The hiring profiles demanded by companies have changed, and now it is up to human resources to face the challenges brought by the changes. Companies must continuously adapt to the evolution of business models, technology, and available tools. Only then will they be able to attract and retain the workforce they need to grow. That is why human resource trends vary from time to time.
Currently, there are several trends in the personnel area that are being applied in large companies, many of them related to the digital transformation of human resources. Here are the most outstanding trends in human resource management that will help you find the right talent to respond to the socio-economic needs that arise today.
Bet on temporary specialization
The term “Implant” has been used in the Human Resources field for a long time. Still, it is gaining more force than ever due to the need to have highly specialized personnel at specific times. With this model, the company’s human resources can hire temporary senior profiles who can contribute all their experience and knowledge without costing them too much money.
Enjoyable Training
Tedious training courses for staff are a thing of the past. This year what is expected is that the staff will have fun while recycling or when receiving internal communications. Gamification, i.e., the game mechanisms applied to employees, is a powerful tool to motivate them and make them feel more identified with its values.
Its effectiveness is such for human resource management that this department is also using it when it comes to recruiting and onboarding new employees.
Internal satisfaction surveys
The digital transformation in human resources also involves using tools that indicate whether employees are satisfied. Satisfaction surveys, for example, are a good thermometer to see if things are being done well. There are studies in this regard. In one study by Gallup, it was concluded that turnover had increased by 19% in companies that bet on the engagement of their workforce.
Your employees, your cover letter
Employer Branding is probably not a new term for you. Still, the Human Resources managers of the prominent companies have bet on the brand image that employees set. Earning a good reputation thanks to what the company’s human capital says is much more useful than what the company can give itself. To achieve this, you only have to look for proposals seen by the staff as an added value.
Collaboration better than individualism
The best way to get the most out of your digital transformation is to make changes to the way you organize your work management. The collaboration of the teams bears excellent results, which is why the trend points in this direction.
We must ensure that the teams manage to coordinate to be efficient and increase productivity. It is essential to choose a leader who knows how to captain that ship, using all the technological tools.
Data analysis
Knowing the consumption habits of customers is very important for any company. Still, data analysis can also be applied to the workforce. In this way, you will know what motivates them, making them work better, faster, and more enthusiastic.
Big Data, that great ally
The selection processes have always been cold and impersonal. Only the CV was taken into account, and those who did not meet the required skills were automatically discarded.
But now, there is a growing tendency to consider attitude and value candidates for what they will contribute to the medium term. When a person fits into the company’s philosophy, even if they have never precisely done that job, they are given a chance. In some cases, even big data is used to classify candidates based on variables such as their character and personality.
Empowerment
Empower employees so that they are autonomous and do not depend on their superiors’ decisions. Command and conquer no longer has a place in today’s business world.
Treat employees as customers
Have you heard of consumerization? Well, aim, because it is the order of the day. It consists of making things easy for employees, treating them the same way you would your clients. And that includes simplifying all the procedures they have to carry out, from the application they use to work to how to pass the expense notes.
Don’t forget about digitization
For years, technology has been included as a trend in human resources management. Now we are not talking about innovation but about the imperative need to implement automation and digitization tools, including personnel management. Without these advances, the company will not be able to gain competitiveness.
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