Each month, more than 2 billion messages are exchanged between Facebook Messenger users and businesses. According to a Facebook study conducted on a sample of 12,500 people, it turns out that consumers particularly appreciate this type of communication with businesses:
- 56% of respondents prefer to send a message to a company rather than call it for customer service
- 61% of respondents prefer to receive personalized messages from companies
- More than 50% prefer to buy from a company to which they can send a message
However, it is far from easy to be reactive on Messenger and offer excellent customer service. Fortunately, there are a series of tools and features that you can activate to improve or automate the quality of your customer service and communications on Messenger.
As a business, treating your customers well and communicating with them regularly, whether in person, through mailings, or online, is in your best interest. It is estimated that 60% of the world’s population is online. Therefore, you must have a strong online presence to communicate successfully with your customers. Whether the approach is indirect, such as posts and other general outreach hoping to hit your target customer or through one-on-one communication, utilizing your online connections is vital. Here are five creative ways you can communicate with your customers online through direct messaging.
Answering FAQs with automatic direct messaging replies
You can use settings on your social media platforms to give automatic replies to frequently asked questions. It only takes a few moments, but the payoff is significant when an automated system can often answer asked questions. This leaves time to answer other questions and focus on other operations.
If you can’t find the setting to implement automatic replies, consult the social media platform’s help desk.
Communicate important news on Messenger thanks to ManyChat
If you’re email marketing, ManyChat allows you to build your contact list on Messenger and send them all the same message. The ManyChat tool enables you to create a Messenger bot, an assistant who creates messages for you per a scenario more or less defined in advance.
Be sure that using the ManyChat tool meets with the platform’s policies. You do risk being reported when using a messenger bot, leading to a temporary or permanent block from the platform.
Encourage conversations with click ads to direct messaging
Click ads to direct messaging is an advertising tool that some social media platforms make available to businesses to encourage them to communicate through direct messages with potential customers. The real appeal of click-to-direct messaging ads is the conversational aspect. This allows you to chat with a prospect interested in what you’re offering and answer any questions they might have.
Embed a direct messaging chat on your website
Having a Live Chat on your website is a fantastic tool for chatting directly with your visitors and customers. Many studies show that sites that use live chat have higher conversion rates and a higher percentage of their visitors who return after their first visit.
Send reminders through direct messaging
Some social media platforms offer ways to set appointments for your business through the platform or provide a link for your website to do so. There can be a way to set up an appointment reminder through direct messaging and email on these platforms. This direct messaging reminder is another way to connect with customers that gives a personal touch.
Conclusion
There are many ways to communicate with customers that are both traditional and up with the times. In today’s business world, having a strong online presence and utilizing the communication tools offered is a great way to communicate with your cherished customers.
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