No matter the business’s size, recruiting is one of the most crucial aspects of running your business. While it is true, you can put your job opening online and receive applications and possible candidates, recruiting is the best way to ensure that you get top candidates for the position. The recruiting process used to be more challenging before the Internet opened up the candidate pool. The challenge now is to get through numerous applications to find the most qualified candidates to receive an interview. Recruiters are becoming more creative to help find the best employees for the businesses they represent. Here are five ways recruiters are effectively recruiting candidates that you can emulate for your small business.
Recruitment Marketing
Recruitment marketing has become something new in the respect that the online environment has changed the face of recruiting. When looking for an excellent candidate, recruiters use every resource they have to find them. But as a small business owner, you can cut out the commission and recruit like a pro yourself. Because we live in a world where social media is so heavily used daily by anyone with a device, using social media as a recruitment tool is vital.
So, where do you start? First, if you don’t already have one, you need to make a business page for your business on Facebook and LinkedIn platforms. Once you have these pages in place, you can begin to target recruiting efforts using your pages. Having these pages will give you a base and a place where possible candidates can see your business and how they might fit into it.
Target Audience Recruiting
Just like when selling a product or service, you need to figure out your target audience when it comes to recruiting the right candidates. Demographics are just as important in recruiting as they are in sales. When you have an open position, you need to imagine what the perfect recruit looks like to fill that position. Once you’ve determined the perfect candidate’s demographics for the job, all your efforts need to go towards putting your job posting in front of those who may be the right fit.
Social media is the perfect arena to help you target your key candidate demographic. Search for groups that are geared towards your demographic. Though the position you are offering may be better suited for someone of a certain age or gender, you still have to be careful not to alienate or eliminate any possibilities. However, suppose you heavily advertise the position in areas that are geared towards your key candidate demographic. In that case, you are more likely to get candidates that fit what you’re looking for in an employee.
Content Focus
When you identify where to target your ideal candidate demographic, it is time to focus on content that will attract the right candidate to your business. Creating content may require trial and error, especially if your target demographic is not your own demographic. However, since almost everyone with a device or the Internet is on social media no matter their age, gender, location, or beliefs, your net will already be widely cast. To narrow down the possibilities to viable candidates for the position, using a variety of good content to attract candidates could make all the difference.
Exciting Branding
Just like advertisements are meant to excite people to use products or services, you should use exciting branding to attract qualified candidates to your business. This is the time for you to be flashy and attract people through wonderful graphics, video content, written content, and overall business branding. When your business gets in front of the candidates you’re trying to target; you want them to look at your business and desire to work there.
When it comes to branding focused on recruiting, there is absolutely no difference between that type of branding and sales branding. The only difference may be that you show more of what goes on in the background to entice a possible employee candidate.
Go International
Though there may be plenty of qualified candidates in the US, don’t be afraid to go international with your reach. Many highly qualified and eager candidates will work very hard who want the opportunities working in the United States. Expanding your recruiting pool will never be a bad thing other than giving you too many great options.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
