Navigating the world of social network brand management certainly presents its challenges, but it also offers boundless opportunities to amplify our message and connect with our audience. Embracing social networks is a pivotal step in fortifying our online presence and embracing the exhilarating challenges it brings. A particularly exciting challenge is directing traffic from Facebook to our website or blog to enhance conversions. Today, I am thrilled to delve into innovative ideas that can substantially boost Facebook traffic and enhance engagement. I am firmly optimistic that these strategies will propel us toward our objectives and cultivate a vibrant online community.
Bet for the Content
The content will be the key to generating a lot of Facebook traffic to your website. Still, basically, besides leaving resources, I will give you recommendations based on my own experience:
- Create expectations whenever you can without going too far because disappointment can be worse than having little traffic.
Get your audience to try the candy, but do not give it away. Let me explain, share the beginning of something exciting, and tell them to go to the web for more. On my page, it’s as if I publish the graphic of how remarketing works, and I say in the text that they go to my blog to learn more about this technique.
Do Remarket Campaigns
Let me define marketing for those who have yet to become familiar with it.
Remarketing is a technique for re-attracting users who have already visited your website by showing interest in something you offer.
With the remarketing campaigns, we can target exactly people who have shown previous interest.
This helps us take our clients directly to perform the action that we usually want to make a payment. Many advertising platforms allow remarketing. Facebook is one of them. Try this format, and then you’ll tell me how it went. To import the audience of your website, you have to go to Facebook Ads and configure it
Create Promotions on Your Website
Instead of creating a contest or drawing on Facebook, take it directly to your website, forget the tabs with the social network, and do the same promotion to increase fans and capture data from your website. With Blonder, my online contests and sweepstakes startup, you can do this in a matter of minutes, and the first one is free for you to try.
Learn to Write on Facebook
It is no-nonsense; to get the attention of our audience, we have to know how to write them according to each channel; below my recommendations:
- Use a personal tone
Rather than stating, “Schedugram, the tool to schedule photos on Instagram,” try saying, “Explore the tool that empowers you to schedule photos on Instagram.” By doing so, you guide the reader to discover the tool via your website, increasing engagement and interaction. Don’t forget to always encourage comments from your followers in your posts. Stay positive and keep the conversation going!
If You Offer Something Downloadable, You Will Have to Highlight It
If tomorrow I want to announce that I have published a new e-book, instead of using an image, link, or text, I will create a more attractive graphic that shows an e-book with arrows down to incentivize the download further.
Highlight Sharing on Your Blog
If you have a brand blog, always highlight the share buttons so your readers share it on Facebook, and you’ll get them to take you back to your website
Tune Your Fan Page
In the description of your page, always try to include direct links to your website. I remind you that Facebook positions pages very well in Google, so if your site is not well known among the first results, the fan page can probably drive traffic to your website.
Another thing you have to do is add all the images and links you upload to your website so you can take advantage of the opportunity to carry traffic.
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