Many entrepreneurs and independent professionals use the Internet only to promote themselves. And that is the best case. However, the Internet is a powerful window and offers opportunities and advantages to those who know how to use their strategies correctly. Learn about the four secrets that will give you valid reasons to benefit your professional practice if you decide to start an online business.
Secret # 1 – Advertising 24/7 When Starting an Online Business
Calculating how much you would have to invest if you paid to advertise 24 hours a day, seven days a week, is impossible. However, your online business (and its well-configured tools) is a shop window and ready to attract customers 24 hours a day, seven days a week.
No matter where a potential client of your company is located and, therefore, no matter the time difference you have, an online business will leave your potential client feeling that they can benefit from your knowledge.
Secret # 2 – Prospects Even While You Sleep
One of the biggest dreams of any entrepreneur who intends to start an online business is to feel that he gets prospects even while he sleeps. It is a well-known phrase to reinforce the concept that you do not need to be “online” constantly so that your prospects can still approach and want to work with you.
The key here is not only to have a “stained glass window” prepared for it, but what you put into them will also be vital. In other words, when your online business captures your prospect’s attention, you have hit the key with what interests and needs you, and it offers you a channel to connect with you and thus start working together. Your prospect will not wait until 8 am, or I can contact you by phone call. These tools will be vital to harnessing the enthusiasm and sense of “urgency” that your prospect showed in that “click.”
Secret # 3 – A Full-Time Seller
Imagine that you would hire a seller for your company. This person would be responsible for getting prospects and making introductory meetings, right? Tell your company’s story, show the portfolio of products, and explain their benefits and how they could transform your buyer up to references from other clients and success stories. Your strategically implemented online business achieves this. And not only once but again and again. Your history, reputation, career, services, and why they are what your client needs are all within reach of the “eyes” of your prospect.
And suppose you know how to play your cards well and get your prospect to keep in touch. In that case, it is information that will be there when your potential client feels that it is time to take a step forward and ask for an interview to speak more deeply about your services and what you could do for him if he hires you.
Secret # 4 – No More Knocking on Doors and Feeling Fear of Rejection When Selling
One of the main reasons why freelancers hate selling is because they don’t like rejection. One of the reasons they constantly suffer from disclaimers is that they live knocking on doors, and most of the time, they are doors that are not there for you. It is natural and safe has happened to you a thousand times: they call your phone and offer you something you don’t need, interrupt you in the middle of your workday, or, worse, a Saturday almost at dawn. You get mad at the seller and the company and feel that if you sell, that’s what you’ll do. But it’s not like that. You can use a different model.
When you have an online business, 50% of the way to the sale travels, prospects visit your website, and they see your story, who you are, how you can help them, and if they are interested, they contact you. You do not have to convince them that your product solves their situation but that they have already read a lot of information before contacting you. Now, you must dedicate yourself to finding the points of agreement between your client’s needs and your product to achieve the best way for them to work together. It makes the sale a much more natural, fluid, and less aggressive conversation.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
