Augmented Reality (AR) and Virtual Reality (VR) have changed the travel industry. They have generally attracted the market, which includes a good percentage of Generation Z, because of the convenience each one provides. With our lives significantly impacted by digital media and marketing, it is no surprise that our travel ventures are also being affected.
Virtual Reality
Who would not want to travel from the comfort of their homes? Of course, it is not complete with traveling to and experiencing the location, but it is convenient. VR travel can help enormously after a bad day by providing a new perspective. Seeing the world virtually is better than not seeing it ever.
You can visit places and admire the beauty of a site from your computer or living room. You might not be there physically, but you spend your time well and virtually transport yourself from one place to another.
With Virtual Reality, you can see the world in a different light. It is not only convenient in terms of witnessing places from your home but also being able to visit remote areas around the world.
Augmented Reality
Augmented Reality is different than Virtual Reality in terms of what it provides. Virtual Reality takes you to another place. Regarding traveling, VR will take you from your sofa to one of the most remote mountains you can imagine. AR will add to your reality by adding information to your current view.
Traveling with Augmented Reality, your current perception is altered. Your physical surroundings will change and make you feel you are somewhere else. Augmented Reality is helping hotels and accommodations attract guests and tourists. This increases businesses in the travel industry because business owners now know what to sell to customers.
Augmented Reality will use a natural setting and transform it into an experience for the consumer. Virtual Reality will transport you from one place to the other through technology. They both enhance an individual’s experience and are a growing aspect of the travel industry.
Traveling has taken a new form during post-COVID life. With COVID and the generational shift to technology, the digital marketing industry uses AR and VR in every aspect of business.
Travel
AR mobile applications can help tourists find places of interest, museums, galleries, parks, and neighborhood surroundings to explore. For tourists, travel with AR has become increasingly easy. You can use your AR glasses on your travel experiences to help yourself with local transportation. You can even use AR in Museums. Enjoyment while traveling increased because every place now has an element of interactive fun to it.
For example, imagine using VR at a tourist spot where you are eating bagels for the first time or witnessing an age-old statue in a museum through your AR-powered glasses. Traveling is no longer limited to your immediate Reality.
Applications
Below are a few applications you can download on your phone to experience AR in depth.
As the name suggests, World Around Me is about exploring the world surrounding me. This app will help you find places in your current vicinity and augment your experiences.
You can explore some of the world’s most extraordinary museums through Augmented Reality! These museums include:
- The National Portrait Gallery and The Royal Academy of Arts in the UK
- The Metropolitan Museum of Art in New York
- Paul Getty Museum in Los Angeles
- Laguna Art Museum of Contemporary Photography (Chicago) in the United States.
Conclusion
VR and AR have evolved to make our lives easier by providing convenience from our homes. It has made our lives enjoyable by elevating the entire travel experience. With VR, you can travel from home; with AR, the in-person travel experience has also been upgraded.
Our phones are our greatest commodity and most prized possession, and enhancing our travel is right at our fingertips.
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