Wikipedia is a famous crowdsourced information platform and is the most visited website worldwide. Wikipedia is generally the first information page to come up on Google’s result page when looking for information and often provides relevant information on a wide variety of subjects.
Wikipedia is not a monetized site, so a user cannot earn money from the platform. However, it is an excellent marketing tool due to its thorough information provision on the subject at hand. It has been used to promote products, movies, actors, and businesses because if a page exists, it is the first result in most search engines.
Because of this result, a business or individual could create a Wikipedia page and provide detailed information and within the page provide links to the product, website, or service. Because users provide all information on Wikipedia, it is not accepted as a cited source for college papers. However, as a marketing tool or general source of information, it is widely and often used.
Marketing
Today Wikipedia is well known for showcasing businesses, products, and services. If you have a company, product, or service, you can use Wikipedia to provide detailed information about it and drive customers to seek out your business. It is free to be a member and provide pages or contribute to articles. Therefore, it is an excellent and low-cost marketing option.
Research
To have a useful Wikipedia article, the subject must be researched to be as accurate and effective as possible. If you are a great researcher or writer, you can make a living writing and researching Wikipedia articles for clients highlighting their business, product(s), and services. There is also the possibility to create multiple pages that are for one company.
Researchers create an archive of information and facts that support the business, product, or service and gives that information to the author. Pay can be reasonably high for a good researcher due to the possibility of research resulting in multiple pages for the client.
Creator
Because Wikipedia is used as a marketing platform today, writers are often hired to write for and create Wikipedia pages for clients. A page creator who provides a service to do so can use research from another person or research and create the page.
This ability to do multiple tasks allows a person to earn money as a creator and a researcher doubling the income from one page. An author has to follow the guidelines of Wikipedia. However, creating it is free and straightforward.
Conclusion
Content is an excellent way of marketing, and writing relevant content related to the topic is the biggest challenge. Many startups and businesses hire a Wikipedia page expert who can elaborate on their brand and their services. When a small business is started, no one knows about the products and services they offer. Since Wikipedia is a free encyclopedia and anyone that agrees to the terms of service can contribute. Because of this, Wikipedia experts are hired to research or create a page for a business, service, or product.
Most marketers use digital marketing strategies such as social media, video platforms, and business websites. Wikipedia is a unique information platform that is another free and effective marketing tool. More companies are using their marketing dollars to hire experts on digital marketing. As a digital marketer, you can have a lucrative business researching and creating Wikipedia pages for clients.
If you are a business owner, Wikipedia can increase your company’s brand recognition and revenue. Though you cannot earn income directly from the site, Wikipedia has a lot of potential for income using it as a tool.
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