Bakeries are one of the most popular food service establishments and are generally started by an entrepreneur with a passion for baking. The person who chooses to own and operate one is generally a person who started in their own kitchen and then turned their love for baking into a business. While this passion will serve you well in the business, you will need to focus on some key areas to have a bakery that customers will love and support.
A bakery is very similar to a coffee shop in the customers it attracts. Focusing on the decor and seating in your bakery can be a charming way to woo customers to try your fare. The baked goods will do all the work on the aroma, but before customers open the door to be met with the wonderful smells, what they see through the window should already set their imagination to work. Choose decor that is cheerful and warm and visually represents you as a baker but also keeps comfort in mind.
Every storefront business chants the mantra, location, location, location, but this is something the bakery owner especially needs to focus on to be successful. A bakery needs to be in a location that will bring customers who may not have been looking for the bakery. Most successful bakeries rely on new customers as much as those who are returning. Locating your bakery among other shops or in an area that gets a lot of daily foot traffic will boost new customers’ attraction. Even if you have to spend more on a lease for the perfect bakery location, it will pay off later in profits, offsetting the extra expense. Never underestimate the power of location to be a large draw to your bakery.
Bakeries or coffee shops that offer baked goods are a dime a dozen (pun a little intended), so your bakery needs to stand out with its baked goods. It is important to balance having traditional favorites available while offering unique flavors and items customers can’t get anywhere else. Owning and operating a bakery is typically born from a passion for baking and creating. After you open your doors, creativity should grow and constantly be tapped to keep customers returning to see what you come up with next. Offering samples is also an inexpensive way to allow customers to make decisions by the dozens.
While every business, no matter the type, requires some level of marketing, the bakery has unique needs and advantages when it comes to marketing strategies. Baked goods are eye-catchers, and using social media and a website are inexpensive ways you can market with excellent results by merely posting eye-popping pictures of your goods. Also, tap into community events where you can feature your baked goods, even for free, so you can entice people to visit your bakery.
Bakeries are not just unique in the food service industry because of their fare being all about baking. Bakeries have goods that can often be shipped, which opens up a market outside your locality. Don’t be afraid to explore the possibility of offering some of your goods for online ordering and shipping. Just be sure you are ready to add staff as needed to handle the volume if you’re a hit!
Owning and operating a bakery can be a successful and fulfilling endeavor for those with a passion for baking. These key areas of focus will ensure your bakery’s complete success and make it a place customers love!About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.