Nowadays, we have plenty of social media platforms, but we must focus on a few to promote our business. So, the question is, where should you invest your time and effort? If you ask yourself this question, you are already on the right track. This thing is clear: if you are not active in a global business that is everywhere with an almost infinite budget, you should limit yourself.
Invest your resources in a few attendees (or even just one) instead of wanting to be there everywhere. Otherwise, there will hardly be enough energy left for these three crucial pieces of advice:
- Be active and interact – do not just be a “transmitter.” You can only do this if you plan your time accordingly.
- To look at the details of the network and to know the expectations of the user base there. So, you need to develop a sense of what works and is well received and what does not.
- Rely on the features that make each offer unique and experiment a lot.
Basic Considerations for Your Decision
So, it would be best to find out what you are concentrating on and what you can leave behind. Fortunately, there are several questions you can use to narrow down your selection:
Your Target Audience or Group
First, you ask yourself: Who is your target group? Who do you want to reach with your activities on social media? An essential feature of the social networks is the population groups there. It applies to the age structure as well as interests or life situations.
It should suit your products or services and your customer base. Some offers aim at young people who use it for pastimes (for example, TikTok). Others target people in working life who primarily use the network for these reasons (e.g., LinkedIn or Xing).
What do You Want to Achieve?
Your goal is also central. Not all offers are suitable, for example, to increase your sales. Some are better for content marketing.
For example, Facebook or Instagram do not like it when you try to send users to a page outside their offerings. Such posts could be better. So, Instagram continues to stick with clickable links. On the other hand, Twitter has no problem with that at all.
In addition, the networks are very different in the media formats used. For example, TikTok focuses on short format videos, Twitter on info hap of all kinds, and Pinterest especially on photos and graphics.
Can and do you want to produce in-depth videos for YouTube? Or do you want to ensure your website’s user content gets more readers? Because your website as a base is essential, as I explain here. And, of course, How do you best reach your long-awaited audience? Which formats do you prefer?
What is Even Possible?
Facebook and others often make it difficult for companies and brands to be seen without paying how this goes via Facebook ads to increase interest. In my opinion, they need to ask: Do the users of this social network want to be contacted by companies at all? And if so, how?
In this case, you may consider using yourself or your employees as “brand ambassadors.” It also refers to the term “corporate influences.” However, this particular topic leads too far for this article.
What Suits You and Your Offers?
My very personal position, which you are welcome to contradict in the comments: A company has a personality that it should also stick to on the social web. Facebook group, for example, is a globally active and severe group. Fritz Kola is not. Both should be done accordingly.
How Fast Do You Want to Reach Your Goal?
In general, you need a long breath on all social media platforms. Rapid, viral success is possible, but it is the exception. Instead, some offers have the advantage that they are more likely to be aimed at long-term success.
YouTube and Pinterest, for example, are websites that are more of a search engine and only appear as a social media network in the second place. The advantage is that your content can still be found months and years later, giving you new users inside and attention. The downside is that sometimes you must wait a long time for success to take.
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