Social media recruiting has become a trendy and effective way to recruit candidates for many types of businesses of various sizes. The social media recruiting strategy combines branding of the employer with marketing, specifically targeting recruitment. Though posting jobs on sites can increase potential candidates’ application, it is not a guarantee you will get quality candidates to interview and eventually hire. Social media has become a popular recruitment source because almost everyone is on social media and usually across multiple platforms.
Because of the popularity of social media in general, companies are tapping into social media as a source of recruitment. Putting ads in the newspaper has long since faded as a way to attract a potential high-quality employee. Here are five ways to effectively recruit quality candidates through social media.
Recruitment Marketing
When it comes to social media, effective recruitment marketing is effective because of the reach social media has. Well marketed content can reach thousands quickly and, if shared enough, can potentially reach millions. While other sources can be used for recruitment marketing, social media recruitment marketing is vital in today’s social media-heavy society. The additional advantage of social media marketing is that it opens up the possibility of millions of responses, but it expands the talent pool from local to global. This possibility leaves traditional recruitment efforts in the dust, though not counted out.
The greatest asset to recruitment marketing through social media is that much of it is entirely free. Even post boosts or ads on social media can be capped, keeping them affordable compared to a traditional advertisement.
Tailor Recruiting
Social media platforms provide many options for reaching a diverse group of people. They also offer the ability to target specific groups qualified for the job or fit into the company. While social media can widen the talent pool, it can also narrow down candidates best suited for the job and help weed out those that are not suitable. Each platform offers a different focus, therefore depending on the job and your needs, you can choose which platform to recruit and even target groups within the platform that appear to have the best candidates.
Create Content Variety
There is no limit to the content you can create in your social media recruiting efforts. You can develop written content, videos, and banner ads, to name a few options. Video content is the strongest form of media as most companies that use some video marketing tool find that their traffic increases significantly. Though the video is a strong trend, it may not be useful for everyone. You must try different content types to see what works and what doesn’t and implement the ones that perform best for you and your company. You should also try every social media platform to determine which provides the most traffic and the most qualified candidates.
Employer Brand Strength
Employer brand and reputation are the most significant attraction of potential employees to any company. Employees now can research and read reviews on any company they are contemplating working for; therefore, company branding is crucial. In the past, the company was interviewing the employee, but now, to attract the best candidates, the employer has to impress the candidate equally. If there are issues with your brand reputation, they will need to be addressed on social media platforms to ensure quality candidates won’t be taking their skills to your competitor.
Increase Reach
While companies have the reach that gets them hundreds of applicants to choose from, many companies don’t have that kind of reach. To increase your reach and have a line of candidates hoping to get an interview, you need to expand your online presence to the max. You should have business pages, ads, a website, and a brand name presence on every popular social media platform of the day. You can also increase reach by partnering with other companies or advertising campaigns.
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