To exist in a competitive market, communication is key. Small business entrepreneurs and big corporations have all started using social media to reach their target audience. Social media platforms have been used as a marketing tool to communicate with customers or potential customers easily.
Along with social media, companies have been developing their websites and adding blogs to inform customers and drive traffic to their site. Blogs are also used as another form of communication with customers and those who visit the site. Here are five reasons your business needs a blog.
Communication
As mentioned, to be competitive in business, communication is key. But who are you communicating with? That is a good question. Your communication is with those who visit your site and are either loyal or potential customers. While you want your blog to drive traffic, it should add value to the reader. If you attach a comments section to the blog, this gives you further opportunity to directly communicate with your customers.
When customers feel heard, they will feel as though your business is trustworthy and will become loyal customers. The blog and the comment section also offer other readers the opportunity to observe your communication and interaction with other customers. This can also be a way for your customers, or potential customers can become loyal and recurring clients.
Transparency
Having a blog and utilizing social media platforms allows you to become transparent. That transparency is important and helps your customers feel connected to you and your business. Integrity, honesty, and transparency are all things that can be conveyed through the blogs that you create. Every opportunity you have to show who you are to your customers or potential customers is an opportunity to convert that connection into profit and customer loyalty.
While having a blog itself does not necessarily prove honesty or integrity, having good and value to content plus communication and dialogue about the content builds trust. Customers or potential customers are more likely to bring their business to your company if they feel personally connected to you or your company. Connecting to them through your blog is never going to be a bad idea.
Content
When it comes to posting blog content is extremely important. If you want to generate traffic and keep them on your site to convert to sales, your content must have value. While many sites will look to post fluff with no real value in the content, to be a truly successful blog that converts customers into loyal customers and interaction into profit, good content is vital. When thinking about content, you want to have a wide variety of subjects while still having an overall central theme for your blog. For example, if your business is about health insurance, your blog could have the overall theme of health, while that theme can offer a wide variety of subjects that fall under it. Or the connecting factor could be style. The main thing is that whatever you choose to write about in your blog should connect back to your site. After all, the whole reason you’re doing the blog is to convert potential customers into loyal customers and potential sales into a profit.
Minimal Cost
If you already have a website starting a blog will cost you nothing but time. If you cannot keep up with your content, you may have to hire a writer and editor; however, you can write the blog yourself if you have the ability and time. If you don’t have a website, then starting a blog will cost you securing the domain and paying for web hosting. You may also need to hire a web designer to make your site look amazing. The domain name and hosting cost will incur a yearly fee, but it is usually nominal. If you can convert traffic due to your blog into customers and profit, this will pay for itself fairly quickly.Monetizing
Other than selling your products or services, monetizing your blog can be an additional stream of income. While the blog’s main focus is to drive traffic to your site and convert them to loyal customers and profit, if your blog becomes popular monetizing, it could be lucrative.Conclusion
Other than minimal cost and time, there is no downside to having a blog for your business. While it can take time to build momentum enough to see the conversion benefits, there should be some immediate benefits from having a blog.
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