COVID-19, also known as the Corona Virus, has surprised the world. Existing business owners and entrepreneurs face a massive crisis as everyone around the globe is in quarantine. Brick and mortar shops are no longer generating any profits, and consumers are only availing services that are available online.
Given these uncertain times, business owners will alter their marketing efforts. We’ve put together a list of all the marketing strategies that can help you set your organization apart from others. The first half of the pandemic was not friendly, but it’s time to bounce back in the second half.
Blogging
Let’s start with the basics. Blogging is not a new marketing tactic but offers excellent returns. Suppose you want to keep your current customers engaged while attracting new ones. The reason blogging has stood the test of time is that it is valid and yet inexpensive. Blogs help your business stay apart from others. With enough helpful information, it is a reliable source within the industry.
Local citations
These are listings explicitly designed to aid local searchers in looking for relevant information related to their businesses. Not many business owners know that, but some business citations increase the brand’s ranking on Google. However, you need to ensure that everything provided online is authentic and reliable. Any misinformation can lead to a bad reputation and deter consumers. If you are not using local citations for your business, you miss out on a huge business opportunity.
Social media posts
One primary silver lining in the COVID-19 pandemic is that people are more active on social media. They constantly share new information to stay connected to their favorite brands and loved ones. Social media is a great place to connect with younger audiences, as they are quick to respond and always in search of something different.
If you feel like your business has something to offer them, social media is a great platform to post updates and keep them engaged. The best part about social media is that you can start posting stuff and make groups for free. You can also ask for consumer feedback without spending any money.
Backlinking
Ranking on Google search is not natural as so many brands are fighting for their success. Some many different factors and variables require your consideration. One of the top-ranking factors on Google is backlinking. According to a recent study, nearly 66% of the websites don’t even have a single backlink. To make backlinks work, make sure your website is linked with quality and relevant sites and not random, spammy ones.
Google my business
According to 75% of desktop searches, Google is leading other search engines. You can win more leads from your instant places by freely and easily updating Google My Business Listing.
Before getting search results, you can locate a map with three local results under the paid ads. If you want to see your business website among top listings, you must optimize it and fill it out completely. The statics of GMB indicates the audience’s way of engaging with profiles and postings. Also, Google Analytics lets you track web traffic. Email your clients a link to your listings, ask them a request to review, and appreciate them for giving a favorable ranking. Client feedback adds credibility to your company as a word-of-mouth suggestion. More than 50% of customers attract to your business when Google Local Pack shows positive ratings.
Bottom line!
COVID-19 pandemic might be survival for many. It’s only a matter of time before things get back to normal. Until then, it’s your responsibility as a business owner to ensure your business uses the right marketing strategies to ensure its growth today and tomorrow.
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