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Starting a business is exciting, but there are many risks and challenges. Sustainability of the business is one of those challenges. Business does not only depend on accounting and bookkeeping for its sustainability. Good marketing strategies are a key to the sustainability of a business in the huge markets. A business can be long-lasting if it provides good quality products and services and good marketing tactics are used. If unique and effective marketing plans are not developed, competitors will take away the market and customers.  Today’s world is more challenging and competition is high, so sustainable marketing is an essential and continuous part of business sustainability.

Sustainable Marketing Tactics for a Start-Up

When a business is started, a whole lot of energy and investment is consumed in the launching of products and attracting new customers. The main focus tends to be on the sales of the products and services.

Sustainable marketing tactics must be used from the beginning of any start-up marketing tools. This will ensure a long lasting and successful business.

1. Identify and Focus On Your Target Audience

First of all, use various platforms to identify your target audience. You can search business strategies for other similar projects using social media. You probably have some kind of an idea who your potential customers might be, but try identifying them through social media platforms as well. Also, not only read the customers’ responses to your product, know about their social belonging as well. To get feedback, it is often asked which age group you fall in as well as your financial status, gender, student/working adult, and such other brief questions. This allows you to identify your potential customers.

After identifying your target audience, focus on your target audience. Keep in touch with them. Always listen to your target audience’s views and reviews. Develop your product or organize the services according to your target audience’s expectations. Broaden your audience once the business is established and starts growing. Now you have more of an audience to get responses from. Focus on all of them. Your business starts with your customers and ends with them too.

2. Use Unique, Creative, and Innovative Ideas for Marketing

Promote your offer in a creative way. No need to bombard messages to consumers to keep reminding them of your products. A creative message or video to advertise your product on social media will be liked by many. It will be spread to friends and family of consumers who like your creative message/video on social media. Keep using creative ideas for your product’s marketing. For example, a creative video may spread from a small bunch to millions of users on Facebook.

3. Approach your Customers Whenever Possible

Know when you can possibly connect with your customers. First know who your customers are. Where do they hang out, on social media or in superstores or wherever possible?  Know how to approach them and how to make them feel they are the main focus.

4. Aim for Repeat Business

 If you give discounts to your customers in during holiday seasons or during different times of the year, they will come back to you again.  Think of creative ways to encourage your customer to keep coming back.  These ideas should be enticing and beneficial for your customers. 

5. Focus on Existing Customers

In making new customers, never forget your existing customers. They are the reason behind your business so far.

6. Stay Up To Date on Start-Up Marketing Trends

Research as much as possible.  Find out what is and isn’t working for other similar companies in your industry.

7. Listen To Feedback

Always pay attention to the feedback of your potential customers on social media. Respond to queries of people on social media who want to know about your product. Develop your product to meet the needs of customers.

8. Market for the Right Reasons

Never try to promote a product for the wrong reasons or for the benefits it does not provide. You will lose your credibility forever.

9. Convert your Visitors into Customers

How responsive you are to your visitors will take you far. How capable you are in satisfying them with their queries will leave a good and lasting impression.

You should have a transparent business bookkeeping portfolio. Your company must abide by the laws. Provide your visitors with your achievements that are beneficial for the society. For example, your company is child-labor-free, you participate in social services, etc.


Sustainable Marketing techniques are essential for a long-lasting business. If marketing is done for rapid sales only in start-up and the demands of customers are not met, the product will lose its market share eventually. 

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