Restaurants face a new ecosystem in which their competition has increased, and their customers’ consumption habits and customs have changed. In recent years, the restaurant industry has seen new players join the competition with new sales strategies, and ways of reaching consumers have been used, helping them rise very quickly.
Now, restaurants are not only competing against other places with a similar offer in a nearby location. Other players have appeared, like supermarkets and convenience stores that sell meals, food kit services at home, food trucks, pop-up restaurants, and things that even restaurant managers cannot know yet. That is why it is imperative to consider new strategies to increase a restaurant’s income. Only the best professionals specialized in gastro-marketing will be able to help us.
These marketing actions, special for the restaurant industry, cannot, in general, be implemented by a global marketing agency; the same is true for a law firm, such as a motorcycle store or a restaurant, as clients. Only professionals specialized in marketing for this industry exclusively are the ones who know the best strategies and how to carry them out. They know the best way to increase the restaurant’s clientele and build loyalty to the one they already have is through online gastro-marketing actions.
Five strategies to increase restaurant sales
TripAdvisor
In case you didn’t know, TripAdvisor had an influence of almost $7 billion in expenses for restaurants worldwide. What does that mean for your restaurant? The management of TripAdvisor is of the utmost importance.
Also, the USA is, according to many studies, the country in which it establishes the highest growth in the restaurant market. This is helped by the growth of tourism, a change in consumption, and an innovative homeland cuisine, which leaves very hopeful expectations for the next year for restaurants that seriously operate their online reputation on TripAdvisor.
This is a critical platform for getting noticed, attracting customers, and increasing its online reputation. Most customers consult the opinions of other customers who have already visited the place before. Having a good score to have more presence, and that the reviews are positive and good management of the positive and negative comments is basic for any restaurant of the 21st century.
Google My Business
Of all the social networks, we must not overlook Google My Business. It is essential for the restaurant industry because it allows a series of functionalities that, apart from being part of a global tab for Google, allow you a better position and increase your notoriety within the search engine, allowing users very valuable information.
Keeping the Google My Business file updated with the opening hours, the menu, the restaurant’s telephone number, and everything the application allows us to increase reservations if you follow a well-planned strategy framed within an online marketing plan for restaurants.
Wi-Fi Marketing
Wi-Fi marketing is one strategy that restaurants can use to sell more, which they will not explain to you or carry out in a regular marketing agency. This is what we mean when we tell you what you need from experienced professionals specialized in gastro-marketing.
Did you know that you can enjoy Wi-Fi to increase your restaurant’s sales and the satisfaction of your customers? So is. Simply by collecting, analyzing, and processing the data that your customers register when connecting to the Wi-Fi network of your premises, we can obtain more and better evaluations of your customers on Social Networks, make personalized promotions and send newsletters from your restaurant, Among many other things.
Score a goal for the squad against your competition, taking advantage of the benefits a good Wi-Fi Marketing strategy can bring to a restaurant.
Restaurant Menu
The menu is much more than a list of dishes and prices. The menu is a unique gateway to your restaurant’s universe; as such, we invite you to take advantage of all the advantages that having a good menu can mean for your business.
Today, we know countless neuromarketing and gastronomic writing techniques capable of making your customers salivate just by being in front of your menu. This is possible, and only the most reputable professionals can achieve it, but why lose this opportunity to achieve it?
Knowing and interpreting the business, the market, and the target clientele is essential to find a letter that helps your staff sell more. All the various techniques above add information and data that help improve the menu and offer the best dishes for your customers and your business.
Local SEO
With local SEO, we can carry out a series of marketing actions in your restaurant that allows us to have the best presence for users who search Google for a restaurant in a location close to our establishment.
The geolocal searches are the future of marketing for restaurants that take advantage of the user’s convenience of eating what is close to your business and not knowing what is around.
Most users search the Internet for places to eat and, based on opinions, the web, and above all, who appears first in searches. Having a perfectly optimized website and restaurant fingerprint to be Google favorites will help us attract customers to our restaurant on autopilot.
Applying these marketing strategies for restaurants will undoubtedly increase your restaurant’s sales. But remember, we have warned you throughout the guide, and it is something that you already assume or see yourself coming.
These strategies and actions cannot be executed by a restaurant manager, by the team in their spare time, or dealt with unprofessionally.
We’ve given you several top-notch tips to sell more at your restaurant. And suppose you want to achieve success with it. In that case, I recommend that you trust a professional who, like you, can demonstrate their experience through customer testimonials and success stories in the application of all these series of cutting-edge techniques in gastro-marketing.
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