Reducing the Risk of Theft in an Organization

The risk of theft, fraud and even embezzlement has amplified in this era of globalization. In the contemporary scenario, various regulatory authorities, audit firms, large-scale organizations, and manufacturing firms emphasize the topics above. Multiple countermeasures are being taken by authorities to minimize the scope of theft by the employees. The process of IFRS (International Financial Reporting Standards) has been in the spotlight. It is easy to scope out any maligning activities at the time of reconciliation or internal audit. All the processes and procedures are now documented in the form of Standard Operating Procedures (SOPs) and Service Level Agreements (SLAs). With the advent of ERP (Enterprise Resource Planning), the entire mechanism and transitional procedures are also automated. This is particularly useful when it comes to highlighting any anomalies on a real-time basis. LasPass – Family or Org Password Vault

In reputed firms, the human resource division has issued strict directives. If an employee receives a gift or a souvenir from the client, then a formal process must be initiated within the organization and appraise the relevant authorities. The human resource department, which has documented modus operandi for dealing with such circumstances, will then issue the course of action to the employee of what steps must be taken. Such instances or circumstances are already documented in the rulebook, which they call the “Code of Conduct.” At the time of hiring and after recruitment, the employee is given proper orientation on the “Code of Conduct” and the consequences in case of non-compliance. Download A Free Financial Toolkit

The chances of embezzlement and theft are higher in small businesses. In other words, the process of decision-making is centralized. In this instance, the concept of maker and checker needs to be embedded in the firm so that two or more individuals monitor the process. There are two benefits from inoculating these processes; firstly, a succession plan is in place if a vital firm member resigns. Secondly, with dual or multiple monitoring mechanisms, the chances of theft reduce drastically. Management of financial information and inventory management are shared transparently, and each is tagged to certain accountability. Establishing the right set of protocols, corporate governance, internal audit, and compliance are all countermeasures to theft and embezzlement. Even sharing sensitive information with someone, who does not have the authority or is outside the scope of job function, can lead to severe ramifications.

Furthermore, abstaining from keeping a check and balance mechanism from peer workers is a deviation from accountability. Sharing information, such as account receivables, account payables, the disclosure of salary and financial information within an organization is an act of perjury. Therefore, utmost care must be taken to ensure that information and data leakage don’t lead to a significant loss. ADP. Payroll – HR – Benefits

The responsibility of bookkeeping should be shadowed by someone else in the accounts department as part of the reconciliation process. In doing so, the probability of modifying any transaction can easily be picked up and highlighted.

Any abrupt change or unjustified deviation in an employee’s behavior is a red flag that the organization needs to address. Even sudden changes to punctuality, regularity, or frequent vacation must be considered. It could be that the customer is obliging the employee (both financially and non-financially), and the employee is not conforming to the ethical consideration stipulated by the “Code of Conduct” as specified by the human resource division.

If the risk of theft and embezzlement is to be mitigated, all the processes should be documented, be it a small business or a large corporation. Proper record-keeping of the customers and employees is also vital. All the transactions taking place in a firm without a proper invoice, delivery, or payment order are also a violation. It tends to be reflected at the time of reconciliation. Even sharing sensitive keys and passwords is an open invitation to commit forgery and theft.

CorpNet. Start A New Business Now About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Complete Controller. America’s Bookkeeping Experts

Process of Recruitment in an Organization

Recruitment is a process of acquiring a new staff and appointing existing employees at new positions; this is done by replacing and diversifying people who have left the company. Recruitment and selection are for human resources management; it has various factors that bring long-term success. Efficient recruitment and selection will prove the company has the knowledge, skills, and experience needed to achieve the company’s objectives. The behavior of the employees should be well suited for the company to follow a specific direction. Recruitment and selection of employees are a high potential risk for any company. They must be sure to hire the right people for the job. They must understand that the expertise of their employees will affect the company. Selecting the wrong staff can create a risk for the company. Recruitment is the organization would acquire the staff through a request from sources that are reached to the organization. Selection is the process of choosing the most suitable applicant for the job. LasPass – Family or Org Password Vault

Internal recruitment

If a company is considering hiring someone for a specific post, choosing someone from their existing staff could play a beneficial role. This would save time on training as well as money, and a preexisting relationship will make it easier for the company. On the other hand, the process of recruiting an employee from the existing staff also has some drawbacks. For example, this internal recruiter would not make any essential criticisms, which would benefit the company. Recruiting an employee from existing staff would create a sense of jealousy among other employees, creating a negative environment in the company.

External recruitment

Recruiting employees from an outside organization would help the company to draw talent with different expertise and skills. These external recruiters can give some essential criticism, which can benefit the company. This allows the company to explore new experiences and ideas into their business. The company should have firm knowledge about their employees; otherwise, the organization will hire someone who is less efficient. ADP. Payroll – HR – Benefits A few steps should be followed before recruiting or selecting employees.

Identification of vacancy

Recruitment and selection give an opportunity to the management so they can consider simple initiatives before hiring new staff. If the company has the proper framework to evaluate the organization’s requirements, it would be best for them to divide their workforce and identify where they need more efficient hiring or recruitment.

Job analysis

In job analysis, the company scrutinized the requirements of the company. This analysis includes the designation for the job, a brief description of the responsibilities of the post, and the employee’s role in the company.

Job or position description

The job description specifies the position of employees in the company and explains how the employee will settle into the company. The job description is a critical process in recruitment or selection procedure. This process consists of conducting interviews, evaluating interviews, and selecting suitable candidates for the required post. Download A Free Financial Toolkit

Development of recruitment plan

The company must have a proper plan before recruiting any employee. This requires careful planning and design for recruitment procedures; it includes attracting eligible employees that can justify the requirements of the company. This framework consists of placement goals, posting period, resume bank, and additional resources.

Review applicants

After designing a recruitment plan for the employees, there is a phase in which management reviews the application forms; in this reviewing process, HR management will shortlist the eligible candidates or those who meet the criteria of their requirements.

Conduct an interview

HR management plans the interview, which is an essential step in selecting or recruiting. The primary purpose of this interview is to get information about the skills and expertise of all candidates and to decide which candidate suits the most for their required position.

CorpNet. Start A New Business Now About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Complete Controller. America’s Bookkeeping Experts

Real Estate Investment: The Choices to Make

Real estate investing can be exceptionally profitable today, provided you make the right choices before investing.

Should you buy a home on credit or cash?

Even if you have the means to pay cash, it is not necessarily the most advantageous solution for you. 

Rental investors deduct, as we know, the interest on their property income. The more they are taxable, the more they are interested in getting into debt. Ultimately, the actual cost of borrowing can be reduced by half when the marginal tax is at 50%, which can sometimes be the case when social security contributions are taken into account. ADP. Payroll – HR – Benefits  

On the other hand, if nominal borrowing rates are low, their actual cost is not negligible because of the low level of inflation.

Fixed-rate or variable rate?

Nominal rates are low even though their real cost is relatively high. They are unlikely to fall below current levels, like inflation elsewhere. Better to go into debt at a fixed rate: you will know precisely the amount of your deadlines, and you will be the winner if inflation starts again. 

Small or large surfaces?

The question arises only for rental investors seeking the best profitability. 

Small areas are priced proportionately more expensive: their rental yield is higher. 

In some “expensive” cities, small areas are more easily accessible to small investors. In case of a real estate crisis, they better resist the price and sell more quickly—tenants “spin” faster, allowing for more frequent rent adjustments. LasPass – Family or Org Password Vault  

But this fast rotation often results in frequent reclamation costs, especially since these types of tenants are generally less careful and sometimes subject to financial difficulties, synonymous with unpaid rents. 

Prospects for real estate gains are also less critical for small businesses. Generally, high returns go hand in hand with poor capital gains. 

Go through an intermediary?

Transactions between individuals save the commission of the intermediary. 

The intervention of a professional (real estate agent or notary) guarantees additional security. The preliminary contract will be written, and you will be able to question its responsibility if some problems arise after that (easements of neighborhood, etc.). 

You can also call on him to check particular data (surfaces, the condition of the building, etc.). 

Also, professionals have an interest in selling quickly. The goods they market are often evaluated at the right price, while homeowners sometimes overvalue their property. 

New or old?

The new is more favored than the old in terms of taxation. 
The new property is generally more functional, better insulated thermally and acoustically, and almost always has parking. Fees and transfer fees are also reduced: about 2% in a new property versus 6-7% in an old one. Exit Advisor

Finally, the ten-year guarantee and the condition of a new property exclude any risk of important work in the short term. 

On the other hand, the new one remains much more expensive than the old one with a surcharge that can go from 20% to 30%. Therefore, the rental yield is lower even if a new home is generally rented at a higher monthly rate. In the same way, the perspectives of capital gains are less critical and less rapid. They are almost zero in the first years. 

In some new buildings, the operating costs are high (green spaces, equipment, etc.) even if short-term maintenance is reduced. This is unlike the older properties, where renovation may be required sooner rather than later.  
Other advantages of an old building: the choice is much broader, the situation is often more favorable, and you know what you are buying up front.

Finally, pay attention to the quality of construction of a new building. No one knows what our modern materials can withstand over the next thirty years. 

Beautiful neighborhoods?

Some investors do not have the means to access “beautiful neighborhoods,” whether to buy a principal residence or rental property. 

Those who can choose must favor the right places. This is where the prospects for capital gains are the fastest and the most important. 

The rental yield is, however, higher in average or unfavorable locations. 
Also, it is possible to select developing neighborhoods that will value the arrival of public transport or new businesses. 

 

CorpNet. Start A New Business Now About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Complete Controller. America’s Bookkeeping Experts

Raising Capital for a Startup – Do’s and Don’ts

There are several do’s and don’ts for all the startups to help them realize the rules they should follow to attract and keep investors. No business can ever start without some initial funds. Capital is the backbone of all startups, without which further processing cannot be done. Therefore, if you consider raising funds for a startup, read this article until the end.

Do’s

  1. Educate yourself about the various ways to raise funds. The more you learn, the more opportunities you have at your disposal to raise a good amount of capital.
  2. Make moves to identify potential investors in your market and industry. This will prove to yourself and investors how dedicated you are to the business. Such an attempt will create a good image in the market and attract investors to you and your business. Cubicle to Cloud virtual business
  3. Do not spam your investors. Make contacts and then let them know about your business. Investors trust their contacts; hence, they will be more interested in your offer if they hear it through a person they trust.
  4. You need to add talented people to your team. Investors will often bid on your team more than your business. If your team impresses them, they will definitely invest. However, if they do not see any potential in your team, it will be impossible to convince them to take on that investment risk.
  5. Invest in yourself. When your investors see your and your family involved in the company, they will believe you will do your best to make your business succeed.
  6. Create a solid business plan and take the initiative to show investors that you are serious about success. Exit Advisor Create a small portfolio to make the investors believe that you have the skills required to bring the plan to fruition.
  7. Stay organized! Even if that does not matter to you, it matters to your investors. They want to see you organized and in order. It creates a good impression in their mind if they see you attentive to detail and organization. If you come across as a disorganized person, they may refrain from investing in you and your startup.

Don’ts

  1. When determining the capital you need, do not quote the exact figure you calculated. Always quote a larger amount. As the amount is hypothetical, you cannot be sure how much more it will take to start the process and build your business. There will be unforeseen expenses; therefore, quote a larger amount to investors.
  2. During the contract of investments, you will have to agree to specific terms and conditions from the investor which you might not like. However, it is advisable not to agree with the terms that bind or restrict you to a higher degree. Compromise and negotiate but protect your business as well.
  3. Whenever investors ask you to change your business’s business module or structure, do not overreact. ADP. Payroll – HR – Benefits Take some time and consider their proposal with an open mind. Integrate the suggestions which you think will benefit your business in the end.
  4. Similarly, if the investors give constructive criticism, do not get offended. Most of the time, the investors have good experience in the industry or have a history of investing in successful startups. They might be able to help you in a better and creative way.
  5. Do not think of your investors as incompetent. The investors you will approach will always know a good startup’s characteristics. Invest time in your proposal to convince the investors to invest in your company.

Although starting up a business is a challenge, do not let these obstacles deter you, as you may face multiple rejections and setbacks. Keep on finding new investors every day. You will be surprised how many investors will take an interest in your business and will be willing to invest in it.

CorpNet. Start A New Business Now About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Complete Controller. America’s Bookkeeping Experts

Services Sector vs. Manufacturing Sector – Which to Choose to Start Your Own Business

Choosing where to start your business, the service sector or the manufacturing sector, it is crucial to understand the main difference between the two. The service sector is labor-intensive, while you will need capital to start and run your business if you decide on the manufacturing sector. The service sector – relatively easy to start a business in this sector. People may be willing to pay for the service you offer or for teaching them a particular skill. Can you teach a kid math? People are willing to pay you for such a skill. Can you play the piano? Again, people are willing to pay you to learn. It doesn’t matter whether you lack the skills needed to operate a business (such as time management, bookkeeping, negotiating, etc.) or not. Such skills can be mastered. What does matter is to figure out what skill do you have that can sell as a service? Perhaps you do not think you have any skill worth teaching? Most people underestimate their skills and whether others would be interested in learning them. ADP. Payroll – HR – Benefits

Types of Businesses in the Service Sector

The service sector includes personal services, computer services, business services, marketing and sales, home services, children’s services, and event services. Some examples of service sector businesses to start are: pet grooming, house-sitting, babysitting, nurses for home care, housekeeping, dry-cleaning pick-up and drop off/home delivery, food home delivery, event management, self-defense classes, physical fitness trainer, nutritionist, personal chef, health and fitness trainer, planning tours, mobile mechanic, etc.

Types of Businesses in the Manufacturing Sector

You can manufacture toys, smartphone accessories, textile producer, custom furniture maker, wood-work, candy maker, bread maker, shoemaker, belt maker, hair products, make-up, watchmaker, locksmith, air freshener production, embroiderer, papermaker, jewelry maker, fashion design, kitchen utensils maker, glass bead manufacturing, soap, and detergent production. According to Inc.com, some of the best manufacturing businesses you can start are robotic forklifts and eco-friendly buildings. Download A Free Financial Toolkit

Starting a Business in the Service Sector

To start a business in the service sector is relatively easy, seeing low start-up cost. You do not have to deal with packaging, shipping, and returns in the service industry. You can create your own website, design your cards, and use the laptop and printer you have to do the job. Advertising can be through word-of-mouth or leaflets in the Sunday newspapers, etc. Another advantage of the service industry is the flexibility that it offers. You can work when you want to and take a break from it when the need arises. Also, you can cater to the customer’s needs immediately (you do not have to wait for a product to get tested, or licensed, etc.). A business in the service industry is more personal due to the nature of the business itself. You can make money and feel happy that you have helped someone, as well.

Starting a Business in the Manufacturing Sector

Research the market, bench-mark the competition, find the funds, find the right manufacturer. The last one is not as easy as it looks. Entrepreneur Magazine advises the following steps to set up a manufacturing business: Set up a partnership with the manufacturer (because the amount of business you bring to the table is insignificant compared to their own business. Exit Advisor Researching to find one will not be a piece of cake: few of them have the step to be digitally visible in this day and age, so trade journals and fairs will alleviate the situation. Make sure you check their references. Also, reduce the risk by renting the space needed for your business (do not buy it out, flat). Have more than one partnership going at a time. Get the legalities sorted out. Myra Banks of HerbanLuxe advises talking to knowledgeable people about the type of license and certifications needed to set up a business. Once you are through the legalities, you can buy equipment and hire employees. Know the people you work with, buy communicating with them via emails, phone calls, etc. Try to visit the site, as well, to reassure yourself of the step that you are taking. With a service industry business, it is the knowledge that the company is run on, as very little capital is needed to start with. If you want to start your business in the manufacturing sector, it will be more complex, as it will require you to consider distribution and delivery of the product. The start-up cost will be higher, as well.

Summary

Starting a business in the manufacturing sector requires capital, which not everyone has access to. Starting a business in the service sector requires knowledge of a skill.

CorpNet. Start A New Business Now About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Complete Controller. America’s Bookkeeping Experts

The 11 Tips You Need to Start in the Food Business

The food industry is beginning to grow again as the country opens back up after Covid-19. People have started investing in food businesses because restaurants are expected to have a surge after surviving the pandemic. Everybody likes to eat, but not everybody loves to cook. This is where the food industry comes into play. Here are eleven tips to follow to help you start a food business.

  1. Research: The food business is more competitive than any other business, so it is imperative and smart to do some research before starting a food business. Before starting a food business, try to find out what is trending, what new trends can be worked upon, and what you can do differently than others. Do some online market research to measure market needs and what people look for in terms of food quality, taste, and affordability. Try taking notes from a food business that failed; try to find out what went wrong in it and refrain from making a similar mistake. LasPass – Family or Org Password Vault
  2. Marketing: Marketing begins as soon as the business starts or sometimes before even that. Marketing attracts a large number of clients and makes a product talk of the town. Marketing has many ways. It is done online as well as offline. Marketing through social media platforms requires less investment and targets a maximum number of people.
  3. Menu & Pricing: Strategize the menu. Offer the best of food that can be made. Pricing the menu entirely is an art in itself. When the menu is balanced, it helps to gain more profit. Price should be decided according to the cost of the ingredients. Prices should not fluctuate. It is not only unethical but also results in losing existing customers.
  4. Law: Every industry is run under some laws and regulations. The food business is not an exception. The basic concept that follows the law and regulations of the food business is transparency and food safety. To avoid any problem in the future, follow and achieve compliance with the law and the requirement it states. 
  5. Edible Logistics: Research and work out about food delivery and packaging. Food delivery is more complicated than any other logistics. The packaging should be decided smartly. The food should be packed in spill-free containers. Cubicle to Cloud virtual business
  6. Organize: Food business needs planning. Every detail should be planned and put into a checklist. Multiple things should be organized before starting a business, storage, inventory, ingredients, packaging, orders management, etc.
  7. Nature of business: The food business can be dual in nature. Orders can be taken offline as well as online. Decide if the company will just run offline or online, or on both platforms. There is a lot of scope for running the business online. Social media, blogs, and websites can acquire more orders as the reach is maximum through an online platform.
  8. Follow SOP: If the food tastes nice, the business gets regular customers. People do not like to switch from one kind of taste to another. To make sure people stick to one specific brand and food business, follow the same recipe, raw materials and ingredients, and technique. Write down everything and then keep the following everything to ensure consistency.
  9. Staff: Hire staff intelligently. From the chef to the waiter, everyone should be trained. Exit Advisor Invest time to train each staff personnel. Remember changing staff frequently in the food business is risky and can lead to losing permanent customers.
  10. Bestsellers: No matter how long the menu is and how many items it has. There are always some essential selling items and dishes. Every food business has a specialty that people love. Identify the best seller and use it as the focus of the menu.
  11. Feedback: Always trust your customer’s feedback. Be open to feedback and customize the food according to the ratings. The food industry is very competitive. It is essential to know what best can be offered to the customers and then launch the business. Food should be appealing, tasty, and different to get an edge over other competitors.
CorpNet. Start A New Business Now About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Complete Controller. America’s Bookkeeping Experts

Five Digital Marketing Strategies You Should Use to Promote Your Business

Over the last few years, the world has evolved, opening doors to several new opportunities for businesses to benefit. Whether it’s the technology or the tools that have made our tasks hassle-free, adapting to them is the need of the hour to ensure growth. One such development happens to be digital marketing. Over time, digital marketing has become crucial to grow and solidify your business’s presence in the market.

Digital marketing has become the norm rather than the exception in the last several years, but it is still evolving. If you use digital marketing to your advantage, you can grow your business. Here are five digital marketing strategies you should use to promote your business. ADP. Payroll – HR – Benefits

Content Marketing

When you are launching your brand, what’s the first thing you want it to gain? Customer awareness, perhaps? Content marketing is the way to go when striving to connect with your audience. With content marketing strategies that help you reach the masses, i.e., your target audience, increase your market share while keeping your audience’s interest alive, you get to grow as a brand. 

Content marketing is the strategy that covers the informational bit about your brand rather than sales. From blogs to articles, your website’s content gives insight into your brand to your audience, and they get to understand you better.

Email Marketing

Retaining their audience is no walk in the park. When you strive to retain your audience – you know precisely about the struggles you get to face. The competition in the market is cut-throat, and you can’t easily track your audience and their action plans once they find your brand not worth their time. Email marketing, in this regard, retains your audience. One of the end goals in email marketing is brand awareness – marketers would do everything in their might to ensure their target audience, even if they are not investing larger-than-life on the brand, stay updated about it. That is the result in the extended run that matters more to them – because of which they get to improve the quality of their services and products with their unmatched skills.  Download A Free Financial Toolkit

Search Engine Optimization

SEO ranks your website organically on search engines. It improves your website’s content – from adding keywords to your website’s content to making sure there isn’t any stuffing of keywords – SEO jumps in the nooks and crannies of your website’s content. Other than that, one of the strategies it utilizes is adding the highly searched keywords and phrases – related to your business – into your website’s content. This helps your target audience to reach you and find you without any hardcore struggle. As a result, your website ranks higher in the search engines, ultimately improving your market share.

Social Media Marketing

If you haven’t heard of social media marketing, you probably live under a rock. As one of the most common marketing strategies, social media marketing is what keeps your customer connected with you. From increasing brand awareness and conversions, what does social media marketing do? It promotes your brand, interacts with your customers on varied social media platforms, targets brand awareness by promoting your brand and whatnot! It even works on your brand’s reputation – that is, if your brand’s image doesn’t seem to follow through because of any reason, social media marketing helps you improve it if done right. Exit Advisor

Pay-Per-Click Marketing

The latest and most effective editions to digital marketing strategies, pay-per-click is the paid form of the advertisement you get to do online. An auction-based system lets you bid on the keywords – on the most relevant keywords to your brand’s niche. This makes the process of reaching your brand a bit less of a hassle and immensely useful. That is, every time your audience would write the keyword, the searches would trigger the search engine, and they’ll find your brand in seconds.

Conclusion

With several digital marketing platforms available, ensure you are using those that match your brand’s niche. Whether, it is social media marketing, content marketing, or PPC – ensure brand awareness as your end goal so that you get to achieve milestones.

These are some of the most primary digital marketing strategies you can use to earn a competitive edge over the others in the industry. Be sure to increase your knowledge on the others so that your brand solidifies its digital presence.

CorpNet. Start A New Business Now About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Complete Controller. America’s Bookkeeping Experts

4 Facts Until You Reach Retirement

Retirement is a subject that consistently stands out as truly newsworthy, and not every one of them is empowering. Americans are living longer than at any time in recent history. Be that as it may, if you expect a great many people to be sparing more to plan for their more extended-term needs, you’d be mixed up. Given that such a significant number of Americans are behind in their reserve funds, maybe it’s not astonishing that many stay in the workforce well after arriving at a Social Security qualification.

The regular headlines are not always encouraging, such as retirement. The advancement of health sciences made humans live longer than before, resulting in old-age financial issues. If you think that people are saving for their long-term financial goals, sadly, you are mistaken. Here are some painful truths about retirement in America. ADP. Payroll – HR – Benefits

  • Social security advantages are not enough for your comfortable retirement.
  • The post-career period is the last quarter of an individual life.
  • Half of the more Americans don’t have any saving plans.
  • Medicare won’t bear the cost of a nursing home or assisted living

Make sure that you are saving enough so that you can easily live your life after retirement with comfort. Here we have six facts that no one will tell you before your retirement:

In the United States, the average retirement age is 65, and lives approximately 79 to 80 years. For instance, A 65-year-old man has a chance of reaching the age of 82, or a 65-year-old woman can reach the age of 82 to 85. That’s why younger working individuals need to plan for two decades of income in retirement. Today’s good decision to make your financial future comfortable

Short Falls of Social Security 

Social security’s amount is not enough to hit your targets. Download A Free Financial Toolkit Social security enforces to help older Americans by providing them with an ongoing income on their retirement. Later program reconsiders and extends its benefits to the minor children and spouses of retired employees. Social security’s one of the most significant issues is that they only provide a similar standard of living to those in the lowest quartile of income breadwinners in America. The amount you pay in taxes is not the same you will obtain later in retirement life.

America is far away from the Habit of savings

Savings have a bad reputation in America; only three in ten people are saving-oriented. The values are lower than you think. You have to work on your long-term financial goal. With increased discretionary expenses and inflation, the people of America are far behind in the concept of long-term savings. There is a strong need to build the habit of saving in the next generation. Those who are not saving yet, have to start budgeting their expenses to secure their long-range goals.

The fewer individual have a Retirement plan

Planning for retirement is about restricting the spending in retirement and how many years retirement lasts. The timing of retirement is most important; you don’t know how much you will live after your retirement. Maybe some people have a goal of early retirement. If they were financially stable to maintain the living standard after early retirement easily, then there would be no issue retiring at the age of 45. LasPass – Family or Org Password Vault

Contingent upon how much advancement you’ve made toward your retirement objectives, you might be feeling good or more terrible about where you stand. In case you’re not exactly as near your objective as you’d prefer to be, investigating your retirement plan can assist you with pinpointing the holes.

Start by attempting to make sense of precisely the amount you’ll require for retirement, given your present spending and the way of life you need. At that point, take a gander at your reserve funds adjusts and the amount you’re sparing consistently.

Your retirement is your wake-up call to take things seriously around you. Little savings for retirement is not enough to maintain your old age expenses. Make yourself habitual for money-saving, which will help you later in life.

CorpNet. Start A New Business Now About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Complete Controller. America’s Bookkeeping Experts

Project Objectives of Cover Oregon Project

The state of Oregon passed the Senate bill 99. Oregon’s legislative assembly would implement their own system for this, and the contract for Cover Oregon would also have a website specifically for the bill. But due to continuous delays and issues, the government canceled the project. Now, Oregon has decided to utilize the federal government’s plan. It was not just the delays that caused Oregon State to abandon the project. There were many other reasons as well. The initial budget allocated to implement this project was $300 million US, but as of January 2014, more than $200 million US were used. The project was in the initial state, which means that the project was never going to be completed under the allocated budget. Cubicle to Cloud virtual business

The State of Oregon was in no position to allocate more funds for this project. Now the question is why a corporation like Oregon failed to implement this project. This project was complex; it starts with the enrollment of people in health insurance programs, then goes on to keep a check on whether they are paying their premium or not. Thus, it was meant to decide if they were getting the benefits or not. This means that this project should have been linked with various departments of Oregon State like the labor and business department or even the health department. It must also be linked with the federal department for the population to check whether the person applying for the insurance is a resident of Oregon State or not. Then in the second stage, this project was to be linked with the insurance program itself, which was necessary as this project must take care of the premiums people are paying as well. In the final stage, this project was meant to relate to hospitals and properly provide benefits to insurance holders. ADP. Payroll – HR – Benefits

Plan of Action

In order to get this done on time and efficiently, this system must be made using JavaScript/HTML and CSS without using any other language.

Apart from this, the whole project must be designed in such a way that it incorporates the aspects of the insurance. It offers a short-term solution for medical emergencies, hospitalizations, co-pays, and low premiums. The induvial and family plans have different size insurance plans ranging from 30 days to years and flexibility in enrollment, which means that one can enroll themselves at any time. While in long-term solutions, this act also provides outpatient care, preventive care, lab testing, emergency room visits, hospitalization, parental and maternity care, prescription drugs, mental health services, rehabilitative care, pediatric services, cost assistance, and meet ACA tax requirements. LasPass – Family or Org Password Vault


Due to the previous delay and loss of more than $300 million US, the state of Oregon is incredibly careful in implementing this plan. The objective is to develop a website that can be used to get people registered for health insurance using federally subsidized rates and then purchasing it. This project has to be developed in such a way that it can incorporate all the aspects of the Cover Oregon project. This project must take the data from the users then verify it. This might seem easy, but it is not, as data must be confirmed from multiple sources. This whole process must be made completely autonomous without any need for paperwork at any point. This means that website will have to be made so that its data server can relate to that of a database of labor and business department of Oregon State and several departments as well. The reason for this is that when a person gets himself registered with the program, there will be a need for a proper cross-check of the data he will provide for purchasing the insurance. This will be of multiple stages like the website will have to check his residence, age, parentage, education, job, family crime record, and many other things.

CorpNet. Start A New Business Now About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Complete Controller. America’s Bookkeeping Experts

How to Broadcast Your Performance in an Online Concert

Now that our world, when it comes to concerts and performances, has transformed, there are many platforms where you can broadcast concerts online and earn money from them. For instance, Stageit.com has some fascinating technology that helps us use the tools because, unlike other media where you can perform similar actions, this one is specially designed for it. 

You can broadcast performances with your laptop and broadcast all kinds of events that people around you or your group of friends organize. In other words, this is the best “online concert hall” that will allow you to interact online with your fans through live shows and monetize them.  LasPass – Family or Org Password Vault

If what you offer is good, it will bring you a great source of revenue. Several renowned artists have tried the music marketing experience and swore by the benefits this one provides. Another advantage of this way of performing is that you can chat live with your fans, creating a unique experience for yourself and your fans. 

The website also has integrated a payment system where you can mention the price to pay for entry tickets to your concert. It also allows your best followers to get a reward for their loyalty to you and your brand. Your fans can compete to be the most loyal, and you can give them signed CDs, virtual and private meetings via Skype, or whatever reward you decide to provide them with.

Even if you begin to perform live in venues again, you can take a laptop to the dressing room and invite some fans to live that experience with you. Sites like Stageit.com make artists more accessible to fans and grow long-term loyalty. While a historic pandemic and unprecedented lockdowns slowed down the performance industry, it pushed innovation and new ways to connect and perform.

You can also use the site to help raise money for your projects outside of performance. Exit Advisor You can let your fans know you need funding to move your project forward and create a virtual event for it. In as little as thirty minutes, you can have income. You then can take it a step further and involve your fans in the projects you are working on by creating live events to get contributions or feedback. Having your fans involved will ensure that the interest in your final product will be high. Also, it will help you work through those times when you get stuck creatively.

Another great feature of Stageit.com is that you can organize every type of event, including a virtual party to celebrate milestones, launches, birthdays, or other special occasions you want to involve your fans in along the way. It is about connecting with your fans and utilizing the virtual environment to keep your performance work going, even if the world is locked down. If you want to see some examples of events, you can go to the site and browse live events and find out what your favorite artist has to say. Cubicle to Cloud virtual business

With social media and sites such as Stageit.com, if you are a performer, musician, or artist, you have a unique opportunity under these circumstances to put yourself and what you produce out in the world without having to book a venue and trying to fill it. This technology allows new artists to get out to fans and potential fans.

These new developments in the world and their functions have been a great challenge for so many industries. However, if you are an artist, there have been ways to perform via the online environment. Using sites such as Stageit.com can transform the way you perform, and even after things get back to normal, this more intimate way of performance will likely be continued. Streaming online opens your concerts to those who cannot attend in person and opens it up to be a worldwide event. When adversity happens, you can either fold up and allow it to take you down, or you can face it and find a way to persevere.

CorpNet. Start A New Business Now About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Complete Controller. America’s Bookkeeping Experts