As digitalization becomes more and more part of consumers’ lives, marketing is developing quickly. Effective marketing is marketing that generates turnover. Digital marketing strategies and content marketing play a key role among all the elements that a company adopts to have effective marketing. But we often confuse them. This blog post answers the question, “What is the difference between digital marketing and content marketing?”
What is Digital Marketing?
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet. Digital or digital marketing covers a wide range of tactics to create brand awareness and accelerate sales:
Natural referencing (SEO)
SEO is a process of improving content that increases the latter’s visibility by the audience targeted by the company. And this throughout its purchasing cycle.
Well executed, SEO improves your site’s organic/natural placement in the first results of search engines like Google, Bing, Yandex, an inexhaustible source of Internet users.
Paid referencing (SEO)
Paid SEO, also called Pay-Per-Click (PPC), places your website in search engines at the very top, above organic results. Where your ad is, for example, on Google AdWords, paid depends on your budget for auctions and the quality of your ad.
Unlike SEO which takes several months, PPC gives instant visibility to your website because you pay for your position. We recommend starting a new project or launching a new product because it provides speedy results on your market, your ideal customers, and the attractiveness of your product/service.
In addition, the return on investment (ROI) is often very positive.
Social media marketing (SMM)
Social media marketing, or SMM, is a form of Internet marketing that involves creating and sharing content on social media networks to achieve your marketing and branding goals.
Social media marketing includes posting texts, images and videos, and other content that may appeal to the public.
An effective social media marketing strategy can increase incoming traffic to your website, improve search engine ranking, and better customer satisfaction.
Social media advertising (SMA)
I am sure that you often find advertisements on Facebook or YouTube before or after watching a video. Video ads are an exceptional digital marketing strategy.
Most social media platforms have pay-per-click (PPC) advertising options.
Social media advertising increases the reach of your company’s publications on these networks with exact targeting tools. It is suitable for a wide range of budgets and capitalizes on social proof.
Email Marketing
Email marketing, or emailing, is the most effective marketing tool of all digital tactics. A good email campaign sends the right message, information about your brand, service, or product, to the right people, your list of registered subscribers.
In my opinion, if a company has an effective email marketing strategy, it can strengthen its digital marketing strategy.
Video Marketing
Video marketing has become a handy tool in the world of digital marketing. It’s a strategy that incorporates engaging video into your marketing campaigns.
According to Wyzowl statistics, 63% of businesses have started using video marketing.
Some key points of video marketing:
– Video is a gold mine for SEO
– Videos help you get more visibility in search engines.
– Use video marketing as a tactic to improve consumer engagement.
Infographics and podcasting
Because internet users often prefer to read the information in graphic rather than written form, infographics are beneficial.
An infographic presents data and statistics in a visually digestible format. Infographics are usually shared on social media, in blogs, or elsewhere on the company’s website.
For those who prefer sound to visual, podcasting is the alternative. It allows companies and brands to share their content through audio files.
So how is content marketing different from digital marketing?
Content marketing is the creation and distribution of specific and relevant types of content to attract a target audience to generate profitable customer action.
In 2015, the importance of content marketing was evident to marketers. It represented the second marketing opportunity (15%) behind the user experience (22%).
Quality content helps improve your brands, match good values, and increase the visibility of websites in search engines.
the types of digital content are:
- blog articles,
- social media posts,
- infographics,
- podcasts and/or videos.
But how do you create this type of content?
For novice entrepreneurs and marketers, be sure to create a content strategy using best practices before developing it.
These best practices contain:
- defining the voice of your brand and maintaining the authenticity of that voice,
- creation of an editorial calendar,
- searching for keywords and hashtags,
- learning to write for natural referencing (SEO),
- creating backlinks.
You will also find more tips for creating content in this video made by my French colleagues.
So, to answer the question, in my opinion, there is no difference between the two. Content marketing is a digital marketing tactic. The only nuance is that it is not necessarily digital.
What is content marketing?
Bill Gates sums it up as follows: “Content is king!” Excellent content is a booster for your digital marketing strategy by also playing a role in:
- an essential pillar of your SEO.
- A traffic magnet for your website.
So, which one is best for your business: digital marketing or content marketing?
First, determine which digital strategy and define digital marketing tactics. You must approach content marketing during this second phase because it is the king of your strategy.
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