Beginning an independent company or starting a business requires assurance, inspiration, and expertise. Are you considering going into business, or are you all ready? Too often, we meet customers who start their business activities without understanding the essential aspects determining their business’s success. Here, we identified two elements as necessary and even more important than defining its brand image or service offer. In addition, completing them before you even attempt to make your first sales or create your website is essential.
These are the “foundations” of the business and the mindset required to build a solid business.
Devoting oneself to the “foundations” of one’s business is not admirable or necessarily pleasant. No one sees it, but it differentiates a dependable company from a fragile one and is more conducive to experiencing difficulties during its growth. See starting a business as like building a house; you must first place the foundations that are not visible at first glance but which are essential and ensure that the home will not be destroyed in the event of a storm.
Laying the foundation for your business means several things, including defining your vision. It is essential to determine what type of business you want to build and be enthusiastic about – I am not saying that it must be a passion, but to be passionate about the solution you provide so that when the times are difficult. They will be, and you will be motivated to continue. In addition, it is crucial to consider the quality of life you want to have because although I hate being the bearer of sad news, running a business will not give you more free time than as an employee, at least when you start.
You should, therefore, consider whether it is a business that you intend to operate locally or internationally, as a team or alone, with an office or home.
Then,
Although it may seem difficult to believe, I have already met a business owner who had clients and generated income but had never bothered to register her business with government authorities. It means it was operating under a trading name without knowing whether that name was even available initially. It is not a question here of entering into the debate of the ideal legal form for your company but sufficiently to make sure to use an available name, at the risk of having to be taken a hand in the bag a few months later or years later and having to redo its brand image.
What could be more embarrassing than being sued by the company with the name you chose for violating intellectual property rights? Verifying that your business name is not registered with the government’s Office is also always recommended.
While you are in the registration phase, this is the perfect opportunity to register all domain names (.ca and .com and others) and usernames on social media.
Finally, the second aspect that is just as essential to the success of your business is your state of mind – your self-confidence. You may have the worst business idea; you may become profitable if you are the most trusted person. It is about combining a great business idea with unwavering beliefs and confidence. Your confidence is what makes you eventually considered a leader in your industry and an authority recognized for its expertise. Often, I am asked how to become a reference in its field. This will be the subject of another article, but know that it all starts with your state of mind and present it as it is.
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