Author: Complete Controller

Events take place in every corner of the world. People come and go to attend events all the time. Corporations arrange meetings and annual events to celebrate achievements. Social gatherings, where people meet and greet each other, have been a norm for many centuries. The ongoing Covid-19 pandemic has stopped people from arranging in-person meetings and events, paving the way for virtual events. In a way, one can call these events a digital adaptation of in-person meetups and conferences. Online events are becoming a norm as we go deeper into the pandemic. Even without a pandemic, virtual events were becoming increasingly common worldwide. The million-dollar question is, will these events improve your digital marketing campaigns? Let us find out: 

Why Arrange Events Online?

You should investigate arranging events and meetings online for a variety of reasons. Firstly, organizing these events online makes sense as you can manage them quickly. Saving time is, in many cases, as good as saving money. Ask any experienced entrepreneur about the Time value of money to know what every minute of a business is worth. Secondly, think about a means to instantly connect with your friends, boss, and colleagues without spending anything. Organizing a virtual event can be for any reason and not necessarily for fulfilling professional commitments. You can get in touch with your friends and family members if you live abroad. Sometimes, it becomes difficult to make way for accommodating a short holiday into your busy schedule.

Using Online Events for Digital Marketing

Digital marketing is increasingly common and helps businesses of all types with significant effects. Now, you can promote your business using social marketing without worrying about losing customers and market share. With everything going online, more companies are now looking into digital marketing to maximize awareness and promote business in various areas. Using online events to improve your digital marketing can expand your business. Using online connectivity is also a great way of staying in touch with people.

Businesses are now investing more time in arranging online meetings. Not only that, these methods are more innovative and less time-consuming. Seminars, conferences, and online workshops are just some ways of connecting attendees using a virtual event. Conferences and seminars tap users and ask them to attend as many sessions as possible. With several sessions a day, some clients attend one or two sessions, but not all. Still, they’ll learn a lot about the concepts and purpose of the event. Marketers can arrange sessions and discuss ways to make the most of online events for business.

Likewise, digital marketers can also use online events to create and distribute content. They can make the content go viral using this method. A piece of content prepared for a specific audience can prove fruitful by providing information and attracting their interest. Using different forms of content such as e-books, blogs, press releases, articles, and infographics can quickly convey the message to the desired audience.

Use a Landing Page

Spread the word by developing a creative, relevant, and attractive landing page for the event you plan to organize. Make the page as innovative and pertinent as possible to attract the desired audience. The page should contain unique information that is hard to find elsewhere for the audience. Would you mind paying attention to the content and making it interactive by adding videos and images to the page? Use colors to make it more attractive and exciting. In other words, use every means necessary to make it more intuitive and readable for the audience and keep it pertinent. Avoid including off-topic content irrelevant to the topic, as it will drive the audience away.

Also, mention the event’s date, time, and schedule to know what to expect. Announce the event a week or two before, as it will give attendees enough time to prepare questions to ask during the Q&A session. Always include a question-answer session before closing the event, making it more enjoyable for all viewers. Inform your audience when to expect the next event and what topic and information it will contain.

In addition to this, you can use online seminars to promote your business to the world. The online workshop is a proven method of attracting more people to become attendees, so use that method. All these online methods will possibly enhance your digital marketing and work best for your business. Continue arranging online events, and they’ll spread the word about your business to more people.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

By: Jennifer Brazer

Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.

Fact Checked By: Brittany McMillen

Be an Employee That Employers Love: A Step-by-Step Guide to Standing Out at Work

Did you know valued employees are 26% less likely to leave their company for a competitor? Many people think being a great employee begins and ends with clocking in on time and completing assignments, but it’s much more than that. Employers are not just looking for competence—they’re searching for consistency, adaptability, proactive problem-solving, and, perhaps most importantly, team players who seamlessly fit into the company culture.

Over the past 15 years as CEO of Complete Controller, I’ve witnessed firsthand the transformation that happens when employees prioritize excelling at work, not just by working harder but by working smarter and fostering stronger connections. Let’s break down the key ways you can not just survive but truly thrive in the modern workplace. Let’s begin.

Understanding Employer Expectations

What do employers really want?

Here’s a hard truth: employers hire character alongside skill. Yes, skills are critical to getting your foot in the door, but traits such as reliability, teamwork, adaptability, and problem-solving separate someone who just does the job from someone who thrives. Employers want individuals whose actions align with the company’s goals and values.

Take Mary, for instance, a software engineer at Google. Mary carved out her space not by simply checking boxes on a to-do list but by identifying problems and presenting innovative solutions. Her knack for partnering with her teammates and consistently executing challenging projects propelled her career to leader-level responsibilities at lightning speed. The key takeaway here? People who solve problems—rather than just completing tasks—are the ones who get noticed and rewarded.

For more insights into employer expectations, you can find practical resources on effective employee performance management.

Building Strong Workplace Relationships

Communication builds trust

I’ve found repeatedly that great communication is the bedrock of strong relationships in any workplace. Open, clear, and respectful communication doesn’t just foster trust; it also prevents misunderstandings that can snowball into larger issues.

Here’s a simple example from my own career. In the early days of Complete Controller, one of my team members was frustrated over delayed software updates that were impeding her workflow. Instead of brushing it off or avoiding conflict, I took the time to sit down with her to understand her concerns. What followed was a collaborative discussion that resulted in productivity gains for her and our entire team.

Every interaction—whether hallway small talk, emails, or team meetings—is an opportunity to build rapport. If you focus on listening as closely as you speak, you’ll see your relationships flourish.

Demonstrating High-Performing Employee Attributes

Be proactive, not passive

High-performing employees don’t simply execute tasks—they seek opportunities to improve processes and make a tangible impact. It’s not about being a perfectionist; it’s about taking ownership.

I’ll share what happened with an Amazon warehouse team member who noticed inefficiencies in the supply chain. They didn’t shrug their shoulders and carry on with their duties. Instead, they proposed a solution that ultimately reduced costs by millions. The result? A promotion, public recognition, and, most importantly, a significant improvement in the company’s profitability.

Proactivity isn’t a skill you’re born with—it’s a habit you build. Start by asking yourself, “How can this be done better?” or “What’s a small step I can take today to make a meaningful difference?”

Mastering Time Management and Productivity

Tame the clock

We all get the same 24 hours, which begs the question: How do some employees seem to get twice as much done in a day as others? It all boils down to time management strategies.

Here are three proven tactics:

1. Prioritize tasks based on urgency and importance. Tackle the high-priority items first before distractions creep in.
2. Try the Pomodoro Technique. Work for 25 minutes, focus entirely, and then reward yourself with a short break.
3. Reduce interruptions. Mute notifications and tackle one task at a time instead of juggling multiple incomplete projects.

Simple practices like implementing effective bookkeeping practices can also streamline your workflow significantly.

For additional time management tips, visit this comprehensive guide on time management techniques.

Embracing Continuous Learning and Development

Why learning never stops

The workplace moves at lightning speed, and standing still means falling behind. Employers notice team members who actively pursue growth—whether it’s mastering a new skill, attending industry seminars, or pursuing certifications.

When I worked with a particularly engaged team at Complete Controller, I encouraged them to enroll in workshops focused on advancing technological proficiency. These initiatives sharpened their skills and demonstrated their dedication to helping clients more effectively. It was a win-win-win for the employees, the company, and, most importantly, the clients.

Need help sharpening your leadership or financial expertise? Employers respect team members who are focused on efficient business finance management as part of their ongoing growth.

Creating a Culture of Appreciation in the Workplace

Recognizing and being recognized

One often overlooked aspect of thriving in the workplace is fostering a sense of appreciation. Employers notice employees who boost morale with words of encouragement and recognition, especially during high-pressure projects.

Salesforce thrives on a recognition platform that allows employees to send kudos—and guess what? They’ve measured significant boosts in morale and productivity as a result. No fancy software is necessary, though! Simply saying “thank you” or “great job” can create ripples of goodwill that extend across the entire team.

As someone who’s made financial literacy and teamwork my life’s work, I can tell you that responsible financial management starts with managing relationships and resources with care and appreciation.

Adapting to Change and Being Flexible

Why adaptability matters

Change is inevitable, whether it’s a global crisis or a new client management strategy. To succeed as a top-performing employee, adaptability isn’t optional—it’s vital.

Take the massive shift to remote work in 2020. Employees who not only embraced the change but took the initiative to master new tools like Zoom and Slack stood out. Employers will always lean toward employees who are solution-oriented in times of uncertainty.

Flexibility doesn’t just mean surviving change—it means embracing it as an opportunity to shine.

Maintaining a Positive Attitude and Work Ethic

Energy is contagious

It’s easy to spot someone with a positive attitude because they’re the ones rallying their teams when pressure is at its peak. Hard work combined with optimism is a hallmark of standout employees.

I recall a project deadline where my team was burning the candle at both ends. One individual, despite the stress, cracked jokes, offered motivation and inspired all of us to push through. We met the deadline, and no one doubted how integral that teammate’s positivity was to our success.

Attitude isn’t just a gift to your team—it’s an invaluable asset for yourself.

Conclusion

In today’s competitive landscape, becoming an employee that employers love takes intentionality. From proactive problem-solving and effective time management to adaptability, continuous learning, and appreciation, the skills you cultivate can accelerate your career and bring out the best in your relationships at work.

Success doesn’t happen by accident—it happens by design. Want to take things even further? Check out our team at Complete Controller for more expert advice to help you level up.

FAQ

What are the top qualities employers look for in employees?

Teamwork, reliability, adaptability, problem-solving, and continuous learning are key traits that stand out to employers.

How can I improve my time management skills at work?

Use prioritization methods, try tools like the Pomodoro Technique, and minimize distractions to stay focused.

Why is continuous learning important?

It allows employees to refine skills, stay competitive, and demonstrate commitment to growth.

How do I build strong workplace relationships?

Focus on clear, respectful communication and actively listen to understand your colleagues’ needs.

What’s the secret to being adaptable?

Stay solution-oriented, keep an open mind, and view challenges as growth opportunities.

Sources

1. Select Software Reviews. “Employee Retention Statistics: Why Companies Need to Pay Attention.“
2. My Perfect Resume. “How to Answer ‘What Can You Bring To the Team?'”
3. Merritt Recruitment. “Staff Retention in 2024: Global Stats and Trends.”
4. WorkRamp. “33 Examples of Employee Strengths.”

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Enormous organizations burn dollars annually on publicizing and advertising to create advancements that make all items or administrations accessible to purchasers. There is a constructive outcome for organizations that promote and make advancements. Yet, entrepreneurs ought to consistently screen the results to make changes, if necessary.

Establish Brand Confidence

Consider significant enterprises. These organizations have their image all over the globe. Coors has its baseball arena, while Staples has a games field and an occasion corridor. Individuals become OK with the brands they feel are setting down deep roots, such as State Farm. Purchasers begin to relate to Coors as a top brand, and Staples rings a bell when you need a couple of office supplies. Reliable and steady publicizing, sponsorship, and advancement help an organization stay on the brain.

A private company does not have the assets to purchase the space. However, it has the spending assets for a nearby Little League group or transport seats locally. Local promotion is expansive brand promoting that tells individuals you are local and there to help. It relates to exact item promoting, which builds brand awareness and fills specific purchaser needs.

Outlining Features and Benefits

Clients do not have the foggiest idea of what they need. By plotting the highlights and advantages through promotion, the organization helps the client see how it satisfies a current need. For instance, My Pillow does a ton of advertising for its protected pad intended to help you rest better. People may very well imagine that a cushion is a pad and not focus on the more costly place at the store.

MyPillow does assist clients with the understanding that there is an explanation for why they are not getting the most incredible night’s rest and that this is the last cushion they should use to settle their dozing issues.

Discount Buying Motivation

Advancements are restricted time offers or exceptional estimating on items. Advances help get individuals eager to purchase now because there is a desire to move quickly. Promotions that express that the cost will not stay this low or restricted will get individuals to the store. Without advancement, customers may stand by until they have a genuine requirement for an item, or they will hold on to purchase until they are in the region close to the shopping center.

Supermarkets are the lords of promotions. The week-by-week deals handouts have a wide range of items you do not have to stock up on, yet you may if the agreement is correct.

Brand Awareness Behavior and Effect

An initial marketing job is to tell individuals that your item or services are accessible. Individuals who see commercials get answers concerning your things, like how they get answers relating to up-to-date news developments. At this stage, customers go from not realizing your business exists to acquiring awareness of your image on a future deal.

Consumers Get the Information They Need

Most commercials will furnish purchasers with an overall thought of product highlights. For an advertisement to be influential, it should show enough to raise interest. A primary telephone number will give them a contact method if they have further inquiries or need more documented item data. However, an advertisement should give the client a brilliant thought of your item, services, or organization.

Behavioral Effect of the Feature

Buyers analyze the highlights of your product. A logical posting of highlights gives buyers thought of usefulness and works on an intellectual level with the advertisement viewer. If you are promoting a vacuum, a logical component would be to clean garbage from the surface. For purchasers whose vacuum broke, this examination of highlights may lead them to compare vacuum cleaners. According to a customer, having a promotion exhibiting your product will cause your brand to appear more unforgettable.

Reminder and ADS Repetition

Memory is not great. If you make a promotion and show it once to a crowd of people, the drive purchasers may make a hasty decision. However, most will not. It takes a couple of times before a promotion truly sinks in. Tracking permits online marketers to contact the correct audience. Declare you are locked in social media and change your status on Facebook. You will begin to see commercials for wedding picture takers, organizers, and other wedding-related promotions. A rise that rehashes sufficient will fly in your mind when you need something the Advertisement offers.

Bottom Line

Promotion is a need in this opposition-driven market. Understanding how advancements mean customer conduct will help you build a superior advertisement that tends to each factor, regardless of whether you are hoping to make TV promotions, radio advertisements, or advanced advertisements.

A decent advertisement builds deals and brand awareness. Costumes do not need ads, yet an ad is an incredible way for the audience to find the required product or services. Understanding how promoting influences buyer conduct will assist you with making more assertive, more vital advertisements.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Data is the most significant currency in the 21st century. Its proper use can bring the brand overnight success, and if it is in the wrong hands, it can cause chaos and confidentiality.

Data quality has been a critical subject in every business sector. Major brands and corporate entities need to improve their data quality; otherwise, it can have detrimental effects on the service standards and the client’s well-being – a missing value or wrong value could lead to severe consequences, even a lawsuit.

There are billions of searches on Google. People looking to buy products use their personal information to help find suitable investments for themselves, trusting brands in that process. However, suppose someone abuses that information. In that case, it could jeopardize the company’s image and have a devastating and detrimental impact on the client’s life.

Large enterprises nowadays use extraordinarily complex IT systems spread across multiple interconnected systems and geographies. In addition to their ERP, they also use software to manage pricing, customer relationships, and demand planning, among other things. Given the complexity of this process, data management has become challenging in recent times as IT systems have become domain-specific and specialized.

We live in an era of unprecedented data abundance and aggregation. The sheer variety of information available in databases, over the internet, and other sources has dramatically changed how leaders conduct business, communicate, and undertake research – and healthcare is no exception.

One of the fundamental questions healthcare leaders seek to answer is how to improve data quality. One fundamental problem leaders in the healthcare sector must address is “dirty data” – inaccurate or missing information in the abundance of data.

You want to improve your operational performance, add value to services, and have reliable access to data to make informed decisions. Avoid these three mistakes to enhance the quality of data.

Mistake #1 Improper Documentation

Incomplete or inaccurate data documentation of medical records is a standard and significant error in corporations. Examples include filing information in the name of the wrong client file or incorrect coding for customers with the same name. Issues like these could raise confidentiality-related issues where personal or sensitive details can be released to others by mistake.

Mistake #2 Not Investing in Better Technology

In 2017, 188 leaders were surveyed to assess data quality in the healthcare sector. The results showed that 66% of respondents believe data entry errors contribute significantly to data redundancies, leading to ill-informed clinical decisions. Another survey conducted in 2018 showed that duplicate medical records and repeated medical care cost an average of $1950 per patient and over $800 per ED visit. The survey noted that the absence or repetition of even a single medication could negatively affect the patient’s health (Al-Noumani et al., 2019).

Mistake #3 Use of Outdated Information

Outdated information automatically populates in various fields because the data was not updated in a timely manner. Not having access to the correct information could lead to wrong consultations and service provisions.

The Canadian Institute for Health Information has implemented a comprehensive program focusing on different dimensions of data quality. Each size aims to rectify a particular aspect of data issue that can improve the overall healthcare standards.

• Accuracy

Data accuracy is associated with how well the information reflects the reality it is designed to measure. Accurate data allows organizations to build solid processes for the long term. By doing so, they can develop learnings and speed up their process, consequently improving operational efficiency.

• Comparability

Comparability refers to the extent to which databases are consistent over time. It also refers to how well the database adheres to international standards and guidelines.

• Usability

Not having access to user data is a significant concern for healthcare practitioners. A notable usability research expert, Jakob Nielsen, said that usability combines five key components: efficiency, learnability, errors, memorability, and Satisfaction. The primary purpose of having usable data is to ensure that information is accessed and understood easily. High data usability supports users, increases acceptance rate and operational efficiency, and decreases faults.

Conclusion

Improving data quality is one of the primary responsibilities of brand leaders, as it leads to dramatic quality improvements. The complexity of modern data management software demands substantial improvements that can effectively address challenges with suitable data practices.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Funding and Financing are two standard terms you may have heard in the business world. What do they mean? We will describe funding and financing as a single term to make it easier for the casual reader. Simply put, funding/financing is the method by which an entrepreneur will acquire capital for investment in business projects. An investment can create a new business startup or provide funds to a business activity that is currently growing. There are three main goals of funding.

• To provide capital to a new business startup
• To finance a business activity with the objective of growth and expansion
• Mitigating financial risks that may occur during regular business operations

While we are at it, we might as well explain the diverse sources through which entrepreneurs can acquire the necessary funds to keep their businesses running. Business funding sources include self-investment, loans, equity, debit cards, foreign investors, stakeholder’s investment, crowdfunding, and distribution of business shares. 

Now that we know what business funding is, it is time to discuss business funding rules. If you ever take an economics or accounting course, you will find books littered with information such as “top ten business funding rules you must follow.” Although it is pretty accurate that following specific rules and guidelines will significantly benefit businesses and result in growth and expansion, experience and judgment matter much more when making successful business decisions. Ask any successful entrepreneur if they follow a strict rule-based guideline, and the answer will always be “no.” This is because successful businesspeople and businesspeople do not rely on rules to forge their path; they take risks and ventures that go against these so-called rules. On that note, here are 7 Business funding rules you must break to become a successful entrepreneur.

1. It is time to start thinking outside the box instead of following casual business norms. Thinking out of the package does not necessarily mean that you must take risks at each corner, nor does it mean that you must innovate your business operations. It simply means facing upcoming challenges with a positive mindset. If the economy collapses and the market stocks plummet, there is no shame in taking that risky business venture. However, one should always be prepared to face new challenges.
2. Invest your money even if your business is declining. This may sound very unrealistic and downright dumb, but most large-scale corporations you see today are all businesses that fell into recession at a certain point. These organizations only came out on top by taking risks and investing capital in other business projects.
3. Do not mind your business history; it does not have to be picture-perfect or brimming with your achievements and failures. It is important to remember that investors are not interested in your past; they only care about your current business idea and your plans going forward. So be ready to present those wild ideas that often pop up in your thoughts. You never know when an investor might consider your idea perfectly viable.
4. Stop looking at what the competition is doing. Sure, it is essential to consider what your competitors are doing in the open market, but that does not mean that one should get obsessed with analyzing their competition. It is better to focus on your business and provide your attention where it should be rather than gawking at your competitors, who might be doing worse than you think. 
5. It is not compulsory to have a business plan that promises high-yielding profits with minimal chances of financial failure. Most lenders are not concerned with profits. They want you to invest their money, return the loaned money on time with interest, and keep them updated. 
6. Do not try to acquire too high of a loan to show off that your business plan requires enormous amounts of cash. It is better to keep loans to a minimum and to increase the number of lenders. Taking small loans from lenders is much better than taking a massive loan from lenders. 
7. Do not be afraid of failing. Failure is a part of life and a part of the business world. It is inevitable to happen, and when it does, rise to the occasion and learn something from your mistakes. 

 

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

An efficient accounting system can significantly diminish the time and effort it takes to manage its finances. Also, it makes the annual task of budgeting and strategizing much more straightforward due to the available critical information. The existing accounting records can solve problems in a company’s regular operations.

It is common among accountants and bookkeepers to maintain multiple filing cabinets, including locked ones, payroll taxes, and other confidential information. Implementing a filing system in your accounting department is of pivotal importance. However, you might do it accurately or else. You will face the consequences. 

What causes a file system to crumble? You may not have paid attention initially and sorted out the books randomly without considering them. Putting a label on the readers will not turn it into an intelligent system. Still, to implement a file system that will organize every account, you must do it appropriately. 

What to Consider When Considering a Filing System?

Before setting up a filing system, remember critical document management considerations and practices.

• Budgeting

When selecting a file management system, ensure it efficiently fits within your budget. Fortunately, there are filing systems available at variable costs. 

• Usage of technology

Besides the system costs, it is crucial to examine the skills and expertise of your accountants and bookkeepers so that you can schedule the accounting responsibilities accordingly.

• Determine the users

The filing system charges as per the number of users, so ensure you appropriately determine the number of users before implementing it into your business. 

How to Implement a Filing System

The initial step is a bit more related to pre-work. Before implementing the filing system in the accounting mechanism, you must follow essential pointers.

• Categorizing the files

Primarily, you will need to categorize the file in a single folder. Go through the current pile of journals and paperwork and organize everything related to finance and accounting records in one place, including existing and fixed assets. Presently, you will not focus on evaluation but on assorting the descriptions of a similar nature together. Later, we will be sub-categorizing them. Bank statements and credit card bills that fall under the finance section in this step in the following steps. 

• Create sub-categories

Once you have organized the documents according to their respective categories, it is high time to subdivide them so that you will know exactly where to look for the required information. Finances for an accounting section can be sub-categorized into savings accounts, checking accounts, and credit card accounts. Be extremely specific with the sub-categories, and do not just randomly label them. This arrangement practice will help you quickly recognize what you want to investigate.

• Apply color coding

You should assign significant categories for all the records with various colors to differentiate them from the rest. If you have chosen the yellow color for the accounting documents, the sub-categories will stay in the other shades of yellow, so when you file the recovering papers, it will save you valuable time. Scientifically, your brain can sort out the documents better if they are of distinct colors. Implementing a file system for accounting allows you to work more efficiently through separate categories without wasting the muddled information. 

• Craft labels

After the coloring, it is time to craft labels for them per the general and specific categories. For the accounting purpose of your business, the available labels are credit cards, while clear labels are Visa and Master cards. After labeling the files separately, assign them alphabetically so you can instantly move to the required document. The point is to allow similar documents within proximity. 

• Organizing the drawers

Finally, the documents you categorized earlier will be placed securely and alphabetically into the office drawers where you can easily access them in need. If you successfully implement the above-evaluated steps, your accounting mechanism will indeed receive a significant boost. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Although we wrote an extensive article with 15 points of vital importance to improve our finances, we decided to simplify the message this time. When it comes, many factors do not teach us anywhere about savings and the creation of wealth; many factors are earned from financial education, and for that, we can only do it in two ways:

Learning on our own, and it is necessary to have a prior interest in learning. Often, we acquire this interest in finance when we have run into economic problems or when our financial situation has changed from “needs improvement” to “urgency.”

We are learning from the experts. And, in a way, we need a prior interest in listening to what these experts have to say and apply.

1. Procrastination for big purchases

While procrastination (leaving things for later) is the enemy of success, procrastination when making a purchase is excellent when we talk about finance.

To avoid becoming a compulsive buyer or spending money on whims, delay the purchase a few days. In this way, your brain will start to think cold, and you will probably conclude that you do not need what you will buy. Or maybe you need it, but it’s not that expensive a model.

2. Use a budget with the 20-30-50 rule

As we always advise, first, we must pay ourselves. It means that at least 20% of our income must be destined to be saved, whether we are talking about an emergency fund or a savings or investment account.

50% should be used for non-discretionary expenses, such as food, housing, electricity, water, etc. 30% we could have for discretionary expenditures, such as leisure and entertainment; however, if we invest the rule and allocate 30% for savings and 20% for those discretionary expenses, much better.

3. Spending less is not the path to wealth

As we always say, if you choose between spending less and earning more money, always choose to make more money in a matter of finances. It’s healthier. However, saving alone will not lead you to wealth. All the money saved must have a single purpose: to invest it.

That is one of the differences between the rich and the poor. While the poor focus on saving and indulging in a few whims, the wealthy focus on earning, saving, and investing more money.

4. Understanding finance and investment is not only for people who have a lot of money

People often say they do not learn finance and investment because they do not have the money to invest. The truth is that it is likely that that person does not have money because they did not learn the necessary financial education. Financial training is not just about money. Sometimes, acquiring habits and getting rid of certain psychological biases is more essential.

5. Have a clear vision of yourself at age 70

You will likely reach 70, 80, and 90 years if no tragedy occurs. How do you see yourself at that age? I guess you would not like to imagine that you’re cleaning the street at age 70 or cleaning windows in a company. Think about how you would like to see yourself.

6. Build a financial calendar

It is the best trick never to let you forget about quarterly tax payments and credit card maintenance. Creating appointment reminders to pay all your debts on time would be best. Also, you should build an ultimate financial calendar that indicates how much debt you have paid. It will keep your expenses organized, not allowing you to exceed your expenditures. It will encourage you to save money to help you survive on rainy days.

7. Track your interest rate

If you have a considerable debt rate, you must know which loan you should pay off first. You should pay your loan that has the highest interest rate than others. Your savings account will benefit more when you have the best interest rate. Your credit card debt will be a headache when your compound interest rate increases. You can make relevant debt or saving commitments by focusing on your interest rate. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Helping someone is a trait that is innate in all of us. We depend on people, and they rely on us. So, when we sit down to think about who we can help and who needs our help, we tend to sit down for a long while. One of the people or tribes we can help, and those who need our help, are independent food and drink businesses. 

So, how can you help? 

Let us Help

The lockdown has gotten to all of us and brought us well. But regardless, we still have food on our tables because our parents could take the fall. Independent food and drink businesses, unfortunately, could not. Let us use our power to help them in the best possible we can, to our capacity, because selflessness is never really selflessness; there is always something in it for us. While you figure that out, the following is a list of ways you can be excellent:

Order One of Every Type!

You can order one of every type on the menu. So, get yourselves one of the appetizers, one or more of the main courses, desserts, and drinks! It might be too much but say you go with a whole group of friends; you must buy. It also gives you an idea of what it tastes like, and you will have the motivation to follow through.

Sometimes, all these businesses need from us is motivation. That motivation can be in the form of utilizing their inventory correctly; it is about making them feel valued and put in the effort.

Make them Famous!

Social Media is our ultimate power. It is the root of all our infamous ventures; it has real potential, in simple words. Promote these businesses on your Instagram and Snapchat and make them famous. The key here is awareness. Spread as much attention as you can. If you have any occasions to celebrate or need bulk food and drinks, hit them up! 

Gift Cards!

Buy Gift Cards! Gift Cards are a form of payment you can use to make purchases at retail stores, restaurants, or any other place that accepts them. You can load money on those cards and gift them to someone you like or love. It is hitting two birds with one stone. 

Pay for Delivery!

You can pay for delivery. This way, you are saving them so much of cost. Delivery can add expenses that independent food and businesses can potentially find quite heavy. Therefore, you can help in your little ways. For these businesses, every dollar counts. What counts more is that people are there to support them. Deliveries motivate independent business owners. Humanly speaking, if you were in their place, would it not have helped?

For Real

We look for so much when we establish ourselves, which is also what independent food businesses want. They start hoping they will show themselves, but sustaining that establishment is in everyone else’s hands. 

Food serves people; it is a form of connection with people, and it is a method of touching the soul of someone through something intangible: through taste.

If that is not how bonds are formed and re-formed, then there is probably so much you can do to help someone and ensure you are helping them. When we attempt to provide help, it is also essential that the receiving end knows it. 

Helping might sound contradictory to the general rule, but the crux is that just knowing someone intended to help them will make them feel valued. Independent businesses, especially the ones based on food and drinks, need to feel loved. They need to feel necessary to know that you feel their presence and, more than that, appreciated. There is only so much we can do as individuals, but more than that, we can lend a helping hand as they walk through this. 

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Creating eye-catching and relevant content is a challenge, as constantly coming up with unique ideas seems complicated regularly. Have you ever wondered if you could enhance the lifespan of your content? Adding life to your daily blogs and articles can save you time and prevent them from being wasted. Reusing your content and republishing fall in the category of best ways to maximize content’s lifespan.

How to Design a Republish Plan?

Reusing the already existing content is more straightforward than continuously working on some new ideas daily. Renewing content doesn’t mean losing its original value; the reusing method optimizes the results. Want to know how you can maximize content’s lifespan? Here are some ways of lead generation that will help you to devise your content lead strategy.

Describe your goals

The most critical step in digital marketing is to align your goals with your content. You are defining clear, concise, and achievable goals for your business from the beginning. Don’t forget to explain what you expect from your content while aligning your goals.

By setting up goals, you utilize your resources and time efficiently. The matrices system is also available for the measurement of the effectiveness of your dreams. You must first pay attention to your goals to maximize the content’s lifespan.

Develop audience personas

Another essential step of lead generation is keeping your audience preferences in mind. While creating a piece of content, always pay attention to the topics liked mainly by your audience and frequently asked questions by them.

By considering these factors, you can ensure that your content meets your audience’s expectations. It’s not only helpful for content creation but also in republishing it. Among the most common ways of extending content’s lifespan, identifying and fulfilling audience needs is worth considering. 

Choose a topic

The best way to maximize content’s lifespan and make it worth reading is by responding to your readers’ questions. Tools, including Bozsum and others, are specifically designed to analyze the effectiveness of your website’s content and how to improve it. The functionality of these tools is not limited to analysis but also includes exploring trending content of different categories.

Topsy is an ideal tool for combining videos, tweets, photos, and links related to search terms and maximizes content’s lifespan. It determines the most searched topics and subjects that grab the target audience’s attention.

When creating content, always choose a topic that will be forever relevant and attention-grabbing. Most organizations use how-to guides, webinars, and videos free of time boundaries. However, news articles and descriptions of a particular product will not be a good choice for reusing purposes as they have time boundaries.

Choosing a theme is also an excellent strategy to maximize content’s lifespan, allowing you to create multiple topics around a theme. It also allows you to either republish the content separately or in combination with others.   

Content formatting

Content formatting lets you express your creativity while reusing a blog or article. Among the methods of lead generation, formatting makes an existing 1,000-word blog unrecognizable. Working on the different available formats would be best to give your content a completely fresh look.

You might be thinking about how content formatting can renew and maximize content’s lifespan. You can transform your article into a brief instructional video or presentation if you have an existing beginner’s guide to digital marketing. Similarly, modifying formats can change a video into a blog post. 

All you need is to leverage different formats in your renewal plan, as it’s the best option to make your content appealing and eye-catching. In this way, you can better meet the needs of your target audience, as some people are more interested in watching instructional videos than reading a how-to guide or vice versa. After choosing a topic, you need to consider the format that best suits it and fulfills your readers’ needs.

Design a content calendar

You can either accommodate your reuse plan into the existing calendar or design a new spreadsheet for republishing the program. You don’t need to complicate the process; use an Excel spreadsheet to add topics, formats, and publishing dates. You can also add platforms for your content promotion. A complete track of your publications frees your topics from overlaps and helps you maintain a gap between initial and renewed publications.

Audience engagement and content promotion

Another way to maximize content’s lifespan is by contacting influencers and experts for promotion. Create multiple contents in a series to keep curious and engage your readers. Once your content is published, design promotional campaigns and use social media channels for its promotion.  

In a nutshell, efficiently designed content strategies pave the path of lead generation and maximize content’s lifespan. Following these ways, you can turn your published content into a new and eye-catching piece. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

A persuasive individual can do wonders in the entrepreneurial world. Persuasiveness leads you to get the best employees, gain your client’s attention, and guide you toward success. 

Every businessperson aims to persuade their clients that their product or service is better than what the other competitors offer. The importance of persuasiveness in business is understood, so we will cover the tips and tricks to be more persuasive in business in this blog.

Curiosity

Curiosity is a built-in quality of persuaders. Persuaders want to know everything and always question the things that intrigue them. Curiosity drives them and becomes their motivator for achieving goals. 

Being curious about what your customers want and how you can get support from investors and then acting upon the techniques resulting from the curious mindset can help you attain new feats. 

Always keep asking yourself the whys and hows of every aspect of your business. The curious outreach will unlock various perspectives and unravel revolutionary techniques for you to excel.

Trust Your Product

Businesspersons fail to make it in the market because they lack belief and trust in themselves and their products. 

How can he expect others to buy his offerings if one does not trust his product or service? Trust in yourself and your product is much needed. You need to persuade yourself first; only then will you be able to convince your potential customers.

If you trust your product or service, it will reflect your interactions with your clients, employees, and investors. People buy confidence, so if you would offer assurance, it will drive more people.

Listen

Persuasiveness is not about delivering long talks and singing songs about how your product can benefit your clients; it is about listening to others first. Think of effectiveness as a two-way street and know everybody needs an ear to listen to their requirements.

Let your client, stakeholder, or investor talk first; it shows respect and the willingness to accept others’ opinions and feedback. Never focus the conversation on yourself instead of on the interest of the relevant party, and reshape your words into their curiosity and persuade them to show interest in your offerings.

Be Empathetic

Being empathetic to your customers and stakeholders includes understanding their position. A wise businessperson understands his audience and puts himself in their place to make decisions. Empathy is the core of persuasiveness. If you cannot understand where your client is coming from and their needs and wants, you will never be able to persuade them. 

A person in a business cannot achieve persuasiveness with selfishness; empathy is an essential factor that drives the trust of the stakeholders. 

Show a Bigger Picture

A businessperson needs to give importance to their clients by telling them their role and impact on the brand. Showing your clients and investors a more comprehensive picture will help your brand gain their confidence and trust.

Let them know why and how the idea of your project or service originated and how it is different from your competitors. You should show your employees that you care about them and let them know about your plans and long-term goals. It will bring in their interest in your company and increase their motivation.

Connect with Your Audience

It is known that people follow the advice of those with whom they connect. Try connecting with your employees, clients, and other stakeholders by finding similarities between them and yourself. Once you agree, persuading your audience and meeting the outcomes that benefit both parties will be easier.

Become a Storyteller

To win your clients, you need to learn the art of storytelling. Connect with your audience emotionally and start telling the story behind your plan. 

People usually connect with stories, so go ahead with this approach. A persuasive businessperson has solid storytelling skills that he can reshape in promoting his brand and building awareness. 

Conclusion

Persuasiveness is about setting your individual goals aside, considering your stakeholders, and working towards common goals.

A persuasive businessperson never says anything without data and facts; he always has his research and paperwork to back his statements. Persuasion starts with trust, so a businessperson must always focus on gaining the trust of his stakeholders to be persuasive. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.