerabilities and protect sensitive information to avoid data breaches and increase data security.

Moving to cloud technology is perhaps the best path for individuals, brands, and government agencies to become more novel and sophisticated. Cloud technology is beneficial because it creates efficiencies and reduces costs. We embrace the unlimited potential of cloud-based technologies to simplify our everyday processes and protect our data, giving future generations a better world than what we have today.

When organizations migrate their communication infrastructure to the cloud-based system, they gain several benefits, such as staying in constant connection with the employees regardless of whether they are teleworking or in-house. Meetings can also be made productive through workspace sharing, accelerating work speed.

Cloud-Based Technology – Time for Modernization

Cloud technology has already entered the private sector and in many companies regularly. These organizations have streamlined their services and increased expectations of individuals from other sectors, especially the government sector. There is no denying that the public sector cannot live up to people’s expectations if they continue to use traditional methods of communication. Customer experience is everything; therefore, the government sector must take notes on how to use this technology.

Despite cloud technology being an inevitable part of progress in IT, you need good partners to implement it, as getting this technology to work at its full potential is difficult. Studies also show that some organizations struggle to modernize themselves with the cloud. Most of them (25%) complained about the lack of budget required to reach the expected level of modernization. 19% said they lack the talent and the resources to make it happen.

Overcoming these two obstacles is fundamental for organizations hoping to reap the benefits of cloud modernization. Forty-three percent said improving efficiency and increasing profitability are the main benefits of modernizing their offices. Thirteen percent said enhancing the coordinated effort between partners in your organization would bring the most incredible value.

As organizations across the country reflect, for example, on concerns, former President Trump has made IT modernization a central focus. For instance, the President’s Management Program (PAM), approved in 2018, sees IT modernization as a “key driver of change” for the central government. The three PMA modernization needs to incorporate strategic improvements, reducing cybersecurity dangers for the crucial government structure, and leading IT staff.

Despite rumors about the cloud and its benefits, only 14% said moving their tasks to the cloud was a great need, and the truth is that 33% said it was anything but a necessity. Today, like never, organizations should plan how to receive the cloud without changing their missions. It is not because it is an organizational focal point but because it is what customers expect and need today.

Like all other technologies, the cloud is also imperfect; therefore, it needs some human consideration. For instance, the whole point of cloud technology is creating a central space where you can easily extract data. We cannot upload information that is in the wrong hands and can cause severe damage to you.

Summing Up

The best thing brands and individuals can do today to secure their data is to encrypt all the information that can deter hackers from accessing any information in the cloud. Encryption can turn data into ciphertext, which is significantly more difficult for hackers to decode and takes more time to extract information. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

You may not know what the future holds, and you may not know anything about unforeseen circumstances, which makes it essential for us to stay prepared for anything and everything. Here are some simple tips that can help a person save more money.

Do Not Waste Extra Income

If a person receives extra pay or a bonus and ends up wasting it right away, they will never be able to save. Unless it is because of some need, try to save any extra income that comes to them. Even if a person is in debt, try to keep a small part of saving money for any unforeseen circumstances.

Search Offers and Compares Prices

From one supermarket to another, there can be many differences in the price of the same product, so try to compare to see which one works best for you. Also, look for stores that have the best deals.

Do Not Buy on Impulse

If someone buys something for an occasion while shielding themselves in the phrase “I’m working for something,” they will probably not need it. If it is not something they need immediately to wait a few days before buying it, they will surely see more clearly if they need it or if it is an unnecessary expense.

Purchase Online

Online shopping is excellent since customers can find outstanding offers. But remember the previous point and buy what they need.

Reduce Expenses at Home

When buying electrical appliances, try to be efficient and ecological. You will notice it in the bills. Just like you will see, the control of the heating or the air conditioning if you keep the windows and doors closed to keep both the cold and the heat. Turn off the lights when you are not in a room.

Avoid Getting into Debt

I know that some types of debts are difficult to avoid. For example, if someone wants to buy a house, it is not straightforward to have all the money to pay for it (unless they are lucky enough to be rich, but they would not read as saving money). It would be best if you asked for a mortgage. But another type of debt that is easy to avoid. If someone cannot go to New York on their own expenses, do not take out a loan to pay for a vacation. They go to Menorca and can go to New York when they save. Loans accompanied by interest will pay much more than the initial amount, so it is better to avoid them.

Eliminate Unnecessary Luxuries

If a person does not get to the end of the month or they cannot save, the first thing they must cut are the luxuries. They can do their manicure at home instead of going to the beauty salon every week or going to work by subway instead of by taxi. They will see everything they save by cutting here.

Reduce Expenses on Food

If they are foodies and love good food, they can leave a lot of money around here. A fad occasionally is not bad, but you cannot buy caviar, foie gras, and oysters every week. That does not mean that you do not believe in quality products. But as we discussed in the previous point, some foods belong to the luxury category. Another issue here is eating in restaurants or ordering food at home. Adjust themselves depending on their budget. If your financial situation is dire, do not waste free resources. There are food banks where they can help a person; they must get in touch with the social services of their city.

Have Fun for Free

Doing fun things does not have to involve a significant expenditure of money. Find the balance between fun and savings. For example, in most cities, there is a day when the entrance to museums is free or ridiculously cheap. Please take advantage of it! Read more. Compared to movies or video games, you can get books from the library. Go hiking, and play board games. Go to an old cinema that is much cheaper. Visit some parts of the city where you have never been. There are many options for fun without spending a lot of money.

All in All

Be prepared for the worst by following these tips, and you will never find yourself struggling financially.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.