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If you are searching to initiate a business or startup with high earning potential, you can investigate different tech business ideas.

There are many startups that rea failed for any successful business exit, so if you are an entrepreneur hoping to hit huge in the technology sector, you must start with a solid tech business idea.

In an industry defined by disruption and innovation, what establishes a good tech business idea is continuously changing. That is why we have gathered a list of tech business ideas composed for high development in the future.

Before you investigate the list, let us initiate a clear understanding of what succeeds as a tech business idea. Tech businesses provide products and services that have apps for multiple industries. Still, they reflect on the development, distribution, and research of technology-based goods at their essence. This involves a business that manufactures electronic devices like Apple, builds software like Salesforce, and gives services regarding information technology like Google and many more.

The best area regarding our tech business ideas is that they do not need much overhead. You can initiate small and develop over time. However, you will need some technical information to successfully begin a business in the industry if you do not recommend enrolling in a coding boot camp before you get started.

Here you find some top technology business ideas, involve some recommendations from technology entrepreneurs themselves.

Web Design

One technology business idea that will never face a downfall is website design. Every business needs advancement and digitalization, and professionals are looking for an online presence to seem reputed and build their brand.

Web design includes assorted services, including interface design, graphic design, SEO, UX design, and copywriting. According to the research conducted by IBISWorld, the web design business has increased at the rate of 6.6% in the previous five years and produced $38 billion in profit in 2019, which means you can depend on their being in the top ranking of this technology business idea for many years in future.

Extended Reality

Comprehensive reality technology includes both virtual realities (VR) and augmented reality (AR) technologies. In the previous year, 2020, more businesses will apply extended reality to their business to be market competitive and deliver a better client experience. Some companies have been already done that.

Robotics

Robotics is a catch-all term that includes electronics engineering, mechanical engineering, computer science, information inferencing, artificial intelligence, and other disciplines. The main objective of robotics is to build machines that can change and react to physical input. According to the research, this industry will increase from $80 billion in annual income in 2019 to $200 billion in annual revenue by 2025.

Influencer Marketing

Influencer marketing is an industry allowed by social media platforms such as Instagram, including endorsement and product placement from organizations and individuals who contain a level of social influence and expertise in their fields. Although not everyone calls themselves influencers, if you have some level of different and unique knowledge or much charm, you can start a business by collecting a social media hiring and following an influencer marketing agency to link you with brands.

On the other hand, you can also start a business concerned with connecting brands with the correct influencer for their mission and products.

Artificial Intelligence

Artificial intelligence (AI) is used to define technologies relating to machine learning, natural language processing (NLP), computer vision, and many more. However, artificial intelligence (AI) is a technology that has been used for some time. As it becomes develop sophisticated, its industrial potential is expanding as well.

E-commerce

E-commerce is an extra technology that leads in the market but still has growth power. Suppose you have a different and unique idea for an E-commerce store. In that case, you can start your business from a comfortable home or remote environment.

 If you want to take a more significant share of the industry, you already assume that if you have an E-commerce store. Remember that the e-commerce store and E-commerce platform space are already been conquered by giants such as Amazon and Shopify. So, to initiate your own E-commerce business, you must research the market’s niche and focus.

Bottom Line

Every business has its position in the market, but the technology business is always top ranking. Everyone thrives in this business, even without a fancy degree but skills.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

The digital transformation has revolutionized the way recruitment is done. From the beauty of automation and Artificial Intelligence to the robustness of analytical tools, everything is within our grasps. However, whatever tech geniuses tell you about technology, it is and will remain a tool. In other words, without a proper user and an adequate set of strategies, technological implementations could backfire

Moreover, within the last decade, recruiting techniques have been game-changing. From the online presence of candidates in delivering online recruiting assessments, HR representatives are consistently updating recruitment strategies. Let us discuss the modernized techniques that are in practice to attract new talent into the frame.

Artificial Intelligence

Wherever you look, you will find AI one way or another, especially within a business infrastructure. The rise has been phenomenal, looking at the talent acquisition department. In other words, AI has simplified one of the most challenging jobs in the corporate world today.

Within the frame, there is a variety of AI implementations that are in action. For instance, the advent of chatbots has opened new recruiting opportunities. In other words, chatbots can help candidates by directing them to the proper role within an organization. This feature is beneficial for fresh candidates who need guidance during the start of their careers.

Virtual Reality

Another area that is an exciting prospect, especially considering the ingenious talent-hunting procedures. Various organizations are currently using VR headsets to engage with multiple candidates to put it in perspective.

The implementation is an attractive boost, but it also helps the organization depict the right image in the minds of new candidates. In other words, they will be eager to join when they learn that your organization is using innovation to perform operations.

Video Interviews

The concept of remote working has been the go-to prospect, especially in the contemporary era. However, with the idea of video conferencing, the roadmap to hiring exceptional talent widens extensively. For instance, the organizations do not have to rely on people within the same district, city, or country. They can contact anyone via LinkedIn and arrange a video interview with those candidates. Everything has gone digital or remote, so why can’t you?

Apart from these three aspects, there are social media platforms, job posting websites, and other remarkable techniques organizations currently use. Although these practices are exceptional in their way, they will not help you contact the right candidate. Letting people notice your organization and then acquire them will be up to you.

You no longer must interview every single applicant. Use modern technology to screen for the perfect candidate. An introductory call is an excellent first step. Save a vast amount of time with that initial screening call.

Use Skype, Zoom, or give the applicants a phone call. In 20-30 minutes, you will get a sense of the applicant’s skill set and personality. Use these screen callers and immediately narrow down the list of your potential applicants without wasting your time with everyone in a personal interview that mostly leads to nowhere at all.

Building Capabilities

The traditional hiring and training are no longer adequate. Rapid learning, all the layers of organizations can be more critical to business growth and resiliency. Optimize workforce planning skills through an ecosystem of online services and talent management.

Diversity

A business is a diverse, interconnected world—the sturdier the culture, the better support for the varied workforce. The staff benefits from feeling encouraged and included. If the team is happy, there are high chances for a business to grow.

Conclusion

So, in the end, we learned that modern problems require modern solutions, and that is what modern technology and its approaches related to recruitment are all about.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

The new generations are changing the way they relate, travel, and manage their finances. The new generations are digital natives. Technology is an essential part of their lifestyle, and they fully trust it. The use of devices is the basis of many of their daily activities, and offline and online life is the same.

Banking Disruption

Recently, a study was conducted to identify the sectors most likely to be transformed in the future, and the conclusions place banking as the sector with the highest risk of disruption.

The study indicates that 53% of today’s generation between 15 and 25 years old does not believe that its bank offers a different service to the competition. One in three is willing to change institutions in the next 90 days, and 71% prefer to go to the dentist than go to a branch or listen to what their bank says. Additionally, the impact that fraud cases have had on the part of financial firms in recent years for the sector’s image.

In a radical change in the financial sector, the Fintech (Financial Technology) sector develops exponentially. It relies on digital technologies as new generations believe that technology generates trust despite little or no human contact. FinTech and technology companies such as Google, Apple, etc., will get a great stand out in the market for their banking services. It is the belief that 81% of young bankers. Also, 61% of them predict that these companies will influence daily payments in the future. As a result, banks will interact well with their clients through payments.

Challenges Ahead

Furthermore, 36% of bankers are sure about banks’ potential that they will keep up with the speed of development of other FinTech and technology startups. As per two-thirds of respondents’ prediction, a number of FinTech companies will be responsible for sending disruptive innovations. According to them, in this way, there will be pressure on the business model of banks in the upcoming years.

Bank’s business model has come under pressure due to the variety of innovations. Around 90% of cell phone payments, Internet of Things, NFC, and respondents. These technologies will have a powerful influence on the current business model. According to the prediction of 40% of people, cryptocurrencies that are bitcoin will have the most significant impact on the bank’s business model.

Based on the above statistics, respondents recognize the challenges. Also, they question the capacity of traditional banks as they are rising with the rate of change and advancement. According to 82% of young bankers, competition in terms of technological progressiveness is tedious due to the educational gap at a global level related to the latest technologies. Therefore, Next Generation must know the best way to compete, partner, or integrate with such technology companies to be relevant in the value chain of financial services.

Adapting to the Future

With these challenges, banks will be more technology-driven in the upcoming years, and they will potentially transform their working style in the value chain. Following generation banks will have to decide which technological abilities they need to construct in-house or attract by a partnership or joint ventures. They want to keep up with the quick pace of innovation. To provide the best client experience, the next generation may change into a network organization. It must orchestrate and connect various parties.

You must know a positive client experience that you drive through delivered service rather than products. Otherwise, you can quickly end up as a back-office for advanced FinTech solutions that a third party will offer.

A sizable number of new companies or startups have been born to reinvent the way people think and relate to money. Their models have made finances cheaper, faster, more accessible, and efficient for individuals and businesses. Take advantage of the explosion of technology to develop platforms focused on new generations and populations that have been neglected by traditional banking.

Conclusion

Understanding this new consumer sector will separate the leading players from the laggards in the financial system over the next decade. It will also be an exceptionally profitable competitive advantage for those firms that attract, retain, and enchant new generations.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Fleet maintenance can help an automotive service provider keep its cash flow steady. Whether you want to start a business related to fleet management services or consider adding it to your service menu, it is a profitable option. Maintaining company fleets will be a significant contract that can fuel your finances and skyrocket your business. However, that does not mean you can avoid more minor agreements.

Even though you have the talent to manage and handle hands-on job roles, running a successful fleet management business requires diverse skills. It means you need to develop your business perspective and structure. To help you steer in the right direction, we have compiled a list of tips that can help you kickstart your fleet management and repair business.

Consider Your Return on Investment (ROI)

Before you begin, you must do a financial analysis and determine the money you require upfront and the potential growth market. After that, you must consider these goals and financial terms before negotiating. It would help if you always kept yourself flexible. Profits can be a challenge in fleet management, and you should consider the initial pricing negotiation.

Depending on the contract, every client possesses different needs, and you must cater to them accordingly. It would be best to consider factors like the labor needed, parts in use, and payment rate to run successfully. You must set designated prices for the shop but must adjust when working with the fleet. Consider every minor detail while calculating our ROI so you can have a more substantial cash flow overall.  

Keep Your Equipment Safe

Tools and equipment are the foundations of a business and a profession. You are considering the price of the equipment needed for your business because their protection should be a concern. Consider all the points in securing your tools and fleet storage solutions. Your equipment is your fleet that needs protection against theft and vandalism. Ensure their protection to keep your business financially and operationally steady.

Understand the Importance of Preventive Maintenance

Preventive maintenance saves you time and money in the long run. Keeping your fleet up to date helps you minimize any unplanned downtime or repairs. Preventative maintenance such as oil change, tire rotation, and general safety checks are some acts that should remain a priority. Even though a vehicle may look fine, specific components may be at the end of its lifespan. Regular inspections and repairs can reduce unnecessary downtime and keep your fleet proper.

Keep the Terms Transparent

To start a successful fleet management business, you must keep the terms as transparent as possible. You must ensure that both parties clearly understand the terms and are on the same page with larger accounts. Delayed payment or misunderstanding can cause a client to leave, putting a severe dent in your cash flow.

Prevention of such an issue requires you to keep the terms and conditions clear to everybody. A proper understanding of terms also helps you eliminate any operational hurdles that may come along if a violation happens.

Start Building Relations

Relationship and reputation building is the central aspect of any business, and fleet management is no different. Relationships with your clients or any associated person give you a better business result than anything else.

Fleet management is very different for servicing and needs critical maintenance of relationships—regular conversations with key clients about improving your service. Check-in with clients and shareholders or a lunch offer with the client leaves a positive impression on others.

Increase Your Online Presence

Having an online presence is needed today to attract new clients. Leveraging the power of social media and search engines can provide you with better outreach and engagement with clients. Create an attractive website, make your social media profile, and post related content to entice your targeted audience and bring them towards your business.

The digital world possesses all the hype today, and using it to your advantage is something you do not want to miss.

Final Word

The tips mentioned above are some of the most valuable factors that can help you start a successful fleet management and repair business. Ensure that you design and plan your business structure by considering all these points.  

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Have you thought about starting your own real estate business? The idea is worth investigating. Real estate is one of the fastest-growing industries in the world today. Having your own real estate investment business can quickly turn you into a millionaire. Think about it: modern businesses can potentially make you a millionaire. If you intend to invest in real estate, why not start your own investment company?

The company will let you enjoy benefits, such as the potential for unlimited growth, reduced liabilities, and tax reductions. Acquire a deep understanding of the real estate market and how things work here. The following ways will help you start your own investment company without experiencing troubles.

Learn the Basics

Always start your own business after extensively researching what the market is all about. Spend time learning modern concepts that are being used in the industry. Learn from those who have spent a lifetime buying and selling properties. Know the art of real estate investment in any way you can to make your company grow faster. Establish the company, but decide the type before you start thinking about the paperwork. Choose the company you want to run, such as a limited liability company, a corporation, or a partnership. Take baby steps before you run, and stay in learning mode to grasp as much information as you can.

Education is Necessary

Education is necessary and will come in handy at times. Acquiring real estate education through academic institutions is not required. You can learn the basics of this industry by reading books, online literature, and eBooks, and even by listening to podcasts. In other words, put your effort and grasp anything that can help you learn more about the real estate investment business. It would help if you had the will, not the degree, to start this business.

Look for a Real Estate Mentor

Experience has no analogs, and an experienced real estate investor can help you. Search for a real estate investment pro who knows the market inside out. Become his aide if you must to learn how the business is conducted. Have a great understanding of how the real estate market works. The mentor will familiarize you with the dos and don’ts of business. His vast knowledge will help you make decisions that may prove vital for your business.

Pay Attention to the Business Plan

Now that you have covered the basics, it is time to write down the business plan. Since it is your first attempt at doing business, it is all right to seek someone to help you. Your business plan will prove to be a tool you can use. For instance, you can use it to validate your idea and guide your business. The business plan also keeps the company’s course on the right track. The absence of a business plan can be disastrous for your business. Minor setbacks can easily distract the industry from the right way.

A proper, well-written business plan also attracts banks and money lenders, who may be willing to work with your business. In case you are wondering about the details of the business plan, yours should contain the following:

– Overview of the company

– Detailed market research

– Long term and short-term goals

– Marketing and financial plan

– Real estate investment strategy

Make a detailed plan and explain each briefly, as it will help your clients and partners understand your business better. Make sure that each detail is pertinent to the company.

Find Clients and Investors

Your real estate company is now in place, so start exploring the market and look for potential investors. Do not stick to traditional ways of finding investments, such as spreading the word or seeking referrals. Ensure you find real estate properties at lucrative locations where you wish to operate. Include demography, climate, crime rate, neighborhood, roads and infrastructure, transportation, and commute. Do an extensive search of the real estate market to know more about this market segment.

Conclusion

Your real estate investment will thrive if you follow the basics and these tips. It is time to get started with your business, so start learning and aim high for the success of your real estate investment company.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Do you know if the business is going well? How to be safe without monitoring the leading financial indicators? In any business area, the collection of metrics has become almost routine. Define indicators, designate the monitoring frequency, and be ready to swell the knowledge that feeds the current demanding business intelligence. Of course, the area of finance could not be less.

Key Performance Indicators for Small Businesses

Monitoring financials while maintaining a private company feels like a staggering task. While keeping day-by-day activities above water, overseeing the workforce, and inventively planning, funds frequently fall by the wayside. It will, in general, be a deadly error for some independent companies.

Your business’ Key Performance Indicators (KPIs) are your apparatuses for estimating and the following advancement in fundamental zones of organization execution. Your KPIs give you an overall image of the general soundness of your business.

Financial Indicator Insights

In addition, it’s essential for business visionaries to extend and screen income. Indeed, even an organization producing benefits can rapidly end up in a difficult situation if it needs more money to work. Along these lines, you should know your financing needs ahead of time to deal with your business proactively.

Basing on intuitions, opinions, or impressions does not guarantee the necessary reliability or allow you to achieve the peace of mind that the business is moving at a good pace without problems. There is no substitute for figures when it comes to measuring the financial health of an organization, and that is where the financial indicators come into play.

Performance Measuring 

Measuring performance in different areas allows you to closely monitor the company’s financial results and is essential for long-term success. This monitoring increases its effectiveness if it is built around financial indicators such as the gross profit margin, the net one, the accounts receivable, or the liquidity.

In addition, other KPIs cannot be forgotten; they provide a complete picture of reality, which reveals the financial health of the business by allowing us to dive into a perspective that includes the historical and the predictions of future results.

The five most revealing financial indicators are the following.

Real Income Growth

This KPI shows the real annual growth of revenues based on the gross profit index. The causes of their fluctuations can be either the increase or decrease of the final prices to the buyers or the reductions or increases in the costs of the goods sold.

Sustainable Revenue Growth

Informs about the extent to which the growth of the actual annual income of a business can reach according to the resources available in the balance sheet. Suppose the industry continues to grow faster than the growth of sustainable real income. In that case, a situation may be reached in which the company will find itself without resources to finance this growth.

Pricing Policy and Price Index

A good pricing policy tries to maintain a certain gross profit margin. Maintaining this specific margin is part of the brand identity, so if it cannot be guaranteed, a situation may be reached that jeopardizes the stability of customers’ perception of the value of products or services. It is, therefore, one of the most necessary financial indicators.

Negative Working Capital Against Positive Operations

A poor adaptation of working capital will cause constant and costly problems for the company. Knowing the potential need for working capital is essential for determining the company’s future financing in the short, medium, or long term.

Cost of Capital

It is one of the most beneficial financial indicators since it represents the amount paid to finance the business through debt and cash. A key point of reference is achieved through its metrics to improve the company’s value.

Conclusion

To address these challenges, market solutions like IBM Cognos streamline decision-making processes, enhancing business outcomes and meeting the diverse needs of users, spanning from frontline business users to managers, financiers, and advanced analysts alike.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Money is one of the essential pillars of a home. Therefore, it is imperative to learn about the habits of managing money. First, I would like to clarify a false philosophy. Some say that money is evil. People who make these types of comments do not have money. You know, money is good. Money does not choose what to do; it only obeys the one who owns it. The behavior of the person who owns the money is responsible for its use. You must learn the habits for managing money. 

Here are five practices for managing money that are the most important.

Money is Good

Avoid being critical of money or feeling some resentment toward economically successful people. Money is a way of reflecting the contribution people make to society. It also reflects compensation for the problems they solved. Usually, the more money a person has, the more problems they solve through their product or service.

Develop a Monthly Budget

Create a monthly budget at the beginning of each month, and living within the budget is the most important habit. Where the money from all the income will go will be crucial. What payments will be made this month? What will be bought? As the writer John C. Maxwell said, “A budget when you tell your money where to go, instead of finding out where it went.” Months ago, I developed an easy form to make your monthly budget. You can download it for free here.

If you do not comprehend what you are spending your cash on, in what capacity will you know where your money is going? You may end up toward the month’s end, thinking about what occurred to your well-deserved salary. In this way, track your spending, every bit of it! You can set up a spreadsheet or utilize an application like Mint that will follow it for you. You interface it to your records, which will do all the challenging work for you. Planning applications are incredible for individuals who often utilize their Visas to buy things.

Do Not Lend Money to Family and Friends

Before, I believed that I should lend if a relative had money. How wrong I was! Of course, if a family member has, they save and reflect on how much they have worked. With time, I realized that lending money, in general, is a terrible idea. In most cases, it ends up affecting relationships. Please do not do it!

Do Not Abuse Credit

Credit is a double-edged sword. On the one hand, credit makes buying easier without counting money in advance. The terrible thing is that the more credit you use, the more indebted you become. It is easy to get into debt but challenging to get out of debt. If you buy on credit, limit the amount and make sure you can pay in full the balance at the end of the month.

Try to be in a position where you are ready to pay your charge card off every month. When you can do that, you are prepared to exploit the accommodation of a Visa, yet the advantages like money back and carrier miles that a few cards offer as well.

Acquire Life Insurance

The middle class and the wealthy use life insurance to protect their assets. Life insurance must have enough money coverage to pay ALL the debts. Debts like mortgages, automobiles, education of children, and funeral costs, among others, can significantly impact personal finances. Life is precious, and therefore, you better plan in case of an unexpected death. The reality is that we are all going to die; the difference is that some are ready, and others are not. Prepare and protect your family.

Conclusion

There are many other habits for money management, but I want to keep the article short. So, you can reflect on these five habits. I recommend starting with one or two at a time. Personal finances are crucial to the well-being of a home. You are the only person who can give your family a better future.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

By: Jennifer Brazer

Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.

Fact Checked By: Brittany McMillen

Top Real Estate Strategies: Your Essential Guide

Real estate remains one of the smartest ways to build wealth—but only if you know what works in today’s market. Strategies that worked five years ago might fail now. The 2024 market has shifted dramatically, with the real estate investment management market shrinking by nearly $1.5 trillion in 2023, dropping from $6.1 trillion in 2022 to $4.6 trillion. Whether you’re flipping your first duplex or scaling a 10-property portfolio, staying ahead means mastering proven, adaptable methods. I’ll walk you through the top real estate strategies working right now—from the steady buy-and-rent approach to the game-changing BRRRR method that transformed my own investing journey.

Key Takeaways

• Buy-and-rent properties in strong rental markets generate passive income and long-term equity growth
• Use the BRRRR strategy to recycle your capital and rapidly grow your real estate portfolio
• Leverage wholesaling to generate quick profits with minimal upfront investment—perfect for beginners
• Diversify across property types and locations to protect against market volatility
• Apply tested marketing and negotiation tactics to maximize deals and property lease-ups

Unlocking Real Estate Strategies: Market Analysis and Trends

Understanding today’s real estate landscape requires the right tools and timing. The most successful investors study trends to spot opportunities before others do.

The real estate investment management market has grown significantly since 2016, peaking at nearly $6.1 trillion in 2022 before retreating to $4.6 trillion in 2023. This historical context shows us both the potential and the cyclical nature of real estate markets.

Here’s what you should focus on when analyzing the market:

• Supply-and-demand shifts in specific cities or zip codes
• Federal and state policy changes (tax credits, zoning laws)
• Inflation patterns and interest rate trends
• Population growth indicators in emerging investment hotspots

By tracking these factors, you’ll stay ahead of the curve. The best time to buy is usually before everyone else shows up.

Real Estate Investment Tips: From Beginners to Experts

Property management strategies

Good investing doesn’t end with the purchase—it begins there. Let me be clear: poor management ruins great deals. You need systems. Start with how you attract tenants:

• List properties on top sites like Zillow, Apartments.com, and Facebook Marketplace
• Use targeted keywords in your property descriptions to improve visibility
• Create high-definition photos and 3D virtual tours—these are now expected, not optional
• Screen tenants thoroughly with credit checks, employment verification, and eviction history

A property that rents itself is worth gold. Invest in automation tools and professional property management strategies to keep turnover low and reviews positive.

In 2023, most investors allocated 30% of their capital to real estate properties, a significant increase from 26% in 2021. Meanwhile, investments in stocks declined from 29% to 27%. This shift highlights real estate’s growing importance in investment portfolios.

Global real estate crowdfunding platforms raised nearly $20 billion in 2023, almost double the amount from 2020. This modern investment approach offers entry points for investors at various levels who might not have the capital for traditional property purchases.

Investment property strategies

One property type equals one point of failure. If you’re only investing in residential, you’re exposed to unnecessary risk. I encourage investors to mix their holdings:

• Residential properties for steady rent and appreciation
• Commercial spaces for higher long-term yield (with more risk)
• Short-term vacation rentals for peak cash flow (where legally permitted)

This blend protects your portfolio when markets shift. Alternative real estate sectors like medical facilities, senior housing, and last-mile logistics have attracted increased investor attention. These sectors offer stable demand with limited supply, making them valuable additions when streamlining your investment portfolio.

BRRRR Strategy: A Comprehensive Guide

BRRRR benefits

BRRRR changed my investing life. I used it to turn a $50,000 down payment into four cash-flowing rentals in under two years.

Here’s how BRRRR works:

1. Buy under market value
2. Rehab to increase property value
3. Rent to qualified tenants
4. Refinance to pull out your equity
5. Repeat the process

It’s hands-down one of the smartest real estate strategies for scaling without constantly needing new capital. The BRRRR strategy benefits include recycling your initial investment, creating forced appreciation through improvements, and building a rental portfolio faster than traditional methods.

Just make sure your after-repair value (ARV) supports the refinance, or you’ll get stuck without the capital to continue.

Rental Property Investment Strategies: Maximizing Returns

Rental income optimization

Rental investing is a long game—but a profitable one when played right. Focus on areas with:

• Job growth and low vacancy rates
• Access to public transportation, good schools, and medical facilities
• Stable rent-price ratios (ideally 1% or better)

Consider renting out your extra space to maximize returns on your property. Unused basements, garages, or spare rooms can generate significant additional cash flow with minimal extra effort.

Management matters—avoid DIY if it means burnout. Hire a property manager if you’re scaling or investing out-of-state. Trust me, the peace of mind is worth every penny of their fee.

Home buying strategies for first-time buyers

Buying your first property? You’re not just a buyer—you’re an investor in your future. My advice:

• Get pre-approved for financing to understand your real purchase power
• Look into FHA and VA loans if eligible—they offer low down payments and incentives
• Research neighborhood comps thoroughly before making offers
• Consider home buying strategies that include first-time homebuyer assistance programs

First deals rarely go perfectly. But when you buy right, everything else tends to fall into place.

Real Estate Trend Forecasting and Planning

Long-term real estate investment planning

Want to build wealth that lasts? Start thinking 10 years ahead. I always recommend:

• Tracking demographic forecasts to follow population movements
• Reading annual housing market analysis reports from Redfin or Zillow
• Staying informed about inflation and the Federal Reserve’s impact on mortgage rates

Dubai’s real estate market experienced a 75% surge in property prices from February 2021 to early 2024, driven by robust economic conditions, population growth, and increased investor interest. This case study shows how identifying emerging hotspots early can lead to exceptional returns.

Planning isn’t predicting—it’s preparing with purpose. And in real estate, preparation is everything.

Effective Real Estate Marketing Strategies

Real estate negotiation tactics

Negotiation isn’t about being pushy. It’s about being informed and confident. Here’s how I win deals before they even hit the MLS:

• Build connections with real estate agents and wholesalers to get first calls on deals
• Use recent comps and inspection findings to justify your offers
• Don’t be afraid to walk away from bad terms

Confidence comes from research. Know the property inside out, and your offer carries more weight. Pair this knowledge with essential marketing strategies to make your properties stand out in competitive markets.

Conclusion

Real estate doesn’t have to be complicated. With the right strategies, tools, and mindset, you can build a smart, diversified portfolio that performs in any market. The landscape is always changing—from the record $6.1 trillion market peak in 2022 to the significant cooling in 2023—but the fundamentals remain solid.

I’ve seen firsthand how careful market analysis, proper property management, and strategic approaches like BRRRR can transform modest investments into substantial wealth. The key is starting with clear goals, staying informed about market trends, and being willing to adapt your strategies as conditions change.

Ready to take your real estate investments to the next level? Visit Complete Controller for expert financial strategies and personalized portfolio support that makes your investment journey more successful.

FAQ

What are the most profitable real estate strategies for beginners?

For beginners, buy-and-hold rentals in affordable, high-growth areas typically offer the best combination of safety and returns. Wholesaling is another beginner-friendly option requiring minimal capital—you find undervalued properties, put them under contract, then sell the contract to another investor for a fee. House hacking (buying a multi-unit property, living in one unit, and renting the others) is also excellent for newcomers as it reduces your living expenses while building equity.

How do I diversify my real estate portfolio effectively?

Effective diversification means spreading investments across different property types (residential, commercial, industrial), locations (urban, suburban, different states or countries), investment strategies (long-term rentals, fix-and-flips, REITs), and risk levels. Start with 2-3 single-family homes in different neighborhoods, then gradually add multi-family units, a small commercial property, and perhaps some REITs or crowdfunding investments to create a balanced portfolio that can weather market fluctuations.

What role does digital marketing play in real estate investing?

Digital marketing helps investors find deals, attract tenants, and sell properties faster. Create a strong online presence with professional property listings featuring high-quality photos and virtual tours. Use targeted social media ads to reach potential tenants or buyers in specific demographics. Email marketing keeps interested parties updated on new properties. SEO-optimized content helps your properties appear in local searches. These tactics reduce vacancy periods and maximize your return on investment.

What are the advantages and disadvantages of the BRRRR strategy?

Advantages include efficient use of capital (recycling the same funds across multiple properties), forced appreciation through renovations, generating cash flow while building equity, and faster portfolio growth. Disadvantages include renovation risks (finding unexpected problems), refinancing challenges (if appraisals come in low), potential cash flow gaps during rehab periods, and greater complexity than simple buy-and-hold strategies. The BRRRR strategy works best in markets with properties available below market value and strong rental demand.

How do I choose the right location for real estate investments?

A: Focus on areas with job growth, population increases, and planned infrastructure improvements. Research price-to-rent ratios (lower is better for investors), rental vacancy rates (under 5% is good), local regulations (tenant-friendly vs. landlord-friendly laws), and school quality ratings. Look for neighborhoods showing early signs of revitalization like new businesses opening, declining crime rates, and increasing building permits. Avoid areas with declining populations, single-employer economies, high natural disaster risks, or severe regulatory restrictions on investors.

Sources

• Appfolio. (August 22, 2023). 2023 Investor Report Data Reveals Insights for Real Estate.
• Ark7 Blog. Real Estate Investment Strategies – Complete Guide – 2025.
• AStreet Partners. 11 Proven Real Estate Investment Techniques.
• Dealmachine. BRRRR Strategy: Rental Property Guide 2023.
• Digital Defynd. (2024). 40 Interesting Real Estate Investing Facts & Statistics [2025].
• Hermann London. 11 Essential Strategies for Real Estate in St. Louis.
• Hie-Ce. Investing in Real Estate: A Step-by-Step Guide.
• HUD.gov. Official Website of the U.S. Department of Housing and Urban Development. www.hud.gov
• Investopedia. BRRRR Strategy Guide. www.investopedia.com/terms/b/brrrr.asp
• LandRepublic. The Beginner’s Best Guide To Real Estate Investment In 2023.
• NARPM. National Association of Residential Property Managers. www.narpm.org
• Redfin. (2023). Housing Market Year in Review – 2023.
• Statista. (November 15, 2024). Real estate investment management market size 2023.
• Steadily. Arizona Real Estate Market Overview.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

As the old saying goes, “Crime does not pay.” Or does it? For example, in the federal government in the United States, fraud, waste, and abuse (FWA) are primarily measured, widespread, and a growing drain on citizens and taxpayers, consequently reducing the effectiveness of government services. Identifying and measuring fraudulent activities is already too complicated. 

On top of that, measuring the actual monetary loss is also unknown. Still, the United States government makes more than $140 billion of improper payments – these payments are defined as funds that do not go to the right place. The amount received by the recipient is either not documented or recorded improperly.

Tackling Financial Losses

Many of the payments made have significant and evident errors in paperwork. In addition, these actions resulted in 40% monetary losses to government agencies. According to many experts, suppose we add the fees that are not spent wisely or to the wrong recipient. In that case, the federal government undertakes nearly $150 billion in losses, more than the initial budget.

In the US, fraud, waste, and abuse activities against organizations can be in many forms, including fraudulent documents to take advantage of someone else’s referral, identity theft, wasted expenses, and human services due to competent external providers and lack of recognition of overpayments or payments to organizations that did not occur. More than 70% of these problems come from programs, including payments to foreign residents or third-party providers.

Fortunately, several government organizations have focused on addressing the adverse effects of extortion, waste, and mistreatment by using more sophisticated explanatory strategies to identify additional, unmeasured misfortunes and prevent and treat estimated casualties with more success. Solving how to use these instruments and the necessary capabilities can be challenging. However, when the job is well underway, we have seen performance rates ranging from 10: 1 to 15: 1. These accounts guide effectively improving location and anticipation that are appropriate across a wide range of foundations.

Increasing Data Security Through Data Analytics

To be transparent here, we know that organizations are often fighting cyber terrorists based on what they can rather than what matters most. In a few cases, for instance, measuring any improper payments, their immediate focus is on the simplest thing to count, like admin errors (lack of signature maybe), which, to be honest, does not result in a monetary loss of billions. In other cases, the money left at the office door is often hard to recover. Once it is gone, it is more likely never to come back. In several other cases, the agencies are not efficient enough to control the losses and measure the existing ones. It is sometimes of organized criminal schemes, either internal or external.

To be sure, it is not clear to establish a large-scale means of dealing with cyber security management that uses scientific apparatus and sources of information to enhance discovery and then compose and size the foundation to convey this approach. The data is regularly unstructured, inadequate, and located in warehouses above the organization. The staff is working in disrepair, although handling misrepresentations, waste, and misuse creates special investment funds for the US Treasury. These reserve funds seldom result in a broader financial plan to fund the battle. With conflicting needs, many offices neglect to push for hierarchical changes and support the force to make the change.

Innovative Solutions for Overcoming FWA Challenges

However, they have overcome these difficulties by taking advantage of new testing instruments and medications, creating the necessary hierarchical changes, and recruiting new ranges of capabilities to modify their anti-FWA programs in a resource-constrained situation. By providing additional information, which is just the beginning, a better scientific team, and better driving power, organizations can recognize new false claims, including necessary plans and systems. 

For example, the United States Securities and Exchange Commission (SEC) has used new instruments to attract and combine incoming and outgoing information to recognize recent examples of inside information. The organization also switched to AI and content review procedures to apply a survey to a documentation requirement and consistency survey.

Summing Up

There is no question that organizations have a massive opportunity that can help them address current and long-term fraud, waste, and abuse matters. They would need funding to initiate their actions and make actionable decisions. They must also prioritize what matters most, as they can only look in some directions and have a scattered approach. Rather than manage such fraud, waste, and abuse effectively, they need a more focused approach. If they leverage data analytics tools and hire new talent within the agencies, billions of dollars in losses can be prevented within years.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

The Internet of Things (IoT) is now bringing a digital revolution in the world’s manufacturing markets.

There is an increasing mandate for customization for different years, improving the global productivity of the supply chain in the manufacturing sector. Industrial IoT or IoT could impact the manufacturing sector more than any other sector.

Manufacturing plants and factories have initiated investing in building innovative results to remain challenging. Manufacturers utilizing IoT-integrated devices have already started experiencing enhanced supply chains, productivity, and revenue in their business.

So, how does the Internet of Things work, and how does it help the manufacturing sector? Could you have a look into it?

The Internet of Things allows manufacturers to make autonomous networks to rationalize manufacturing procedures while staying cost-effective. Here are the significant advantages of the Internet of Things for manufacturing.

Improved Energy Efficiency

Energy is one of the essential expenditures in manufacturing organizations. The issue with the current industrial energy infrastructure is that it could just track the extreme level of energy consumption.

Your utility bills involve the record of energy consumption by the whole factory. There is no way to break down the energy consumption to determine device levels to low productivity. Various energy consumption monitoring tools contain data points, and you cannot pinpoint the issue with partial data.

The Internet of Things could lessen the gap by providing energy data at the device level. If there is a failing decision in the network, the instruments will find it and be aware of you to take mandatory actions. The technology could provide insights and approvals on improving other opportunities and energy waste for each saving.

Enhanced Forecasting and Predictive Maintenance

Maintenance is a time-consuming and labor-intensive process. Is it not good to have automated signals when the machines require maintenance rather than historical data?

Initiative-taking or positive maintenance can prevent time wastage and effort. You are not required to plan for maintenance. Let the intelligent devices allow you to do the work on your behalf. Sensors could maintain tracking of the machine’s health and alert the operators or managers when maintenance is required.

If the machine does not need replacements or repairs, you could use the resources and time saved elsewhere.

Enhanced Product Quality

Manufacturing enhanced and high-quality products at the lowest cost possible is the vision of each manufacturer. A slight variation in quality could have a far-reaching impact on the manufacturing business.

A high-quality product enhances customer satisfaction, improves sales and profits, and reduces waste. But making superior quality products is not very easy.

The Internet of Things could help you with this. The significant reason behind low-quality products is that you find defective devices that are not maintained, set, or calibrated correctly. The worst part is that intricate details are often ignored, as the product will only look perfect. The product passes quality tests, and it is not until a few months later that your clients face problems.

Consider the number of resources it will take to spot and correct the problem. In an IoT-enabled network, the measuring device detects the slightest variation in the send alert and configuration to the operators. The staff could temporarily halt production and fix the issue before it is too late.

Reduced Downtime

Manufacturing high-quality products is not just enough. The production must be finished on time without any problem. If the device breaks down in the center of the output, it could incur losses.

Imagine the baking device stops working in the center of the baking process. It is not just the downtime you are concerned about but also the natural products in the machine and the ensuing delays. Sometimes, the semi-baked product can be useless, potentially a significant loss.

The Internet of Things saves manufacturers from these losses. The baking device, equipped with sensors, can send signals or warnings when a performance fails. Early detection can assist you in solving the issue and minimizing the losses.

Bottom Line

Streaming these manufacturing procedures with the Internet of Things drives operational competencies benefitting further downstream involving supply chain optimization. Minute percentage variations and performance, with a cascading effect overall, the manufacturer raised the position in the incredible landscape.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.