Google Analytics
Creating a Google Analytics account allows you to analyze your website’s performance. Inserting a Javascript code on each page, you have a report with relevant information for future actions.
Some of the data available are the number of views, most accessed pages, browsing time, and search volume.
Facebook Insights
Suppose you’re in the middle of the buyer persona mapping process or are struggling to reach the right people through your digital marketing campaigns. In that case, Facebook Audience Insights could be the solution.
You can access this free tool from within Facebook itself. With it, you gain a deeper understanding of your audience, and, in this way, you will create more relevant content for followers.
SEMRush
SEMRush is an excellent tool for innovative content optimizations. It assesses your site’s performance, highlighting flaws and keyword positions, but it can also be used while writing an article.
Ubersuggest
Neil Patel, a well-known marketing specialist, designed the Ubersuggest website. Enter a term, and the tool will provide similar word recommendations and article ideas.
Moz
A tool like Moz is recommended if you want to get a good position on SERPs. Moz is a platform that does complete SEO analysis of web pages. It provides information about your site’s performance in search engines, identifying flaws and suggesting improvements.
Google Keyword Planner
Google Keyword Planner (or Google Keyword Planner) is the keyword planner provided by Google. It is more keyword-oriented for paid media but also helps create organic website content.
Google Search Console
You may examine your website’s performance on Google searches using Google Search Console (previously known as Webmaster Tools). Search traffic, frequency of Google searches, and the number of clicks may all be acquired.
In this tool, you can also identify indexing issues and re-index content that have been updated.
Help a Reporter Out (HARO)
This website is highly beneficial to anyone looking to earn high-quality backlinks. Above all, it links you with journalists and assists you in networking to appear on news sites and press sources. It is, however, a paid tool.
Linkstant
You will receive a notification from Linkstant whenever your site is mentioned from another location. In this manner, you’ll be aware of all the backlinks you’re receiving, allowing you to assess the relevancy and breadth of your content.
Page Speed Insight
Page Speed Insight is a tool belonging to its developer sector that loads speed on mobile and desktops. To do this, it creates a report that rates your site from 0 to 100, with 100 being the excellent score and 0 being the worst.
Web Page Analyzer
Web Page Analyzer is also a great option for websites that test their speed. It evaluates each object’s page performance, requests made, and download time.
Furthermore, he also recommends some actions for you to take to improve your website optimization in every way.
GTmetrix
This tool makes a complete analysis of your page’s performance. The double speed assessment’s big difference is it uses criteria defined by Google’s Page Speed Insight and YSlow, a Yahoo tool.
The page has a score according to the tools and shows recommendations for what to do to improve. Furthermore, it is possible to identify the loading time, and if you wish, you can pay for a service with more features.
Pingdom Website Speed Test
The Pingdom tool evaluates the performance of a page from various locations. It also shows the load time, performance score, and the number of requests made.
In addition, the Pingdom report presents everything about the response codes found in the analysis. These HTTP status codes identify routing, requests, and other server errors.
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